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市場調查報告書
商品編碼
1347198
歐洲乾香草市場預測至 2030 年 - 按類型進行區域分析(馬鬱蘭、羅勒、香菜/芫荽、歐芹、百里香、牛至、月桂葉、蒔蘿、留蘭香、薄荷、洋甘菊、木槿等)Europe Dried Herbs Market Forecast to 2030 - Regional Analysis by Type (Marjoram, Basil, Cilantro/Coriander, Parsley, Thyme, Oregano, Bay Leaves, Dill, Spearmint, Peppermint, Chamomile, Hibiscus, and Others) |
歐洲乾香草市場規模預計將從2022年的6.289億美元成長到2030年的8.9402億美元;預計2022年至2030年年複合成長率為4.5%。
歐洲是乾藥草的主要進口國之一。歐洲進口的大部分草藥來自印度、印尼、巴西和越南等發展中國家。草藥種植是一個複雜、具有挑戰性和勞動密集型的過程。每種藥草需要不同的氣候條件、土壤類型、需水量和收穫時間。例如,羅勒需要肥沃濕潤的土壤、充足的陽光和70至75天的收穫期。另一方面,香菜需要肥沃的沙子、充足或部分陽光以及 21 至 28 天的收穫期。草藥的種植需要持續的監測和監督,因為這些植物很脆弱,極端的氣候條件可能會破壞產量。由於人們對家庭烹飪的興趣日益濃厚,加上人們對健康和保健的擔憂日益增加,歐洲對乾香草的需求正在快速成長。近年來,亞馬遜、Tesco、ASDA 和 Sainsbury's 等線上零售平台的客流量很高,因為這些網站以實惠的價格出售各種干香草品牌。顧客在網購平台購買產品後,還可享受干藥材送貨上門服務,提高顧客滿意度。通過線上購物平台幹藥草銷量的不斷成長正在推動歐洲幹藥草市場的成長。
在過去的幾年裡,永續發展已成為歐洲食品工業的重要方面之一。消費者擴大尋求能夠體現對農民和工人的道德待遇和公平補償的產品。此外,他們正在尋找對環境影響較小的產品。消費者還關注可生物分解或可回收的包裝、整個過程的低碳排放以及從當地農民採購的原料。
歐盟的香草和香料製造商需要獲得有機、公平貿易和雨林聯盟認證,才能以永續的方式行銷其產品。據歐盟委員會稱,到2022年,歐洲將有超過500家獲得公平貿易認證的藥草和香料公司。 2021 年 11 月,麥考密克公司旗下品牌 Schwartz 轉向使用完全可回收的香草和香料包裝,以減少近三分之二的塑膠使用量,同時減少碳排放。預計這些舉措將在預測期內為歐洲乾香草製造商提供強勁的成長潛力。因此,永續採購的藥草和香料的日益普及預計將為預測期內的歐洲幹藥草市場提供強大的潛力。
由於家庭烹飪和民族美食的採用日益流行,法國成為歐洲乾香草的主要市場之一。法國主要從印度、斯里蘭卡、越南、印尼、巴西和中國等國家進口藥草和香料。據斯里蘭卡出口發展委員會稱,法國是月桂葉、羅勒、生薑和百里香的主要進口國之一。近年來,由於香草作為家庭烹飪中的健康成分越來越受歡迎,法國的干香草市場大幅成長。該國人民也越來越注重健康,並且更喜歡既有益健康又不影響口味的成分。因此,家庭烹飪對乾香草的日益青睞正在推動該地區的需求,從而推動歐洲乾香草市場。
Koninklijke Euroma BV、Sonnentor Krauterhandels GmbH、McCormick & Co Inc、Kotanyi GmbH、Verstegen Spices & Sauces UK Ltd、Steenbergs Ltd、Shender Group Ltd、Country Products Ltd、Tongmaster Seasonings Ltd 和 Forest Whole Foods Ltd 是該領域的主要參與者歐洲乾香草市場。這些市場參與者專注於提供高品質的創新產品,以滿足客戶的需求並增加其歐洲乾香草市場佔有率。他們還投資於研發和品質分析,以滿足歐洲乾草本銷售的相關法規。例如,根據歐盟農藥法規的最大殘留水平(MRL),農藥殘留量超過允許範圍的產品將被從歐洲市場丟棄。因此,為了滿足這一規定,製造商遵循嚴格的農業實踐。預計此類嘗試將在預測期內促進歐洲幹藥草市場的成長。
歐洲幹藥草市場的總體規模是通過主要和次要來源得出的。為了開始研究過程,我們利用內部和外部來源進行了詳盡的二次研究,以獲得有關市場的定性和定量資訊。此外,我們還與行業參與者進行了多次初步訪談,以驗證數據並獲得對該主題的分析見解。此過程的參與者包括行業專家,如副總裁、業務開發經理、市場情報經理和國家銷售經理,以及專門研究歐洲幹藥草市場的外部顧問,如估值專家、研究分析師和關鍵意見領袖。
The Europe dried herbs market size is expected to grow from US$ 628.90 million in 2022 to US$ 894.02 million by 2030; it is expected to register a CAGR of 4.5% from 2022 to 2030.
Europe is one of the major importers of dried herbs. The majority of the herbs imported in Europe are from developing countries such as India, Indonesia, Brazil, and Vietnam. The cultivation of herbs is a complex, challenging, and labor-intensive process. Each herb requires different climatic conditions, soil types, water requirements, and harvest time. For instance, basil requires rich and moist soil, full sunlight, and 70 to 75 days of harvest time. On the other hand, cilantro requires loamy sand, full to partial sunlight, and 21 to 28 days of harvest time. The cultivation of herbs requires constant monitoring and supervision as these plants are delicate, and extreme climatic conditions can destroy the yield. The demand for dried herbs is increasing at a rapid pace in Europe due to rising interest in home cooking coupled with increasing health and wellness concerns. In the recent years, online retail platforms such as Amazon.com, Tesco, ASDA, and Sainsbury's have reported high customer footfall as these websites stock a wide variety of dried herbs brands at affordable prices. Customers also get home delivery of dried herbs after buying the products from online shopping platforms, which increases customer satisfaction. The rising sales of dried herbs through online shopping platforms is driving the Europe dried herbs market growth.
Over the past few years, sustainability has become one of the important aspects of the Europe food industry. Consumers increasingly seek products that reflect ethical treatment and fair compensation for the farmers and workers. Moreover, they are looking for products with a low environmental impact. Consumers also focus on biodegradable or recyclable packaging, low carbon emissions throughout the process, and raw material procurement from local farmers.
The manufacturers of herbs and spices in the European Union need Organic, Fairtrade, and Rainforest Alliance certifications to market their products as sustainable. According to the European Commission, in 2022, there were more than 500 Fairtrade-certified herbs and spices companies in Europe. In November 2021, Schwartz, the McCormick and Company Inc brand, moved to fully recyclable packaging for herbs and spices to reduce plastic usage by almost two-thirds while saving on carbon emissions. Such initiatives are expected to provide strong growth potential to the manufacturers of dried herbs in Europe during the forecast period. Thus, the increasing popularity of sustainably sourced herbs and spices is expected to provide strong potential for the Europe dried herbs market over the forecast period.
France is one of the major markets for dried herbs in Europe due to increasing trend of home cooking and adoption of ethnic cuisines. France majorly imports herbs and spices from countries such as India, Sri Lanka, Vietnam, Indonesia, Brazil, and China. According to the Sri Lanka Export Development Board, France is among the major importers of bay leaf, basil, ginger, and thyme. The dried herbs market in France has grown considerably in recent years owing to the increasing popularity of herbs as healthy ingredients in home cooking. People in the country are also becoming health conscious and prefer ingredients that provide health benefits without compromising taste. Thus, the rising preference for dried herbs for home cooking is driving its demand in the region, thereby driving the Europe dried herbs market.
Koninklijke Euroma BV, Sonnentor Krauterhandels GmbH, McCormick & Co Inc, Kotanyi GmbH, Verstegen Spices & Sauces UK Ltd, Steenbergs Ltd, Shender Group Ltd, Country Products Ltd, Tongmaster Seasonings Ltd, and Forest Whole Foods Ltd are the key players operating in the Europe dried herbs market. These market players are focusing on providing high-quality, innovative products to fulfill customers' demands and increase their Europe dried herbs market share. They are also investing in research & development and quality analysis to meet the regulations pertaining to the sales of dried herbs in Europe. For instance, according to the EU's Maximum Residue Levels (MRLs) of pesticides regulation, products containing more pesticide residues than permitted are discarded from the European market. Thus, for meeting this regulation, manufacturers follow stringent agricultural practices. Such attempts are expecte to boost the Europe dried herbs market growth over the forecast period.
The overall Europe dried herbs market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information about the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe dried herbs market.