數位筆市場：現況分析與預測（2024-2032）

Digital Pen Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年05月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 135 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

由於發佈的產品數量增加，數位筆市場預計將穩定成長約13.8%。例如，2024年1月，中國優吉推出了配備新一代電磁諧振手寫筆的M808和908繪圖板，具有高達16K級別的壓力靈敏度和60°傾斜功能，提供了令人難以置信的響應能力和準確性，我們實現了出色的手寫筆。在預測期內，有幾個因素正在推動市場成長，例如數位筆的應用領域不斷擴大。除此之外，數位筆的可負擔性和可用性的提高也正在以穩定的速度推動該市場。

依類型劃分，市場分為主動型和被動型。到 2023 年，無源細分市場將主導市場。數位筆市場的被動部分是指不需要電池或內部電子設備的數位筆類別。這種類型的筆依賴於專門的紙張或嵌入與筆尖相互作用的圖案或感應器的表面。這些圖案和感測器與接收器設備（例如數位平板電腦或智慧型手機）配合使用，以捕獲筆劃並將其轉換為數位格式。持續的產品創新和新產品的推出正在推動市場的發展。依類型劃分，無源細分市場將在 2023 年佔據較大市場佔有率。

依連線性，市場分為有線和無線。 2023 年，有線市場佔據主導地位。數位筆市場中的有線部分是指透過電纜物理連接到設備的數位筆類別。這些筆通常在電纜的一端有一個 USB 或專用連接器，您可以將其插入設備。擴大策略聯盟和新產品發佈正在推動市場發展。例如，2023年10月，Apple推出了Apple Pencil，它可以透過USB-C充電，不支援無線充電或配對。因此，在連接領域，無線領域將在 2023 年佔據主要市場佔有率。

根據最終用戶，市場分為醫療保健、教育、BFSI 和其他。 2023年，醫療保健領域將佔較大佔有率。數位筆市場中的醫療保健領域是指數位筆技術在醫療保健產業中的各種用途的應用，例如電子病歷（EMR）、處方書寫、病患文件和醫療保健資料收集。住院患者數量的增加正在推動該行業的成長。因此，醫療保健領域將在2023年佔據很大的市場佔有率。

為了更瞭解數位筆的市場介紹，市場有北美（美國、加拿大等北美地區）、歐洲（德國、英國、法國、西班牙、義大利等歐洲地區）、亞太地區（中國，根據其他地區（日本、印度、亞太其他地區）和世界其他地區的全球影響力進行分析。由於技術進步、數位化程度提高、產品發佈增加和企業聯盟增加，北美在 2023 年當前情景中佔據主導地位。例如，2023年5月，智慧筆技術領先創新者美國Colorpik Inc.推出了突破性產品：數位墨水筆。這款數位墨水筆允許用戶掃瞄顏色並在紙上準確地繪製它們，使其成為藝術表達和設計領域的遊戲規則改變者。其他因素，例如越來越多地採用電子學習和遠距工作、越來越傾向於手寫輸入、擴大應用領域以及不斷提高的可負擔性和可及性，正在推動該地區的市場成長。因此，2023年北美將佔據很大的市場規模佔有率。

A digital pen, also known as a smart pen or stylus, is a device that allows one to digitally capture handwritten notes or drawings. It typically works in conjunction with a digital tablet or touchscreen device, allowing for precise input. Some digital pens also come with additional features like pressure sensitivity, eraser functions, and programmable buttons for added versatility. They're popular among artists, students, and professionals for their convenience and accuracy in digital notetaking and drawing. The increasing digitization has led to the market's growth. Several other factors, such as the rising adoption of e-learning and remote work, expanding application areas and increasing smartphone and tablet adoption, and a surge in company collaborations & partnerships are driving the digital pen market globally.

The Digital Pen Market is expected to grow at a steady rate of around 13.8% owing to the rising number of product launches. For instance, in January 2024, China-based Ugee launched M808&908 drawing tablets with a next-gen Electro-magnetic Resonance stylus, with up to 16K levels of pressure sensitivity and a tilt function of 60°, providing an incredibly responsive and accurate stylus performance. Several factors, including the expanding application areas of digital pens, are driving the market's growth during the forecast period. Apart from this, improving affordability and accessibility of the digital pen are also driving this market at a steady rate.

Based on the type, the market is bifurcated into active and passive. The passive segment dominated the market in the year 2023. The passive segment in the digital pen market refers to a category of digital pens that do not require batteries or internal electronics to function. This kind of pen relies on specialized paper, or surfaces embedded with patterns or sensors that interact with the pen's tip. These patterns or sensors work in conjunction with a receiver device, such as a digital tablet or smartphone, to capture the pen strokes and convert them into digital form. Continuous product innovations and new product launches are propelling the market. For instance, in November 2023, South-Korea-based Samsung launched a passive stylus, the S Pen Creator Edition with a 9mm stylus nib that is tilt-sensitive and replaceable, and it has a single button that can be used for interacting with one's tablet. Thus, among the types, the passive segment held a significant market share in 2023.

Based on the connectivity, the market is bifurcated into wired and wireless. The wired segment dominated the market in the year 2023. The wired segment in the digital pen market refers to a category of digital pens that are physically connected to a device via a cable. These pens typically feature a USB or proprietary connector on one end of the cable, which plugs into the device, while the pen itself includes the pen tip and often additional buttons or controls. Growing strategic collaborations and new product launches are propelling the market. For instance, in October 2023, Apple launched its Apple Pencil which can be charged via USB-C and does not support wireless charging or pairing. Thus, among the connectivity, the wireless segment held a significant market share in 2023.

Based on the end user, the market is segmented into healthcare, education, BFSI, and others. The healthcare segment held a significant share of the market in 2023. The healthcare segment in the digital pen market refers to the application of digital pen technology within the healthcare industry for various purposes, including electronic medical records (EMR), prescription writing, patient documentation, and healthcare data capture. Rising hospital admissions are propelling the growth of the segment. Thus, the healthcare category held a significant share of the market in the year 2023.

For a better understanding of the market adoption of digital pen, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is dominating the market in the current scenario of 2023 due to the advancements in technology, increasing digitization, rising product launches, and rising company collaborations. For instance, in May 2023, U.S-based Colorpik Inc., a leading innovator in smart pen technology launched its groundbreaking product, the Digital Ink Pen, which allows users to scan colors and draw with precision on paper, making it a game-changer in the world of artistic expression and design. Other factors such as rising adoption of e-learning and remote work, growing preference for handwritten input, expanding application areas, and improving affordability and accessibility are propelling the growth of the market in the region. Thus, amongst regions, North America held a significant share of the market in 2023.

Some of the major players operating in the market include Wacom; Anoto; STAEDTLER SE; SAMSUNG; IRIS S.A; Livescribe Inc.; HP Development Company, L.P.; Apple Inc.; XPPEN TECHNOLOGY CO.; Xcallibre.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Digital Pen Market
2.2. Research Methodology of the Digital Pen Market
2.3. Respondent Profile

3.MARKET SYNOPSIS

4.EXECUTIVE SUMMARY

5.DIGITAL PEN MARKET REVENUE (USD BN), 2022-2032F

6.MARKET SEGMENT BY TYPE

6.1. Active
6.2. Passive

7.MARKET SEGMENT BY CONNECTIVITY

7.1. Wired
7.2. Wireless

8.MARKET SEGMENTATION BY END-USER

8.1. Healthcare
8.2. Education
8.3. BFSI
8.4. Others

9.MARKET INSIGHTS BY REGION

9.1. North America
- 9.1.1. U.S.
- 9.1.2. Canada
- 9.1.3. Rest of North America
9.2. Europe
- 9.2.1. Germany
- 9.2.2. U.K.
- 9.2.3. France
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6. Rest of Europe
9.3. Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. India
- 9.3.4. Rest of Asia-Pacific
9.4. Rest of World