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1703316

禮品新奇和紀念品市場－全球產業規模、佔有率、趨勢、機會和預測，按產品類型、按材料、按場合、按配銷通路、按地區和競爭，2020-2030F

Gifts Novelty and Souvenir Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Material, By Occasion, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球禮品、新奇物品和紀念品市場價值為 1,345.6 億美元，預計到 2030 年將達到 1,983.3 億美元，預測期內年複合成長率(CAGR) 為 5.22%。市場擴張受到多種關鍵因素的推動，包括全球旅遊業的興起、電子商務的普及率不斷提高以及消費者對個人化和體驗式禮品的需求不斷成長。

市場概覽
預測期 2026-2030
2024年市場規模 1345.6億美元
2030年市場規模 1983.3億美元
2025-2030 年複合年成長率 5.22%
成長最快的領域 紀念品
最大的市場 北美洲

隨著國際旅行和文化交流的增加，消費者正在尋求獨特的紀念品和當地手工製作的產品來紀念他們的旅程。企業禮品和促銷商品的使用範圍不斷擴大也促進了市場的成長，企業投資客製化新奇物品來吸引客戶並提高員工的認可。

此外，數位市場的普及使得消費者可以更輕鬆地獲得各種各樣的禮品選擇，從而推動了網路銷售。購物者對永續、道德規範生產和手工製作的物品表現出明顯的偏好，反映了有意識的消費主義的更廣泛趨勢。這些不斷變化的偏好正在重塑市場，促進產品線的創新和多樣化。

關鍵市場促進因素

個人化禮品需求不斷成長

主要市場挑戰

來自數位和無現金禮品替代品的競爭

主要市場趨勢

永續環保紀念品日益流行

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章：全球禮品新奇與紀念品市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（禮品、新奇物品、紀念品）
    • 依材質（木材、金屬、陶瓷、塑膠、其他）
    • 依場合（生日、假日、週年紀念、公司禮品、其他）
    • 按配銷通路（線上零售商、特色禮品店、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美禮品新奇與紀念品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲禮品新奇與紀念品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太地區禮品新奇與紀念品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國

第9章：中東和非洲禮品新奇和紀念品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲禮品新奇與紀念品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • Mud Pie
    • American Greetings Corporation
    • Enesco LLC
    • Disney DTC LLC
    • Mattel, Inc.
    • The Bradford Exchange
    • Ganz
    • Warner Bros. Discovery, Inc.
    • NBCUniversal
    • Hallmark

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 28194

The global gifts, novelty, and souvenir market was valued at USD 134.56 billion in 2024 and is projected to reach USD 198.33 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.22% during the forecast period. Market expansion is being driven by several key factors, including the rise of the global tourism industry, increasing penetration of e-commerce, and growing consumer demand for personalized and experience-oriented gifts.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 134.56 Billion
Market Size 2030USD 198.33 Billion
CAGR 2025-20305.22%
Fastest Growing SegmentSouvenir
Largest MarketNorth America

As international travel and cultural exchange increase, consumers are seeking distinctive souvenirs and locally crafted products to commemorate their journeys. The expanding use of corporate gifting and promotional merchandise is also contributing to market growth, with businesses investing in customized novelty items for client engagement and employee recognition.

Additionally, the proliferation of digital marketplaces has made a wide array of gift options more accessible to consumers, fueling online sales. Shoppers are showing a marked preference for sustainable, ethically produced, and handmade items, reflecting broader trends in conscious consumerism. These shifting preferences are reshaping the market, fostering innovation and diversification across product lines.

Key Market Drivers

Growing Demand for Personalized Gifts

Personalized gifting continues to be a significant growth driver in the global gifts, novelty, and souvenir market. Consumers are increasingly gravitating toward unique, customized items that reflect personal connections and emotional value. Popular offerings include engraved jewelry, custom-printed merchandise, monogrammed accessories, and artisanal handcrafted goods.

Technological advancements-such as AI-powered recommendations, 3D printing, and laser engraving-have made customization more accessible, efficient, and cost-effective. Online retailers and e-commerce platforms now offer streamlined personalization services, enabling customers to design tailored gifts with ease.

Moreover, personalized corporate gifts are becoming a strategic tool for businesses seeking to enhance brand loyalty and employee engagement. Millennials and Gen Z, who prioritize individuality and meaningful experiences, are particularly drawn to bespoke gifting. With rising interest in sustainable and experience-based products, the personalized gifts segment is set to maintain strong growth, transforming global gifting behaviors.

Key Market Challenges

Competition from Digital and Cashless Gifting Alternatives

The increasing adoption of digital and cashless gifting is presenting a considerable challenge to the traditional gifts and souvenirs market. Consumers are turning to e-gift cards, mobile wallet credits, and subscription-based gifting experiences as convenient, instant alternatives to physical gifts.

These digital formats are particularly popular for corporate gifting, last-minute occasions, and tech-savvy demographics. Additionally, AI-driven gifting platforms now allow recipients to select their own gifts digitally, reducing the relevance of pre-selected tangible items.

This trend is especially pronounced among Millennials and Gen Z, who favor experience-based gifting over material possessions. The emergence of blockchain-enabled and cryptocurrency-based gift solutions is further diversifying digital offerings. To remain relevant, traditional gift and souvenir providers must innovate by integrating tech-driven personalization, offering hybrid physical-digital products, and emphasizing sustainability to meet the evolving expectations of modern consumers.

Key Market Trends

Rising Popularity of Sustainable and Eco-Friendly Souvenirs

Sustainability is becoming a core focus in the global gifts, novelty, and souvenir market, as environmentally conscious consumers seek alternatives to mass-produced, non-biodegradable items. There is growing demand for souvenirs made from sustainable materials such as bamboo, recycled glass, reclaimed wood, and organic fabrics.

In response, many manufacturers are shifting toward eco-friendly production methods and adopting sustainable packaging, replacing traditional plastics with compostable, recyclable, or reusable options. Regulatory bodies around the world are also enforcing stricter environmental standards, pushing brands to implement greener practices.

Furthermore, the popularity of handmade, locally produced, and artisanal souvenirs is on the rise. These products not only reduce environmental impact but also support small businesses and promote fair trade. As ethical and sustainable gifting becomes increasingly important to consumers, companies operating in this market must adapt by incorporating eco-conscious strategies and products to maintain competitiveness and brand relevance in a changing global landscape.

Key Market Players

  • Mud Pie
  • American Greetings Corporation
  • Enesco LLC
  • Disney DTC LLC
  • Mattel, Inc.
  • The Bradford Exchange
  • Ganz
  • Warner Bros. Discovery, Inc.
  • NBCUniversal
  • Hallmark

Report Scope:

In this report, the Global Gifts Novelty and Souvenir Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Gifts Novelty and Souvenir Market, By Product Type:

  • Gift
  • Novelty Items
  • Souvenir

Gifts Novelty and Souvenir Market, By Material:

  • Wood
  • Metal
  • Ceramic
  • Plastic
  • Others

Gifts Novelty and Souvenir Market, By Occasion:

  • Birthdays
  • Holidays
  • Anniversaries
  • Corporate Gifting
  • Others

Gifts Novelty and Souvenir Market, By Distribution Channel:

  • Online Retailer
  • Specialty Gift Shops
  • Others

Gifts Novelty and Souvenir Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Gifts Novelty and Souvenir Market.

Available Customizations:

Global Gifts Novelty and Souvenir Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Gifts Novelty and Souvenir Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Gift, Novelty Items, Souvenir)
    • 5.2.2. By Material (Wood, Metal, Ceramic, Plastic, Others)
    • 5.2.3. By Occasion (Birthdays, Holidays, Anniversaries, Corporate Gifting, Others)
    • 5.2.4. By Distribution Channel (Online Retailers, Specialty Gift Shops, Others)
    • 5.2.5. By Region
    • 5.2.6. By Company (2024)
  • 5.3. Market Map

6. North America Gifts Novelty and Souvenir Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Material
    • 6.2.3. By Occasion
    • 6.2.4. By Distribution Channel
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Gifts Novelty and Souvenir Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Material
        • 6.3.1.2.3. By Occasion
        • 6.3.1.2.4. By Distribution Channel
    • 6.3.2. Canada Gifts Novelty and Souvenir Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Material
        • 6.3.2.2.3. By Occasion
        • 6.3.2.2.4. By Distribution Channel
    • 6.3.3. Mexico Gifts Novelty and Souvenir Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Material
        • 6.3.3.2.3. By Occasion
        • 6.3.3.2.4. By Distribution Channel

7. Europe Gifts Novelty and Souvenir Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Material
    • 7.2.3. By Occasion
    • 7.2.4. By Distribution Channel
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Gifts Novelty and Souvenir Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Material
        • 7.3.1.2.3. By Occasion
        • 7.3.1.2.4. By Distribution Channel
    • 7.3.2. Germany Gifts Novelty and Souvenir Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Material
        • 7.3.2.2.3. By Occasion
        • 7.3.2.2.4. By Distribution Channel
    • 7.3.3. Spain Gifts Novelty and Souvenir Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Material
        • 7.3.3.2.3. By Occasion
        • 7.3.3.2.4. By Distribution Channel
    • 7.3.4. Italy Gifts Novelty and Souvenir Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Material
        • 7.3.4.2.3. By Occasion
        • 7.3.4.2.4. By Distribution Channel
    • 7.3.5. United Kingdom Gifts Novelty and Souvenir Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Material
        • 7.3.5.2.3. By Occasion
        • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific Gifts Novelty and Souvenir Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Material
    • 8.2.3. By Occasion
    • 8.2.4. By Distribution Channel
    • 8.2.5. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Gifts Novelty and Souvenir Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Material
        • 8.3.1.2.3. By Occasion
        • 8.3.1.2.4. By Distribution Channel
    • 8.3.2. Japan Gifts Novelty and Souvenir Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Material
        • 8.3.2.2.3. By Occasion
        • 8.3.2.2.4. By Distribution Channel
    • 8.3.3. India Gifts Novelty and Souvenir Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Material
        • 8.3.3.2.3. By Occasion
        • 8.3.3.2.4. By Distribution Channel
    • 8.3.4. Australia Gifts Novelty and Souvenir Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Material
        • 8.3.4.2.3. By Occasion
        • 8.3.4.2.4. By Distribution Channel
    • 8.3.5. South Korea Gifts Novelty and Souvenir Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Material
        • 8.3.5.2.3. By Occasion
        • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Gifts Novelty and Souvenir Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Material
    • 9.2.3. By Occasion
    • 9.2.4. By Distribution Channel
    • 9.2.5. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Gifts Novelty and Souvenir Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Material
        • 9.3.1.2.3. By Occasion
        • 9.3.1.2.4. By Distribution Channel
    • 9.3.2. Saudi Arabia Gifts Novelty and Souvenir Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Material
        • 9.3.2.2.3. By Occasion
        • 9.3.2.2.4. By Distribution Channel
    • 9.3.3. UAE Gifts Novelty and Souvenir Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Material
        • 9.3.3.2.3. By Occasion
        • 9.3.3.2.4. By Distribution Channel
    • 9.3.4. Turkey Gifts Novelty and Souvenir Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Material
        • 9.3.4.2.3. By Occasion
        • 9.3.4.2.4. By Distribution Channel

10. South America Gifts Novelty and Souvenir Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Material
    • 10.2.3. By Occasion
    • 10.2.4. By Distribution Channel
    • 10.2.5. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Gifts Novelty and Souvenir Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Material
        • 10.3.1.2.3. By Occasion
        • 10.3.1.2.4. By Distribution Channel
    • 10.3.2. Argentina Gifts Novelty and Souvenir Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Material
        • 10.3.2.2.3. By Occasion
        • 10.3.2.2.4. By Distribution Channel
    • 10.3.3. Colombia Gifts Novelty and Souvenir Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Material
        • 10.3.3.2.3. By Occasion
        • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Mud Pie
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. American Greetings Corporation
    • 14.1.3. Enesco LLC
    • 14.1.4. Disney DTC LLC
    • 14.1.5. Mattel, Inc.
    • 14.1.6. The Bradford Exchange
    • 14.1.7. Ganz
    • 14.1.8. Warner Bros. Discovery, Inc.
    • 14.1.9. NBCUniversal
    • 14.1.10. Hallmark

15. Strategic Recommendations

16. About Us & Disclaimer