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市場調查報告書
商品編碼
1272652
有機卸妝液市場:現狀分析與預測(2022-2028 年)Organic Makeup Remover Market: Current Analysis and Forecast (2022-2028) |
隨著越來越多的人在日常護膚中使用卸妝產品,有機卸妝產品市場預計將以 6% 左右的速度穩定增長。 此外,消費者對傳統卸妝液中所含不安全化學成分的認識不斷提高,也為預測期內的市場帶來了利潤豐厚的增長機會。 美容和個人護理行業主要市場參與者的快速產品開發和推出促進了有機卸妝劑的使用,並最終促進了市場的增長。 例如,2020年1月,MARA Beauty在護膚品類推出了海藻□卸妝油,含有奇亞籽、辣木、角鯊烯油、南瓜、木瓜、菠蘿、柚子等水果□。
按類型劃分,市場分為液體、濕巾等。 由於含有天然成分的液體型卸妝劑的產量和使用量不斷增加,預計液體型卸妝劑將在預測期內為有機卸妝劑市場的增長和擴張提供利潤豐厚的機會。 此外,液體有機卸妝劑對消費者來說是一個利潤豐厚的市場,因為它們副作用較少,並且只需擦拭即可清潔皮膚。
根據分銷渠道,有機卸妝劑市場分為大賣場和超市、藥房和藥店、電子商務等。 其中,大賣場/超市細分市場所佔份額最大。 這些商店專注於提供天然和不含化學物質的產品來吸引顧客,在做出購買決定之前提供多種品牌供選擇。 例如,2017 年 1 月,網絡營銷公司 Beauty Counter 決定從其個人護理產品系列中刪除歐盟限制的 1,400 種化學品。 此外,電子商務領域預計將以更快的速度增長。 互聯網普及率的飆升和各種在線美容產品公司的大規模營銷/促銷活動使這個市場有利可圖。
為了更好地了解有機卸妝行業的市場採用情況,我們將市場分為北美(美國、加拿大、北美其他地區)、歐洲(德國、英國、法國、西班牙、意大利、俄羅斯、歐洲其他地區)和亞洲。基於太平洋地區國家(中國、日本、印度、澳大利亞、韓國、亞太地區)和世界其他地區的全球影響力進行分析。 北美在有機卸妝市場中佔有主要份額,預計在預測期內將以顯著的複合年增長率增長。 推動該地區市場增長的因素包括美容和化妝品領域有機認證體系的存在,例如美國農業部的國家有機計劃 (NOP) 和 NSF International 的 NSF/ANSI 305。 此外,該地區擁有許多長期活躍於該行業的市場參與者。 這些公司有能力在研發方面投入巨資,以擴大其產品組合,並將創新產品推向市場,支持北美有機卸妝市場。 由於印度和中國等新興經濟體消費者對有機產品的認識不斷提高,亞太地區在預測期內實現了穩定增長。 此外,規模較小的公司和初創企業正在進入有機護膚品市場,預計這將提高環保有機護膚品的接受度,從而推動該地區有機卸妝市場的增長。
Organic makeup remover is a product that is used to clean or remove makeup from the skin. Natural ingredients are used to manufacture organic makeup remover. Makeup removal products are made using various essential oils like jojoba, almond, coconut, castor, and olive oil, as well as aloe vera gel and micellar water. Organic makeup remover is rich in antioxidants and fatty acids, which cleanse the pores by hydrating and providing nourishment to the skin. Makeup removers are used in day-to-day life to prevent skin problems or issues from harmful makeup products. Traditional makeup removers contain chemicals that can lead to skin irritation or hormone disturbance. As a result, organic makeup removers are becoming progressively popular across the world.
The Organic Makeup Remover market is expected to grow at a steady rate of around 6% owing to the rising adoption of makeup removers in daily skincare routines is driving the market growth. The surge in consumer awareness regarding the unsafe chemical components present in conventional makeup removers also offers lucrative growth opportunities for the market during the forecast period. Rapid product development and introduction by key market players in the beauty and personal care industry have boosted the use of organic makeup remover, which ultimately drives the growth of the market. For instance, in January 2020, MARA Beauty launched Algae Enzyme cleansing oil in the skincare segment, which includes chia, moringa, squalene oils, and fruit enzymes such as pumpkin, papaya, pineapple, and grapefruit.
Based on type, the market is segmented into liquids, wipes, and others. The liquid category is expected to offer lucrative opportunities for the growth and expansion of the organic makeup remover market during the forecast period owing to the increase in production and usage of liquid-based makeup removers prepared using natural elements. Moreover, liquid organic makeup removers help consumers to clear their skin in a single swipe with fewer side effects.
Based on the distribution channel, the organic makeup remover market has been categorized into hypermarkets & supermarkets, pharmacies & drug stores, e-commerce, and others. Among them, the hypermarket and supermarket segment held the greatest share of the market. These stores have emphasized on providing natural and chemical-free products to entice customers and provide them an option to choose from a wide variety of brands before making a purchase decision. For instance, in January 2017, Beauty Counter, a network marketing company, decided to remove 1400 chemicals from their range of personal care goods that the European Union has restricted. The e-commerce segment is also anticipated to witness growth at a faster rate. The surge in internet penetration and extensive marketing/promotion efforts made by various online beauty products companies have made this market profitable.
For a better understanding of the market adoption of the organic makeup remover Industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Russia, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific), Rest of World. North America holds the major market share in the organic makeup remover market and is anticipated to grow at a substantial CAGR during the forecast period. due to the presence of organic certification programs for the beauty and cosmetics sector, such as the USDA's National Organic Program (NOP) and NSF International's NSF/ANSI 305 are among the factors boosting the growth of the market in the region. In addition, the region has numerous market players who have been serving in the industry for a long period of time. These organizations had more time to spread their product portfolios and invest more in R&D to bring innovative product offerings to the market, supporting the organic makeup remover market in North America. Asia-Pacific also displayed steady growth in the market during the period of forecast owing to the rising consciousness of consumers towards organic products in developing nations such as India and China. Furthermore, several small-scale companies and startups are tapping into organic skincare products, which is expected to increase the acceptance of eco-friendly or organic skin care products, thus boosting the growth of the organic makeup remover market in the region.
Some of the major players operating in the market include: Caudalie, Foxbrim Naturals, Nature's Brands, Inc., Grown Alchemist, Inika Organic, RMS Beauty, Madara Cosmetics, Sky Organics, Estelle & Thild, and Burt's Bees.