市場調查報告書
商品編碼
1562323
2030 年亞太地區尼古丁袋市場預測 - 區域分析 - 按強度、口味和配銷通路Asia Pacific Nicotine Pouches Market Forecast to 2030 - Regional Analysis - by Strength, Flavor, and Distribution Channel |
2022年亞太地區尼古丁袋裝市場估值為2.0668億美元,預計2030年將達到3.7064億美元;預計 2022 年至 2030 年複合年成長率為 7.6%。
主要市場參與者的策略發展措施推動亞太地區尼古丁袋市場
自從尼古丁袋引進市場以來,尼古丁袋製造商一直參與策略發展計劃,以獲得競爭優勢並適應不斷變化的消費者需求。主要市場參與者提供多元化的產品組合,包括不同的口味和尼古丁含量。與其他公司和研究機構的策略夥伴關係和合作促進了知識援助、法規遵循、市場佔有率擴張和新產品開發。擴大市場佔有率涉及收購其他公司和加強分銷網路,從而對收入流產生正面影響。
2022年,日煙國際宣佈在菲律賓試推出尼古丁袋裝品牌Nordic Spirit,並進一步計畫在英國推出產品。
2021年7月,菲利普莫里斯國際宣布收購Fertin Pharma,這是一家以尼古丁替代療法型產品為主的公司。因此,主要市場參與者的策略發展舉措預計將在預測期內為尼古丁袋市場創造利潤豐厚的機會。
亞太地區尼古丁袋市場概況
近年來,亞太地區的尼古丁袋裝市場出現了顯著成長,反映出消費者偏好的變化和菸草產業格局的變化。亞太地區擁有世界上很大一部分菸草使用者,為尼古丁袋提供了巨大的潛在市場。在不同的亞洲文化中,傳統無菸菸草產品或 SLT 的使用仍然很常見,例如菲律賓的 nga 和印度的 khaini。然而,它們可能對健康造成的不利影響仍然令人不安。吸菸者越來越意識到香菸的有害影響,並積極尋求被認為危害較小的替代尼古丁輸送方法。尼古丁袋無菸且經常被吹捧為無菸草,符合許多消費者的需求。此外,隨著該地區經濟的繁榮和可支配收入的增加,導致尼古丁袋等產品的支出增加。快速的城市化促進了更西化的生活方式,新趨勢和新煙袋(包括尼古丁煙袋)比農村地區更快地流行起來。人們正在向方便和謹慎的方向轉變,尼古丁袋提供了一種謹慎且整潔的方式來滿足尼古丁的渴望。此外,尼古丁袋有多種口味,從薄荷和水果到咖啡和印度奶茶,滿足不同的喜好。在年輕、精通科技的人口和可支配收入增加的推動下,東南亞市場也呈現出可觀的成長動能。因此,亞太地區對尼古丁袋的需求不斷成長是消費者偏好、社會經濟趨勢、監管環境和當地市場動態複雜相互作用的結果。在可預見的未來,這些因素可能會繼續推動市場擴張。
亞太地區尼古丁袋市場收入及 2030 年預測(百萬美元)
亞太地區尼古丁袋市場區隔
亞太地區尼古丁袋裝市場根據濃度、口味、配銷通路和國家進行細分。根據強度,亞太地區尼古丁袋裝煙氣市場分為低於6毫克/克、6毫克/克至12毫克/克和高於12毫克/克。 2022 年,6mg/g 至 12mg/g 細分市場佔據最大市場佔有率。
就口味而言,亞太地區尼古丁袋裝市場分為原味/原味和調味型。到 2022 年,風味細分市場將佔據更大的市場佔有率。
依配銷通路分類,亞太地區尼古丁袋市場分為超市及大賣場、便利商店、線上零售等。 2022年便利商店細分市場佔最大市場佔有率
依國家/地區分類,亞太地區尼古丁袋市場分為中國、巴基斯坦、日本、韓國和亞太地區其他地區。 2022 年,亞太地區其他地區主導了亞太地區尼古丁袋裝市場。
瑞典Match AB、帝國品牌公司、菲利普莫里斯國際公司、英美菸草公司、Atlas International LLC 和 Sesh Products US Inc 是亞太地區尼古丁袋市場的一些領先公司。
The Asia Pacific nicotine pouches market was valued at US$ 206.68 million in 2022 and is expected to reach US$ 370.64 million by 2030; it is estimated to grow at a CAGR of 7.6% from 2022-2030.
Strategic Development Initiatives by Key Market Players Boost Asia Pacific Nicotine Pouches Market
Nicotine pouch manufacturers have been involved in strategic development initiatives to gain a competitive edge and adapt to evolving consumer demands since the introduction of nicotine pouches in the market. Key market players offer a diversified product portfolio that includes varied flavors and nicotine content. Strategic partnerships and collaborations with other companies and research institutions facilitate knowledge assistance, regulatory compliance, market share expansion, and new product development. Expansion of market presence involves the acquisition of other companies and strengthening of distribution networks, positively affecting revenue streams.
In 2022, Japan Tobacco International announced the test launch of Nordic Spirit, a nicotine pouch brand in the Philippines, and its further plans to launch products in the UK.
In July 2021, Philip Morris International announced an acquisition of Fertin Pharma, a company based on nicotine replacement therapy-type products. Therefore, strategic development initiatives by key market players are expected to create lucrative opportunities for the nicotine pouches market during the forecast period.
Asia Pacific Nicotine Pouches Market Overview
The nicotine pouches market in Asia Pacific has witnessed remarkable growth in recent years, reflecting changing consumer preferences and a shifting landscape in the tobacco industry. Asia Pacific houses a significant portion of the world's tobacco users, presenting a massive potential market for nicotine pouches. The use of traditional smokeless tobacco products or SLTs is still common in different Asian cultures, such as nga in the Philippines and khaini in India. However, their probable adverse health effect remains to be disconcerting. Smokers are increasingly aware of the detrimental effects of cigarettes and are actively seeking alternative nicotine delivery methods perceived as less harmful. Nicotine pouches, which are smokeless and often touted as tobacco-free, fit the bill for many consumers. In addition, as economies in the region flourish and disposable income rises, leading to increased spending on products such as nicotine pouches. Rapid urbanization fosters a more Westernized lifestyle, where new trends and pouches, including nicotine pouches, gain popularity faster than in rural areas. There is a shift toward convenience and discretion, with nicotine pouches offering a discreet and mess-free way to satisfy nicotine cravings. Furthermore, nicotine pouches come in a wide range of flavors, from mint and fruit to coffee and chai, catering to diverse preferences. The Southeast Asian market is also showing promising growth, driven by a younger, tech-savvy population and increasing disposable income. Thus, the growing demand for nicotine pouches in Asia Pacific is a result of a complex interplay of consumer preferences, socioeconomic trends, regulatory landscape, and local market dynamics. These factors are likely to continue driving the market expansion in the foreseeable future.
Asia Pacific Nicotine Pouches Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Nicotine Pouches Market Segmentation
The Asia Pacific nicotine pouches market is segmented based on strength, flavor, distribution channel and country. Based on strength, the Asia Pacific nicotine pouch es market is categorized into less than 6 mg/g, 6 mg/g to 12 mg/g, and more than 12 mg/g. The 6mg/g to 12mg/g segment held the largest market share in 2022.
In terms of flavor, the Asia Pacific nicotine pouches market is bifurcated into original/plain, and flavored. The flavored segment held a larger market share in 2022. The flavored segment is further sub segmented into mint, berry, citrus, fruity, and others.
By distribution channel, the Asia Pacific nicotine pouches market is categorized into supermarkets & hypermarkets, convenience stores, online retail, and others. The convenience store segment held the largest market share in 2022
By country, the Asia Pacific nicotine pouches market is segmented into China, Pakistan, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific nicotine pouches market share in 2022.
Swedish Match AB, Imperial Brands Plc, Philip Morris International Inc, British American Tobacco Plc, Atlas International LLC, and Sesh Products US Inc are some of the leading companies operating in the Asia Pacific nicotine pouches market.