市場調查報告書
商品編碼
1571393
北美益生菌食品市場規模和預測、區域佔有率、趨勢和成長機會分析報告範圍:按類型、配銷通路和國家/地區North America Probiotic Food Products Market Size and Forecast, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type, Distribution Channel, and Country |
北美益生菌食品市場規模預計將從2023年的120.4億美元成長到2031年的196.9億美元;預計 2023 年至 2031 年市場複合年成長率為 6.3%。
消費者越來越意識到保持健康飲食和適當的腸道健康以支持整體健康。許多科學研究強調腸道微生物群在免疫、消化和心理健康方面的重要性。根據國際食品資訊理事會 (IFIC) 2022 年進行的一項調查,66% 的美國人擔心消化系統健康,許多人尋求能夠改善腸道健康的食物。在 COVID-19 大流行期間,功能性食品和膳食補充劑的受歡迎程度急劇上升,因為人們一直優先考慮自己的健康,並積極尋找健康的替代品和健身活動來預防與生活方式相關的疾病。此外,預防性健康還包括糖尿病和心血管疾病等慢性疾病的管理和預防,這些疾病在北美日益普及。因此,消費者擴大購買功能性食品,包括益生菌,因為它們有助於減輕與這些疾病相關的風險。為了跟上益生菌食品的日益普及,一些公司正在推出各種產品。例如,2022 年 5 月,達能北美公司推出了 Activia+ 多效益生菌優格飲料,其中含有有助於腸道健康的活性益生菌以及有助於免疫系統支持的維生素 C、D 和鋅。
此外,北美消費者對合成成分和加工食品越來越懷疑,尋求天然替代品來改善整體健康。為了滿足對有機和植物性產品不斷成長的需求,許多公司都專注於推出植物性益生菌食品並擴大現有的產品範圍。例如,2021年8月,Pillars Yogurt推出了Pillars Plant,這是一種有機椰子益生菌優格,在Wegmans和Central Market有售。總體而言,隨著消費者越來越了解維持腸道健康和預防慢性疾病及其他疾病的好處,以及植物性和有機益生菌食品的成長趨勢,對益生菌食品的需求持續上升。因此,消費者對預防性健康的認知不斷提高,推動了北美益生菌食品市場的成長。
按類型分類,市場分為優格、康普茶、克菲爾、起起司、嬰兒配方奶粉等。預計開菲爾細分市場在預測期內的複合年成長率最高。克菲爾提供了多種具有微生物多樣性和健康益處的益生菌菌株。它有多種口味和形式,包括由椰子、杏仁和燕麥奶製成的傳統乳製品和非乳製品替代品,以滿足乳糖不耐症和純素食消費者的需求。由於聲稱對消化健康、免疫支持和整體健康有益,克菲爾已成為益生菌食品的熱門選擇,消費者越來越注重健康並尋求功能性食品。
根據配銷通路,市場分為超市和大賣場、專賣店、網路零售等。 2023 年,超市和大賣場細分市場佔據了相當大的佔有率。超市和大賣場專注於最大限度地提高產品銷量以提高利潤。北美益生菌食品市場的主要參與者受益於人流量較大的地區的產品知名度和這些零售通路的客流量。
達能公司;生命之路食品公司;凱維塔公司;健康阿德有限責任公司;亞歷山大家庭農場;蘇賈生活有限責任公司;業力文化有限公司;斯普林菲爾德乳品公司;自然花園;和 Sunsweet Growers Inc. 是北美益生菌食品市場的主要參與者之一。
北美益生菌食品市場的整體規模是透過主要和次要來源得出的。為了開始研究過程,我們利用內部和外部來源進行了詳盡的次要研究,以獲得與市場相關的定性和定量資訊。此外,我們還與行業參與者進行了多次初步訪談,以驗證資料並獲得對該主題的更多分析見解。這個過程的參與者包括VP等行業專家;業務發展經理;市場情報經理;全國銷售經理;以及專門研究北美益生菌食品市場的外部顧問,包括估價專家、研究分析師和關鍵意見領袖。
The North America probiotic food products market size is projected to grow from US$ 12.04 billion in 2023 to US$ 19.69 billion by 2031; the market is expected to register a CAGR of 6.3% during 2023-2031.
Consumers are increasingly becoming aware of maintaining a healthy diet and proper gut health to support overall well-being. Many scientific studies highlight the importance of gut microbiota in immunity, digestion, and mental health. According to a survey conducted by the International Food Information Council (IFIC) in 2022, 66% of Americans were concerned about digestive health, with many seeking foods that can improve gut health. During the COVID-19 pandemic, there has been a sharp rise in the popularity of functional foods and dietary supplements, as people have been prioritizing their health and actively searching for healthy alternatives and fitness activities to prevent lifestyle-related illnesses. Moreover, preventive health also encompasses the management and prevention of chronic diseases such as diabetes and cardiovascular diseases, which are increasingly prevalent in North America. Therefore, consumers are increasingly purchasing functional foods, including probiotics, as they help mitigate the risks associated with these conditions. To keep up with the growing popularity of probiotic food products, several companies are launching a wide range of products. For instance, in May 2022, Danone North America introduced Activia+ Multi-Benefit probiotic yogurt drinks, containing live and active probiotics for gut health and vitamins C and D and zinc for immune system support.
Moreover, consumers in North America are increasingly skeptical of synthetic ingredients and processed foods, seeking natural alternatives for improving overall health and wellness. To meet the growing demand for organic and plant-based products, many companies are focused on introducing plant-based probiotic food products and expanding their existing product ranges. For instance, in August 2021, Pillars Yogurt launched Pillars Plant, an organic coconut probiotic yogurt, which is available in Wegmans and Central Market. Overall, as consumers become more informed about the benefits of maintaining gut health and preventing chronic and other diseases, as well as the increasing trend of plant-based and organic probiotic food products, the demand for probiotic food products continues to rise. Thus, rising awareness regarding preventive health among consumers fuels the North America probiotic food products market growth.
By type, the market is segmented into yogurt, kombucha, kefir, cheese, infant formula, and others. The kefir segment is expected to register the highest CAGR during the forecast period. Kefir offers a wide range of probiotic strains in terms of microbial diversity and health benefits. It is available in various flavors and forms, including traditional dairy-based and nondairy alternatives made from coconut, almond, and oat milk to cater to lactose-intolerant and vegan consumers. With its claimed benefits for digestive health, immune support, and overall well-being, kefir has become a popular choice as a probiotic food product, with consumers becoming more health-conscious and seeking functional foods.
Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Supermarkets and hypermarkets segment held a significant share in 2023. These stores offer attractive discounts, along with a pleasant customer experience and the advantage of multiple payment options. Supermarkets and hypermarkets focus on maximizing product sales to boost their profits. Key players operating in the North America probiotic food products market benefit from product visibility in higher-traffic areas and heavier footfall in these retail channels.
Danone SA; Lifeway Foods Inc.; KeVita, Inc.; Health-Ade LLC; Alexandre Family Farm; Suja Life, LLC.; Karma Culture LLC; Springfield Creamery Inc; Nature's Garden; and Sunsweet Growers Inc., are among the key players operating in the North America probiotic food products market.
The overall North America probiotic food products market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the North America probiotic food products market.