植物性雞肉市場：現狀分析與預測（2022-2028）

由於與動物福利相關的健康和保健的增加，植物性雞肉市場預計將大幅增長約 7.6%。 市場上的主要參與者正在與其他公司合作，以擴大對植物性雞肉產品的需求。 例如，2022年1月，肯德基在全國范圍內推出了Beyond Meat製作的植物基炸雞。

市場按類型分為雞塊、嫩肉、條狀、漢堡/爆米花等。 在預測期內，掘金類別將主導市場。 這是由於植物性飲食作為美味且方便的肉類替代品越來越受歡迎。 此外，對動物福利和肉類生產對環境影響的擔憂進一步推動了雞塊市場的增長。 此外，許多領先公司正在推出產品以擴大其產品組合。 例如，2022年11月，Beyond Meat推出了兩款新的純素雞肉產品：純素爆米花雞肉和由蠶豆和其他植物蛋白製成的雞塊。

根據分銷渠道，市場分為在線商店和零售店（大賣場/超市、便利店、特色食品店等）。 其中，大賣場/超市預計在預測期內將以顯著的複合年增長率增長。 這很大程度上是因為植物性產品有專門的區域和貨架，使消費者更容易找到和購買這些產品。 此外，一些超市推出了自己品牌的植物性產品，這些產品通常比品牌產品更便宜。 另外，隨著越來越多的人意識到植物性飲食對健康和環境的好處，超市和大賣場將繼續擴大植物性產品的庫存以滿足消費者的需求，我認為它會消失。

為了更好地了解植物性雞肉行業的市場採用情況，我們將市場分為北美（美國、加拿大和北美其他地區）、歐洲（德國、英國、法國、西班牙、意大利和其他地區）。歐洲）、亞太地區根據在地區（中國、印度、日本、亞太其他地區）和世界其他國家/地區的全球業務進行分析。 預計亞太地區在預測期內將以顯著的複合年增長率增長。 這主要是由於人們對植物性飲食的健康和環境效益的認識不斷提高，以及對食品安全和動物福利的日益關注。 此外，亞太地區是中國和印度等全球最大的肉類消費國，由於擔心肉類生產對環境的影響和人畜共患疾病的傳播，植物性雞肉替代品的消費正在增加。 市場上有許多公司在各個行業提供植物性雞肉。 例如，2022 年 12 月，Another Foods 推出了印度首款植物性餐飲雞。 它致力於提供食品服務，滿足整個酒店和餐飲業的需求。

目錄

第一章市場介紹

• 市場定義
• 主要目的
• 利益相關者
• 限制

第二章研究方法或假設

• 調查過程
• 調查方法
• 受訪者簡介

第三章市場總結

第 4 章執行摘要

第五章 COVID-19 對植物性雞肉市場的影響

第 6 章植物性雞肉市場收入，2020-2028

第 7 章按類型劃分的市場洞察

• 金塊
• 招標
• 剝離
• 漢堡爆米花
• 其他

第 8 章按分銷渠道劃分的市場洞察

• 網上商店
• 零售店
  • 大型超市/超級市場
  • 便利店
  • 特色雜貨店
  • 其他

第 9 章按地區劃分的市場洞察

• 北美
  • 美國
  • 加拿大
  • 其他北美地區
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 意大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 其他亞太地區
• 世界其他地區

第10章植物性雞肉市場動態

• 市場驅動因素
• 市場挑戰
• 影響分析

第 11 章植物性雞肉市場機會

第12章植物性雞肉市場趨勢

第13章需求方和供給方分析

• 需求方分析
• 供給側分析

第14章價值鏈分析

第15章價格分析

第 16 章戰略考慮

第17章競爭場景

• 競爭狀況
  • 波特五力分析

第18章公司簡介

• Beyond Meat
• Impossible Foods Inc.
• Tofurky
• Gardein（Conagra, Inc.）
• Kellogg NA Co.
• Lightlife Foods, Inc（Maple Leaf Foods）
• BlueTribe
• Imagine Foods Pvt. Ltd
• FIRST PRIDE（Tyson Foods, Inc）
• Tata Simply Better

第19章 免責事項

Plant-Based Chicken is a food product created to imitate the taste and texture of chicken, to prevent the killing of chickens for food. A culinary product called "plant-based chicken" aims to replicate the flavor and texture of real chicken. Typically, soy, wheat, or vegetable protein is used to make plant-based chicken, which is then formed into patties, nuggets, or roasts. Foods like plant-based chicken are typically regarded as healthier alternatives to meat since they have lower amounts of saturated fat and higher levels of fiber. Most significantly, selecting a plant-based diet as an alternative to meat is a humane one. Every time you eat one, you contribute to improvements in animal welfare.

The Plant-Based Chicken Market is expected to grow at a significant rate of around 7.6% owing to the increasing health & wellness coupled with animal welfare. Major companies in the market are collaborating with other players to increase the demand for plant-based chicken products. For instance, in Jan 2022, KFC launched plant-based fried chicken made with Beyond Meat nationwide. To create a meat substitute that mimicked the taste and texture of whole-muscle chicken, like chicken breast, rather than the ground-up consistency of nuggets.

Based on type, the market is segmented into nuggets, tenders, strips, burgers & popcorn, and others. The nuggets category is to dominate the market during the forecast period. This is owing to the increasing popularity of plant-based diets as they are tasty and convenient alternatives to meat. Also, concerns about animal welfare and the environmental impact of meat production are further adding to the growth of the plant-based chicken nugget market. Moreover, many major players are launching products to increase their product portfolio. For instance, in Nov 2022, Beyond Meat launched 2 New Vegan Chicken Products i.e vegan popcorn chicken and chicken nuggets made with a base of faba beans and other plant proteins.

Based on distribution channel, the market is categorized into online stores, and retail stores (hypermarkets/ supermarkets, convenience stores, specialty food stores, and others). Among these, the hypermarkets/ supermarkets are expected to grow with a significant CAGR during the forecast period. This is mainly owing to having dedicated sections or shelves for plant-based products, making it easier for consumers to find and purchase these items. In addition, some supermarkets are even creating their brand of plant-based products, which can often be more affordable than branded products. Furthermore, more people are becoming aware of the health and environmental benefits of plant-based diets, it is likely that supermarkets and hypermarkets will continue to expand their plant-based offerings to meet the demand of consumers.

For a better understanding of the market adoption of the Plant-Based Chicken industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, India, Japan, Rest of Asia-Pacific), Rest of World. APAC is anticipated to grow at a substantial CAGR during the forecast period. This is mainly due to the increasing awareness of the health and environmental benefits of plant-based diets, as well as growing concerns about food safety and animal welfare. In addition, APAC is home to some of the world's largest meat-consuming countries, including China and India, where concerns about the environmental impact of meat production and the spread of zoonotic diseases have led to a growing consumption of plant-based chicken alternatives. Many companies in the market offer plant-based chicken across various industries. For instance, in Dec 2022, Another Foods launched India's First Plant-Based Food-Service-Ready Chicken. It is specifically for food service to support the demands across the hospitality and restaurant industries.

Some of the major players operating in the market include: Beyond Meat; Impossible Foods Inc.; Tofurky; Gardein (Conagra, Inc.); Kellogg NA Co.; Lightlife Foods, Inc (Maple Leaf Foods); BlueTribe; Imagine Foods Pvt. Ltd; FIRST PRIDE (Tyson Foods, Inc); Tata Simply Better.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Plant-Based Chicken Market
• 2.2. Research Methodology of the Plant-Based Chicken Market
• 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE PLANT-BASED CHICKEN MARKET

6 PLANT-BASED CHICKEN MARKET REVENUE, 2020-2028F

7 MARKET INSIGHTS BY TYPE

• 7.1. Nuggets
• 7.2. Tenders
• 7.3. Strips
• 7.4. Burgers & Popcorn
• 7.5. Others

8 MARKET INSIGHTS BY DISTRIBUTION CHANNEL

• 8.1. Online Stores
• 8.2. Retail Stores
  • 8.2.1. Hypermarkets/ Supermarkets
  • 8.2.2. Convenience Stores
  • 8.2.3. Specialty Food Stores
  • 8.2.4. Others

9 MARKET INSIGHTS BY REGION

• 9.1. North America
  • 9.1.1. U.S.
  • 9.1.2. Canada
  • 9.1.3. Rest of North America
• 9.2. Europe
  • 9.2.1. Germany
  • 9.2.2. U.K.
  • 9.2.3. France
  • 9.2.4. Spain
  • 9.2.5. Italy
  • 9.2.6. Rest of Europe
• 9.3. Asia-Pacific
  • 9.3.1. China
  • 9.3.2. India
  • 9.3.3. Japan
  • 9.3.4. Rest of Asia-Pacific
• 9.4. Rest of World

10 PLANT-BASED CHICKEN MARKET DYNAMICS

• 10.1. Market Drivers
• 10.2. Market Challenges
• 10.3. Impact Analysis

11 PLANT-BASED CHICKEN MARKET OPPORTUNITIES

12 PLANT-BASED CHICKEN MARKET TRENDS

13 DEMAND AND SUPPLY-SIDE ANALYSIS

• 13.1. Demand Side Analysis
• 13.2. Supply Side Analysis

14 VALUE CHAIN ANALYSIS

15 PRICING ANALYSIS

16 STRATEGIC INSIGHTS

17 COMPETITIVE SCENARIO

• 17.1. Competitive Landscape
  • 17.1.1. Porters Fiver Forces Analysis

18 COMPANY PROFILED

• 18.1. Beyond Meat
• 18.2. Impossible Foods Inc.
• 18.3. Tofurky
• 18.4. Gardein (Conagra, Inc.)
• 18.5. Kellogg NA Co.
• 18.6. Lightlife Foods, Inc (Maple Leaf Foods)
• 18.7. BlueTribe
• 18.8. Imagine Foods Pvt. Ltd
• 18.9. FIRST PRIDE (Tyson Foods, Inc)
• 18.10. Tata Simply Better

19 DISCLAIMER