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市場調查報告書
商品編碼
1688904
2021 - 2031 年北美線下美容設備市場規模及預測、區域佔有率、趨勢和成長機會分析報告範圍:按產品類型、應用、營運模式、配銷通路和國家/地區分類North America Offline Beauty Devices Market Size and Forecast 2021 - 2031, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Application, Mode of Operation, Distribution Channel, and Country |
北美線下美容設備市場規模預計將從 2024 年的 275.6 億美元增至 2031 年的 682.2 億美元。預計 2024-2031 年期間該市場的複合年成長率為 13.8%。預測期內,北美新產品的推出可能會帶來新的市場趨勢。此外,人們對美容和健康的日益關注也促進了北美線下美容設備市場的成長。
與年齡相關的皮膚問題極為常見,例如色素沉著、皺紋、皺褶和痤瘡以及因事故造成的燒傷疤痕。據美國皮膚病學會稱,痤瘡是美國最常見的皮膚病,每年影響約 5000 萬人。 12-24 歲族群中約有 85% 會出現輕微痤瘡。微晶換膚術和化學換膚術等美容手術每次的費用約為 100 美元或更多,具體取決於痤瘡疤痕所需的治療次數。治療痤瘡疤痕的雷射治療費用也可能高達 200 美元甚至更多。最近的研究表明,美國患有痤瘡的人每年平均在非處方產品上花費 150 至 200 美元。此外,根據加拿大皮膚病學會的數據,痤瘡影響了加拿大 560 萬人,佔總人口的近 20%。超過 80% 的患者年齡在 12 至 24 歲之間。此外,加拿大約有 100 萬人被診斷出患有牛皮癬。
每 10 人中就有 1 人在一生中會患有異位性皮膚炎,多達 25% 的兒童和 2-3% 的成年人患有此病。此外,超過四分之一(28%)的 25 歲以下女性擔心老化跡象,而 25-34 歲女性中這一數字上升至 42%,35-44 歲女性中這一數字上升至 54%。此外,Dermstore 對全美 2,000 名女性進行的民意調查發現,年輕女性比老年女性更早開始使用抗衰老產品。
市場參與者的策略性舉措
各種市場參與者都專注於產品發布、合併、收購和合作等策略發展,以開發有助於緩解抗衰老、痤瘡和發炎控制、皮膚年輕化等治療的先進產品。以下是北美線下美容設備市場的一些最新發展。
2025 年 1 月,NuFACE 推出了其 NuFACE FIX MicroWand。這款尖端設備採用 NuFACE 標誌性的微電流技術和精確的微球,旨在刺激皮膚表面,消除眼部浮腫、豐唇和撫平細紋。
2022 年 8 月,自 2005 年以來微電流護膚領域的領導者 NuFACE 推出了兩款經 FDA 批准的新設備:Mini+ 和 Trinity+。該品牌還推出了支援藍牙的 NuFACE 應用程式,該應用程式可連接到設備並針對皮膚的不同層提供獨家護理,讓您在家中即可獲得即時和長期效果。
2023年7月,YA-MAN LTD.宣布FDA核准「Medi Lift PLUS」作為II類醫療器材在美國上市。 YA-MAN 以「Medi Lift PLUS」為首,在美國進行美容儀器行銷活動。美國是全球美容設備產業的主要市場,雅萌計畫將銷售通路拓展到零售店、醫療水療中心以及電子商務。
2024 年 2 月,Nu Skin Enterprises 推出了 Nu Skin RenuSpa iO,這是一款經 FDA 批准的智慧微電流身體設備,可透過皮膚刺激促進健康並增強身體自信。作為連續六年全球最暢銷的美容設備品牌的最新創新產品,RenuSpa iO 可讓您容光煥發、神清氣爽。
2022 年 11 月,Nu Skin Enterprises 推出了 ageLOC LumiSpa iO,這是一款提供互聯體驗的智慧皮膚護理和清潔設備。利用專利的微脈衝技術,它透過客製化的治療方案、智慧指導和護膚常規追蹤來增強個人化美容。該系統包括 LumiSpa iO 設備、三個非研磨性治療頭和五種專門配製的清潔劑,以實現最佳的皮膚互動。與 Nu Skin Vera 應用程式配對使用時,它會創造出全新水平的個人化護膚體驗。
產品核准、發布和策略合作數量的激增可能為未來線下美容設備市場創造豐厚的利潤機會。
分段洞察
依產品類型,北美線下美容設備市場分為LED面膜、紅外線美容設備、EMS等。 2024 年,LED 面罩市場佔最大佔有率。
從應用方面來看,北美線下美容設備市場分為抗衰老、痤瘡和發炎控制、皮膚年輕化等。 2024 年,抗衰老領域將佔據市場主導地位。
從操作方式來看,北美線下美容設備市場分為電動和電池供電以及手動。 2024 年,電動和電池供電領域將佔據市場主導地位。
就配銷通路而言,北美線下美容設備市場分為沃爾瑪、百思買、好市多、諾德斯特龍、梅西百貨、薩克斯第五大道、絲芙蘭、Ulta Beauty、塔吉特等。沃爾瑪品牌在 2024 年佔據了市場主導地位。沃爾瑪是全球最大的零售連鎖店之一,透過店內和線上平台提供美容設備。該部門包括各種價格實惠的大眾市場美容技術,例如洗面乳、除毛設備和抗衰老工具。沃爾瑪的廣泛普及和經濟實惠的價格吸引了廣大的消費者群體。隨著消費者擴大尋求在家中進行專業級的美容護理,經濟實惠的選擇的需求量很大。該公司不斷發展的電子商務平台鞏固了其在美容設備市場的地位。
北美線下美容設備市場佔有率按地區分析
北美線下美容設備市場報告的地理範圍主要集中在美國、加拿大和墨西哥等國家。就收入而言,美國在 2023 年佔據市場主導地位。預計在預測期內美國將主導北美市場。
The North America offline beauty devices market size is projected to reach US$ 68.22 billion by 2031 from US$ 27.56 billion in 2024. The market is expected to register a CAGR of 13.8% during 2024-2031. New product introductions in North America are likely to bring in new market trends during the forecast period. Furthermore, increasing inclination toward beauty and wellness bolsters north america offline beauty devices market growth.
Age-related skin issues, such as pigmentation, wrinkles, creases, and acne, as well as burn scars due to accidents, are extremely common. According to the American Academy of Dermatology Association, acne is the most common skin condition in the US, affecting about 50 million people in America annually. ~85% of people aged 12-24 experience the onset of minor acne. Cosmetic procedures such as microdermabrasion and chemical peels can cost ~US$100 or more per session, depending on the number of treatments required for acne scars. Laser treatments for acne scars can also run US$200 or more. Recent studies indicate that individuals having acne in the US spend an average of US$150 to US$200 annually on over-the-counter products. Additionally, as per the Dermatology Association in Canada, acne impacts 5.6 million people in Canada, which is nearly 20% of the population. Over 80% of those affected are between the ages of 12 and 24. Moreover, around 1 million people in Canada are diagnosed with psoriasis.
One in 10 people develop atopic dermatitis during their lifetime, and it affects up to 25% of children and 2-3% of adults. Furthermore, over a quarter (28%) of women under 25 worry about signs of aging, and this number has increased to 42% for those aged 25-34 and 54% for those aged 35-44. In addition, the poll of 2,000 women across the US, conducted by Dermstore, found that young women have started using products to reduce signs of aging much sooner than older women.
Strategic Initiatives by Market Players
Various market players focus on strategic developments such as product launches, mergers, acquisitions, and collaborations to develop advanced products that help ease the treatment of anti-aging, acne and inflammation control, skin rejuvenation among others. Following are a few recent developments in the North America offline beauty devices market.
In January 2025, NuFACE launched its NuFACE FIX MicroWand. This cutting-edge device is designed to depuff under eyes, plump lips, and smooth fine lines using NuFACE's iconic microcurrent technology and precise micro-spheres, designed to stimulate the surface level of skin.
In August 2022, NuFACE, a leader in microcurrent skincare since 2005, launched two new FDA-cleared devices: The Mini+ and Trinity+. The brand also introduces the Bluetooth-enabled NuFACE App, which connects to the devices and offers exclusive treatments targeting different layers of the skin for both immediate and long-term results at home.
In July 2023, YA-MAN LTD. announced that the FDA approved "Medi Lift PLUS" for marketing in the US as a Class II medical device. YA-MAN began a marketing campaign for beauty devices in the US with "Medi Lift PLUS." The US is a major market in the global beauty device industry, and YA-MAN planned to expand sales channels to retail stores and medical spas, as well as e-commerce.
In February 2024, Nu Skin Enterprises launched the Nu Skin RenuSpa iO, a smart, FDA-cleared microcurrent body device that promotes wellness and boosts body confidence through skin stimulation. As the latest innovation from the world's top-selling beauty device brand for six consecutive years, the RenuSpa iO revitalizes appearance and refreshes the body.
In November 2022, Nu Skin Enterprises introduced the ageLOC LumiSpa iO, a smart skin treatment and cleansing device that offers a connected experience. Utilizing patented micropulse technology, it enhances personalized beauty with customized treatment options, intelligent coaching, and skincare routine tracking. The system includes the LumiSpa iO device, three non-abrasive treatment heads, and five specially formulated cleansers for optimal skin interaction. When paired with the Nu Skin Vera app, it creates a new level of personalized skincare experiences.
An upsurge in the number of product approvals, launches, and strategic collaborations is likely to create lucrative opportunities for the offline beauty devices market in the future.
Segmental Insights
Based on product type, the North America offline beauty devices market is segmented into LED mask, infrared beauty devices, EMS, and others. The LED mask segment held the largest share of the market in 2024.
In terms of application, the North America offline beauty devices market is categorized into anti-aging, acne and inflammation control, skin rejuvenation, and others. The anti-aging segment dominated the market in 2024.
In terms of mode of operation, the North America offline beauty devices market is bifurcated into electric and battery operated and manual. The electric and battery-operated segment dominated the market in 2024.
In terms of distribution channel, the North America offline beauty devices market is categorized into Walmart, Best Buy, Costco, Nordstrom, Macys, Saks Fifth Avenue, Sephora, Ulta Beauty, Target, and others. The Walmart segment dominated the market in 2024. Walmart is one of the largest retail chains in the world, offering beauty devices through both in-store and online platforms. The segment includes a wide range of affordable, mass-market beauty technology, such as facial cleansers, hair removal devices, and anti-aging tools. Walmart's widespread accessibility and budget-friendly pricing appeal to a broad consumer base. As consumers increasingly seek professional-grade beauty treatments at home, affordable options are in high demand. The growing e-commerce platform of the company strengthens its position in the beauty device market.
North America Offline Beauty Devices Market Share Analysis by Geography
The geographic scope of the North America offline beauty devices market report mainly focuses on Countries such as the US, Canada, and Mexico. In terms of revenue, the US dominated the market in 2023. It is estimated to dominate North America market during the forecast period.