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市場調查報告書
商品編碼
1402489
北美薯餅番薯和薯塊市場預測至 2030 年 - 區域分析 - 按產品類型(薯餅和薯塊)和最終用途(住宅和商業)North America Frozen Sweet Potato Hash Brown and Tater Shots Market Forecast to 2030 - Regional Analysis - by Product Type (Hash Brown and Tater Shots) and End Use (Residential and Commercial) |
北美冷凍地瓜薯餅和薯塊市場預計將從2023年的4,109萬美元成長到2030年的5,576萬美元。預計2023年至2030年CAGR為4.5%。
透過電子商務平台冷凍零食銷售量不斷增加推動北美冷凍番薯和薯塊市場
電子商務的出現使人們購物和購買食品的方式發生了巨大變化。智慧型手機和網際網路的日益普及、新興技術的快速普及、購買力的不斷上升以及線上零售購物平台提供的便利性是支撐電子商務的關鍵因素。根據美國商務部零售指標司的數據,2021年美國電商銷售額達8,700億美元,較2020年成長14.2%。此外,2021年雜貨線上銷售額較上年成長170% ,占美國雜貨總銷售額的9.6%。
人們越來越喜歡線上上零售平台購買冷凍食品。根據美國冷凍食品研究所的數據,2020 年冷凍食品(包括冷凍零食)的線上銷售額成長了 75%。在 COVID-19 爆發期間,由於實體店關閉,食品和飲料的線上銷售額大幅成長商店以及全球各國政府實施的多項社會限制。隨著電子商務在多個地區的滲透率不斷提高,Conagra Brands Inc 等冷凍食品製造商也透過亞馬遜、樂購、沃爾瑪和其他知名電子商務平台銷售產品來增強其線上影響力。電子商務平台的日益普及正在消除對線下零售店的依賴。因此,冷凍零食透過電子商務平台的銷售不斷成長,推動了北美冷凍紅薯薯餅和薯塊市場的成長。
北美冷凍番薯薯餅和薯塊市場概覽
冷凍馬鈴薯產品是北美廣泛消費的食品之一,因為馬鈴薯菜餚是該地區的主食。由於忙碌的生活方式和消費者行為轉向簡便食品,對營養和即食產品的需求不斷成長,因此對紅薯薯餅和薯塊冷凍產品的需求量很大。根據美國冷凍食品研究所(AFFI) 2021年發布的報告,早餐食品、新奇食品、開胃菜、土豆等多個類別的冷凍食品在2020年的銷量出現成長,並且在2021年繼續成長。AFFI 2023 年發布的一份報告顯示,冷凍食品零售額從2018年的528億美元增至2023年的722億美元。透過網路銷售冷凍食品產生的收入從2019年的0.9%成長到2023 年,這一數字將增至2.9%。此外,自COVID-19 大流行爆發以來,29% 的消費者表示擴大了冰箱容量。北美有多家冷凍地瓜薯餅和薯塊生產商,例如 Lamb Weston Holdings Inc、JR Simplot Company、Handy Food Innovation Ltd、Dr. Praeger's Sensible Foods LLC、B&G Foods Inc 和 Conagra Brands Inc. 因此,對冷凍食品(包括早餐選擇)的偏好不斷增加、消費者對健康食品的偏好轉變以及北美完善的冷凍食品製造基礎設施是推動冷凍紅薯薯餅和薯塊市場需求的幾個關鍵因素。
北美薯餅番薯和薯塊市場收入及 2030 年預測(百萬美元)
北美冷凍番薯和薯塊市場細分
北美冷凍紅薯薯餅和薯塊市場按產品類型、最終用途和國家/地區進行細分。
根據產品類型,北美冷凍地瓜薯餅和薯塊市場分為薯餅和薯塊。 2023年,薯塊細分市場在北美冷凍地瓜薯餅和薯塊市場中佔據了更大的佔有率。
根據最終用途,北美冷凍地瓜薯餅和薯塊市場分為住宅和商業市場。 2023年,該廣告在北美冷凍地瓜薯餅和薯塊市場佔據了更大的佔有率。
根據國家/地區,北美冷凍地瓜薯餅和薯塊市場分為美國、加拿大和墨西哥。 2023年,美國市場在北美冷凍地瓜薯餅和薯塊市場中佔據最大佔有率。
Lamb Weston Holdings Inc、JR Simplot Company、Handy Food Innovation Ltd、Dr. Praeger's Sensible Foods LLC、B&G Foods Inc 和 Conagra Brands Inc 是北美冷凍地瓜薯餅和薯塊市場的領先公司。
The North America frozen sweet potato hash brown and tater shots market is expected to grow from US$ 41.09 million in 2023 to US$ 55.76 million by 2030. It is estimated to grow at a CAGR of 4.5% from 2023 to 2030.
Escalating Sales of Frozen Snacks via E-Commerce Platforms Drive North America Frozen Sweet Potato Hash Brown and Tater Shots Market
The emergence of e-commerce has resulted in considerable changes in the way people shop and purchase food products. The growing penetration of smartphones and the internet, quick access to emerging technologies, rising purchasing power, and convenience provided by online retail shopping platforms are among the key factors bolstering e-commerce. According to the US Department of Commerce Retail Indicator Division, e-commerce sales in the US reached US$ 870 billion in 2021, up by 14.2% from 2020. Furthermore, online sales for groceries grew by 170% in 2021 compared to the previous year, accounting for 9.6% of total grocery sales in the US.
People increasingly prefer online retail platforms for purchasing frozen foods. According to American Frozen Food Institute, online sales of frozen food products, including frozen snacks, increased by 75% in 2020. The online sales of food and beverages grew significantly during the COVID-19 outbreak due to the shutdown of brick-and-mortar stores and the imposition of several social restrictions by governments of various countries across the globe. With the rising penetration of e-commerce across multiple geographies, the manufacturers of frozen foods such as Conagra Brands Inc are also enhancing their online presence by selling products through Amazon, Tesco, Walmart, and other well-known e-commerce platforms. The growing adoption of e-commerce platforms is eliminating the dependency on offline retail stores. Thus, the rising sales of frozen snacks via e-commerce platforms are contributing to the growth of the North America frozen sweet potato hash brown and tater shots market.
North America Frozen Sweet Potato Hash Brown and Tater Shots Market Overview
Frozen potato products are among the widely consumed food in North America, as potato dishes are a staple food in the region. There is a high demand for frozen products such as sweet potato hash brown and tater shots due to the rising demand for nutritious and ready-to-eat products, owing to the busy lifestyle and shift in consumer behavior toward convenience food. According to a report published by the American Frozen Food Institute (AFFI) in 2021, several categories of frozen food such as breakfast foods, novelties, appetizers, and potatoes, witnessed growth in sales in 2020, which continued to rise in 2021. Additionally, a report released by AFFI in 2023 revealed that the sales of frozen food at retail increased from US$ 52.8 billion in 2018 to US$ 72.2 billion in 2023. The revenue generated from sales of frozen food through online outlets has grown from 0.9% in 2019 to 2.9% in 2023. Moreover, 29% of consumers have reported expanding their freezer capacity since the onset of the COVID-19 pandemic. North America marks the presence of several frozen sweet potato hash brown and tater shots manufacturers such as Lamb Weston Holdings Inc, J R Simplot Company, Handy Food Innovation Ltd, Dr. Praeger's Sensible Foods LLC, B&G Foods Inc, and Conagra Brands Inc. Therefore, rising preference for frozen food consisting of breakfast options, shift in consumer preferences toward healthy food, and well-established frozen food manufacturing infrastructure in North America are a few of the key factors boosting the demand for frozen sweet potato hash brown and tater shots market.
North America Frozen Sweet Potato Hash Brown and Tater Shots Market Revenue and Forecast to 2030 (US$ Million)
North America Frozen Sweet Potato Hash Brown and Tater Shots Market Segmentation
The North America frozen sweet potato hash brown and tater shots market is segmented into product type, end use, and country.
Based on product type, the North America frozen sweet potato hash brown and tater shots market is bifurcated into hash brown and tater shots. In 2023, the tater shots segment registered a larger share in the North America frozen sweet potato hash brown and tater shots market.
Based on end use, the North America frozen sweet potato hash brown and tater shots market is bifurcated into residential and commercial. In 2023, the commercial registered a larger share in the North America frozen sweet potato hash brown and tater shots market.
Based on country, the North America frozen sweet potato hash brown and tater shots market is segmented into the US, Canada, Mexico. In 2023, the US segment registered a largest share in the North America frozen sweet potato hash brown and tater shots market.
Lamb Weston Holdings Inc, J.R. Simplot Company, Handy Food Innovation Ltd, Dr. Praeger's Sensible Foods LLC, B&G Foods Inc, and Conagra Brands Inc are some of the leading companies operating in the North America frozen sweet potato hash brown and tater shots market.