市場調查報告書
商品編碼
1463854
拉丁美洲尿布市場規模和預測、區域佔有率、趨勢和成長機會分析報告範圍:按產品類型、最終用戶、類別和分銷管道以及地理位置LATAM Diapers Market Size and Forecast, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, End User, Category and Distributional Channel, and Geography |
2022年,拉丁美洲紙尿褲市場規模為84.7億美元,到2030年將達到117億美元。
隨著人們對嬰兒和嬰兒健康問題的認知不斷提高、女性工作人口的增加以及可支配收入的增加,拉丁美洲尿布市場正在顯著成長。拉丁美洲尿布市場有大量尿布製造商,品牌各異。消費者在市面上有多種尿布替代品。該地區的尿布製造商大力參與產品創新,以滿足不斷成長的消費者需求。消費者對環境永續性的認知不斷增強,消費者選擇轉向環保,導致對可堆肥產品的需求增加。該地區的主要參與者正在推出可堆肥產品,以滿足不斷成長的消費者需求。例如,2019 年 10 月,Drylock 與 Love & Green 合作,宣布推出可堆肥嬰兒尿布。
這款尿布的材質 80-90% 是植物性的。
此外,尿布市場的製造商正在主動提供支援客戶永續發展目標的產品。例如,2020 年 12 月,包裝和造紙公司 Mondi 宣佈為 Drylock Technologies 的嬰兒尿布開發紙質包裝解決方案。因此,尿布市場的此類創新為拉丁美洲的尿布製造商創造了一個機會主義市場,可以投資創新並增加其市場成長。
隨著消費者越來越喜歡線上購物來滿足日常需求,包括雜貨、日常用品、嬰兒用品和個人護理產品,拉丁美洲的尿布製造商可以覆蓋更廣泛的客戶群,並利用數位平台的便利性和可訪問性。消費者可以在舒適的家中輕鬆瀏覽、比較和購買各種尿布。線上購物提供了增強的購物體驗,因為可以探索多種產品選項、閱讀評論和比較各種產品,幫助消費者做出明智的決定。這種便利性吸引了忙碌的消費者,他們尋求省時的解決方案來購買尿布和其他嬰兒護理產品。因此,蓬勃發展的電子商務產業預計將在未來幾年為拉丁美洲紙尿褲市場帶來新的機會。
根據類別,拉丁美洲尿布市場分為可重複使用尿布和一次性尿布。 2022年,一次性尿布市場佔據拉丁美洲尿布市場的主導佔有率。一次性尿布為忙碌的父母提供了無與倫比的便利性和易用性,尤其是在快節奏生活方式的城市地區。此外,該地區職業女性數量的增加導致對需要最少時間和精力的兒童保育的需求不斷成長,這使得一次性尿布成為一個有吸引力的選擇。此外,個人衛生和環境衛生標準意識的提高以及尿布技術的進步使得該地區消費者對一次性尿布的偏好日益增加。
拉丁美洲紙尿褲市場的一些參與者包括寶潔公司、Softys Brazil Ltd、Drylock Technologies NV、金佰利克拉克公司、強生公司、Ontex Group BV、Tecnochemicals SA、JL Morison (India) Ltd、Hayat Kimya Sanayi AS 和 Paul Hartmann AG。拉丁美洲尿布市場的參與者專注於提供高品質的產品來滿足客戶的需求。此外,他們也致力於為客戶推出新的高品質產品。
拉丁美洲尿布市場的整體規模是透過主要和次要來源得出的。為了開始研究過程,我們利用內部和外部來源進行了詳盡的次要研究,以獲得與市場相關的定性和定量資訊。此外,我們還與行業參與者進行了多次初步訪談,以驗證資料並獲得對該主題的更多分析見解。該流程的參與者包括副總裁、業務開發經理、市場情報經理和國家銷售經理等行業專家,以及估值專家、研究分析師和關鍵意見領袖等專門從事燃氣燒烤爐市場的外部顧問。
The LATAM diapers market size was valued at US$ 8.47 billion in 2022 to reach US$ 11.70 billion by 2030. The market is expected to record a CAGR of 4.1% from 2022 to 2030.
The LATAM diapers market is significantly growing with increasing awareness regarding babies and infants' health issues, increasing female working population, and increasing disposable income. There are large number of diaper manufacturers operating in the LATAM diapers market with presence of various brands. Consumers have various alternatives of diapers available in the market. Diaper manufacturers in the region are significantly involved in innovating products to cater to the growing consumer demand. The growing consumer awareness regarding environmental sustainability and a shift toward eco-friendly consumer choices has resulted in the demand for products made from compostables. Key players in the region are launching compostable products to cater to growing consumer demand. For instance, in October 2019, Drylock, in partnership with Love & Green, announced the launch of a compostable baby diaper.
This diaper comprises materials that are 80-90% plant-based.
Further, manufacturers in the diapers market are taking initiatives to offer products that support customers' sustainability goals. For instance, in December 2020, packaging and paper manufacturing company Mondi announced the development of a paper-based packaging solution for Drylock Technologies' baby diapers. Thus, such innovations in diapers market create an opportunistic market for diaper manufacturers in LATAM to invest in innovation and increase their market growth.
As consumers increasingly prefer online shopping for their everyday needs, including groceries, daily needs, baby products, and personal care products, the diaper manufacturers in LATAM can reach a broader customer base and capitalize on convenience and accessibility of digital platforms. Consumers can easily browse, compare, and buy various diapers from the comfort of their homes. Online shopping offers an enhanced shopping experience as the availability to explore diverse product options, read reviews, and compare various products helps consumers make informed decisions. This convenience attracts busy consumers seeking time-efficient solutions for purchasing diapers and other baby care products. Thus, the booming e-commerce sector is expected to significantly drive new opportunities in the LATAM diapers market over the coming years.
Based on category, the LATAM diapers market is segmented into reusable and disposable. In 2022, the disposable segment accounted for the dominating share of the LATAM diapers market. Disposable diapers offer unparalleled convenience and ease of use for busy parents, especially in urban areas with fast-paced lifestyles. In addition, the increasing number of working women in the region has resulted in a growing need for childcare that requires minimal time and effort, making disposable diapers an attractive option. Moreover, the increased awareness of hygiene and sanitation standards and improvement in diaper technology have contributed to the increasing preference for disposable diapers among consumers in the region.
A few players operating in the LATAM diapers market include The Procter & Gamble Co, Softys Brazil Ltd, Drylock Technologies NV, Kimberly-Clark Corp, Johnson & Johnson, Ontex Group BV, Tecnochemicals SA, JL Morison (India) Ltd, Hayat Kimya Sanayi AS, and Paul Hartmann AG. Players operating in the LATAM diapers market focus on providing high-quality products to fulfill customer demand. Also, they are focusing on launching new and high-quality products for their customers.
The overall LATAM diapers market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the gas barbecue grills market.