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公共關係與宣傳軟體市場：現狀分析與預測（2023-2030）
市場調查報告書
商品編碼
1380494

公共關係與宣傳軟體市場：現狀分析與預測（2023-2030）

Public Affairs and Advocacy Software Market: Current Analysis and Forecast (2023-2030)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 152 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

公共關係和宣傳軟體市場預計將快速成長約12%。這主要歸功於基於雲端的公共關係和宣傳軟體的優勢：擁有成本低、可擴展性、易於部署和升級以及 24/7 可用性。公共關係和宣傳軟體市場的領先公司正在專注於軟體開發和創新等有機成長策略，以保持競爭力。例如，2020 年 10 月，Blackbaud Inc. 宣布推出雲端解決方案，協助管理日常工作負載活動。

市場按類型分為基於雲端的市場和本地市場。基於雲端的細分市場預計在預測期內將以強勁的複合年增長率成長。這主要是由於它的各種好處，包括負擔能力和快速實施。此外，雲端不需要前期成本，雲端技術提供了更大的靈活性，並且可以根據需求輕鬆擴展。此外，遷移到雲端無需支付本地伺服器的電力和維護成本。因此，您每月的能源成本將顯著降低。

按應用，市場可分為公司、組織和非營利組織。企業細分市場佔據了重要的市場份額，預計在預測期內將以顯著的複合年增長率成長。這是因為公司認識到有效溝通和宣傳對於影響公共政策和實現其目標的重要性。公共關係和宣傳軟體為這些公司提供了與利害關係人有效溝通、追蹤立法和管理宣傳工作所需的工具。此外，隨著公司尋求保持領先地位並保持競爭力，政府和政治中越來越多地使用科技正在增加對這些工具的需求。

為了更了解該產業的市場採用情況，該市場分為北美（美國、加拿大和北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利和歐洲其他地區）和亞太地區（中國、日本和印度）、亞太地區其他地區）以及世界其他地區、中東和非洲。在預測期內，亞太地區可能會以顯著的速度成長。預計在預測期內，用於吸引活動支持者、志工和捐助者的軟體將在亞太市場出現顯著成長，特別是在亞太新興經濟體。未來幾年亞太市場的擴張預計也將受到政治競選投資增加的推動。例如，2019 年印度人民院選舉耗資約 80 億美元，創歷史最高紀錄。隨著北美知名市場參與者的強大影響力、尖端 IT 工具在活動管理中的廣泛使用，以及對宣傳和意識活動的日益重視，所有這些都有助於該地區在預測期內的增長。市場支配地位。

目錄

第一章 市場介紹

  • 市場定義
  • 主要目標
  • 利益相關者
  • 限制

第二章 研究方法或假設

  • 調查過程
  • 調查方法
  • 受訪者簡介

第三章主要市場洞察

第 4 章執行摘要

第五章 2020-2030 年公共關係及宣傳軟體收入

第 6 章按類型劃分的市場洞察

  • 基於雲的
  • 本地

第 7 章 按應用劃分的市場洞察

  • 企業
  • 團體
  • 非營利機構

第八章按地區劃分的市場洞察

  • 北美
    • 美國
    • 加拿大
    • 北美其他地區
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 意大利
    • 西班牙
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 亞太其他地區
  • 世界其他地區 中東/非洲

第 9 章公共關係/宣傳軟體機制

  • 市場驅動力
  • 市場挑戰
  • 影響分析

第 10 章公共關係與宣傳軟體機會

第十一章公共關係與宣傳軟體的趨勢

第十二章需求側和供給面分析

  • 需求面分析
  • 供給側分析

第十三章價值鏈分析

第14章價格分析

第十五章戰略洞察

第16章 競爭場景

  • 競爭格局
    • 波特五力分析

第十七章公司簡介

  • Influitive
  • Blackbaud, Inc.
  • PostBeyond
  • BlueUtopia
  • Quorum Analytics, Inc.
  • OneClickPolitics, Inc.
  • Salsa Labs, Inc.
  • Capitol Impact
  • The Soft Edge, Inc
  • DDC

第十八章 免責聲明\

簡介目錄
Product Code: UMTI212386

Public Affairs and Advocacy Software is software that assists organizations in managing their public affairs and advocacy campaigns. Users can use it to create, send, track, and analyze communications with elected officials, media, and other stakeholders. Additionally, it enables organizations to acquire, engage, and mobilize key audiences in legislative, regulatory, and electoral spaces for issue advocacy. The market's expansion is due to consumers' increased use of social media to share their experiences with goods and services, as well as brands' growing need for worldwide direct client input. Moreover, other growing factors are the rising need to manage public relations effectively, the emergence of big data and its utilization for public affairs, and stakeholder management is becoming more important in organizational strategy.

The Public Affairs and Advocacy Software market is expected to grow at a skyrocketing rate of around 12%. This is majorly due to the benefits of cloud-based public affairs and advocacy software, such as its cheap cost of ownership, scalability, ease of deployment & upgradation, and 24/7 availability. Major Public Affairs and Advocacy Software market companies are focusing on organic growth strategies, such as software development and innovation to sustain a competitive edge. For instance, In October 2020, Blackbaud Inc. introduced a cloud solution that helps to manage daily workload activities.

Based on type the market is segmented into cloud based and on-premises. The cloud based segment is expected to grow with a robust CAGR during the forecast period. This is mainly due to its various benefits like they are affordable and Quick deployment. Additionally, Cloud requires no upfront costs and cloud technologies give you more flexibility and allow you to easily scale to meet demand. Furthermore, you no longer have to pay to power or maintain on-premise servers when you move to the cloud. Your monthly energy costs will be significantly reduced as a result.

Based on application, the market is divided into enterprises, associations, and non-profits. The enterprises segment grabbed a considerable market share, and it is expected to grow at a significant CAGR during the forecast period. This is because enterprises are recognizing the importance of effective communication and advocacy in order to influence public policy and achieve their goals. Public Affairs and Advocacy Software provides these enterprises with the tools they need to effectively communicate with stakeholders, track legislation, and manage their advocacy efforts. Additionally, the increasing use of technology in government and politics is driving the demand for these tools, as enterprises seek to stay ahead of the curve and remain competitive.

 

For a better understanding of the market adoption of the industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia Pacific is likely to grow at a substantial growth rate during the forecast period. It is anticipated that the software for engaging campaign supporters, volunteers, and donors will see significant growth in the Asia-Pacific market over the forecast period, particularly in the region's emerging economies. The expansion of APAC's market in the coming years is also anticipated to be driven by an increase in investments in political campaigns. For instance, the Lok Sabha elections in India in 2019 were the most expensive ever, costing approximately USD 8 billion. Followed by the strong presence of prominent market players in North America, the widespread use of cutting-edge IT tools for campaign management, and the growing importance placed on advocacy and awareness campaigns all contribute to the region's dominance of the market over the forecast period.

Some of the major players operating in the market include: Influitive; Blackbaud, Inc.; PostBeyond; BlueUtopia; Quorum Analytics, Inc.; OneClickPolitics, Inc.; Salsa Labs, Inc.; Capitol Impact; The Soft Edge, Inc; DDC. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Public Affairs and Advocacy Software Market
  • 2.2. Research Methodology of the Public Affairs and Advocacy Software Market
  • 2.3. Respondent Profile

3 MARKET KEY INSIGHTS

4 EXECUTIVE SUMMARY

5 PUBLIC AFFAIRS AND ADVOCACY SOFTWARE REVENUE, 2020-2030F

6 MARKET INSIGHTS BY TYPE

  • 6.1. Cloud Based
  • 6.2. On-Premises

7 MARKET INSIGHTS BY APPLICATION

  • 7.1. Enterprises
  • 7.2. Associations
  • 7.3. Non-profits

8 MARKET INSIGHTS BY REGION

  • 8.1. North America
    • 8.1.1. U.S.
    • 8.1.2. Canada
    • 8.1.3. Rest of North America
  • 8.2. Europe
    • 8.2.1. Germany
    • 8.2.2. U.K.
    • 8.2.3. France
    • 8.2.4. Italy
    • 8.2.5. Spain
    • 8.2.6. Rest of Europe
  • 8.3. Asia-Pacific
    • 8.3.1. China
    • 8.3.2. Japan
    • 8.3.3. India
    • 8.3.4. Rest of Asia-Pacific
  • 8.4. Rest of World

9 PUBLIC AFFAIRS AND ADVOCACY SOFTWARE DYNAMICS

  • 9.1. Market Drivers
  • 9.2. Market Challenges
  • 9.3. Impact Analysis

10 PUBLIC AFFAIRS AND ADVOCACY SOFTWARE OPPORTUNITIES

11 PUBLIC AFFAIRS AND ADVOCACY SOFTWARE TRENDS

12 DEMAND AND SUPPLY-SIDE ANALYSIS

  • 12.1. Demand Side Analysis
  • 12.2. Supply Side Analysis

13 VALUE CHAIN ANALYSIS

14 PRICING ANALYSIS

15 STRATEGIC INSIGHTS

16 COMPETITIVE SCENARIO

  • 16.1. Competitive Landscape
    • 16.1.1. Porters Fiver Forces Analysis

17 COMPANY PROFILED

  • 17.1. Influitive
  • 17.2. Blackbaud, Inc.
  • 17.3. PostBeyond
  • 17.4. BlueUtopia
  • 17.5. Quorum Analytics, Inc.
  • 17.6. OneClickPolitics, Inc.
  • 17.7. Salsa Labs, Inc.
  • 17.8. Capitol Impact
  • 17.9. The Soft Edge, Inc
  • 17.10. DDC

18 DISCLAIMER \