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商品編碼

1482009

到 2030 年北美鋼筆市場預測 - 區域分析 - 按類別、產品類型和配銷通路

North America Pens Market Forecast to 2030 - Regional Analysis - By Category, Product Type, and Distribution Channel

出版日期: 2024年02月28日 | 出版商:

The Insight Partners | 英文 77 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

2022年北美鋼筆市場價值為32.7662億美元，預計到2030年將達到37.7581億美元；預計 2022 年至 2030 年複合年成長率為 1.8%。

客製化和個人化推動北美鋼筆市場

客製化和個人化已成為北美鋼筆市場的突出趨勢，以多種方式重新表達該行業。首先，透過添加名稱、標誌或獨特設計來個性化筆的能力在消費者與其書寫工具之間建立了牢固的情感聯繫。這些個人化筆被視為獨特的禮物或有效的商業促銷品。這種個人風格增強了鋼筆的情感價值並提高了品牌認知度，使其在行銷和禮品方面廣受歡迎。

除了美觀的個人化之外，消費者還尋求根據自己的具體要求量身定做的鋼筆。製造商現在提供可自訂的選項，例如各種墨水顏色、書寫筆尖樣式和符合人體工學的握把。這種靈活性確保消費者可以找到符合他們的書寫偏好、任務和舒適度的筆。無論是用於精確表達的細尖筆還是用於創意表達的彩色筆，自訂都允許用戶選擇滿足其獨特需求的筆。企業和組織利用客製化筆作為實用的促銷工具。帶有公司徽標和聯繫方式的品牌鋼筆是提高品牌知名度並給潛在客戶和顧客留下持久印象的一種經濟高效的方式。隨著企業努力尋找創新方法以在競爭激烈的市場中脫穎而出，鋼筆的個人化趨勢與他們的行銷目標完美契合。這一趨勢正在重塑北美鋼筆市場，製造商專注於提供更多可自訂的選擇，而消費者則尋求反映其身份和要求的鋼筆。

北美鋼筆市場概況

北美鋼筆市場的激增可歸因於幾個因素。首先，近年來人們對記筆記和手寫交流越來越感興趣。許多人重新發現了用筆寫在紙上的樂趣，因為它可以讓他們與自己的想法和想法建立更觸覺和個人的聯繫。這一趨勢增加了對提供流暢書寫體驗的筆的需求。其次，疫情也對這激增起了一定的作用。隨著越來越多的人在家工作和學習，人們希望創造一個專門且美觀的工作環境。鋼筆象徵著精緻和專業，尤其是那些設計時尚、材質優質的鋼筆。人們開始投資購買書寫良好、與家庭和辦公室相得益彰的鋼筆。最後，鋼筆市場見證了產品供應的創新。製造商推出了各種專用鋼筆，例如在長時間書寫過程中提供舒適感的人體工學設計、由永續材料製成的環保產品，以及採用獨特墨水配方的鋼筆。這些創新吸引了尋求滿足其特定需求和價值觀的鋼筆的消費者，進一步推動了該地區的市場成長。美國不斷提高的識字率和教育部門也促進了北美鋼筆市場的成長。根據美國人口普查局的數據，美國 25 歲及以上人群的高中畢業率從 2011 年的 87.6% 上升至 2021 年的 91.1%。 2011 年至2021 年間，這一數字從9.5% 增加到10.5%。由於各種原因，例如人們對日記、手工和繪畫等創意活動的興趣日益濃厚，以及電子商務平台的興起，加拿大和墨西哥等國家對鋼筆等文具產品的需求激增。種鋼筆中進行選擇。所有這些因素都對北美鋼筆市場產生正面影響。

北美鋼筆市場收入及 2030 年預測（百萬美元）

北美鋼筆市場細分

北美鋼筆市場根據類別、產品類型、配銷通路和國家進行細分。

根據類別，北美鋼筆市場分為可填充鋼筆和一次性鋼筆。 2022 年，可再填充細分市場將佔據更大佔有率。

依產品類型分類，北美鋼筆市場分為原子筆、鋼筆、中性筆等。 2022 年，原子筆細分市場佔最大佔有率。

依配銷通路分類，北美鋼筆市場分為超市和大賣場、專賣店、線上零售等。 2022 年，專賣店細分市場佔最大佔有率。

根據國家/地區，北美鋼筆市場分為美國、加拿大和墨西哥。 2022 年，美國在北美鋼筆市場佔據主導地位。

AT Cross Co LLC、C Josef Lamy GmbH、Flairwriting Industries Ltd、Grayson Tighe、Montblanc-Simplo GmbH、Pelikan International Corp、PILOT Corp、Sailor Pen Co Ltd、STAEDTLER Mars GmbH & Co KG 和 The Parker Pen Co 等北美鋼筆市場的領先公司。

Customization and personalization have become prominent trends in the North America pens market, rephrasing the industry in several ways. Firstly, the ability to personalize pens by adding names, logos, or unique designs has created a strong emotional connection between consumers and their writing instruments. These personalized pens are cherished as unique gifts or effective business promotional items. This personal touch enhances the pens' sentimental value and boosts brand recognition, making them popular for marketing and gifting purposes.

In addition to personalization for aesthetics, consumers also seek pens tailored to their specific requirements. Manufacturers now offer customizable options such as various ink colors, writing tip styles, and ergonomic grips. This flexibility ensures that consumers can find pens that match their writing preferences, tasks, and comfort levels. Whether a fine-point pen for precision or a colorful pen for creative expression, customization allows users to select pens that cater to their unique needs. Businesses and organizations capitalize on the power of custom pens as practical promotional tools. Branded pens featuring company logos and contact details are a cost-effective way to enhance brand visibility and make a lasting impression on potential clients and customers. As businesses strive to find innovative ways to stand out in a competitive market, the trend of personalization in pens aligns perfectly with their marketing goals. This trend is reshaping the North America pens market, with manufacturers focusing on providing more customizable options and consumers seeking pens that reflect their identity and requirements.

North America Pens Market Overview

The surge in the North America pens market can be attributed to several factors. Firstly, there has been a growing interest in note-taking and handwritten communication in recent years. Many individuals have rediscovered the joy of putting pen to paper, as it allows for a more tactile and personal connection with their thoughts and ideas. This trend has increased demand for pens that provide a smooth writing experience. Secondly, the pandemic played a role in this surge. With more people working and studying from home, there was a desire to create dedicated and aesthetically pleasing workspace environments. Pens symbolized sophistication and professionalism, especially those with stylish designs and premium materials. People began to invest in pens that write well and complement their homes and offices. Lastly, the pen market has witnessed innovation in product offerings. Manufacturers have introduced a variety of specialized pens, such as ergonomic designs for comfort during long writing sessions, eco-friendly options made from sustainable materials, and pens with unique ink formulations. These innovations have attracted consumers looking for pens that cater to their specific needs and values, further driving the market growth in the region. The increasing literacy rate and education sector in the US also contribute to the North America pens market growth in North America. As per the United States Census Bureau, the high school completion rate in the United States for people aged 25 and older increased from 87.6% in 2011 to 91.1% in 2021. Also, the percentage of the population aged 25 and older with associate degrees rose from 9.5% to 10.5% between 2011 and 2021. This percentage surge ultimately led to increased demand for pens in the region. There is a surge in demand for stationery products, such as pens, in countries such as Canada and Mexico due to various reasons, such as growing interest in creative activities such as journaling, crafting, and drawing and the rise of e-commerce platforms, which makes it easier for the consumer to select from a wide range of pens. All these factors positively influence the North America pens market.

North America Pens Market Revenue and Forecast to 2030 (US$ Million)

North America Pens Market Segmentation

The North America pens market is segmented based on category, product type, distribution channel, and country.

Based on category, the North America pens market is bifurcated into refillable and single-use. The refillable segment held a larger share in 2022.

By product type, the North America pens market is segmented into ballpoint, fountain, gel, and others. The ball point segment held the largest share in 2022.

By distribution channel, the North America pens market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in 2022.

Based on country, the North America pens market is segmented into the US, Canada, and Mexico. The US dominated the North America pens market in 2022.

A T Cross Co LLC, C Josef Lamy GmbH, Flair Writing Industries Ltd, Grayson Tighe, Montblanc-Simplo GmbH, Pelikan International Corp, PILOT Corp, Sailor Pen Co Ltd, STAEDTLER Mars GmbH & Co KG, and The Parker Pen Co are some of the leading companies operating in the North America pens market.

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. North America Pens Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Intensity of Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.4 List of Vendors

5. North America Pens Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Growth of the Education Sector
- 5.1.1 Availability of Varieties and Styles
5.2 Market Restraints
- 5.2.1 Rising Digitalization
5.3 Market Opportunities
- 5.3.1 Eco-Friendly Pens
5.4 Future Trends
- 5.4.1 Customization and Personalization
5.5 Impact of Drivers and Restraints:

6. Pens Market - North America Market Analysis

6.1 North America Pens Market Revenue (US$ Million), 2020 - 2030
6.2 North America Pens Market Forecast and Analysis

7. North America Pens Market Analysis - Category

7.1 Refillable
- 7.1.1 Overview
- 7.1.2 Refillable Market Revenue and Forecast to 2030 (US$ Million)
7.2 Single-Use
- 7.2.1 Overview
- 7.2.2 Single-Use Market Revenue and Forecast to 2030 (US$ Million)

8. North America Pens Market Analysis - Product Type

8.1 Ball Point
- 8.1.1 Overview
- 8.1.2 Ball Point Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Fountain
- 8.2.1 Overview
- 8.2.2 Fountain Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Gel
- 8.3.1 Overview
- 8.3.2 Gel Market Revenue, and Forecast to 2030 (US$ Million)
8.4 Others
- 8.4.1 Overview
- 8.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

9. North America Pens Market Analysis - Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

10. North America Pens Market - Country Analysis

10.1.1 North America Pens Market Revenue and Forecasts and Analysis - By Countries
- 10.1.1.1 North America Pens Market Breakdown by Country
- 10.1.1.2 US: North America Pens Market Revenue and Forecasts to 2030 (US$ Million)
  - 10.1.1.2.1 US: North America Pens Market Breakdown by Category
  - 10.1.1.2.2 US: North America Pens Market Breakdown by Product Type
  - 10.1.1.2.3 US: North America Pens Market Breakdown by Distribution Channel
- 10.1.1.3 Canada: North America Pens Market Revenue and Forecasts to 2030 (US$ Million)
  - 10.1.1.3.1 Canada: North America Pens Market Breakdown by Category
  - 10.1.1.3.2 Canada: North America Pens Market Breakdown by Product Type
  - 10.1.1.3.3 Canada: North America Pens Market Breakdown by Distribution Channel
- 10.1.1.4 Mexico: North America Pens Market Revenue and Forecasts to 2030 (US$ Million)
  - 10.1.1.4.1 Mexico: North America Pens Market Breakdown by Category
  - 10.1.1.4.2 Mexico: North America Pens Market Breakdown by Product Type
  - 10.1.1.4.3 Mexico: North America Pens Market Breakdown by Distribution Channel

11. Competitive Landscape

11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration

12. Company Profiles

12.1 Grayson Tighe
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Flair Writing Industries Ltd
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 PILOT Corp
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Sailor Pen Co Ltd
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 STAEDTLER Mars GmbH & Co KG
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 C Josef Lamy GmbH
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 The Parker Pen Co
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Pelikan International Corp
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 A T Cross Co LLC
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Montblanc-Simplo GmbH
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments

13. Appendix

簡介目錄圖表

List Of Tables

Table 1. North America Pens Market Segmentation
Table 2. List of Raw Material Suppliers in Value Chain:
Table 3. List of Retailers
Table 4. North America Pens Market Revenue and Forecasts To 2030 (US$ Million)
Table 5. North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - Category
Table 6. North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - Product Type
Table 7. North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - Distribution Channel
Table 8. US: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 9. US: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 10. US: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 11. Canada: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 12. Canada: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 13. Canada: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 14. Mexico: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 15. Mexico: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 16. Mexico: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 17. Heat Map Analysis By Key Players

List Of Figures

Figure 1. North America Pens Market Segmentation, By Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: North America Pens Market
Figure 4. North America Pens Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. North America Pens Market Revenue (US$ Million), 2020 - 2030
Figure 7. North America Pens Market Share (%) - Category, 2022 and 2030
Figure 8. Refillable Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Single-Use Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. North America Pens Market Share (%) -Product Type, 2022 and 2030
Figure 11. Ball Point Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Fountain Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Gel Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. North America Pens Market Share (%) -Distribution Channel, 2022 and 2030
Figure 16. Supermarkets and Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. North America Pens Market Breakdown by Key Countries - Revenue (2022) (US$ Million)
Figure 21. North America North America Pens Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 22. US: North America Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. Canada: North America Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 24. Mexico: North America Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. Company Positioning & Concentration