市場調查報告書
商品編碼
1361326
全球自立袋市場 - 全球產業規模、佔有率、趨勢、機會和預測,2018-2028年按類型、封閉類型、材料、按應用、地區、競爭預測和機會細分,2018-2028年Global Stand-Up Pouches Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type, By Closure Type, By Material, By Application, By Region, By Competition Forecast & Opportunities, 2018-2028F |
2022 年,全球自立袋市場估值達到246 億美元,並有望在整個預測期內實現強勁成長,預計到2028 年年複合成長率(CAGR) 為7.8%。近年來,該市場出現了顯著的擴張和轉型在消費者偏好轉變、包裝技術進步以及對永續性的高度重視的推動下,全球自立袋市場不斷發展。自立袋以其便利性、多功能性和視覺吸引力而聞名,作為不同行業的首選包裝選擇而廣受歡迎,為消費者和製造商提供了優勢。
消費者被自立袋吸引是因為其方便用戶使用的特性,包括可重新密封的封口、易於操作和攜帶性。這些便利設施與當代消費者的生活方式無縫銜接,滿足行動消費並減少食物浪費。將充滿活力和迷人的設計融入立式袋的能力擴大了它們的受歡迎程度。品牌利用這種視覺吸引力,讓自己的產品在商店貨架上脫穎而出,向消費者傳達優質和新鮮的訊息。自立袋可容納多種產品類別,從食品和飲料到寵物食品、化妝品和家居用品。它們對處理液體、固體和粉末的適應性使其成為一種多功能的包裝解決方案。人們對塑膠廢物和環境問題的認知不斷提高,促使該行業專注於永續包裝解決方案。與硬質包裝相比,自立袋的設計通常減少了材料消耗,非常適合滿足環保選擇的需求。
市場概況 | |
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預測期 | 2024-2028 |
2022 年市場規模 | 246億美元 |
2028 年市場規模 | 361.8億美元 |
2023-2028 年年複合成長率 | 7.8% |
成長最快的細分市場 | 標準 |
最大的市場 | 亞太地區 |
全球自立袋市場的一個關鍵驅動力是對符合現代消費者快節奏和充滿活力的生活方式的包裝解決方案的需求不斷成長。隨著人們的生活越來越忙碌,他們尋求易於管理、儲存和消費的產品。自立袋專為滿足這些需求而量身定做,具有可重新密封的封口、噴嘴和人體工學設計等功能。這些屬性為消費者提供了無縫體驗,使他們能夠訪問產品、分配所需數量並密封袋子以供將來使用。便利性也延伸到了行動消費,這是當今時代的一個顯著趨勢。自立袋重量輕且便於攜帶,使其成為消費者在戶外享用零食、飲料和其他物品的絕佳選擇。這項推動因素促使各行業採用自立袋作為吸引忙碌的消費者的一種方式,他們尋求能夠無縫融入日常生活的產品。
在環境意識增強的時代,永續性已成為影響包裝決策的關鍵促進因素。自立袋因其輕質特性有助於實現永續發展目標,從而減少運輸費用和碳排放。此外,許多自立袋採用可回收、可堆肥的材料製成,或與傳統包裝相比對環境的影響較小。該行業對永續發展議題的回應包括使用生物基材料、可回收塑膠,甚至從海洋收集的塑膠來製作自立袋。採用永續自立袋的品牌會與具有生態意識的消費者產生共鳴,從而提高他們的聲譽和市場地位。便利性和永續性的融合使自立袋成為尋求符合其道德價值的產品的消費者青睞的包裝選擇。
包裝技術的發展為自立袋市場的創新設計和功能鋪平了道路。製造商不斷開發新穎的功能,以豐富用戶體驗、延長產品保存期限並使零售貨架上的產品脫穎而出。配有防兒童開啟的封口的自立袋可提高安全性,使其適合需要額外保護的產品,例如藥品和特定的家居用品。噴嘴有助於控制傾倒和分配,使自立袋成為飲料、醬汁和清潔溶液等液體的合適選擇。立式袋上的透明窗口使消費者能夠看到內部的產品,從而直覺地確認其內容和品質。先進的印刷技術使品牌能夠創造出具有視覺吸引力、資訊豐富且一致的設計來吸引消費者的注意。自立袋還可以設計具有客製化的阻隔性能,以保護產品免受水分、光線和氧氣等外部因素的影響,從而延長其保存期限。
在全球環保意識不斷增強的背景下,包裝材料的永續性顯得至關重要。自立袋通常由多層不同材料組成,以提供必要的阻隔性能,這一特性使它們難以回收。這些結構的複雜性可能會阻礙各種成分的有效分離和回收,最終導致廢棄物產生和環境影響加劇。此外,自立袋中塑膠和其他材料的結合可能會導致塑膠污染,並在進入生態系統後產生微塑膠。儘管努力開發更永續的造袋材料和回收技術,但該行業仍在努力實現功能、成本和環境影響之間的和諧平衡。解決這些永續性問題需要包裝解決方案的創新,以保留自立袋的優點,同時最大限度地減少其生態足跡。製造商正在探索可堆肥薄膜、單一材料結構和增強回收技術等選擇,以緩解這些挑戰並與全球永續發展目標保持一致。
雖然自立袋在包裝設計和圖形方面提供了顯著的靈活性,但其多功能性可能會為產品獨特性和品牌認知度帶來挑戰。隨著越來越多的產品採用自立袋,競爭加劇,品牌越來越難以在擁擠的零售貨架或線上平台上脫穎而出。製造商面臨著設計包裝的困境,即不僅要吸引消費者的注意力,還要有效地傳達產品訊息和價值。在遵守法規的同時,在美觀、功能和實用性之間取得適當的平衡可以證明是複雜的,迫使品牌不斷創新包裝設計以維持競爭優勢。
自立袋通常包含多層不同材料,以提供針對濕氣、氧氣和光線等因素的最佳阻隔性能,從而保持所封裝產品的品質和保存期限。然而,確保不同生產批次和袋子在整個生命週期中一致的阻隔性能是一個挑戰。製造流程的變化、材料差異以及儲存和運輸過程中的外部影響都會影響袋子的阻隔功效。阻隔性能不足可能會導致產品保存期限縮短、品質下降和不良的消費者體驗。為了應對這項挑戰,製造商必須投資嚴格的品質控制措施和測試協議,以確保阻隔性能的持續有效性和產品完整性的維護。
自立袋的適應性促進了其在各行業的採用。他們被用來包裝各種產品,包括零食、寵物食品、飲料、嬰兒食品、家居用品等。這種靈活性源於它們能夠保證產品新鮮、防止洩漏並提供方便的存放。隨著各行業認知到自立袋在功能和視覺吸引力方面的優勢,其應用範圍不斷擴大。
對滿足忙碌、忙碌的生活方式的便捷包裝解決方案的需求是自立袋市場的重要推動力。自立袋經過專門設計,易於運輸、打開和重新密封,使其成為重視產品的消費者的最佳選擇
自立袋為創新包裝設計和品牌策略提供了畫布。品牌意識到包裝對消費者購買決策的深遠影響,自立袋為創意圖形、品牌元素和產品細節提供了充足的空間。全面的表面積使品牌能夠透過引人注目的視覺效果和敘事內容來吸引消費者,擴大貨架吸引力並使產品與競爭對手區分開來。客製化的可能性,包括霧面飾面、金屬裝飾、透明窗戶和獨特的形狀,使品牌能夠設計出與目標受眾產生共鳴並有效傳達產品屬性的包裝。自立袋能夠滿足功能先決條件和美觀考慮,使其成為努力建立強大市場影響力的品牌的首選。
標準自立袋在全球自立袋市場中佔有重要佔有率。這些袋子以其經典的設計和功能特點而著稱,由於其多功能性和成本效益而在不同行業中獲得了廣泛的關注。傳統的自立袋設計採用底部角撐板,使袋子能夠直立,非常適合在零售貨架上展示,並方便消費者取用產品。該設計還簡化了製造過程中的填充和密封過程。標準自立袋因其可靠性和易用性而受到製造商和消費者的青睞。事實證明,它們適合包裝多種產品,包括乾貨、零食、飲料、寵物食品和非食品。此外,其平坦的前面板和後面板為品牌、產品資訊和吸引消費者註意力的迷人圖形提供了充足的空間。作為自立袋市場的主要產品,標準袋在功能性和成本效益之間取得了平衡,使其成為尋求實用包裝解決方案以提高產品可見度、保持新鮮度和最佳化貨架空間的不同行業的首選。
食品和飲料行業在全球自立袋市場中佔有重要佔有率,這得益於其與該行業多樣化包裝要求的一致。由於其便利性、視覺吸引力和實用性優勢,自立袋已成為包裝食品和飲料產品的首選。該行業對能夠保持產品新鮮度、方便用戶操作並提高貨架顯眼度的包裝解決方案的需求與自立袋的屬性無縫契合。從零食和即食食品到飲料和調味品,自立袋提供了高效且適應性強的包裝解決方案,可滿足當代消費者不斷變化的偏好。結合可重新密封的拉鍊、噴嘴和互動元素等創新功能的能力增強了自立袋的吸引力,對零售貨架產生了相當大的影響。此外,食品和飲料行業的永續發展運動推動了採用環保材料製成的自立袋的採用,解決了消費者對環境影響的擔憂。
亞太地區在全球自立袋市場中發揮著重要且有影響力的作用。該地區的經濟擴張、不斷變化的消費者行為和製造能力證實了其在塑造包裝行業動態方面的關鍵作用。亞太地區擁有一些世界上成長最快的經濟體,導致城市化進程加快和生活方式的轉變。隨著越來越多的消費者遷移到該地區的城市地區,他們對便利性、即食產品和隨身零食的偏好激增。自立袋無縫地順應了這些趨勢,提供適合繁華城市生活方式的便捷包裝解決方案。該地區人口眾多,包括新興中產階級消費者,構成了各行各業的龐大客戶群。這種人口結構的變化導致對包裝食品、飲料和其他消費品的需求不斷增加,這些消費品利用自立袋的便利性和貨架吸引力。由於飲食習慣的改變、可支配收入的增加以及對便利的渴望,亞太地區的食品和飲料行業經歷了強勁的擴張。自立袋特別適合包裝零食、飲料、醬料和調味品,滿足該地區消費者對隨身攜帶物品的需求。亞太地區的製造實力以其高效且具有成本效益的生產能力而聞名,使該地區能夠大量生產自立袋,滿足國內和國際需求。這種製造能力使亞太地區成為全球市場自立袋的主要供應商。亞太地區是採用創新包裝解決方案的先驅,其中包括具有噴嘴、可重新密封的封口和高品質印刷的自立袋。這種對創新的重視使該地區的品牌能夠使其產品脫穎而出,並吸引越來越挑剔的消費者。隨著全球對塑膠廢棄物和環境影響的擔憂不斷升級,亞太地區對採用永續包裝實踐的承諾變得不可或缺。該地區積極主動地實現永續發展,推動了自立袋生產中採用環保材料和實踐,推動全球向負責任的包裝解決方案過渡。亞太地區對自立袋市場的積極參與超出了其國內消費範圍。該地區是自立袋向國際市場的重要出口國,凸顯了亞太地區在滿足全球包裝需求和推動市場向境外擴張方面的作用。
在本報告中,除了以下詳細介紹的產業趨勢外,全球自立袋市場還分為以下幾類:
公司簡介:對全球自立袋市場主要公司的詳細分析。
全球自立袋市場報告根據給定的市場資料,技術科學研究根據公司的具體需求提供客製化服務。該報告可以使用以下自訂選項:
The Global Stand-Up Pouches Market reached a valuation of USD 24.6 billion in 2022 and is poised for robust growth throughout the forecast period, projecting a Compound Annual Growth Rate (CAGR) of 7.8% until 2028. Recent years have witnessed significant expansion and transformation within the global stand-up pouches market, driven by shifting consumer preferences, advancements in packaging technology, and heightened emphasis on sustainability. Stand-up pouches, known for their convenience, versatility, and visual appeal, have garnered substantial popularity as a preferred packaging choice across diverse industries, offering advantages for both consumers and manufacturers.
Consumers are drawn to stand-up pouches due to their user-friendly attributes, including resealable closures, easy handling, and portability. These conveniences align seamlessly with contemporary consumer lifestyles, catering to on-the-go consumption and reducing food wastage. The capability to incorporate vibrant and captivating designs onto stand-up pouches amplifies their popularity. Brands harness this visual allure to set their products apart on store shelves, conveying messages of quality and freshness to consumers. Stand-up pouches accommodate a wide array of product categories, ranging from food and beverages to pet food, cosmetics, and household items. Their adaptability to handle liquids, solids, and powders positions them as a versatile packaging solution. The escalating awareness of plastic waste and environmental concerns has prompted the industry to focus on sustainable packaging solutions. Stand-up pouches, often designed with reduced material consumption compared to rigid packaging, are well-suited to address the demand for environmentally conscious choices.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 24.6 Billion |
Market Size 2028 | USD 36.18 Billion |
CAGR 2023-2028 | 7.8% |
Fastest Growing Segment | Standard |
Largest Market | Asia Pacific |
A key driver in the global stand-up pouches market is the growing demand for packaging solutions that align with the fast-paced and dynamic lifestyles of modern consumers. As individuals lead increasingly busy lives, they seek products that are easy to manage, store, and consume. Stand-up pouches are tailored to cater to these needs, offering features such as resealable closures, spouts, and ergonomic designs. These attributes provide a seamless experience for consumers, enabling them to access the product, dispense the desired quantity, and seal the pouch for future use. The convenience aspect extends to on-the-go consumption, a notable trend in contemporary times. Stand-up pouches are lightweight and portable, making them an excellent choice for snacks, beverages, and other items that consumers can enjoy while outside their homes. This driver has prompted various industries to adopt stand-up pouches as a way to engage busy consumers who seek products that seamlessly integrate into their routines.
In an era marked by heightened environmental consciousness, sustainability has emerged as a pivotal driver influencing packaging decisions. Stand-up pouches contribute to sustainability objectives due to their lightweight nature, which reduces transportation expenses and carbon emissions. Additionally, many stand-up pouches are crafted from materials that are recyclable, compostable, or have a reduced environmental impact compared to conventional packaging options. The industry's response to sustainability concerns includes the creation of stand-up pouches using bio-based materials, recyclable plastics, and even plastics collected from oceans. Brands that embrace sustainable stand-up pouches resonate with eco-conscious consumers, augmenting their reputation and market positioning. The convergence of convenience and sustainability has elevated stand-up pouches as a favored packaging selection for consumers seeking products that align with their ethical values.
The evolution of packaging technologies has paved the way for innovative designs and functionalities within the stand-up pouches market. Manufacturers are continuously developing novel features that enrich the user experience, extend product shelf life, and differentiate products on retail shelves. Stand-up pouches equipped with child-resistant closures offer enhanced safety, rendering them suitable for products necessitating extra protection, such as pharmaceuticals and specific household items. Spouts facilitate controlled pouring and dispensing, making stand-up pouches a suitable choice for liquids like beverages, sauces, and cleaning solutions. The incorporation of transparent windows on stand-up pouches enables consumers to view the product inside, providing visual confirmation of its contents and quality. Advanced printing technologies empower brands to create visually appealing, informative, and consistent designs that captivate consumer attention. Stand-up pouches can also be designed with tailored barrier properties to shield products from external factors like moisture, light, and oxygen, thereby extending their shelf life.
In the context of an escalating global environmental awareness, the sustainability of packaging materials assumes critical significance. Stand-up pouches frequently comprise multiple layers of diverse materials to provide necessary barrier properties, a characteristic that can render them challenging to recycle. The complexity of these structures may hinder efficient separation and recycling of the various components, ultimately leading to escalated waste generation and environmental impact. Moreover, the combination of plastics and other materials in stand-up pouches can contribute to plastic pollution and the generation of microplastics upon entering ecosystems. Despite endeavors to develop more sustainable pouch materials and recycling techniques, the industry grapples with achieving a harmonious balance between functionality, cost, and environmental consequences. Addressing these sustainability concerns necessitates the innovation of packaging solutions that preserve the benefits of stand-up pouches while minimizing their ecological footprint. Manufacturers are exploring options like compostable films, mono-material structures, and enhanced recycling technologies to mitigate these challenges and align with global sustainability objectives.
While stand-up pouches offer remarkable flexibility in packaging design and graphics, their very versatility can engender challenges in terms of product distinctiveness and brand recognition. As more products adopt stand-up pouches, competition intensifies, making it increasingly difficult for brands to stand out on crowded retail shelves or online platforms. Manufacturers face the dilemma of designing packaging that not only captivates consumer attention but also effectively communicates product information and values. Striking the right balance between aesthetics, functionality, and practicality while adhering to regulations can prove intricate, compelling brands to perpetually innovate packaging design to sustain a competitive advantage.
Stand-up pouches often encompass multiple layers of different materials to furnish optimal barrier properties against factors like moisture, oxygen, and light, thereby preserving the quality and shelf life of the enclosed product. However, ensuring consistent barrier properties across distinct production batches and throughout the lifecycle of the pouch poses a challenge. Variations in manufacturing processes, material discrepancies, and external influences during storage and transportation can impact the pouch's barrier efficacy. Insufficient barrier properties may lead to diminished product shelf life, compromised quality, and adverse consumer experiences. To confront this challenge, manufacturers must invest in stringent quality control measures and testing protocols to ensure the sustained effectiveness of barrier properties and the maintenance of product integrity.
The adaptability of stand-up pouches has facilitated their adoption across a diverse spectrum of industries. They are employed to package a variety of products, encompassing snacks, pet food, beverages, baby food, household items, and more. This flexibility arises from their ability to safeguard product freshness, prevent leakage, and provide convenient storage. As industries acknowledge the advantages of stand-up pouches in terms of both functionality and visual appeal, their application continues to broaden.
The demand for convenient packaging solutions that cater to busy, on-the-go lifestyles stands as a significant driving force within the stand-up pouches market. Stand-up pouches are specifically designed to be easy to transport, open, and reseal, rendering them an optimal choice for consumers valuing
convenience. The pouch's capacity to stand upright on retail shelves and at home ensures efficient space utilization and affords clear visibility of the product. This trend harmonizes with the surge in single-serve packaging, portion control, and snacking behaviors. Stand-up pouches are increasingly adopted for an assortment of products, ranging from snacks and beverages to baby food, pet food, and personal care items. As consumers progressively seek products that seamlessly align with their fast-paced lives, brands are leveraging stand-up pouches to cater to these requisites and enrich user experiences.
Stand-up pouches provide a canvas for innovative packaging designs and branding strategies. Brands recognize the profound influence packaging exerts on consumers' purchase decisions, and stand-up pouches offer ample space for creative graphics, branding elements, and product details. The comprehensive surface area allows brands to captivate consumers through eye-catching visuals and narrative content, amplifying shelf appeal and differentiating products from competitors. Customization possibilities, encompassing matte finishes, metallic accents, transparent windows, and distinct shapes, enable brands to devise packaging that resonates with their target audience and effectively communicates the product's attributes. The adaptability of stand-up pouches to cater to both functional prerequisites and aesthetic considerations positions them as a preferred choice for brands striving to establish a robust market presence.
Standard stand-up pouches command a significant share in the global stand-up pouches market. Distinguished by their classic design and functional features, these pouches have gained traction across diverse industries due to their versatility and cost-effectiveness. The conventional stand-up pouch design incorporates a bottom gusset, enabling the pouch to stand upright, rendering it well-suited for display on retail shelves and facilitating convenient consumer access to the product. This design also streamlines the filling and sealing processes during manufacturing. Standard stand-up pouches are favored by both manufacturers and consumers for their reliability and ease of use. They prove suitable for packaging a broad array of products, including dry goods, snacks, beverages, pet food, and non-food items. Furthermore, their flat front and back panels provide ample space for branding, product information, and captivating graphics that attract consumer attention. As a staple in the stand-up pouches market, standard pouches strike a balance between functionality and cost-effectiveness, rendering them a preferred choice for diverse industries seeking pragmatic packaging solutions that enhance product visibility, sustain freshness, and optimize shelf space.
The Food & Beverages sector commands a significant share in the global stand-up pouches market, propelled by its alignment with the sector's diverse packaging requisites. Stand-up pouches have emerged as a favored option for packaging food and beverage products owing to their convenience, visual appeal, and utilitarian advantages. The sector's demand for packaging solutions that uphold product freshness, enable user-friendly handling, and enhance shelf prominence aligns seamlessly with the attributes of stand-up pouches. From snacks and ready-to-eat meals to beverages and condiments, stand-up pouches offer an efficient and adaptable packaging solution that caters to the evolving preferences of contemporary consumers. The capacity to incorporate innovative features like resealable zippers, spouts, and interactive elements bolsters the allure of stand-up pouches, exerting a considerable impact on retail shelves. Moreover, the sustainability movement within the Food & Beverages sector has propelled the adoption of stand-up pouches fashioned from environmentally friendly materials, addressing consumer concerns regarding environmental repercussions.
Asia Pacific holds a significant and influential role in the global stand-up pouches market. The region's economic expansion, evolving consumer behaviors, and manufacturing capabilities have substantiated its pivotal role in shaping packaging industry dynamics. Asia Pacific houses some of the world's fastest-growing economies, resulting in heightened urbanization and shifting lifestyles. As more consumers migrate to urban locales within the region, their preferences for convenience, ready-to-eat products, and on-the-go snacking have surged. Stand-up pouches seamlessly align with these trends, delivering convenient packaging solutions tailored to bustling urban lifestyles. The region's extensive population, inclusive of emerging middle-class consumers, constitutes a substantial customer base for a range of industries. This demographic shift has led to escalated demand for packaged foods, beverages, and other consumer goods that leverage stand-up pouches for their convenience and shelf allure. The food and beverage sector in Asia Pacific has experienced robust expansion due to changing dietary habits, rising disposable incomes, and a craving for convenience. Stand-up pouches are particularly adept at packaging snacks, beverages, sauces, and condiments, catering to the demand for on-the-go items resonating with the region's consumers. Asia Pacific's manufacturing prowess, recognized for its efficient and cost-effective production capabilities, has enabled the region to produce stand-up pouches in substantial quantities, catering to both domestic and international demands. This manufacturing competence positions Asia Pacific as a pivotal supplier of stand-up pouches to global markets. Asia Pacific serves as a pioneer in embracing innovative packaging solutions, encompassing stand-up pouches featuring spouts, resealable closures, and high-quality printing. This emphasis on innovation empowers brands in the region to differentiate their products and captivate increasingly discerning consumers. As global concerns regarding plastic waste and environmental impact escalate, Asia Pacific's commitment to adopting sustainable packaging practices becomes indispensable. The region's proactive approach toward sustainability drives the adoption of eco-friendly materials and practices in stand-up pouch production, contributing to the worldwide transition toward responsible packaging solutions. Asia Pacific's active participation in the stand-up pouches market extends beyond its domestic consumption. The region is a significant exporter of stand-up pouches to international markets, underscoring Asia Pacific's role in fulfilling global packaging demands and contributing to the market's expansion beyond its boundaries.
In this report, the global stand-up pouches market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the global stand-up pouches market.
Global Stand-Up Pouches Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report: