![]() |
市場調查報告書
商品編碼
1375073
2028 年亞太阻力帶市場預測 - COVID-19 影響和區域分析 - 按類型、配銷通路Asia Pacific Resistance Band Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Type, Distribution Channel |
亞太阻力帶市場預計將從2022年的1.7405億美元成長到2028年的2.3715億美元。預計2022年至2028年年複合成長率為5.3%。
社群媒體對健身活動的影響力日益增強,推動亞太阻力帶市場的發展
社群媒體影響者是接觸、影響和改變消費者身體活動和飲食相關行為的強大媒介之一。隨著人們健身意識的不斷增強,健身應用程式的滲透率也不斷提高。 Google Play 和 Apple App Store 上下載次數最多的健身應用程式彙編顯示,在 COVID-19 疫情爆發後,客戶的興趣出現了驚人的成長。
此外,虛擬平台上的健身運動可以幫助人們實現在面對面指導課程中可能無法實現的特定健身目標。透過數位平台進行的健身課程對於許多健身愛好者來說更加方便。線上健身課程最顯著的好處是這些健身愛好者始終可以 24/7 隨時線上。對於忙碌的人來說,抽出時間去健身房可能是一個真正的挑戰,但如果健身愛好者有空間鍛鍊並可以參加線上課程,那麼在家運動就很有效。因此,線上健身課程的不斷普及預計將增加未來幾年對阻力帶的需求。
近年來,健身產業的發展得益於社群媒體健身影響者這一職業的出現。健身影響者使用的健身產品和進行的體育活動影響了很大一部分人群。阻力帶受到健身影響者的推廣,因為它們是更好的家庭力量訓練健身設備,並且與其他設備相比更具成本效益。此外,市場上經營的各種品牌正在與社群媒體上的健身影響者建立夥伴關係和合作,以覆蓋更大的消費者群。因此,社群媒體對健身活動的影響力越來越大,預計將對阻力帶市場產生正面影響。
亞太阻力帶市場概覽
亞太地區的阻力帶市場分為澳洲、中國、印度、日本、韓國和亞太其他地區。亞太地區是健身器材的重要市場。據世界衛生組織(WHO)東南亞稱,由於不健康的飲食和缺乏身體活動,該地區各國的生活方式發生了變化。生活方式的改變,尤其是在 COVID-19 大流行爆發後,影響了個人的飲食,從而增加了肥胖和其他疾病的發病率。因此,遵循適當的健身製度的需要預計將為未來幾年健身行業的成長創造有利可圖的機會。因此,在預測期內,此類機會可能會增加阻力帶等體能訓練設備的銷售量。
亞太地區阻力帶市場收入及 2028 年預測(百萬美元)
亞太地區阻力帶市場區隔
亞太地區阻力帶市場分為類型、配銷通路和國家。
根據類型,亞太阻力帶市場分為上拉帶、管帶、治療帶等。 2022 年,引體向上阻力帶細分市場佔據亞太地區最大的阻力帶市場。
根據配銷通路,亞太阻力帶市場分為超市和大賣場、專賣店、線上零售等。 2022 年,專賣店細分市場佔據亞太地區最大的阻力帶市場。
依國家/地區分類,亞太地區阻力帶市場分為中國、日本、印度、澳洲、韓國和亞太地區其他地區。亞太地區其他地區在 2022 年主導亞太阻力帶市佔率。
迪卡儂公司;靈活運動有限公司;奧普蒂貝爾特有限公司;表現更好;和 Serious Steel, LLC 是該地區阻力帶市場的領先公司。
The Asia Pacific resistance band market is expected to grow from US$ 174.05 million in 2022 to US$ 237.15 million by 2028. It is estimated to grow at a CAGR of 5.3% from 2022 to 2028.
Increasing Influence of Social Media on Fitness Activities Fuels Asia Pacific Resistance Band Market
Social media influencers are one of the powerful mediums to reach, influence, and change the physical activity and diet-related behavior of consumers. With growing awareness about fitness, the penetration of fitness apps is also increasing. A compilation of the most-downloaded fitness apps on Google Play and Apple's App Store reveals an astonishing rise in customer interest after the onset of the COVID-19 pandemic.
Moreover, Fitness exercises on virtual platforms can help people target particular fitness goals they might not be able to achieve in a guided in-person class. Fitness classes conducted through digital platforms are more convenient for many fitness enthusiasts. The most significant benefit of online fitness classes is that these fitness enthusiasts are always available 24/7. Finding time to get to the gym can be a real challenge for busy people but exercising at home, works if fitness enthusiasts have a space to exercise and access to online classes. Thus, the rising penetration of online fitness classes is expected to increase the demand for resistance bands in the coming years.
In recent years, the growth of the fitness industry has been accomplished by the emergence of an occupation as a social media fitness influencer. The fitness products used by the fitness influencers and physical activities performed influence a large group of the population. Resistance bands are being promoted by fitness influencers as they are better at-home fitness equipment for strength training and are cost-effective compared to other equipment. In addition, various brands operating in the market are entering into partnerships and collaborations with fitness influencers on social media in order to reach a larger consumer base. Thus, the increasing influence of social media on fitness activities is expected to positively impact the resistance band market.
Asia Pacific Resistance Band Market Overview
The resistance bands market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. Asia Pacific is a significant market for fitness equipment. According to the World Health Organization (WHO) South-East Asia, countries in the region led to lifestyle changes, due to unhealthy diets and lack of physical activity. Lifestyle changes, especially after the onset of the COVID-19 pandemic, have influenced the diet of individuals, which is increasing the incidence of obesity and other disorders. Hence, the need to follow proper fitness regimes is expected to create lucrative opportunities for the growth of the fitness industry in the coming years. Thus, such opportunities will likely increase the sales of physical training equipment, such as resistance bands, during the forecast period.
Asia Pacific Resistance Band Market Revenue and Forecast to 2028 (US$ Million)
Asia Pacific Resistance Band Market Segmentation
The Asia Pacific resistance band market is segmented into type, distribution channel, and country.
Based on type, the Asia Pacific resistance band market is segmented into pull-up bands, tube bands, therapy bands, and others. The pull-up bands segment held registered the largest Asia Pacific resistance band market share in 2022.
Based on distribution channel, the Asia Pacific resistance band market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest Asia Pacific resistance band market share in 2022.
Based on country, the Asia Pacific resistance band market has been categorized into China, Japan, India, Australia, South Korea and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific resistance band market share in 2022.
Decathlon SA; Flexible Sports GmbH; Optibelt GmbH; Perform Better; and Serious Steel, LLC are the leading companies operating in the resistance band market in the region.