市場調查報告書
商品編碼
1370879
推薦引擎市場 - 2028 年全球產業規模、佔有率、趨勢、機會和預測。按類型、部署模型、企業規模、按應用、最終用戶、地區和競爭細分Recommendation Engine Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2028. Segmented By Type, By Deployment Model, By Enterprise Size, By Application, By End User, By Region and Competition |
預計全球推薦引擎市場將在 2024-2028 年預測期內穩定成長。人們對增強客戶體驗的渴望日益強烈,這推動了對推薦引擎的需求。例如,IBM 公司於 2021 年 5 月擴展了適用於 OTT 和影片的 IBM Watson Advertising Accelerator。創建該工具的目的是幫助廣告商超越上下文相關性。 Theamplifier 不依賴傳統的廣告 ID,而是使用人工智慧不斷最佳化 OTT 廣告文案,以實現更好的大規模行銷活動效果。
推薦引擎是一個識別員工並向他們提供相關材料的系統。其他技術發展如何繼續改變客戶興趣並利用可用資料的一個例子是行動應用程式。建議引擎被認為是 ICT 領域軟體和應用產品的關鍵要素。推薦引擎的兩個主要類別是基於內容的過濾和協作過濾。
推薦系統使用資訊分析技術來尋找符合使用者偏好的產品。由於多種原因,有許多建議引擎可用。其中包括圖片推薦引擎、線上商店的產品推薦引擎、內容推薦引擎和產品建議引擎。人們日益渴望增強客戶體驗,這滿足了對推薦引擎的需求。
市場概況 | |
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預測期 | 2024-2028 |
2022 年市場規模 | 47.1億美元 |
2028 年市場規模 | 262.3億美元 |
2023-2028 年年複合成長率 | 33.22% |
成長最快的細分市場 | 雲 |
最大的市場 | 北美洲 |
由於行業種類不斷增加以及競爭隨之加劇,許多公司正在嘗試將包括電腦科學 (AI) 在內的技術與其應用程式、業務、分析和服務相結合。在世界各地,不少公司正在經歷數位轉型,重點是使用自動化技術來增加員工和客戶的知識。由於向數位化的轉變,零售商可以擴大客戶群、改善客戶關係、削減開支並提高員工士氣。不斷增加的客戶體驗改進方法和不斷擴大的數位轉型範圍是推動全球推薦引擎市場的幾個主要因素。例如,2021 年 3 月 SAP SE 收購了 Signavio。 Signavio 是企業業務流程智慧和流程管理領域的關鍵參與者。 Signavio 的解決方案已新增至 SAP 的業務流程智慧產品組合中,旨在與 SAP 的全面流程轉型產品組合搭配使用。因此,預計市場在預測期內將會成長。
由於顧客通常會根據實體店面貨架上商品的位置做出購買決定,因此企業具有很強的觀察和影響顧客行為的能力。隨著網際網路使用量的增加以及電子商務、行動購物和智慧技術等新銷售管道的出現,零售業正在適應新技術和尖端技術。在自助結帳機和智慧銷售點系統等最新技術的幫助下,市場正在快速成長。據 ZDNet 稱,70% 的企業已經或正在實施數位轉型計畫。由於企業正在數位化轉型,全球推薦引擎市場預計在預測期內將出現較高的年複合成長率。
公司正在尋找可以利用的策略和工具。數以百萬計的獨特消費者可以透過使用私人資料從這些體驗中受益。執行決定結果。如果實施得當,個人化的客戶體驗可以幫助企業在競爭中脫穎而出,贏得客戶的忠誠度,並獲得持久的競爭優勢——所有這些在當前市場中都至關重要。
由於消費者的需求不斷成長,許多組織的行銷專業人員逐漸將注意力轉向改善客戶體驗。例如,根據 Adobe 公司的數據,採用最強大的全通路客戶參與策略的企業可以觀察到年增 10%、平均訂單價值成長 10%、成交率提高 25% 。此外,擁有強大的全通路客戶互動策略和消費者服務改善計畫的公司平均保留了 89% 的消費者,而策略較弱的公司只能保留 33%。鑑於營運管道數量不斷增加,技術可確保品牌在所有管道上提供一致的服務資訊。在預估期間,市場預計將受益於對增強客戶服務的不斷成長的需求。
全球推薦引擎市場根據類型、部署模型、企業規模、應用程式、最終用戶和地區進行分類。根據類型,市場分為協同過濾、基於內容的過濾和混合推薦。依部署模式,市場分為本地和雲端;依企業規模,市場分為大型企業、中小企業。根據應用,市場分為個人化活動和客戶交付、策略營運和規劃、產品規劃和主動資產管理。根據最終用戶,市場分為零售和消費品、IT 和電信、醫療保健和生命科學、BFSI、媒體和娛樂等。依地區分類,市場分為北美、亞太、歐洲、南美、中東和非洲。
全球推薦引擎市場的主要市場參與者包括IBM公司、Hewlett Packard Enterprise Development LP、英特爾公司、亞馬遜網路服務、Adobe、Salesforce, Inc、微軟公司、甲骨文公司、Google有限責任公司和SAP SE。
在本報告中,除了以下詳細介紹的產業趨勢外,全球推薦引擎市場也分為以下幾類。
關於我們及免責聲明
Global recommendation engine market is anticipated to grow at a steady pace in the forecast period, 2024-2028. The increased desire to enhance the customer experience is fueling the need for recommendation engines. For instance, IBM Corporation expanded its IBM Watson Advertising Accelerator for OTT and video in May 2021. This tool was created to assist advertisers in moving beyond contextual relevance. Instead of relying on conventional advertising IDs, The amplifier uses artificial intelligence to constantly optimize OTT ad copy for better campaign outcomes at scale.
A recommendation engine is a system that recognizes employees and offers them relevant material. One example of how other technical developments continue to alter customer interest and utilize the available data is mobile applications. The advice engine is recognized as a key element of software and application products in the ICT sector. The two primary categories of recommendation engines are content-based filtering and collaborative filtering.
The recommendation system uses information analysis techniques to seek products that complement the user's preferences. For a variety of reasons, many advice engines are available. These include the picture recommendation engine, the product recommendation engine for online stores, the content recommendation engine, and the product suggestion engine. The increasing desire to enhance customer experience is satisfying the need for engines of recommendation.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 4.71 Billion |
Market Size 2028 | USD 26.23 Billion |
CAGR 2023-2028 | 33.22% |
Fastest Growing Segment | Cloud |
Largest Market | North America |
Due to the increasing variety of industries and the subsequent growth in competition, many companies are attempting to combine technology, including computer science (AI), with their applications, businesses, analytics, and services. Around the world, quite a few firms are going through a digital transformation with an emphasis on using automation technologies to increase employee and customer knowledge. Due to the shift to digital, retailers can grow their client base, improve their customer connections, cut expenses, and raise employee morale. Increasing customer experience improvement methods and the growing scope of digital transformation are a few of the main factors driving the global recommendation engine market. For instance, in March 2021 SAP SE purchased Signavio. Signavio was a key player in the enterprise business process intelligence and process management arena. The solutions from Signavio were added to SAP's portfolio of business process intelligence and were designed to work with SAP's comprehensive process transformation portfolio. Owing to this the market is expected to grow in the forecast period.
Due to the fact that customers usually make their purchasing decisions based on the position of the item in the shelf in brick and mortar businesses have a significant amount of ability to observe and shape customer behavior. The retail sector is adjusting to new and cutting-edge technologies as internet usage is increasing and new sales channels like e-commerce, mobile shopping, and smart technologies are emerging. With the help of latest technologies, such as self-checkout kiosks and smart point-of-sale systems, the market is growing rapidly. According to ZDNet, 70% of businesses have or are implementing a digital transformation plan. Since companies are moving towards digital transformation, the global recommendation engine market is expected to register a high CAGR in the forecast period.
Retailers may use digital transformation to increase customer acquisition, improve customer engagement, save operational costs, and boost staff morale. Along with other advantages, recommendation engine have a favorable effect on revenue and profits. Over the course of the predicted period, this positive influence will generate sizable prospects for the adoption of recommendation engines.
Moreover, the industry for recommendation engines is always concerned about the issue of inaccurate labeling brought by shifting user preferences. However, engineers are always trying to increase the precision and utility of suggestions. This fact is restraining the market growth in the forecast period.
Companies are looking for strategies and tools to take advantage of. Millions of unique consumers can benefit from these experiences by using private data. Execution determines the outcome. When properly implemented, personalized customer experience may help businesses stand out from the competition, win over customers' loyalty, and achieve a durable competitive advantage-all of which are crucial in the current market.
Due to the increasing demand from consumers, many marketing professionals across organizations have shifted their attention to improving customer experience over time. A 10% boost in year-over-year growth, a 10% rise in average order value, and a 25% increase in closure rates, for instance, according to Adobe company, can be observed by businesses with the strongest omnichannel customer engagement strategy. In addition, companies with strong omnichannel customer interaction strategies and consumer service improvement programs retain 89% of their consumers on average, as opposed to 33% for those with weaker strategies. Technologies make sure that the brands provide a consistent message about their services across all channels in light of the expanding number of channels in operation. During the projected period, the market is anticipated to benefit from the rising need for enhanced customer service.
The global recommendation engine market is divided based on type, deployment model, enterprise size, application, end user and region. Based on type, the market is divided into collaborative filtering, content-based filtering, and hybrid recommendation. Based on deployment model, the market is divided into on-premises and cloud, Based on enterprise size, the market is divided into large enterprises, small & medium enterprises. Based on application, the market is divided into Personalized Campaigns & Customer Delivery, Strategy Operations & Planning, Product Planning, and Proactive Asset Management. Based on end user, the market is segmented into retail & consumer goods, IT & telecom, healthcare & life science, BFSI, media & entertainment, and others. Based on region, the market is divided into North America, Asia-Pacific, Europe, South America, and Middle East & Africa.
Major market players in the global recommendation engine market are IBM Corporation, Hewlett Packard Enterprise Development LP, Intel Corporation, Amazon Web Services, Adobe, Salesforce, Inc, Microsoft Corporation, Oracle Corporation, Google LLC, and SAP SE.
In this report, the global recommendation engine market has been segmented into following categories, in addition to the industry trends which have also been detailed below.
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