個人化營養和補充劑市場 - 全球行業規模、佔有率、趨勢、機會和預測，2018-2028 年按成分、劑型、配銷通路、地區、競爭預測和機會細分，2018-2028F

2022年，全球個人化營養和補充劑市場估值達到420.1億美元，預計到2028年年複合成長率(CAGR)將達到13.19%。個人化營養和補充劑市場目前正在經歷大幅成長，消費者對客製化飲食解決方案的需求不斷成長。該市場透過利用基因檢測和個人化健康評估的進步來滿足個人獨特的營養需求。

該市場的成長受到多種因素的推動，包括消費者健康意識的增強、對飲食對健康的重大影響的認知不斷增強，以及對積極主動的醫療保健方法的偏好。個人化營養和補充劑提供客製化的飲食計劃和產品，使消費者能夠根據自己的具體需求最佳化自己的健康。值得注意的是，這個市場的特點是營養學家、遺傳學家和食品生產商之間的合作，從而產生個人化的飲食建議和補充劑產品。

隨著消費者越來越重視健康並採取更個人化的營養方法，這個市場有望在未來幾年進一步擴張。

市場概況
預測期	2024-2028
2022 年市場規模	420.1億美元
2028 年市場規模	883.9億美元
2023-2028 年年複合成長率	13.19%
成長最快的細分市場	線上藥局和電子商務網站
最大的市場	北美洲

主要市場促進因素

消費者健康意識不斷增強，零售營養產品需求不斷成長

個人化營養和補充劑市場正在經歷大幅成長，這主要是由於消費者健康意識的增強以及對零售營養產品的需求不斷成長所推動的。有幾個因素促成了這一趨勢：當今的消費者比以往任何時候都更加重視健康。他們積極尋求改善整體福祉和預防健康問題的方法。人們對營養在維持健康方面重要性的認知不斷提高，激發了人們對個人化營養的興趣。對許多消費者來說，通用的、一刀切的飲食建議已不再足夠。他們認知到自己的營養需求是獨特的，受到年齡、性別、遺傳和生活方式等因素的影響。個人化營養提供符合這些個人需求的客製化解決方案，增強了其吸引力。

就類型和價格而言，有廣泛的計劃選項

由於在類型和價格方面有廣泛的計劃選擇，個人化營養和補充劑市場正在經歷激增。產品的多樣性已成為市場擴張的重要推動力，滿足了廣泛的消費者偏好和需求。現在有不同價位的個人化營養和補充計劃，可供廣大消費者使用。這種負擔能力因素確保個人化營養不僅限於特定族群，而且可以被不同預算的個人所接受。市場提供了廣泛的計劃選擇，可以根據不同的飲食要求、健康目標和偏好進行客製化。無論某人是尋求體重管理、提高運動表現、針對特定醫療狀況的飲食指導還是一般健康，都有一個個性化的營養計劃旨在滿足他們的獨特需求。消費者有不同的飲食偏好，例如純素食、素食、無麩質或古飲食。個人化營養計畫適應這些偏好，並提供符合個人選擇的飲食生活方式的建議。人們追求個人化營養以實現各種健康目標，包括減肥、增肌、改善消化和提高能量水平。專業計劃的可用性允許個人選擇適合其特定健康目標的計劃。

除了飲食指導外，個人化營養計劃通常還包括營養補充劑的建議。這些補充劑有多種類型和配方，可滿足個人喜好和飲食限制。消費者可以透過線上平台和店內選擇獲得個人化的營養和補充劑計劃。這種靈活性確保個人可以選擇適合其便利性和舒適度的互動模式。個人化營養計畫可以提供不同程度的專業指導，從基本的線上評估到註冊營養師或營養師的諮詢。這一系列的支援選項允許消費者選擇滿足其需求的指導等級。

一些個人化營養計劃以訂閱服務的形式提供，隨著個人朝著健康目標的進展，提供持續的支持和飲食計劃調整。這種基於訂閱的方法迎合了長期承諾和遵守。從本質上講，個人化營養和補充劑市場的廣泛計劃選項，涵蓋各種類型、價格點和客製化級別，確保消費者能夠找到完全適合其獨特需求和偏好的解決方案。這種多樣性不僅推動了市場成長，而且使個人化營養的獲取變得民主化，使其成為改善健康和福祉的包容性和適應性強的方法。

飲食相關疾病的盛行率不斷增加

個人化營養和補充劑市場是由飲食相關疾病日益流行所推動的，這已成為一個緊迫的全球健康問題。有幾個因素促成了這個促進因素：與飲食相關的健康問題顯著增加，包括肥胖、糖尿病、心血管疾病和胃腸道疾病。這些病症通常源自於不良的飲食選擇、久坐的生活方式和遺傳傾向。隨著健康意識的增強，人們逐漸認知到飲食對其整體健康的深遠影響。他們正在積極尋找解決和預防與飲食相關的疾病的方法，從而產生了對個人化營養解決方案的需求。傳統的飲食建議並不總是有效解決患有飲食相關疾病的個體所面臨的特定需求和挑戰。個人化營養提供量身訂製的干涉措施，考慮個人獨特的健康狀況、基因組成和生活方式。

根據個人特徵客製化醫療保健的精準醫療概念已經受到重視。個人化營養與此方法一致，根據遺傳標記和健康評估提供精確的飲食建議和補充方案。全球肥胖流行是飲食相關疾病的主要原因。個人化營養可以透過提供個人化飲食計劃、卡路里建議和運動指導來對抗肥胖及其相關的健康風險，從而在體重管理中發揮關鍵作用。遺傳因素顯著影響個體對飲食相關疾病的易感性。個人化營養利用基因檢測來識別遺傳傾向，並建議調整飲食以降低疾病風險。個人化營養越來越被認為是預防慢性病的積極主動的方法。人們正在轉向個人化營養，以降低糖尿病、心臟病和某些癌症等疾病的風險。人們正在採取整體健康觀，並認知到營養是幸福的基石。透過全面解決與飲食相關的疾病風險因素，個人化營養無縫地融入了這種整體健康範式。

總之，飲食相關疾病的盛行率不斷上升，加劇了對客製化飲食解決方案的需求，使個人化營養和補充劑成為尋求更好健康結果的關鍵驅動力。隨著個人更加積極主動地管理健康和預防飲食相關疾病，個人化營養和補充劑市場預計將繼續其成長軌跡，提供有針對性和有效的干涉措施來應對這一全球健康挑戰。

營養基因體學的進展

營養基因體學的進步已成為個人化營養和補充劑市場的強大驅動力。營養基因體學是研究個體的基因組成如何影響其對飲食和營養物質的反應。隨著我們對該領域的了解加深，它開闢了客製化營養和補充劑以滿足特定健康需求的新領域。這項進步實現了前所未有的個人化水準。基因測試和分析可以揭示個體獨特的遺傳傾向、營養需求和潛在的飲食敏感性。有了這些訊息，就可以製定個人化的營養計劃，最佳化飲食選擇以符合一個人的遺傳特徵。對消費者來說，這代表著一個極具吸引力的前景。它將營養和補充從一刀切的方法轉向更精確和有效的治療方案。這不僅解決了特定的健康問題，還增強了整體健康和預防性醫療保健。

此外，技術的整合也起著至關重要的作用。先進的演算法和資料分析可以快速處理大量的遺傳資料，將其轉化為實用的飲食建議。然後，行動應用程式和線上平台直接向消費者提供這些量身定做的計劃，使個人化營養觸手可及且方便。營養基因組學領域的發展不僅使個人受益，而且促進了營養和補充劑行業的創新。公司擴大投資於研發，以創造滿足客戶特定遺傳需求的產品。總之，營養基因組學的進步透過提供科學和個人化的營養方法正在徹底改變個人化營養和補充劑市場。這項突破性技術符合現代消費者對主動健康管理、便利性和客製化解決方案的渴望，推動了產業的顯著成長和轉型。

主要市場挑戰

隱私問題

隱私問題對個人化營養和補充劑市場構成了重大挑戰，這主要是由於所涉及資料的敏感性。個人化營養依賴於個人資訊的收集和分析，包括遺傳資料、健康史和飲食習慣。當消費者與公司和服務提供者分享這些資訊以獲得量身定做的建議時，出現了一些關鍵問題。首先，資料安全至關重要。儲存和傳輸敏感的健康和遺傳資訊存在很高的資料外洩或未經授權存取的風險。在資料外洩日益普遍的時代，消費者擔心個人健康資料的安全。任何違規行為都可能導致健康詳細資訊和潛在可識別遺傳資訊的暴露，從而導致隱私侵犯和身分盜竊問題。其次，資料的道德處理至關重要。企業在收集和使用消費者的個人資訊之前必須獲得消費者的知情同意。此外，必須向客戶透明地傳達有關如何儲存、共享和使用資料的明確政策。確保消費者能夠控制自己的資料並可以輕鬆選擇退出資料共享做法對於維持信任至關重要。

此外，人們也擔心這些資料除了個人化推薦之外還可以如何使用。是否會將其出售給第三方，例如製藥公司或保險公司，可能導致資料歧視或濫用？這些擔憂可能會阻止個人接受個人化營養和補充劑，從而破壞市場的成長。總之，解決隱私問題對於個人化營養和補充品市場獲得並維持消費者信任至關重要。確保資料安全、透明的資料處理實務以及個人資訊的道德使用是緩解這些挑戰的關鍵步驟。如果不這樣做可能會阻礙市場的成長和接受度。

成本高

成本對個人化營養和補充劑市場來說是一個巨大的挑戰，可能會限制其對更廣泛人群的可及性。個人化營養通常涉及基因測試、專門的飲食計劃和量身定做的補充劑建議，所有這些都可能很昂貴。基因測試是個人化營養的基本組成部分，其成本可能很高，這種初始費用可能會阻止許多人考慮個人化方法。此外，解釋遺傳資料和製定個人化飲食計劃需要專門的專業知識和技術，這可能會進一步推高成本。此外，持續監測和調整個人化營養計畫可能會產生持續的費用。對於消費者來說，個人化營養的經濟負擔可能是一個重大的阻礙，特別是與一般飲食建議或非處方補充劑相比。這種成本障礙對低收入個人和社區產生了不成比例的影響，限制了他們獲得個人化營養的潛在健康益處。

此外，缺乏個人化營養和基因檢測的保險範圍加劇了成本問題。在許多情況下，健康保險計劃不承保這些服務，使消費者承擔全部經濟負擔。解決個人化營養的成本挑戰對於廣泛採用和市場成長至關重要。降低基因檢測成本的創新，例如家庭檢測套件或增加服務提供者之間的競爭，可以使個人化營養更容易獲得。此外，倡導對這些服務進行保險覆蓋和補貼可以幫助縮小負擔能力差距，確保個人化營養不僅是富人的特權，而且是所有人都可以獲得的醫療保健選擇。

主要市場趨勢

基因檢測整合

基因檢測整合已成為個人化營養和補充品市場的重要趨勢。這一趨勢是由基因分析的進步以及對個體基因組成如何影響其營養需求的日益了解所推動的。

基因測試可以識別與新陳代謝、營養吸收和飲食敏感性相關的特定遺傳標記。透過將這些遺傳訊息整合到個人化營養計劃中，提供者可以提供高度客製化的飲食建議。例如，個人可以根據其遺傳傾向接受有關最佳常量營養素比例、微量營養素補充和個人化飲食計劃的指導。這一趨勢不僅提高了個人化營養的精確度，而且使個人能夠做出符合其獨特遺傳特徵的明智飲食選擇。隨著基因檢測技術的不斷進步，我們可以預期這一趨勢將進一步塑造個人化營養和補充劑的格局，使其成為最佳化健康和福祉的更精確和有效的方法。

個人化補充品

個人化補充劑已成為個人化營養和補充劑市場的一個突出趨勢，因為它們能夠滿足個人化的健康需求和偏好。生物技術、資料分析和消費者意識的進步推動了這一趨勢。首先，技術創新使得能夠收集廣泛的健康資料，包括遺傳資訊和生物標記。這些豐富的資料允許客製化補充劑，確保它們解決每個人獨特的特定缺陷或健康目標。其次，消費者擴大尋求為其福祉量身定做的解決方案。他們更注重健康，更重視為滿足其特定需求而設計的產品，而不是選擇一刀切的解決方案。這種個人化需求導致了個人化補充劑市場的快速成長。

此外，線上平台和行動應用程式的日益普及使消費者更容易獲得個人化的營養建議和購買定製配方的補充劑。這種便利因素進一步推動了這一趨勢。總而言之，個人化補充劑透過利用技術、滿足消費者的客製化需求以及提供便利的客製化健康解決方案，在個人化營養和補充劑市場中獲得了發展動力。隨著個人優先考慮其獨特的健康和保健需求，這一趨勢預計將繼續蓬勃發展。

細分市場洞察

成分見解

2022年，維生素板塊在業界處於領先地位，佔據了相當大的佔有率。這種重要性歸因於維生素補充劑在彌補個人飲食中的營養缺口方面所提供的便利性。 2022 年 6 月發表在《JAMA Network Open》上的一項研究發現，大約 31% 的受訪者將多種礦物質補充劑涵蓋他們的健康習慣中。此外，2022 年 1 月，Heather Moday 博士在她的 CNBC 文章中強調了三種對人類健康至關重要的維生素。

此外，透過持續的產品開發工作，預計該領域的成長將進一步推動。值得注意的是，2022 年 2 月，Nourished 推出了一種創新的純素食維生素 D3 成分，利用 3D 列印技術提供的劑量是先前版本的六倍。研究表明，維生素 D3 補充劑可以顯著增加 T 細胞數量。此外，在行業內，益生菌領域預計將在預測期內經歷最快的成長。優格等天然來源傳統上與益生菌聯繫在一起，益生菌作為膳食補充劑越來越受歡迎。美國國立衛生研究院預計，到 2023 年，益生菌補充劑的銷售額將超過 640 億美元。這凸顯了消費者對促進腸道健康和整體福祉的產品越來越感興趣。

劑型見解

2022年，該產業主要由平板電腦細分市場主導，在總收入中佔據相當大的佔有率。片劑成為最受歡迎的膳食補充劑形式，對該行業的整體收入做出了重大貢獻。它們的受歡迎源於幾個因素，包括安全性、生產成本效益和營養輸送效率。片劑有各種形狀和尺寸，通常是將粉末成分壓製成固體形式而製成的，很容易在消化道內崩解。此外，許多片劑都含有添加劑以改善質地、外觀或風味。有些甚至被塗上塗層，以防止在到達吸收重要營養物質的小腸之前過早分解。

另一方面，膠囊代表了另一種補充形式。這些膠囊將營養成分包裹在外殼內，旨在在消化系統中分解，從而吸收到血液中進行新陳代謝和分配。液體補充劑和維生素具有獨特的優勢，因為它們可以透過混合不同劑量的不同營養素來更輕鬆地進行客製化，從而促進個人化配方的開發。值得注意的是，在兒童和老年人採用率增加的推動下，液體形式細分市場預計將在預測期內實現最快成長。這種形式的補充劑特別適合老年人，因為它易於食用且能更快地被人體吸收。

區域洞察

由於幾個令人信服的原因，北美已成為個人化營養和補充劑市場的主導力量。首先，該地區擁有完善的醫療基礎設施，包括尖端研究機構、先進的生物技術公司和健全的監管框架。這使得個人化營養和補充劑產品的開發和行銷具有堅實的科學基礎。其次，北美擁有健康意識強、消息靈通的消費者群。在重視個人健康的文化中，對客製化健康解決方案的需求很大。該地區慢性病發病率不斷上升以及人們對預防性醫療保健重要性的認知不斷增強，進一步推動了這一需求。

第三，北美市場格局充滿活力、競爭激烈。該地區的許多公司處於個人化營養和補充劑領域創新的前沿，推動產品開發和市場擴張。此外，北美人口多樣化，飲食偏好和健康需求各異，為個人化營養和補充方法創造了肥沃的土壤。這種多樣性使公司能夠提供廣泛的客製化產品，以滿足不同的人口統計和生活方式。總體而言，北美先進的基礎設施、注重健康的消費者、市場競爭和多樣化的人口相結合，使其成為蓬勃發展的個人化營養和補充劑市場的主導力量。

目錄

第 1 章：產品概述

第 2 章：研究方法

第 3 章：執行摘要

第 4 章：客戶之聲

第 5 章：全球個人化營養與補充品市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 依成分（蛋白質和胺基酸、維生素、礦物質、益生菌、草藥/植物）
  • 按劑型（片劑/膠囊、液體、粉末、其他劑型）
  • 按配銷通路（超市/大賣場、專賣店、零售藥局、網路藥局及電子商務網站）
  • 按公司分類 (2022)
  • 按地區
• 市場地圖

第 6 章：北美個人化營養與補充品市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按成分
  • 依劑型分類
  • 按配銷通路
  • 按國家/地區
• 北美：國家分析
  • 美國
  • 墨西哥
  • 加拿大

第 7 章：歐洲個人化營養與補充品市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按成分
  • 依劑型分類
  • 按配銷通路
  • 按國家/地區
• 歐洲：國家分析
  • 法國
  • 德國
  • 英國
  • 義大利
  • 西班牙

第 8 章：亞太地區個人化營養與補充品市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按成分
  • 依劑型分類
  • 按配銷通路
  • 按國家/地區
• 亞太地區：國家分析
  • 中國
  • 印度
  • 韓國
  • 日本
  • 澳洲

第 9 章：南美洲個人化營養與補充品市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按成分
  • 依劑型分類
  • 按配銷通路
  • 按國家/地區
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第 10 章：中東和非洲個人化營養和補充品市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按成分
  • 依劑型分類
  • 按配銷通路
  • 按國家/地區
• MEA：國家分析
  • 南非個人化營養和補充劑
  • 沙烏地阿拉伯個人化營養和補充劑
  • 阿拉伯聯合大公國個性化營養和補充劑

第 11 章：市場動態

• 促進要素
• 挑戰

第 12 章：市場趨勢與發展

• 最近的發展
• 產品發布
• 併購

第 13 章：大環境分析

第 14 章：波特的五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的力量
• 客戶的力量
• 替代產品的威脅

第15章：競爭格局

• 商業概覽
• 公司概況
• 產品與服務
• 財務（上市公司）
• 最近的發展
• SWOT分析
  • Amway Corporation
  • Superior Supplements Inc
  • Metagenics, Inc.
  • Nutralliance, Inc.
  • Archer Daniels Midland Company (ADM)
  • Viome Life Sciences, Inc.
  • DNAFit Life Sciences Ltd
  • Abbott Laboratories Inc
  • Herbalife International of America, Inc.
  • GX Sciences, LLC

第 16 章：策略建議

In 2022, the Global Personalized Nutrition and Supplements Market reached a valuation of USD 42.01 billion, and it is projected to reach a Compound Annual Growth Rate (CAGR) of 13.19% through 2028. The Personalized Nutrition and Supplements Market is currently experiencing substantial growth, driven by the increasing demand for tailored dietary solutions among consumers. This market addresses the unique nutritional requirements of individuals by harnessing advancements in genetic testing and personalized health assessments.

The growth of this market is propelled by several factors, including heightened health consciousness among consumers, growing awareness of the significant impact of diet on well-being, and a preference for proactive healthcare approaches. Personalized nutrition and supplements offer customized dietary plans and products, empowering consumers to optimize their health according to their specific needs. Notably, this market is characterized by collaborations between nutritionists, geneticists, and food producers, which result in personalized dietary recommendations and supplement offerings.

As consumers increasingly prioritize wellness and take a more personalized approach to nutrition, this market is poised for further expansion in the forthcoming years.

Market Overview
Forecast Period	2024-2028
Market Size 2022	USD 42.01 Billion
Market Size 2028	USD 88.39 Billion
CAGR 2023-2028	13.19%
Fastest Growing Segment	Online Pharmacies & E-Commerce Sites
Largest Market	North America

Key Market Drivers

Increasing Consumer Health Awareness Coupled With Growing Demand For Retail Nutrition Products

The Personalized Nutrition and Supplements Market is experiencing a significant surge, primarily driven by the increasing health awareness among consumers and the growing demand for retail nutrition products. Several factors contribute to this trend: Consumers today are more health-conscious than ever before. They are proactively seeking ways to improve their overall well-being and prevent health issues. This heightened awareness of the importance of nutrition in maintaining good health has spurred interest in personalized nutrition. Generic, one-size-fits-all dietary recommendations no longer suffice for many consumers. They recognize that their nutritional needs are unique, influenced by factors such as age, gender, genetics, and lifestyle. Personalized nutrition offers tailored solutions that align with these individual requirements, enhancing its appeal.

The digital age has made health information more accessible than ever. Consumers can easily access nutritional knowledge, research findings, and health-related data online. This has empowered them to make informed choices about their diets and supplements, contributing to the demand for personalized nutrition. The availability of retail nutrition products, including personalized supplements, has expanded significantly. Consumers can now conveniently purchase these products both online and in physical stores. This accessibility has made it easier for individuals to incorporate personalized nutrition into their daily routines. Technological advancements, particularly in genetic testing and health tracking, have enabled a deeper understanding of individual health needs. Consumers can now undergo genetic assessments and health evaluations to receive personalized dietary recommendations.

Personalized nutrition doesn't just stop at dietary recommendations. It extends to personalized supplement formulations tailored to specific deficiencies or health goals. This customization appeals to consumers looking for targeted solutions.

The overarching wellness trend has influenced consumer choices. Many individuals are now viewing nutrition as a fundamental component of their wellness journey, and they are willing to invest in personalized nutrition and supplements to achieve their health objectives. Consumers are increasingly adopting a holistic approach to health, recognizing the interplay between nutrition, physical activity, mental well-being, and genetics. Personalized nutrition aligns with this holistic perspective, offering a comprehensive approach to health optimization. In conclusion, the convergence of increasing consumer health awareness, the desire for individualized dietary solutions, the widespread availability of retail nutrition products, and technological advancements in health assessment are all driving the rapid growth of the Personalized Nutrition and Supplements Market. As consumers continue to prioritize their health and well-being, this market is expected to flourish in the coming years, providing tailored nutritional solutions to meet the unique needs of individuals.

Wide Range Of Program Options With Respect To Type And Price

The Personalized Nutrition and Supplements Market is experiencing a surge in growth due to the wide range of program options available with respect to type and price. This diversity in offerings has become a significant driver for the market's expansion, catering to a broad spectrum of consumer preferences and needs. Personalized nutrition and supplement programs are now available at various price points, making them accessible to a wide range of consumers. This affordability factor ensures that personalized nutrition is not limited to a niche demographic but can be embraced by individuals with varying budgets. The market offers an extensive array of program options that can be tailored to suit different dietary requirements, health goals, and preferences. Whether someone is seeking weight management, athletic performance enhancement, dietary guidance for specific medical conditions, or general wellness, there's a personalized nutrition program designed to address their unique needs. Consumers have diverse dietary preferences, such as vegan, vegetarian, gluten-free, or paleo diets. Personalized nutrition programs accommodate these preferences and provide recommendations that align with an individual's chosen dietary lifestyle. People pursue personalized nutrition for various health objectives, including weight loss, muscle gain, improved digestion, and enhanced energy levels. The availability of specialized programs allows individuals to select a program tailored to their specific health goals.

In addition to dietary guidance, personalized nutrition programs often include recommendations for nutritional supplements. These supplements come in a variety of types and formulations, accommodating individual preferences and dietary restrictions. Consumers can access personalized nutrition and supplement programs through both online platforms and in-store options. This flexibility ensures that individuals can choose the mode of interaction that suits their convenience and comfort level. Personalized nutrition programs may offer varying levels of professional guidance, from basic online assessments to consultations with registered dietitians or nutritionists. This range of support options allows consumers to choose the level of guidance that meets their needs.

Some personalized nutrition programs are offered as subscription services, providing ongoing support and adjustments to dietary plans as individuals progress towards their health goals. This subscription-based approach caters to long-term commitment and adherence. In essence, the Personalized Nutrition and Supplements Market's wide range of program options, encompassing various types, price points, and customization levels, ensures that consumers can find a solution that precisely fits their unique requirements and preferences. This diversity not only drives market growth but also democratizes access to personalized nutrition, making it an inclusive and adaptable approach to improved health and well-being.

Increasing Prevalence Of Diet-Related Diseases

The Personalized Nutrition and Supplements Market is being driven by the increasing prevalence of diet-related diseases, which has become a pressing global health concern. Several factors contribute to this driver: There has been a notable uptick in diet-related health issues, including obesity, diabetes, cardiovascular diseases, and gastrointestinal disorders. These conditions often stem from poor dietary choices, sedentary lifestyles, and genetic predispositions. With growing health consciousness, individuals are recognizing the profound impact of diet on their overall well-being. They are actively seeking ways to address and prevent diet-related diseases, creating a demand for personalized nutrition solutions. Conventional dietary recommendations do not always effectively address the specific needs and challenges faced by individuals with diet-related diseases. Personalized nutrition offers tailored interventions that consider an individual's unique health profile, genetic makeup, and lifestyle.

The concept of precision medicine, which tailors healthcare to individual characteristics, has gained prominence. Personalized nutrition aligns with this approach by providing precise dietary recommendations and supplement regimens based on genetic markers and health assessments. The global obesity epidemic is a major contributor to diet-related diseases. Personalized nutrition can play a pivotal role in weight management by offering personalized meal plans, calorie recommendations, and exercise guidance to combat obesity and its associated health risks. Genetic factors significantly influence an individual's susceptibility to diet-related diseases. Personalized nutrition leverages genetic testing to identify genetic predispositions and recommend dietary modifications that mitigate disease risk. Personalized nutrition is increasingly recognized as a proactive approach to chronic disease prevention. Individuals are turning to personalized nutrition to reduce the risk of developing conditions like diabetes, heart disease, and certain cancers. People are adopting a holistic perspective on health, recognizing that nutrition is a cornerstone of well-being. Personalized nutrition fits seamlessly into this holistic health paradigm by addressing diet-related disease risk factors comprehensively.

In conclusion, the rising prevalence of diet-related diseases has intensified the need for tailored dietary solutions, making personalized nutrition and supplements a critical driver in the quest for better health outcomes. As individuals become more proactive in managing their health and preventing diet-related diseases, the Personalized Nutrition and Supplements Market is expected to continue its growth trajectory, offering targeted and effective interventions to address this global health challenge.

Advancements in Nutrigenomics

Advancements in Nutrigenomics have emerged as a powerful driver for the Personalized Nutrition and Supplements Market. Nutrigenomics is the study of how an individual's genetic makeup influences their response to diet and nutrients. As our understanding of this field deepens, it opens up a new frontier in tailoring nutrition and supplements to meet specific health needs. This advancement allows for a level of personalization never before achievable. Genetic testing and analysis can uncover an individual's unique genetic predispositions, nutritional requirements, and potential dietary sensitivities. Armed with this information, personalized nutrition plans can be crafted, optimizing dietary choices to align with one's genetic profile. For consumers, this represents a highly appealing prospect. It moves nutrition and supplementation away from the one-size-fits-all approach and towards a more precise and effective regimen. This not only addresses specific health concerns but also enhances overall wellness and preventive healthcare.

Moreover, the integration of technology plays a pivotal role. Advanced algorithms and data analytics can process vast amounts of genetic data rapidly, translating it into practical dietary recommendations. Mobile apps and online platforms then deliver these tailored plans directly to consumers, making personalized nutrition accessible and convenient. The growth of the Nutrigenomics field not only benefits individuals but also fosters innovation in the nutrition and supplement industry. Companies are increasingly investing in research and development to create products that cater to the specific genetic needs of their customers. In summary, Advancements in Nutrigenomics are revolutionizing the Personalized Nutrition and Supplements Market by offering a scientific and individualized approach to nutrition. This breakthrough technology aligns with the modern consumer's desire for proactive health management, convenience, and customized solutions, driving significant growth and transformation in the industry.

Key Market Challenges

Privacy Concerns

Privacy concerns represent a significant challenge for the Personalized Nutrition and Supplements Market, primarily due to the sensitive nature of the data involved. Personalized nutrition relies on the collection and analysis of intimate information, including genetic data, health history, and dietary habits. As consumers share this information with companies and service providers to receive tailored recommendations, several critical issues emerge. Firstly, data security is paramount. Storing and transmitting sensitive health and genetic information carries a high risk of data breaches or unauthorized access. In an era where data breaches are increasingly common, consumers worry about the safety of their personal health data. Any breach could result in the exposure of not only health details but also potentially identifiable genetic information, leading to privacy violations and identity theft concerns. Secondly, the ethical handling of data is crucial. Companies must obtain informed consent from consumers before collecting and using their personal information. Moreover, clear policies on how the data will be stored, shared, and utilized must be communicated transparently to customers. Ensuring that consumers have control over their data and can easily opt out of data-sharing practices is vital to maintaining trust.

Furthermore, there's a concern about how this data may be used beyond personalized recommendations. Will it be sold to third parties, such as pharmaceutical companies or insurers, potentially leading to discrimination or misuse of the data? These concerns can deter individuals from embracing personalized nutrition and supplements, undermining the growth of the market. In summary, addressing privacy concerns is essential for the Personalized Nutrition and Supplements Market to gain and retain consumer trust. Ensuring data security, transparent data handling practices, and ethical use of personal information are critical steps in mitigating these challenges. Failure to do so could hinder the market's growth and acceptance.

High Cost

The cost represents a substantial challenge for the Personalized Nutrition and Supplements Market, potentially limiting its accessibility to a broader demographic. Personalized nutrition often involves genetic testing, specialized dietary plans, and tailored supplement recommendations, all of which can be expensive. Genetic testing, a fundamental component of personalized nutrition, can be costly, and this initial expense can deter many individuals from even considering personalized approaches. Additionally, interpreting genetic data and creating personalized dietary plans require specialized expertise and technology, which can further drive up costs. Moreover, continuous monitoring and adjustments to personalized nutrition plans can incur ongoing expenses. For consumers, the financial burden of personalized nutrition can be a significant deterrent, particularly when compared to generic dietary advice or over-the-counter supplements. This cost barrier disproportionately affects lower-income individuals and communities, limiting their access to the potential health benefits of personalized nutrition.

Furthermore, the lack of insurance coverage for personalized nutrition and genetic testing exacerbates the cost issue. In many cases, health insurance plans do not cover these services, leaving consumers to bear the full financial burden. Addressing the cost challenge in personalized nutrition is crucial for widespread adoption and market growth. Innovations that reduce the cost of genetic testing, such as at-home testing kits or increased competition among service providers, can make personalized nutrition more accessible. Additionally, advocating for insurance coverage and subsidies for these services can help bridge the affordability gap, ensuring that personalized nutrition is not only a privilege of the affluent but a healthcare option available to all.

Key Market Trends

Genetic Testing Integration

Genetic Testing Integration has emerged as a significant trend in the Personalized Nutrition and Supplements Market. This trend is driven by advancements in genetic analysis and the growing understanding of how an individual's genetic makeup influences their nutritional requirements.

Genetic testing allows for the identification of specific genetic markers related to metabolism, nutrient absorption, and dietary sensitivities. By integrating this genetic information into personalized nutrition programs, providers can offer highly tailored dietary recommendations. For example, individuals may receive guidance on optimal macronutrient ratios, micronutrient supplementation, and personalized dietary plans based on their genetic predispositions. This trend not only enhances the precision of personalized nutrition but also empowers individuals to make informed dietary choices that align with their unique genetic profiles. As genetic testing technologies continue to advance, we can expect this trend to further shape the landscape of personalized nutrition and supplements, making it a more precise and effective approach to optimizing health and well-being.

Personalized Supplements

Personalized supplements have emerged as a prominent trend in the Personalized Nutrition and Supplements Market due to their ability to cater to individualized health needs and preferences. This trend has been fueled by advancements in biotechnology, data analytics, and consumer awareness. Firstly, technological innovations have enabled the collection of extensive health data, including genetic information and biomarkers. This wealth of data allows for the customization of supplements, ensuring they address specific deficiencies or health goals unique to each individual. Secondly, consumers are increasingly seeking tailored solutions for their well-being. They are more health-conscious and value products designed to suit their specific requirements, rather than opting for one-size-fits-all solutions. This demand for personalization has led to the rapid growth of the personalized supplements market.

Moreover, the growing availability of online platforms and mobile apps has made it easier for consumers to access personalized nutrition advice and purchase custom-formulated supplements. This convenience factor has further propelled the trend. In conclusion, personalized supplements have gained momentum in the Personalized Nutrition and Supplements Market by harnessing technology, meeting consumer demands for customization, and offering convenient access to tailored health solutions. This trend is expected to continue to thrive as individuals prioritize their unique health and wellness needs.

Segmental Insights

Ingredient Insights

In 2022, the vitamins segment took the lead in the industry, commanding a significant share. This prominence is attributed to the convenience offered by vitamin supplements in bridging nutritional gaps in individuals' diets. A June 2022 study published in JAMA Network Open found that approximately 31% of surveyed respondents incorporated multi-mineral supplements into their health routines. Additionally, in January 2022, Dr. Heather Moday highlighted three essential vitamins for human health in her CNBC article.

Moreover, the segment's growth is expected to receive a further boost through ongoing product development efforts. Notably, in February 2022, Nourished introduced an innovative vegan-based vitamin D3 ingredient, utilizing 3D printing technology to deliver a dosage six times more potent than previous versions. Research has indicated that vitamin D3 supplements can significantly enhance T cell counts. Furthermore, within the industry, the probiotics segment is anticipated to experience the most rapid growth during the forecast period. Natural sources like yogurt have traditionally been associated with probiotics, which are gaining popularity as dietary supplements. The National Institutes of Health project that sales of probiotics supplements will exceed USD 64 billion by 2023. This underscores the increasing consumer interest in products promoting gut health and overall well-being.

Dosage Form Insights

In 2022, the industry was primarily dominated by the tablets segment, commanding a substantial share in the total revenue. Tablets emerged as the most prevalent form of dietary supplements, contributing significantly to the industry's overall earnings. Their popularity stems from several factors, including safety, cost-effectiveness in production, and efficiency in nutrient delivery. Tablets come in various shapes and sizes, typically created by compacting powdered ingredients into solid form, which can readily disintegrate within the digestive tract. Additionally, many tablets incorporate additives to improve texture, appearance, or taste. Some are even coated to prevent premature breakdown before reaching the small intestine, where vital nutrients are absorbed.

Capsules, on the other hand, represent another supplement format. These capsules encase the nutritional content within an outer shell, designed to break down in the digestive system, allowing for absorption into the bloodstream for metabolism and distribution. Liquid-form supplements and vitamins offer a unique advantage as they allow for easier customization by blending varying dosages of diverse nutrients, facilitating the development of personalized formulations. Notably, the liquid form segment is poised for the fastest growth during the forecast period, driven by increased adoption among children and older adults. This form of supplementation is particularly suitable for the aging population due to its ease of consumption and faster absorption into the body.

Regional Insights

North America has emerged as a dominant force in the Personalized Nutrition and Supplements Market for several compelling reasons. Firstly, the region boasts a well-established healthcare infrastructure, which includes cutting-edge research institutions, advanced biotechnology firms, and a robust regulatory framework. This enables the development and marketing of personalized nutrition and supplement products with a strong scientific foundation. Secondly, North America has a highly health-conscious and well-informed consumer base. With a culture that places a premium on individual wellness, there is a substantial demand for tailored health solutions. This demand is further fueled by the region's rising rates of chronic diseases and a growing awareness of the importance of preventive healthcare.

Thirdly, North America has a dynamic and competitive market landscape. Numerous companies in the region are at the forefront of innovation in the personalized nutrition and supplements sector, driving product development and market expansion. Additionally, North America's diverse population, with varying dietary preferences and health needs, creates a fertile ground for personalized approaches to nutrition and supplementation. This diversity allows companies to offer a wide range of customized products to cater to different demographics and lifestyles. Overall, North America's combination of advanced infrastructure, health-conscious consumers, market competition, and a diverse population has positioned it as a dominant force in the burgeoning Personalized Nutrition and Supplements Market.

Key Market Players

• Amway Corporation

• Superior Supplements Inc

• Metagenics, Inc.

• Nutralliance, Inc.

• Archer Daniels Midland Company (ADM)

• Viome Life Sciences, Inc.

• DNAFit Life Sciences Ltd

• Abbott Laboratories Inc

• Herbalife International of America, Inc.

• GX Sciences, LLC

Report Scope:

In this report, the Global Personalized Nutrition And Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Personalized Nutrition And Supplements Market, By Ingredient:

• Proteins & Amino Acid
• Vitamins
• Minerals
• Probiotics
• Herbal/Botanic

Personalized Nutrition And Supplements Market, By Dosage Form:

• Tablets/Capsules
• Liquids
• Powders
• Other Forms

Personalized Nutrition And Supplements Market, By End Use:

• Supermarkets/Hypermarkets
• Specialty Stores
• Retail Pharmacies
• Online Pharmacies & E-Commerce Sites

Personalized Nutrition And Supplements Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia-Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Kuwait
• Turkey
• Egypt

Competitive Landscape

• Company Profiles: Detailed analysis of the major companies present in the Global Personalized Nutrition And Supplements Market.

Available Customizations:

• Global Personalized Nutrition And Supplements market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customers

5. Global Personalized Nutrition And Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Ingredient (Proteins & Amino Acid, Vitamins, Minerals, Probiotics, Herbal/Botanic)
  • 5.2.2. By Dosage Form (Tablets/Capsules, Liquids, Powders, Other Forms)
  • 5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Retail Pharmacies, Online Pharmacies & E-Commerce Sites)
  • 5.2.4. By Company (2022)
  • 5.2.5. By Region
• 5.3. Market Map

6. North America Personalized Nutrition And Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Ingredient
  • 6.2.2. By Dosage Form
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Personalized Nutrition And Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Ingredient
      • 6.3.1.2.2. By Dosage Form
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Mexico Personalized Nutrition And Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Ingredient
      • 6.3.2.2.2. By Dosage Form
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Canada Personalized Nutrition And Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Ingredient
      • 6.3.3.2.2. By Dosage Form
      • 6.3.3.2.3. By Distribution Channel

7. Europe Personalized Nutrition And Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Ingredient
  • 7.2.2. By Dosage Form
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Personalized Nutrition And Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Ingredient
      • 7.3.1.2.2. By Dosage Form
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Personalized Nutrition And Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Ingredient
      • 7.3.2.2.2. By Dosage Form
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Personalized Nutrition And Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Ingredient
      • 7.3.3.2.2. By Dosage Form
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Personalized Nutrition And Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Ingredient
      • 7.3.4.2.2. By Dosage Form
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Personalized Nutrition And Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Ingredient
      • 7.3.5.2.2. By Dosage Form
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Personalized Nutrition And Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Ingredient
  • 8.2.2. By Dosage Form
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Personalized Nutrition And Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Ingredient
      • 8.3.1.2.2. By Dosage Form
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Personalized Nutrition And Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Ingredient
      • 8.3.2.2.2. By Dosage Form
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. South Korea Personalized Nutrition And Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Ingredient
      • 8.3.3.2.2. By Dosage Form
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Japan Personalized Nutrition And Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Ingredient
      • 8.3.4.2.2. By Dosage Form
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Personalized Nutrition And Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Ingredient
      • 8.3.5.2.2. By Dosage Form
      • 8.3.5.2.3. By Distribution Channel

9. South America Personalized Nutrition And Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Ingredient
  • 9.2.2. By Dosage Form
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Personalized Nutrition And Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Ingredient
      • 9.3.1.2.2. By Dosage Form
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Argentina Personalized Nutrition And Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Ingredient
      • 9.3.2.2.2. By Dosage Form
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. Colombia Personalized Nutrition And Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Ingredient
      • 9.3.3.2.2. By Dosage Form
      • 9.3.3.2.3. By Distribution Channel

10. Middle East and Africa Personalized Nutrition And Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Ingredient
  • 10.2.2. By Dosage Form
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Personalized Nutrition And Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Ingredient
      • 10.3.1.2.2. By Dosage Form
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Saudi Arabia Personalized Nutrition And Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Ingredient
      • 10.3.2.2.2. By Dosage Form
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. UAE Personalized Nutrition And Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Ingredient
      • 10.3.3.2.2. By Dosage Form
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Developments
• 12.2. Product Launches
• 12.3. Mergers & Acquisitions

13. PESTLE Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Product

15. Competitive Landscape

• 15.1. Business Overview
• 15.2. Company Snapshot
• 15.3. Product & Services
• 15.4. Financials (In case of listed companies)
• 15.5. Recent Developments
• 15.6. SWOT Analysis
  • 15.6.1. Amway Corporation
  • 15.6.2. Superior Supplements Inc
  • 15.6.3. Metagenics, Inc.
  • 15.6.4. Nutralliance, Inc.
  • 15.6.5. Archer Daniels Midland Company (ADM)
  • 15.6.6. Viome Life Sciences, Inc.
  • 15.6.7. DNAFit Life Sciences Ltd
  • 15.6.8. Abbott Laboratories Inc
  • 15.6.9. Herbalife International of America, Inc.
  • 15.6.10. GX Sciences, LLC

16. Strategic Recommendations