市場調查報告書
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1348836
切花市場 - 2018-2028 年全球產業規模、佔有率、趨勢、機會和預測,按類型、按應用、分銷管道、地區和競爭細分Cut Flowers Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type, By Application, By Distribution Channel By Region and Competition |
預計全球切花市場在 2024-2028 年預測期內將以令人印象深刻的年複合成長率成長。由於儀式和儀式裝飾中鮮花的受歡迎程度和需求的不斷增加,切花市場正在不斷成長。此外,辦公室和飯店出於美學目的的切花進出口不斷增加,也增加了切花市場的需求。
切花的需求量很大,因為它們可用於婚禮、儀式以及生日、週年紀念日和其他活動等特殊場合的禮物。根據101個國家的對外貿易統計,「新鮮、乾燥、染色、漂白、浸漬或以其他方式製備的適合花束或觀賞用途的切花和花蕾」的全球出口額超過10美元到2021 年將達到8 億美元。切花因其在人們中的深刻意義和象徵意義而日益流行,支持了預測期內市場的成長。例如,菊花象徵著幸福和樂觀,使其在慶祝活動、派對裝飾和花環造型中備受追捧。預計這將有助於預測期內市場的成長。
市場概況 | |
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預測期 | 2024-2028 |
2022 年市場規模 | 337.8億美元 |
2028 年市場規模 | 470.8億美元 |
年複合成長率 | 5.79% |
成長最快的細分市場 | 網路零售 |
最大的市場 | 北美洲 |
玫瑰是最受歡迎的花卉之一,在世界各地的切花市場上有著巨大的需求。這些花朵與愛和感情的情感相關,具有誘人的外觀和芳香的香氣。玫瑰有紅、白、黃、橙、粉等多種顏色,美觀大方,被用作裝飾品和裝飾品,如花環、胸花、胸花等。此外,需求量也在增加市場上的菊花。這種花因其美麗、多樣的形狀和鮮豔的色彩而受到人們的歡迎。它是一種多年生花卉,可以全年栽培,導致全球各種品種的商業化。菊花有多種花形和顏色,是一年中每個季節都有的花卉之一,從而有助於切花市場的成長,並且由於其在預測期內易於獲得,預計也將促進市場成長。此外,菊花是莖較短的品種,因此生長的植物可以一次開出多朵花,從而在開花期間表現出更高的產量。因此,由於單株產量較高,這些在經濟上有利於商業化生產,因此對美學和裝飾的需求很高,從而擴大了切花市場並有利可圖。
以裝飾目的呈現鮮花的趨勢不斷成長,這是為切花市場創造巨大需求的一個共同促進因素。花瓶佈置、場地裝飾、非正式和正式活動中的歡迎花束、葬禮和婚禮上的裝飾以及聖誕節、復活節和新年等節日期間的裝飾等活動是市場對切花需求增加的主要原因。醫學雜誌《醫學補充療法》發表的一項研究發現,在附近放一束鮮切花也可以減輕人們的壓力。此外,根據 2021 年貿易出口數據,荷蘭、哥倫比亞、厄瓜多和肯亞等國家的切花出口成長最快。鮮切花的商業化需求導致了表達感謝、展現美麗、反映情感等多種行為的需求。
銷售花卉產品的電子商務格局正在顯著成長。網路賣家的激增可歸因於對花卉產品的需求不斷成長,特別是用於裝飾、特殊場合和儀式的切花。近年來,人們明顯偏好鮮切花而不是人造花,導致在儀式和慶祝活動中的使用增加。線上訂單將鮮花運送到運輸和配送服務的便利性確保了鮮花的新鮮度和及時供應,從而促進了切花市場的擴張。此外,線上交付的可用性不斷提高,個人可以透過將鮮切花直接送到家門口來給他們的客戶、親人、患者和其他人帶來驚喜。由於節省時間和從各種鮮切花中靈活選擇的額外好處,線上購買選擇繼續支持市場的成長。
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The global cut flowers market is expected to grow with an impressive CAGR in the forecast period, 2024-2028. The market for cut flowers is growing due to the increasing popularity and demand for fresh flowers in decorations for ceremonies and rituals. Additionally, the rising import and export of cut flowers for aesthetic purposes in offices and hotels are boosting the demand for the cut flower market.
Cut flowers are in high demand due to their usage in weddings, ceremonies, and as gifts for special occasions such as birthdays, anniversaries, and other events. According to the External Trade Statistics of 101 countries, the global exports of "Cut flowers and flower buds of an appropriate kind suitable for bouquets or for ornamental purposes, fresh, dried, dyed, bleached, impregnated, or otherwise prepared" were more than USD10.8 billion in 2021. The growing popularity of cut flowers, based on their deep meaning and symbolism among people, supports the market's growth in the forecast period. For instance, the chrysanthemum flower symbolizes happiness and optimism, making it highly sought after for celebrations, party decorations, and garland formations. This is expected to contribute to the market's growth in the forecast period.
The rising popularity of cut flowers in decorations is evident. There is a growing demand for cut flowers in parties, ceremonies, wedding decorations, birthday celebrations, anniversary celebrations, and other events. Interior designers and wedding planners have increased the demand for fresh cut flowers to enhance their decorations. Flowers such as roses, chrysanthemums, lilies, and carnations are particularly in high demand during festivals. In India, for example, roses and lilies are used as spiritual symbols and offerings in pious rituals and weddings. The aesthetic demand for cut flowers has also increased worldwide, as they are commonly used in wreaths, vase displays, and garlands. Additionally, there is a significant market demand for cut flowers to beautify informal spaces, such as homes, balconies, and rooms, where fresh cut flowers are used for vase decorations and garlands. This further supports the market's growth in the forecast period.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 33.78 Billion |
Market Size 2028 | USD 47.08 Billion |
CAGR (2023-2028) | 5.79% |
Fastest Growing Segment | Online Retail |
Largest Market | North America |
Roses are among the most popular flowers, having a huge demand across the world in the cut flower market. Associated with emotions of love and affection, the flowers possess an alluring look and an aromatic fragrance. Roses available in various colors such as red, white, yellow, orange, and pink, being aesthetically beautiful, are used as/in the decorative items and ornamental decorations such as Garlands, Boutonniere, Corsages, etc. Additionally, there is an increased demand for chrysanthemum flowers in the market. This flower is popular due to its beauty, diverse shape, and vibrant colors. It is a perennial flower which can be cultivated throughout the year resulting in commercialization of various cultivars globally. Chrysanthemum exists in multiple flower shapes and colors and is one of those flowers which is available every season of the year thereby contributing to the cut flower market growth and is anticipated to bolster the market growth based on its easy availability in the forecast period as well. Additionally, chrysanthemum are cultivars with shorter stems so the growing plant can bear multiple flowers at a time and thus exhibit higher yields in its flowering time. Therefore, due to the higher yield per plant, these are economically advantageous for commercial production and therefore are high in demand for aesthetics and decorations, expanding the cut flower market, profitably.
The growing trend of presenting fresh flowers for decorative purposes is a common driver that creates a huge demand for the cut flower market. Activities such as vase arrangements, decorating a venue, welcoming bouquets at informal and formal events, decorations at funerals and weddings, and decorations during holidays such as Christmas, Easter, and New Year are key reasons for the higher demand for cut flowers in the market. A study published by the medical journal "Complementary Therapies in Medicine" found that keeping a bouquet of fresh cut flowers nearby can also reduce stress in people. Additionally, the growing export of cut flowers is observed to be the highest in countries such as the Netherlands, Colombia, Ecuador, and Kenya, based on the 2021 trade export data. The commercializing demand for fresh cut flowers has led to their demand in expressing several behaviors such as expressing thanks, projecting their beauty, and reflecting emotions, among others.
The e-commerce landscape for selling floral products is witnessing significant growth. The surge in online sellers can be attributed to the rising demand for floral products, particularly cut flowers used for decoration, special occasions, and rituals. In recent times, there has been a noticeable preference for fresh cut flowers over artificial ones, leading to increased usage in rituals and celebrations. The convenience of online orders for transporting flowers to shipping and distribution services ensures their freshness and timely availability, thereby fostering the expansion of the cut flower market. Furthermore, the increased availability of online delivery allows individuals to surprise their clients, loved ones, patients, and others by sending fresh cut flowers directly to their doorstep. With the added benefit of saving time and the flexibility to choose from a wide range of fresh cut flowers, online purchasing options continue to support the growth of the market.
Global Cut Flowers market is segmented based on the type, application, distribution channel, region and competitive landscape. Based on type, the market is further segmented into Chrysanthemum, Carnation, Gerbera and Lilium. Based on application, the market is further bifurcated into Home and Commercial segment. Depending on the distribution channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores/ Florists and Online Retail.
Dummen Orange, Danziger Group, Dos Gringos LLC, Esmeralda Farms, Flamingo Flowers BV, Florance Flora, Karen Roses Company, Marginpar BV, Multiflora, Rosebud Limited, etc., are some of the major players operating in the global cut flowers market.
In this report, Global Cut Flowers Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the global cut flowers market.
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: