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市場調查報告書
商品編碼
1482041
歐洲時裝設計軟體市場預測至 2030 年 - 區域分析 - 按類型(2D 軟體和 3D 軟體)和最終用戶(企業、個人和機構)Europe Fashion Design Software Market Forecast to 2030 - Regional Analysis - by Type (2D Software and 3D Software) and End User (Enterprises, Individuals, and Institutions) |
2022年歐洲時裝設計軟體市場價值為2.7277億美元,預計到2030年將達到4.6201億美元;預計2022年至2030年複合年成長率為6.8%。
人工智慧、虛擬實境和擴增實境的出現推動了歐洲時裝設計軟體市場
人工智慧、擴增實境和虛擬實境等先進技術正在將時尚產業從實體空間轉變為數位空間。這種數位轉型正在為時尚和科技產業之間的合作創造各種機會。例如,2021年6月,為時尚和電影/遊戲產業開發逼真的3D服裝模擬技術的CLO Virtual Fashion推出了CLO-SET Connect——全球時尚創作者社群。它是一個透過開放市場、投資組合管理工具和網路解決方案為數位資產提供支援的平台。各種供應商和創作者正在透過這個平台進行聯繫,預計這將為時裝設計軟體市場提供有希望的成長機會。
此外,各個市場參與者正在將先進技術(例如AR和VR技術)與其購物平台結合,以增強客戶體驗。例如,2022 年 6 月,亞馬遜推出了新的虛擬試鞋功能,幫助顧客在透過手機購買之前直覺地看到一雙鞋子。這種AR技術有助於加深客戶的主人翁意識,從而增強客戶的購買體驗。此外,各種新創公司正在提供尖端技術,例如數位孿生、虛擬實境和人工智慧。例如,成立於 2020 年 6 月的法國新創公司 Veesual AI 為時尚和電子商務產業提供虛擬試穿體驗。在人工智慧的幫助下,該公司將服裝和顧客的圖像與逼真的結果結合起來。 2019 年,高階義大利公司 Gucci 開發了一款支援擴增實境的 iOS 應用程式,讓用戶可以虛擬遠端試穿其「Ace 運動鞋系列」。 Gucci 也與多媒體訊息服務「Snapchat」合作,透過該應用程式提供虛擬試穿體驗。它是第一家利用擴增實境 (AR) 與社交媒體網路合作來增加銷售額的高階服裝公司。此外,Timberland 和 Lemon & Orange 合作成為首批在波蘭 Mokotow Gallery 購物中心引進虛擬試衣間的公司之一。 2022 年 1 月,H&M 透過一場競賽推出了首個虛擬服裝系列,參賽者被要求為特色款式創造富有創意的名稱。 Burberry 是時尚界熱衷於 AR 的頂尖企業之一。它已將 AR 納入多個網路平台,並且仍在其全球活動中進行試驗。此外,阿迪達斯在 2019 年透過智慧型手機應用程式推出了鞋類試穿服務,允許用戶以數位方式試穿精選的跑鞋和一些最知名的品牌。因此,隨著人工智慧、擴增實境和虛擬實境的出現,數位時尚產業正在不斷發展,這可能為未來幾年的時尚設計軟體市場成長提供利潤豐厚的機會。
歐洲時裝設計軟體市場概況
歐洲在使時尚產業變得更加環保方面處於領先地位。歐盟嚴格的法規強調使用壽命、負責任的使用和減少浪費。這些變化促使時尚品牌採取更高品質和永續的做法。 SwatchOn 的 3D 布料庫等尖端技術正在重新定義設計流程。隨著公司努力遵守新法規並創造環保產品,時裝設計軟體在支持更環保、更創新的實踐方面的作用變得越來越重要。在這變革格局中,許多歐洲國家正經歷顯著的成長。義大利、法國和英國等國家是時裝設計軟體利用的新興中心,它們採用尖端工具來推動時尚產業的創造力、效率和生態責任。歐洲各國的這種集體勢頭進一步鞏固了該地區作為推動全球時尚產業走向更永續和技術先進的未來的驅動力的地位。
歐洲時裝設計軟體市場收入及 2030 年預測(百萬美元)
歐洲時裝設計軟體市場細分
歐洲時裝設計軟體市場根據類型、最終用戶和國家/地區進行細分。
根據類型,歐洲時裝設計軟體市場分為 2D 軟體和 3D 軟體。到 2022 年,3D 軟體細分市場將佔據更大佔有率。 3D 軟體進一步細分為服裝、遊戲和媒體。
依最終用戶分類,歐洲時裝設計軟體市場分為企業、個人和機構。 2022 年,企業細分市場佔最大佔有率。
根據國家/地區,歐洲時裝設計軟體市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他地區。 2022 年,英國在歐洲時裝設計軟體市場佔據主導地位。
Adobe Inc、Autometrix Inc、Browzwear Solutions Pte Ltd、CLO Virtual Fashion LLC、Lectra SA、Optitex Ltd、Strategies SA 和 Tukatech Inc 是歐洲時裝設計軟體市場上的一些領先公司。
The Europe fashion design software market was valued at US$ 272.77 million in 2022 and is expected to reach US$ 462.01 million by 2030; it is estimated to grow at a CAGR of 6.8% from 2022 to 2030.
Advent of AI, VR, and AR Fuels the Europe Fashion Design Software Market
Advanced technologies such as AI, AR, and VR are transforming the fashion industry from physical to digital spaces. This digital transformation is creating various opportunities for collaboration between the fashion and technology industries. For instance, in June 2021, CLO Virtual Fashion, which develops true-to-life, 3D garments simulation technology for fashion and film/gaming industries, launched CLO-SET Connect-a global community of fashion creators. It is a platform that empowers digital assets through an open marketplace, portfolio management tools, and networking solutions. Various vendors and creators are connecting through this platform, which is anticipated to offer promising growth opportunities for the fashion design software market.
Furthermore, various market players are integrating advanced technology, such as AR and VR technologies, with their shopping platforms in order to enhance the customer experience. For instance, in June 2022, Amazon launched a new Virtual Try-On for Shoes feature that helps customers visualize a pair of shoes before purchasing through their mobile phones. This AR technology aids in deepening the sense of ownership of the customer, which enhances the customer buying experience. Furthermore, various start-ups are offering cutting-edge technology, such as digital twins, VR, and AI. For instance, Veesual AI, a French start-up that was established in June 2020, offers virtual try-on experiences for the fashion and e-commerce industries. With the help of AI, the company combines images of clothing and customers with photorealistic results. In 2019, the high-end Italian company Gucci developed an augmented reality-enabled iOS app that lets users try on its "Ace sneakers collection virtually and remotely." Gucci and the multimedia messaging service "Snapchat" also worked together to provide a virtual trying-on experience via the app. It was the first high-end clothing company to use augmented reality (AR) to increase sales by collaborating with a social media network. Additionally, Timberland and Lemon & Orange partnered to be among the first companies to introduce virtual fitting rooms to Poland's Mokotow Gallery, a shopping center. In January 2022, H&M debuted its first virtual apparel line through a competition in which contestants were asked to create inventive and creative names for the featured styles. Burberry is one of the top players in the fashion industry that is enthusiastic about AR. It has included AR in several web platforms and is still experimenting with it in its global campaigns. Also, in 2019 Adidas launched a footwear try-on via their smartphone app, allowing users to digitally try on a selection of running shoes and some of their most recognizable brands. Thus, with the advent of AI, AR, and VR, the digital fashion industry is growing, which is likely to offer lucrative opportunities for the fashion design software market growth in the coming years.
Europe Fashion Design Software Market Overview
Europe is leading the way in making the fashion industry more environmentally friendly. The European Union's stringent regulations emphasize longevity, responsible usage, and reduced waste. These changes are prompting fashion brands to adopt higher quality and sustainable practices. Cutting-edge technologies such as SwatchOn's 3D fabric library are redefining design processes. As companies strive to adhere to new regulations and create eco-friendly products, the role of fashion design software becomes increasingly critical in supporting greener and more innovative practices. Various European countries are experiencing remarkable growth within this transformative landscape. Countries such as Italy, France, and the UK are emerging hubs for fashion design software utilization, embracing cutting-edge tools to drive creativity, efficiency, and ecological responsibility in the fashion sector. This collective momentum across European countries further reinforces the region's status as a driving force in shaping the global fashion industry toward a more sustainable and technologically advanced future.
Europe Fashion Design Software Market Revenue and Forecast to 2030 (US$ Million)
Europe Fashion Design Software Market Segmentation
The Europe fashion design software market is segmented based on type, end user, and country.
Based on type, the Europe fashion design software market is bifurcated into 2D software and 3D software. The 3D software segment held a larger share in 2022. The 2D software is further subsegmented into apparel, gaming, and media. The 3D software is further subsegmented into apparel, gaming, and media.
By end user, the Europe fashion design software market is segmented into enterprises, individuals, and institutions. The enterprises segment held the largest share in 2022.
Based on country, the Europe fashion design software market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The UK dominated the Europe fashion design software market in 2022.
Adobe Inc, Autometrix Inc, Browzwear Solutions Pte Ltd, CLO Virtual Fashion LLC, Lectra SA, Optitex Ltd, Strategies SA, and Tukatech Inc are some of the leading companies operating in the Europe fashion design software market.