市場調查報告書
商品編碼
1452515
南美洲和中美洲女性衛生產品市場預測至 2030 年 - 區域分析 - 按產品類型;和配銷通路(超市和大賣場、藥局和藥局、保健和美容店、線上零售等)South & Central America Feminine Hygiene Products Market Forecast to 2030 - Regional Analysis - by Product Type ; and Distribution Channel (Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Health and Beauty Stores, Online Retail, and Others) |
南美洲和中美洲女性衛生用品市場預計將從2022年的12.232億美元成長到2030年的18.0348億美元。預計2022年至2030年CAGR為5.0%。
政府和組織的舉措推動南美洲和中美洲女性衛生產品市場
由於稅收增加,女性衛生用品價格不斷上漲,消費者不敢購買。因此,他們尋找可能損害他們健康的替代品。然而,隨著人們對女性衛生意識的不斷增強,全球各國政府正在採取各種舉措,例如降低女性衛生產品的稅收並免費分發這些產品。巴西於 2022 年通過一項法案,為低收入學生、無家可歸的婦女和囚犯提供衛生棉和其他月經產品。這是必要的,因為 25% 的女學生在經期缺課,而且 600 萬巴西人很難獲得衛生用品。
因此,政府機構和組織採取的措施進一步為市場創造了利潤豐厚的成長機會。
南美洲和中美洲女性衛生用品市場概況
南美洲和中美洲女性衛生用品市場分為巴西、阿根廷以及南美洲和中美洲其他地區。對女性衛生和月經健康的認知不斷提高、與月經和女性衛生相關的文化規範不斷變化、可支配收入的增加以及職業女性人口的增加是推動該地區女性衛生產品市場成長的幾個因素。該地區各國政府以及一些組織正在採取措施促進經期健康和衛生。他們正在實施政策,以改善獲得負擔得起的優質女性衛生用品的機會,特別是在學校和公共場所,這推動了該地區女性衛生用品市場的成長。 2021 年 10 月,巴西總統宣布向經濟困難的婦女、在校青少年和監獄囚犯免費分發衛生棉。
此外,製造商不斷推出滿足南美洲和中美洲客戶需求的創新女性衛生產品。這些創新包括改進的吸收性、更好的舒適度、環保材料的使用以及謹慎的包裝,吸引了更多的消費者。所有這些特徵都影響著該地區對女性衛生產品的需求。 2022年10月,Essity宣佈在英國和巴西推出新的更年期電商平台Issviva。該平台將為更年期女性提供知識、解決方案和產品。
南美洲及中美洲女性衛生用品市場收入及 2030 年預測(百萬美元)
南美洲和中美洲女性衛生用品市場區隔
南美洲和中美洲女性衛生用品市場按產品類型、配銷通路和國家細分。
根據產品類型,南美洲和中美洲女性衛生用品市場分為經期護理產品、清潔和除臭產品以及女性衛生內衣。 2022 年,經期護理產品領域在南美洲和中美洲女性衛生用品市場佔有率最大。
根據配銷通路,南美洲和中美洲女性衛生用品市場分為超市和大賣場、藥局和藥房、保健和美容店、線上零售等。 2022 年,其他細分市場佔據最大市場佔有率。
依國家分類,南美洲和中美洲女性衛生用品市場分為巴西、阿根廷以及南美洲和中美洲其他地區。 2022 年,巴西將主導南美洲和中美洲女性衛生用品市場。
Edgewell Personal Care Co、Kimberly-Clark Corp、Lune Group Oy Ltd、Mooncup Ltd、Ontex BV、Essity AB 和 The Procter & Gamble Co 是該地區女性衛生用品市場的一些領先公司。
The South & Central America feminine hygiene products market is expected to grow from US$ 1,223.20 million in 2022 to US$ 1,803.48 million by 2030. It is estimated to grow at a CAGR of 5.0% from 2022 to 2030.
Initiatives by Governments and Organizations Fuels South & Central America Feminine Hygiene Products Market
The increasing prices of feminine hygiene products owing to higher taxes prevent consumers from buying them. Thus, they search for alternatives, which can hamper their health. However, with increasing awareness about feminine hygiene, governments globally are taking various initiatives, such as reducing taxes on feminine hygiene products and distributing them free of cost. Brazil passed a bill in 2022 granting access to sanitary pads and other menstrual products to low-income students, homeless women, and prisoners. This was necessary because 25% of schoolgirls miss school during their periods and 6 million Brazilians do not have easy access to sanitary products.
Thus, initiatives taken by government bodies and organizations further create lucrative growth opportunities for the market.
South & Central America Feminine Hygiene Products Market Overview
The South & Central America feminine hygiene products market is segmented into Brazil, Argentina, and the Rest of South & Central America. Increasing awareness regarding feminine hygiene and menstrual health, changing cultural norms associated with menstruation and feminine hygiene, rising disposable income, and increasing working women population are a few factors driving the growth of the feminine hygiene products market in the region. Governments of various countries in the region, as well as several organizations, are taking steps to promote menstrual health and hygiene. They are implementing policies to improve access to affordable and quality feminine hygiene products, especially in schools and public places, which has propelled the growth of the feminine hygiene products market in the region. In October 2021, the President of Brazil announced the distribution of free sanitary pads to women in economically vulnerable situations, teenagers in school, and prison inmates.
In addition, manufacturers are continuously introducing innovative feminine hygiene products tailored to customer's needs in South & Central America. These innovations include improved absorbency, better comfort, use of eco-friendly materials, and discreet packaging, which attracts more consumers. All these features are influencing the demand for feminine hygiene products in the region. In October 2022, Essity announced the launch of Issviva, a new menopause e-commerce platform, in the UK and Brazil. The platform will provide knowledge, solutions, and products to women during menopause.
South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
South & Central America Feminine Hygiene Products Market Segmentation
The South & Central America feminine hygiene products market is segmented into product type, distribution channel, and country.
Based on product type, the South & Central America feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment registered the largest South & Central America feminine hygiene products market share in 2022.
Based on distribution channel, the South & Central America feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The others segment held the largest market share in 2022.
Based on country, the South & Central America feminine hygiene products market has been categorized into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated South & Central America feminine hygiene products market in 2022.
Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, Essity AB, and The Procter & Gamble Co are some of the leading companies operating in the feminine hygiene products market in the region.