市場調查報告書
商品編碼
1562428
中東和非洲數位英語學習市場到 2030 年的預測 - 區域分析 - 按產品類型(雲端和本地)、業務類型(B2B 和 B2C)和最終用戶(非學術學習者和學術學習者)Middle East & Africa Digital English Language Learning Market Forecast to 2030 - Regional Analysis - by Product Type (Cloud and On-Premise), Business Type (B2B and B2C), and End User (Non-Academic Learners and Academic Learners) |
2022年,中東和非洲數位英語學習市場價值為2.6904億美元,預計到2030年將達到9.3458億美元;預計2022年至2030年複合年成長率為16.8%。
教育領域數位化的不斷發展提振了中東和非洲數位英語學習市場
21世紀,科技正在接管各個產業。發展中國家的教育部門是數位化快速發展的產業之一。發展中國家對數位化教育的需求很高。教育領域的數位化是推動中國、日本和阿拉伯聯合大公國等非英語國家英語學習的關鍵因素。數位化學習涉及多種提高學生學、說、寫英語以及學習其他科目的能力的技術。一些技術包括線上課程、數位教科書、線上考試和動畫。數位化教育使全球各國的教育部門實現了現代化,其他一些發展中國家也擴大採用數位化教育來幫助學生滿足西方國家學生的標準。由於教育領域數位化的不斷發展,數位英語學習市場正在加速發展。此外,多家公司正在推出英語學習平台。中國、印度、巴西和阿拉伯聯合大公國等國家的學生對線上英語文法課程的需求不斷增加,以及學校、大學和教育機構採用的現代技術促進了數位英語學習市場的成長。
中東和非洲數位英語學習市場概覽
中東和非洲 (MEA) 包括南非、沙烏地阿拉伯和阿拉伯聯合大公國等國家。中東和非洲各省正在努力實施「沙烏地化」計劃,以擴大經濟並確保透過人力資本滿足未來的勞動力需求。這導致中東和非洲地區擴大採用數位學習解決方案。此外,雲端技術的日益普及預計將簡化該地區的學習流程。預計也將推動中東和非洲地區對基於雲端的英語學習的需求。然而,該地區面臨著與第三方程式的 API 整合支援方面的挑戰,包括協作工具和內容管理。
根據 Talent LMS 的一項研究,遊戲化電子學習課程往往具有更高的完成率。事實上,遊戲化線上學習課程的完成率高達90%,而非遊戲化課程的完成率僅為35%。此外,軟技能、IT 技能和商業技能在該地區的學習者中最受歡迎。 ]。同一項調查發現,最受歡迎的學習方式是透過行動設備,該地區 74% 的學習者更喜歡透過智慧型手機存取電子學習內容。因此,中東和非洲地區越來越多的電子學習平台正在推動數位英語學習市場的發展。
目前,中東大多數經濟體都在努力實現石油以外的發展。因此,中東和非洲國家的立法機構代表了幾個形成性項目,導致組織被迫促進學習和創新項目,以即興提高員工的技能。 Edraak 是主要的 MOOC(大規模開放線上課程 ( 土耳其 ))平台之一,該平台是 ORF(拉妮亞女王基金會 (QRF))的一項計劃。學習課程的主要買家。
中東及非洲數位英語學習市場收入及 2030 年預測(百萬美元)
中東和非洲數位英語學習市場細分
中東和非洲數位英語學習市場分為產品類型、業務類型、最終用戶和國家。
根據產品類型,中東和非洲數位英語學習市場分為雲端和本地。 2022 年,雲端細分市場將佔據更大的市場佔有率。
依業務類型分類,中東和非洲數位英語學習市場分為B2B和B2C。 2022 年,B2B 細分市場在中東和非洲數位英語學習市場中佔據更大佔有率。
就最終用戶而言,中東和非洲數位英語學習市場分為非學術學習者和學術學習者。到 2022 年,學術學習者群體在中東和非洲數位英語學習市場中佔據較大佔有率。此外,直接面對消費者的部分又細分為托福、托業、劍橋商務英語證書、雅思等。此外,學術學習者細分為 0 - 5、6 - 11、12 - 16、17 - 30 和 30 以上。
按國家/地區分類,中東和非洲數位英語學習市場分為沙烏地阿拉伯、阿拉伯聯合大公國、南非以及中東和非洲其他地區。 2022 年,沙烏地阿拉伯在中東和非洲數位英語學習市場佔有率中佔據主導地位。
Houghton Mifflin Harcourt Co、MACMILLAN、McGraw-Hill Education Inc、牛津大學出版社、培生集團、Sanako Corporation、劍橋大學出版社、Chegg Inc Berlitz Corporation 和 IXL Learning 是中東和非洲數位英語領域的一些領先公司語言學習市場。
The Middle East & Africa digital English language learning market was valued at US$ 269.04 million in 2022 and is expected to reach US$ 934.58 million by 2030; it is estimated to register a CAGR of 16.8% from 2022 to 2030.
Rising Digitalization in Educational Sector Bolsters Middle East & Africa Digital English Language Learning Market
In the 21st century, technology is taking over every industry. The educational sector in developing countries is one of the industries where digitalization is evolving rapidly. Developing countries are witnessing high demand for digitalized education. Digitalization in the educational sector is the key factor driving English language learning in non-English-speaking countries such as China, Japan, and the UAE. Digitalized learning involves several techniques that enhance students' ability to learn, speak, and write English and learn other subjects. A few techniques include online courses, digital textbooks, online examinations, and animation. Digitalized education has modernized the educational sector in various countries across the globe, and several other developing countries are increasingly adopting the same to prepare students to meet the standards of students in various Western countries. The digital English language learning market is gaining pace, attributed to the rising digitalization in the educational sector. Also, various companies are launching English learning platforms. Increased demand for online English grammar classes among students in countries such as China, India, Brazil, and the UAE and the modern techniques adopted by schools, universities, and educational institutes facilitate the growth of the digital English language learning market.
Middle East & Africa Digital English Language Learning Market Overview
The Middle East & Africa (MEA) includes countries such as South Africa, Saudi Arabia, and the UAE. Provinces in the MEA are working toward "Saudiization" programs to expand their economies and ensure that the future workforce requirement is met through human capital. This has led to the rising adoption of digital learning solutions in the MEA. Furthermore, the growing adoption of cloud technology is expected to streamline the learning processes in this region. It is also projected to drive the demand for cloud-based English language learning in the MEA. However, the region faces challenges regarding API integration support with third-party programs, including collaboration tools and content management.
According to a study by Talent LMS, gamified E-learning courses tend to have a greater completion rate. In fact, gamified E-learning courses have a completion rate of 90%, while non-gamified courses have a completion rate of only 35%. Also, soft skills, IT skills, and business skills are the most popular among learners in the region. ]. The same survey found that the most preferred learning is through mobile devices, with 74% of learners in the region preferring to access E-Learning content through their smartphones. Thus, the increasing number of E-learning platforms in the MEA is driving the digital English language learning market.
Currently, most economies in the Middle East are struggling to develop beyond oil. Owing to this, several formative projects have been represented by the legislature of Middle Eastern and African countries, resulting in compulsion for the organizations to facilitate learning and innovative projects for improvisation improving of the skillsetthe skills of the employees. Edraak is one of the major MOOC (massive open online course (MOOC) platforms, which is a resultant initiative of the ORF (Queen Rania Foundation (QRF). Egypt and Turkey are the key buyers of digital English language learning courses in the MEA.
Middle East & Africa Digital English Language Learning Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa Digital English Language Learning Market Segmentation
The Middle East & Africa digital English language learning market is categorized into product type, business type, end user, and country.
Based on product type, the Middle East & Africa digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.
By business type, the Middle East & Africa digital English language learning market is divided into B2B and B2C. The B2B segment held a larger share of Middle East & Africa digital English language learning market in 2022.
In terms of end user, the Middle East & Africa digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held a larger share of Middle East & Africa digital English language learning market in 2022. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 - 5, 6 - 11, 12 - 16, 17 - 30, and 30 Above.
Based on country, the Middle East & Africa digital English language learning market is categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Saudi Arabia dominated the Middle East & Africa digital English language learning market share in 2022.
Houghton Mifflin Harcourt Co, MACMILLAN, McGraw-Hill Education Inc, OXFORD UNIVERSITY PRESS, Pearson Plc, Sanako Corporation, CAMBRIDGE UNIVERSITY PRESS, Chegg Inc Berlitz Corporation, and IXL Learning are some of the leading companies operating in the Middle East & Africa Digital English Language Learning market.