通訊服務保障市場：現況分析與預測（2024-2032年）

Telecom Service Assurance Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年05月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 143 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

由於各行業數位化趨勢不斷增強，通訊服務保障市場預計將以約10.2%的複合年增長率成長。隨著世界透過數位技術變得越來越互聯，對可靠、高品質通訊服務的需求從未如此之大。電信業者面臨巨大的壓力，需要確保其網路和服務以最佳狀態運行，以滿足消費者和企業不斷變化的需求。這促使人們越來越重視營運商的保證，這是營運商維持服務品質、提高客戶滿意度和提高營運效率的關鍵準則。快速的數據消費是推動產業成長的主要因素。視訊串流、行動遊戲和智慧型裝置的激增是數據消耗激增的主要驅動力。例如，Ericsson Mobile的一份報告預計，行動數據總流量將從 2023 年的每月 26 EB 增加到 2029 年的每月 73 EB，複合年增長率為 19%。此外，5G網路的推出和物聯網（IoT）的快速發展也為營運商帶來了新的課題。5G網路需要更先進的網路管理和服務保障能力，以確保使用者一致的體驗品質（QoE），從而增加了對通訊服務保障的需求。例如，根據IDC（International Data Corporation）的數據，到2023年，物聯網設備的數量預計將從2020年的184億增加到293億。此外，承運商還面臨著優化成本和提高營運效率以維持獲利能力的持續壓力。有效的承運商保證可以幫助您主動識別和解決問題、降低營運費用並提高整體效率。這些因素正在推動環境並影響各個市場對可靠通訊服務保障提供者的需求。

根據組件，市場分為故障和事件管理、性能管理、品質和服務管理、智慧保證和分析以及服務。績效管理領域常常為各市場的電信服務保障提供者帶來可觀的收入。通訊服務保障中的效能管理涉及監視和控製網路的效率。解決吞吐量問題、減少網路瓶頸並解決潛在問題。對高品質服務的需求是需求的主要驅動力。在當今競爭激烈的市場中，維持高品質標準比以往任何時候都更加重要。客戶期望可靠、有效率的服務，績效管理系統旨在滿足這些需求。此外，績效管理系統提供了持續評估和改善組織運作的架構。這種持續改進可以增強服務內容，吸引並留住客戶，從而產生收入。這些都是影響各個市場績效管理需求的一些關鍵驅動因素。

根據運營商類型，市場分為行動運營商和固網運營商。行動電話業者主導著市場。全球手機用戶數量的快速成長是主要驅動力。隨著行動電話用戶數量持續增長，對全面的服務保障解決方案來管理不斷增長的客戶群的需求至關重要。此外，行動網路技術從3G到4G再到5G的演進導致網路架構變得越來越複雜。這種複雜性需要強大的服務保障能力來確保無縫連接和最佳效能。此外，行動用戶對可靠、高品質服務的期望也越來越高。電信服務保障解決方案使行動電信商能夠主動監控網路效能、識別和解決問題並提供卓越的客戶體驗。這些因素促使需要可靠的行動營運和通訊服務保障的場景變得更加普遍。

根據組織規模，市場分為大公司和小公司。中小企業已成為各市場電信服務保障的重要終端用戶群。中小企業數量穩定增加，刺激了企業電信服務的需求。小型企業是許多經濟體的支柱，它們的不斷成長為通訊服務提供者滿足其通訊需求創造了巨大的市場。此外，與大公司相比，小型企業的 IT 基礎設施往往較差，內部技術專業知識也有限。人們嚴重依賴外部通訊服務提供者來確保可靠且可擴展的通訊解決方案，從而推動了對通訊服務保障的需求。此外，小型企業通常比大型企業預算更緊張，因此對成本更加敏感。提供有競爭力的價格和具成本效益的服務的電信服務保障解決方案對該細分市場尤其有吸引力，從而進一步增加了市場佔有率。最後，中小型企業持續的數位轉型和雲端技術的日益採用正在推動對綜合通訊服務保障的需求。這些公司需要可靠且安全的通訊解決方案來支援他們的數位計畫。諸如此類的進步正在幫助小型企業取得成功。

根據部署類型，市場分為本地和雲端。雲端部分是最廣泛採用的電信服務保障手段。基於雲端的通訊服務保障解決方案提供無與倫比的可擴展性，使服務供應商能夠根據不斷變化的業務需求和波動的客戶需求輕鬆增加或減少資源。這種靈活性對於網路和服務需求快速變化的動態通訊產業至關重要。本地系統通常無法與基於雲端的平台的可擴展性和適應性相匹配。此外，與傳統的本地部署相比，基於雲端的模式通常需要更少的前期投資。電信業者可以利用雲端解決方案的即用即付或基於訂閱的定價來更有效地管理成本並使服務保障投資與實際使用和需求保持一致。這種成本優化對於IT預算有限的中小型業者尤其有利，進一步推動了雲端服務的採用。此外，基於雲端的通訊服務保障解決方案的部署和部署速度比本地系統快得多，而本地系統通常需要複雜的現場安裝和漫長的整合過程。基於雲端的方法使通訊提供者能夠快速採用新功能和更新，從而能夠靈活地回應不斷變化的市場需求和客戶期望。因此，基於雲端的通訊服務保障部署已在各市場廣泛採用。

為了更瞭解電信服務保障的市場實施情況，市場包括北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利、歐洲其他地區）、亞太地區（中國、日本）、印度）、澳洲和世界其他地區（亞太地區）以及世界其他地區。亞太地區，特別是中國、日本和澳大利亞，是技術創新的溫床。這些國家處於 5G 技術進步的前沿。例如，預計到2025年，中國5G用戶數將超過6億人。5G 的快速採用推動了對強大的通訊服務保障解決方案的需求，以管理複雜的網路基礎設施並實現無縫服務交付。此外，該地區是一些世界上人口最多的國家的所在地，例如中國和印度。這些國家的行動和網路普及率不斷提高，對通訊服務的需求也迅速增加。截至2023年，亞太地區智慧型手機用戶數量預計將達到11億，其中印度和中國佔大多數。這個龐大的用戶群需要有效的服務保障解決方案來維持網路效能和客戶滿意度。此外，亞太地區政府政策對電信服務保障市場的成長也扮演重要角色。世界各國政府都在積極推動數位轉型和5G等先進技術的採用。例如，印度政府的 "Digital India" 倡議旨在將國家轉變為數位化社會，並促進電信業的成長。此外，我們也致力於在整個地區推廣電信服務保障。

該市場的主要參與者包括NEC Corporation、Telefonaktiebolaget LM Ericsson、Amdocs、NETSCOUT、Broadcom、Hewlett Packard Enterprise Development LP、Accenture、Comarch SA、Huawei Technologies Co.等。

Telecom service assurance (SA) refers to the set of processes, tools, and technologies that telecommunications providers use to ensure the delivery of high-quality, reliable, and consistent services to their customers. The primary goals of service assurance in the telecom industry are to continuously monitor and optimize network performance to meet or exceed defined service level agreements (SLAs) and ensure a positive customer experience. Furthermore, streamlines network operations, reduces operational costs, and improves overall business agility through automation and data-driven decision-making.

The Telecom Service Assurance Market is expected to grow at a strong CAGR of around 10.2% owing to the growing digitalization trend across various industries. As the world becomes increasingly interconnected through digital technologies, the demand for reliable and high-quality telecommunication services has never been higher. Telecom operators are under immense pressure to ensure their networks and services are functioning optimally to meet the evolving needs of consumers and businesses. This has led to a growing emphasis on telecom operator assurance, a critical discipline that helps telecom providers maintain service quality, improve customer satisfaction, and drive operational efficiency. Exponential data consumption is a major factor driving the growth of the industry. The surge in video streaming, mobile gaming, and the proliferation of smart devices are primary contributors to the skyrocketing data consumption. For instance, as per the report by Ericsson Mobile, total mobile data traffic is estimated to grow from 26 EB per month in 2023 to 73 EB per month in 2029, growing at a strong CAGR of 19 percent. Furthermore, the deployment of 5G networks and the rapid growth of the Internet of Things (IoT) are creating new challenges for telecom operators. 5G networks require more sophisticated network management and service assurance capabilities to ensure consistent quality of experience (QoE) for users, necessitating the need for telecom service assurance. For instance, the number of IoT devices is expected to reach 29.3 billion by 2023, up from 18.4 billion in 2020, according to the International Data Corporation (IDC). Additionally, telecom operators are under constant pressure to optimize costs and improve operational efficiency to maintain profitability. Effective telecom operator assurance can help identify and address issues proactively, reducing operational expenses and improving overall efficiency. Factors such as these are fostering a conducive environment, influencing the need for reliable telecom service assurance operators across various markets.

Based on components, the market is segmented into fault and event management, performance management, quality and service management, intelligent assurance and analytics, and services. The performance management segment often generates major revenue for telecom service assurance operators across various markets. Performance management in telecom service assurance involves monitoring and controlling the efficiency of the network. It addresses throughput, reduces network bottlenecks, and handles potential issues. The demand for high-quality services is the major factor influencing the demand. In today's competitive marketplace, maintaining high-quality standards is more crucial than ever. Customers demand reliable and efficient services, and performance management systems are designed to meet these demands. Furthermore, performance management systems provide a framework for continuous evaluation and improvement of organizational operations. This continuous improvement leads to enhanced service delivery, which attracts and retains customers, thereby generating revenue. These are some of the major driving factors influencing the demand for performance management across various markets.

Based on operator type, the market is segmented into mobile and fixed operators. The mobile operators dominate the landscape. The exponential growth in mobile phone users worldwide has been a primary driver. As the number of mobile subscribers continues to rise, the need for comprehensive service assurance solutions to manage this expanding customer base has become paramount. Furthermore, the evolution of mobile network technologies, from 3G to 4G and now 5G, has led to increasingly complex network architectures. This complexity necessitates robust service assurance capabilities to ensure seamless connectivity and optimal performance. Additionally, mobile subscribers have growing expectations for reliable, high-quality services. Telecom service assurance solutions enable mobile operators to proactively monitor network performance, identify and resolve issues, and deliver a superior customer experience. Factors such as these have created a scenario necessitating the need for reliable mobile-operated telecom service assurance, further driving widespread adoption.

Based on the organization's size, the market is bifurcated into large enterprises and small and medium enterprises. Small and medium enterprises established themselves as a major end-user segment for telecom service assurance across various markets. The number of small and medium businesses is steadily rising, fueling the demand for enterprise telecom services. SMEs are the backbone of many economies, and their growing presence is creating a substantial market for telecom service providers to cater to their communication needs. Furthermore, Compared to large enterprises, SMEs often have leaner IT infrastructure and limited in-house technical expertise. They rely heavily on external telecom service providers to ensure reliable and scalable communication solutions, driving the demand for telecom service assurance. Additionally, SMEs typically have more constrained budgets than large enterprises, making them highly cost-sensitive. Telecom service assurance solutions that offer competitive pricing and cost-effective services are particularly appealing to this segment, further enhancing their market share. Lastly, ongoing digital transformation and the increasing adoption of cloud-based technologies among SMEs have fueled the demand for comprehensive telecom service assurance. These enterprises seek reliable and secure communication solutions to support their digital initiatives. These advancements among others have created a favorable environment, providing the industry with several tailwinds to thrive within small and medium enterprises.

Based on deployment type, the market is categorized into on-premise and cloud. The cloud segment stands out as the most widely adopted avenue for telecom service assurances. Cloud-based telecom service assurance solutions offer unparalleled scalability, allowing service providers to easily scale up or down their resources based on changing business needs and fluctuating customer demands. This flexibility is crucial in the dynamic telecom industry, where networks and service requirements can rapidly evolve. On-premise systems often struggle to match the scalability and adaptability of cloud-based platforms. Furthermore, the cloud-based model typically requires lower upfront capital expenditures compared to traditional on-premise deployments. Telecom companies can leverage the pay-as-you-go or subscription-based pricing of cloud solutions, which helps them manage costs more effectively and align their service assurance investments with their actual usage and needs. This cost optimization is particularly beneficial for smaller and medium-sized telecom operators who may have limited IT budgets, further driving the adoption of cloud services. Moreover, cloud-based telecom service assurance solutions can be implemented and rolled out much faster than on-premise systems, which often require complex on-site installations and lengthy integration processes. The cloud-based approach enables telecom providers to quickly adopt new features, functionalities, and updates, allowing them to respond more agilely to evolving market demands and customer expectations. Consequently, this has influenced the widespread adoption of cloud-based deployment of telecom service assurances across various markets.

For a better understanding of the market adoption of Telecom Service Assurance, the market is analyzed based on its worldwide presence in countries such as North America (The U.S., Canada, and the Rest of North America), Europe (Germany, The U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of Asia-Pacific), Rest of World. The Asia Pacific region, particularly countries like China, Japan, and Australia are hotbeds for technological innovation. These countries are at the forefront of advancements in 5G technology. China, for instance, is expected to have over 600 million 5G subscribers by 2025. This rapid adoption of 5G is driving the need for robust telecom service assurance solutions to manage the complex network infrastructure and ensure seamless service delivery. Furthermore, the region is home to some of the world's most populous countries, including China and India. With increasing mobile and internet penetration in these countries, the demand for telecom services is skyrocketing. As of 2023, the number of smartphone users in the Asia Pacific region is projected to reach 1.1 billion, with India and China accounting for the majority. This massive user base necessitates effective service assurance solutions to maintain network performance and customer satisfaction. Additionally, government policies in the Asia Pacific region also play a crucial role in the growth of the telecom service assurance market. Governments are actively promoting digital transformation and the adoption of advanced technologies like 5G. For instance, the Indian government's 'Digital India' initiative aims to transform the country into a digitally empowered society, fostering the growth of the telecom sector. Further, contributes to the widespread adoption of telecom service assurance across the region.

Some of the major players operating in the market include NEC Corporation; Telefonaktiebolaget LM Ericsson; Amdocs; NETSCOUT; Broadcom; Hewlett Packard Enterprise Development LP; Accenture; Comarch SA.; Huawei Technologies Co., Ltd; and Nokia

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Telecom Service Assurance Market
2.2. Research Methodology of the Telecom Service Assurance Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
3.3. Market Growth Intensity
3.4. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL TELECOM SERVICE ASSURANCE MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY COMPONENT

7.1. Fault and Event Management
7.2. Performance Management
7.3. Quality and Service Management
7.4. Intelligent Assurance and Analytics
7.5. Services

8.MARKET INSIGHTS BY OPERATOR TYPE

8.1. Mobile Operator
8.2. Fixed Operator

9.MARKET INSIGHTS BY ORGANIZATION SIZE

9.1. Large Enterprise
9.2. Small and Medium Enterprise

10.MARKET INSIGHTS BY DEPLOYMENT TYPE

10.1. On-Premises
10.2. Cloud

11.MARKET INSIGHTS BY REGION

11.1. North America
- 11.1.1. U.S.
- 11.1.2. Canada
- 11.1.3. Rest of North America
11.2. Europe
- 11.2.1. Germany
- 11.2.2. U.K.
- 11.2.3. France
- 11.2.4. Italy
- 11.2.5. Spain
- 11.2.6. Rest of Europe
11.3. Asia-Pacific
- 11.3.1. China
- 11.3.2. Japan
- 11.3.3. India
- 11.3.4. Australia
- 11.3.5. Rest of Asia-Pacific
11.4. Rest of World

12.VALUE CHAIN ANALYSIS

12.1. Marginal Analysis
12.2. List of Market Participants

13.COMPETITIVE LANDSCAPE

13.1. Competition Dashboard
13.2. Competitor Market Positioning Analysis
13.3. Porter Five Forces Analysis

14.COMPANY PROFILED

14.1. NEC Corporation
- 14.1.1. Company Overview
- 14.1.2. Key Financials
- 14.1.3. SWOT Analysis
- 14.1.4. Product Portfolio
- 14.1.5. Recent Developments
14.2. Telefonaktiebolaget LM Ericsson
14.3. Amdocs
14.4. NETSCOUT
14.5. Broadcom
14.6. Hewlett Packard Enterprise Development LP
14.7. Accenture
14.8. Comarch SA.
14.9. Huawei Technologies Co., Ltd
14.10. Nokia