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市場調查報告書
商品編碼
1703470

線上住宿預訂市場－全球產業規模、佔有率、趨勢、機會及預測（按住宿類型、預訂平台、地區及競爭情況，2020-2030 年預測）

Online Accommodation Booking Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Accommodation Type, By Booking Platform, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球線上住宿預訂市場價值為 2,467.5 億美元，預計到 2030 年將達到 7,889.5 億美元，預測期內複合年複合成長率(CAGR) 高達 12.45%。

市場概覽
預測期 2026-2030
2024年市場規模 2467.5億美元
2030年市場規模 7889.5億美元
2025-2030 年複合年成長率 12.45%
成長最快的領域 賓館
最大的市場 北美洲

市場擴張受到幾個關鍵因素的推動，包括網路普及率的提高和智慧型手機的廣泛使用，這些因素改變了旅客搜尋和預訂住宿的方式。比較價格、閱讀客戶評論和即時預訂的便利性極大地促進了線上平台的採用。

全球商務和休閒旅行的興起持續刺激對數位預訂服務的需求。有競爭力的價格、促銷折扣和忠誠度計劃也是吸引消費者使用這些平台的關鍵因素。此外，人工智慧和機器學習的整合可以提供個人化推薦，改善用戶體驗並提高客戶保留率。

新冠疫情進一步加速了數位化的轉變，旅客開始優先考慮非接觸式、安全和靈活的預訂方式，鞏固了線上平台作為住宿預訂首選管道的地位。

關鍵市場促進因素

不斷擴張的旅遊業

主要市場挑戰

監理複雜性

主要市場趨勢

遠距工作和工作的成長

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章：全球線上住宿預訂市集展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依住宿類型（飯店、賓館、住宿加早餐、其他）
    • 透過預訂平台（行動應用程式、網站）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美線上住宿預訂市集展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲線上住宿預訂市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太地區線上住宿預訂市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國

第9章：中東和非洲線上住宿預訂市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美洲線上住宿預訂市集展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • Airbnb, Inc
    • InterContinental Hotels Group
    • Expedia Group
    • Vacaciones eDreams SLU
    • Makemytrip Pvt. Ltd.
    • BravoNext, SA
    • Tripadvisor LLC
    • Agoda Company Pte. Ltd
    • Accor SA
    • Oravel Stays Private Limited

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 28015

Global online accommodation booking market was valued at USD 246.75 billion in 2024 and is projected to reach USD 788.95 billion by 2030, registering a robust compound annual growth rate (CAGR) of 12.45% over the forecast period.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 246.75 Billion
Market Size 2030USD 788.95 Billion
CAGR 2025-203012.45%
Fastest Growing SegmentGuest Houses
Largest MarketNorth America

Market expansion is driven by several critical factors, including increasing internet penetration and the widespread use of smartphones, which have transformed the way travelers search for and reserve accommodations. The convenience of comparing prices, reading customer reviews, and making real-time bookings has significantly boosted the adoption of online platforms.

Rising global travel-both business and leisure-continues to fuel demand for digital booking services. Competitive pricing, promotional discounts, and loyalty programs are also key incentives attracting consumers to these platforms. Additionally, the integration of artificial intelligence and machine learning allows for personalized recommendations, improving user experience and fostering customer retention.

The COVID-19 pandemic further accelerated the shift to digital, as travelers began prioritizing contactless, secure, and flexible booking options, solidifying online platforms as the preferred channel for accommodation reservations.

Key Market Drivers

Expanding Tourism Industry

The rapid growth of the tourism sector is a primary driver of the global online accommodation booking market. According to the World Travel & Tourism Council, the travel and tourism industry contributed 9.1% to the global GDP in 2023, reflecting a 23.2% increase compared to 2022 and narrowing the gap to just 4.1% below pre-pandemic levels in 2019.

As both international and domestic travel continue to rise, more travelers are turning to digital platforms to book accommodations for holidays, business trips, and specialized travel experiences. The shift from traditional booking channels-such as travel agencies and direct hotel reservations-to online platforms is largely driven by their speed, ease of use, and flexibility.

These platforms empower users to compare pricing, access guest reviews, and explore a wide variety of accommodation options, ranging from budget-friendly stays to luxury experiences. The expansion of niche tourism markets, including eco-tourism, wellness retreats, and adventure travel, has further diversified the types of accommodations available online.

With increasing disposable income and the growing popularity of mobile bookings and personalized travel, the demand for online accommodation services is expected to continue its upward trajectory.

Key Market Challenges

Regulatory Complexities

Regulatory challenges remain a significant barrier in the global online accommodation booking market. Varying regulations across countries and regions related to taxation, consumer rights, data privacy, and short-term rental policies complicate operations for platform providers.

For instance, some jurisdictions require platforms to collect and remit local occupancy taxes, while others enforce strict limitations on short-term rentals-a key offering of providers like Airbnb. In addition, regulations such as the General Data Protection Regulation (GDPR) in the European Union impose rigorous data protection standards, increasing compliance costs and administrative burden.

These regulatory inconsistencies pose challenges for global scalability, limit market entry, and can disrupt cross-border operations. Navigating this complex regulatory landscape requires significant legal and operational resources, potentially slowing the market's overall growth momentum.

Key Market Trends

Growth of Remote Work and Workations

The widespread adoption of remote work has emerged as a transformative trend within the online accommodation booking landscape. According to recent data, the proportion of employees working remotely rose to approximately 27% in 2022, up from 13% just two years prior.

This shift has blurred the lines between work and leisure travel, giving rise to the "workation" trend-where individuals combine remote work with extended stays in travel destinations. Consequently, there is a growing demand for accommodations designed for longer stays, equipped with high-speed internet, dedicated workspaces, and other amenities tailored to digital nomads and remote professionals.

Online booking platforms such as Airbnb and Booking.com have adapted by offering specialized listings and filters that cater to this emerging market segment. This evolution in traveler preferences is expected to continue, prompting platforms to innovate and diversify their offerings to meet the evolving needs of remote workers.

Key Market Players

  • Airbnb, Inc
  • InterContinental Hotels Group
  • Expedia Group
  • Vacaciones eDreams S.L.U.
  • MAKEMYTRIP PVT. LTD.
  • BravoNext, S.A.
  • Tripadvisor LLC
  • Agoda Company Pte. Ltd.
  • Accor S.A.
  • Oravel Stays Private Limited

Report Scope:

In this report, the Global Online Accommodation Booking Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Accommodation Booking Market, By Accommodation Type:

  • Hotels
  • Guest Houses
  • Bed & Breakfast
  • Others

Online Accommodation Booking Market, By Booking Platform:

  • Mobile Application
  • Website

Online Accommodation Booking Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Online Accommodation Booking Market.

Available Customizations:

Global Online Accommodation Booking Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Online Accommodation Booking Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Accommodation Type (Hotels, Guest Houses, Bed & Breakfast, Others)
    • 5.2.2. By Booking Platform (Mobile Application, Website)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Online Accommodation Booking Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Accommodation Type
    • 6.2.2. By Booking Platform
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Online Accommodation Booking Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Accommodation Type
        • 6.3.1.2.2. By Booking Platform
    • 6.3.2. Canada Online Accommodation Booking Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Accommodation Type
        • 6.3.2.2.2. By Booking Platform
    • 6.3.3. Mexico Online Accommodation Booking Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Accommodation Type
        • 6.3.3.2.2. By Booking Platform

7. Europe Online Accommodation Booking Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Accommodation Type
    • 7.2.2. By Booking Platform
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Online Accommodation Booking Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Accommodation Type
        • 7.3.1.2.2. By Booking Platform
    • 7.3.2. Germany Online Accommodation Booking Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Accommodation Type
        • 7.3.2.2.2. By Booking Platform
    • 7.3.3. Spain Online Accommodation Booking Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Accommodation Type
        • 7.3.3.2.2. By Booking Platform
    • 7.3.4. Italy Online Accommodation Booking Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Accommodation Type
        • 7.3.4.2.2. By Booking Platform
    • 7.3.5. United Kingdom Online Accommodation Booking Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Accommodation Type
        • 7.3.5.2.2. By Booking Platform

8. Asia-Pacific Online Accommodation Booking Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Accommodation Type
    • 8.2.2. By Booking Platform
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Online Accommodation Booking Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Accommodation Type
        • 8.3.1.2.2. By Booking Platform
    • 8.3.2. Japan Online Accommodation Booking Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Accommodation Type
        • 8.3.2.2.2. By Booking Platform
    • 8.3.3. India Online Accommodation Booking Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Accommodation Type
        • 8.3.3.2.2. By Booking Platform
    • 8.3.4. Australia Online Accommodation Booking Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Accommodation Type
        • 8.3.4.2.2. By Booking Platform
    • 8.3.5. South Korea Online Accommodation Booking Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Accommodation Type
        • 8.3.5.2.2. By Booking Platform

9. Middle East & Africa Online Accommodation Booking Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Accommodation Type
    • 9.2.2. By Booking Platform
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Online Accommodation Booking Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Accommodation Type
        • 9.3.1.2.2. By Booking Platform
    • 9.3.2. Saudi Arabia Online Accommodation Booking Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Accommodation Type
        • 9.3.2.2.2. By Booking Platform
    • 9.3.3. UAE Online Accommodation Booking Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Accommodation Type
        • 9.3.3.2.2. By Booking Platform
    • 9.3.4. Turkey Online Accommodation Booking Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Accommodation Type
        • 9.3.4.2.2. By Booking Platform

10. South America Online Accommodation Booking Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Accommodation Type
    • 10.2.2. By Booking Platform
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Online Accommodation Booking Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Accommodation Type
        • 10.3.1.2.2. By Booking Platform
    • 10.3.2. Argentina Online Accommodation Booking Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Accommodation Type
        • 10.3.2.2.2. By Booking Platform
    • 10.3.3. Colombia Online Accommodation Booking Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Accommodation Type
        • 10.3.3.2.2. By Booking Platform

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Airbnb, Inc
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. InterContinental Hotels Group
    • 14.1.3. Expedia Group
    • 14.1.4. Vacaciones eDreams S.L.U.
    • 14.1.5. Makemytrip Pvt. Ltd.
    • 14.1.6. BravoNext, S.A.
    • 14.1.7. Tripadvisor LLC
    • 14.1.8. Agoda Company Pte. Ltd
    • 14.1.9. Accor S.A.
    • 14.1.10. Oravel Stays Private Limited

15. Strategic Recommendations

16. About Us & Disclaimer