市場調查報告書
商品編碼
1361409
數位報紙和雜誌市場 - 2018-2028 年全球產業規模、佔有率、趨勢、機會和預測,按類型(電子報紙、電子雜誌、數位報紙廣告、數位雜誌廣告)、按地區細分Digital Newspaper & Magazine Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type (e-Newspapers, e-Magazines, Digital Newspaper Advertising, Digital Magazine Advertising), By Region |
全球數位報紙和雜誌市場正在強勁成長,由於全球智慧型手機用戶數量不斷增加,預計在預測期內將出現成長。此外,由於消費者對數位平台的偏好不斷增加,市場正在得到提振,而不同國家低成本網路的存在進一步支持了這一點。
以電子方式出版的報紙稱為電子報紙。它們可能採取線上發布的常規印刷出版物、印刷雜誌的補充或輔助內容或僅在網上提供的原創作品的形式。與傳統印刷報紙一樣,許多新聞公司的線上出版物都需要訂閱。電子報紙涵蓋了報紙的全部內容,包括專題、嚴肅的硬新聞、藝術和娛樂、體育以及介於兩者之間的一切。
市場概況 | |
---|---|
預測期 | 2024-2028 |
2022 年市場規模 | 352.1億美元 |
2028 年市場規模 | 443.6億美元 |
2023-2028 年年複合成長率 | 4.32% |
成長最快的細分市場 | 電子報紙 |
最大的市場 | 北美洲 |
此外,由於數位報紙和雜誌能夠吸引讀者關注互動內容,因此也引起了媒體產業的注意。此外,在整個預測期內,數位媒體平台中虛擬實境(VR)和擴增實境(AR)等技術使用的增加預計將推動市場擴張。在中國、印度等年輕人口不斷成長的新興國家,數位媒體等線上手段比傳統管道更被廣泛接受,這些市場正在以更快的速度擴張。
數位報紙和雜誌廣告因其多種優勢正在推動市場發展,例如廣泛覆蓋不同地理位置,而且報紙廣告通常更具說服力,因為大多數政府更願意發布其計劃和任何官方公告。因此,將報紙創建為官方公告的可信媒介預計將顯著推動市場成長。
對數位平台的日益偏好正在推動市場的擴張
由於社交媒體、電子學習服務和電子商務等數位平台的興起,人們正在轉向數位平台來滿足各種需求。在 COVID-19 封鎖期間,許多基本服務無法交付給家庭,其中包括報紙。因此,它迫使人們轉向線上媒體來收集最新新聞,這極大地促進了數位報紙和雜誌市場需求的增加。
報紙和雜誌訂閱量的增加正在推動市場成長
由於訂閱數位報紙和雜誌訂閱套餐的人數不斷增加,全球數位報紙和雜誌市場的需求量不斷增加。根據《西雅圖時報》發表的文章,該報的數位訂閱者數量達到 81,000 名,繼 2020 年創紀錄的成長之後,該報的純數位訂閱數量在 2021 年攀升了 30%。此外,美國連鎖報紙 Gannett 2021 年11 月表示,純數位訂閱數量較前一年增加46%,達150 萬。此外,美國的地區性報紙的數位報紙領域也出現了高速成長。因此,隨著不同國家訂閱率的上升,數位報紙和雜誌市場將會受益。
不斷成長的網路滲透率和智慧型手機用戶推動市場成長
網路普及率的不斷提高以及智慧型手機和平板電腦用戶的增加正在推動全球數位報紙和雜誌市場的發展。根據世界銀行提供的資料,約91%的人口可以上網,美國約有2.95億人擁有智慧型手機,佔全國人口的89%。
市場區隔:
全球數位報紙和雜誌市場按類型分為電子報紙、電子雜誌、數位報紙廣告和數位雜誌廣告。依地區分類,市場分為北美、歐洲、亞太、南美、中東和非洲。
公司簡介
新聞集團、紐約時報公司、九號娛樂有限公司、Johnston Press Ltd、Zinio LLC.、Schibsted ASA、Magzter Inc、Readly AB、九號娛樂有限公司、每日郵報和 General Trust plc 均在其中推動全球數字報紙和雜誌市場成長的主要參與者。
報告範圍:
在本報告中,除了下面詳細介紹的行業趨勢外,全球數位報紙和雜誌市場還分為以下幾類:
電子報紙
電子雜誌
數位報紙廣告
數位雜誌廣告
北美洲
歐洲
亞太
中東和非洲
南美洲
競爭格局:
公司簡介:全球數位報紙和雜誌市場主要公司的詳細分析。
可用的客製化:
根據給定的市場資料,TechSci Research 可根據公司的具體需求提供客製化服務。該報告可以使用以下自訂選項:
公司資訊:
(註:公司名單可依客戶要求客製化。)
The global digital newspaper & magazine market is witnessing robust growth and is expected to grow during the forecast period owing to the rising number of smartphone users across the globe. Moreover, the market is being boosted owing to the increasing consumer preference toward digital platforms which is further supported by the presence of low-cost internet in different countries.
Newspapers that are published electronically are known as e-newspapers. They may take the shape of regular print publications that are released online, supplemental, or auxiliary content for print magazines, or original works that are only available online. Like traditional print newspapers, many news companies require subscriptions for their online publications. E-newspapers cover the full spectrum of newspaper content, including features, serious hard news, arts and entertainment, sports, and everything in between.
According to the article published by BBC, the carbon footprint of a paperback is approximately 1 kg (2.2 lbs) CO2e, whereas that of a weekend newspaper ranges from 0.3 kg (10 oz) to 4.1 kg (9 lbs) CO2e emission which include carbon dioxide and other greenhouse gases. Thus, with the rise in the carbon emissions which leads to global warming, consumers are getting aware and are preferring digital newspapers & magazines instead of paper made newspapers and magazines.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 35.21 Billion |
Market Size 2028 | USD 44.36 Billion |
CAGR 2023-2028 | 4.32% |
Fastest Growing Segment | E-Newspaper |
Largest Market | North America |
Moreover, due to their extent to draw readers towards interactive content, digital newspapers and magazines are also drawing the attention of the media business. Additionally, throughout the forecast period, a rise in the usage of technologies such as virtual reality (VR) and augmented reality (AR) in digital media platforms is anticipated to fuel market expansion. As online means such as digital media are more widely accepted than traditional channels in emerging nations such as China and India, where there is a growing youth population, these markets are expanding at a faster rate.
The digital newspaper & magazine advertising is driving the market owing to its multiple advantages such as wide reach to different geographical locations and the newspaper advertisements generally have more persuasive power as most of the governments prefer to publish about their schemes and any official announcement. Thus, creating newspaper as a trusted medium for official announcements is expected to significantly drive the market growth.
Increasing Preference for Digital Platforms is Propelling the Market's Expansion
Owing to the rise in digital platforms such as social media, e-learning services and e-commerce, people are shifting toward digital platforms for all kind of needs. During the COVID-19 lockdown, many of the essential services were not getting delivered to households, which included newspapers. Thus, it forced people to shift to online mediums for gathering latest news which significantly contributed to the increased demand of digital newspaper & magazine market.
Rising Newspaper & Magazine Subscriptions is Driving Market Growth
The global digital newspaper & magazine market is witnessing high demand owing to the rising number of individuals with subscription packages of digital newspaper & magazine subscriptions. As per the article published by Seattle Times, they reached 81,000 digital subscribers and the number of digital-only subscriptions to the newspaper climbed by 30% in 2021 following a year of record-breaking growth in 2020. In addition, the American newspaper chain Gannett stated in November 2021, the number of digital-only subscriptions increased by 46% from the previous year to 1.5 million. Moreover, the regional newspapers in United States witnessed high growth in the digital newspaper segment. Thus, with the rise in subscriptions rates in different countries the market of digital newspaper & magazine will get benefited.
Rising Internet Penetration and Smartphones Users to Fuel Market Growth
The rising internet penetration and increasing users with smartphones and tablets is driving the market of global digital newspaper & magazine market. According to the data provided by World Bank, around 91% of the total population have access to internet, with approximately 295 million people owning a smartphone in United States, which is 89% of the country.
Market Segmentation:
The global digital newspaper & magazine market is segmented on the basis of type into e-Newspapers, e-Magazines, digital newspaper advertising, and digital magazine advertising. On the basis of region, the market is divided into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Company Profiles
News Corporation, The New York Times Company, Nine Entertainment Co. Pty Limited, Johnston Press Ltd, Zinio LLC., Schibsted ASA, Magzter Inc, Readly AB, Nine Entertainment Co. Holdings Ltd, Daily Mail, and General Trust plc are among the major players that are driving the growth of the global digital newspaper & magazine market.
Report Scope:
In this report, the global digital newspaper & magazine market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
e-Newspapers
e-Magazines
Digital Newspaper Advertising
Digital Magazine Advertising
North America
Europe
Asia-Pacific
Middle East & Africa
South America
Competitive Landscape:
Company Profiles: Detailed analysis of the major companies present in the global digital newspaper & magazine market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information:
(Note: The companies list can be customized based on the client requirements.)