3D電子商務市場：現況分析與預測（2024-2032）

3D E-commerce Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年07月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 134 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

由於3D電商發展投資力道加大，3D電商市場預計將穩定成長約18%。例如，2021年 11月，3D 內容管理軟體（CMS）產業領導者 VNTANA 宣布獲得最新一輪融資。這一輪獲得高度認購的投資者包括 Mark Cuban、Brendan Iribe（Oculus 聯合創始者）、Tom Dolan、Anorak Ventures、Flexport、Chloe Capital 和 Mana Ventures。借助這筆資金，VNTANA 將進一步推進 3D 模型和擴增實境（AR）的創建、共享和管理。除此之外，透過 3D 電子商務增加產品的可及性也在穩步推動這個市場。

根據產品型號，市場分為 3D 掃描、攝影測量、3D 設計、3D 渲染等。 3D電子商務市場中的3D掃描部分預計將在預測期內顯著成長。此功能有助於獲得有關建築工地的極其詳細和準確的資訊。領先的公司升級這些技術，這推動市場。例如，2024年4月，3D測量技術領先創新者Scantech宣布推出兩款突破性產品：智慧型無線3D掃描系統NimbleTrack和自動3D測量系統AM-CELL C。隨著越來越多的消費者優先考慮在電子商務平台上輕鬆獲得的實惠產品，該行業可能會擴大。因此，3D掃描細分市場預計在預測期內的產品型號中將呈現顯著的成長速度。

依應用，市場分為服裝、汽車、家具等。2023年的市場將由服裝領域主導。由於消費者對時尚服裝的需求不斷成長以及企業的策略擴張，3D電子商務市場的服裝細分市場蓬勃發展。例如，2023年 5月，印度時尚電子商務公司 Myntra 推出了 My Stylist，這是由人工智慧（AI）驅動的端到端自動化個人風格指南。這個概念目的是徹底改變時尚購物和生活方式，透過數位時尚助理向用戶推薦合適的服裝並建議完整的外觀。隨著受社群媒體影響的人群比例不斷增加，這群人在未來幾年可能會擴大。因此，到2023年，服裝領域將在應用中佔據很大的市場佔有率。

為了更了解3D電子商務的市場導入情況，市場根據北美（美國、加拿大、北美其他地區）、歐洲（德國、法國、英國、西班牙、義大利、歐洲其他地區）、亞太地區（中國、日本、印度、亞太其他地區）和其他地區的全球影響力進行分析。在目前2023年的情況下，北美佔據市場主導地位。這是由於公司擴張、消費者線上購物偏好的變化以及公司升級創新的線上功能。例如，2023年9月，美國家具業領導者La-Z-Boy在la-z-boy.com網站上宣布推出其下一代3D產品配置和WebAR OnDemand技術。 Marxent 的這項以 3D Cloud 為特色的創新技術舉措是 La-Z-Boy 世紀願景策略計畫的一部分。其他因素，例如電子商務平台上產品可及性的提高，也推動該地區的市場成長。這樣一來，2023年北美將佔據很大的市場規模。

市場上營運的主要公司包括Myntra Designs Private Limited、Blippar Group Limited、Zappar Ltd.、3D Cloud、FF Poplar Limited、Magic Leap, Inc.、Cappasity Inc.、Wikitude, a Qualcomm company、Niantic、VNTANA等。

3D e-commerce is a subsegment of the broad e-commerce industry that employs 3D imaging and AR/VR (Augmented Reality/ Virtual Reality) to get closer to the customers' experience. This market is growing because modern customers demand product quality and convenience, particularly the expertise that realistically imitates a purchase process. Several other factors, such as a constant advancement of technology, the rise of consumer demands for a better experience while browsing websites, and a surge in company collaborations & partnerships, are driving the global 3D E-commerce market.

The 3D E-commerce Market is expected to grow at a steady rate of around 18% owing to the rising investments in advancing 3D E-commerce. For instance, in November 2021, VNTANA, the industry leader in 3D Content Management Software (CMS), announced its latest round of funding, which will be used to scale and continue recruiting top talent across the organization. The oversubscribed round included participation by notable investors, including Mark Cuban, Brendan Iribe (Co-Founder of Oculus), Tom Dolan, Anorak Ventures, Flexport, Chloe Capital, and Mana Ventures. With this raise, VNTANA will continue advancing the production, sharing, and management of 3D models and augmented reality (AR). Apart from this, improving the accessibility of products through 3D E-commerce is also driving this market steadily.

Based on the product models, the market is segmented into 3D scanning, photogrammetry, 3D design, 3D rendering, and others. The 3D scanning segment in the 3D E-commerce market is expected to grow significantly in the forecast period. This feature helps capture incredibly detailed and accurate information about a construction site. Leading companies are upgrading these technologies, which is driving the market. For instance, in April 2024, Scantech, a leading innovator in 3D measurement technology, unveiled two groundbreaking products, the intelligent and wireless 3D scanning system NimbleTrack and the automated 3D measurement system AM-CELL C as well as briefly introduced the upcoming all-in-one software platform Definsight, promising to revolutionize precision measurement in manufacturing and industrial applications. This segment will likely expand as consumers increasingly prioritize affordable products readily available on e-commerce platforms. Thus, the 3D scanning segment is expected to grow at a significant rate in the forecast period among the product models.

Based on the application, the market is segmented into clothes, automobile, furniture, and others. The clothes segment dominated the market in the year 2023. The clothes segment in the 3D E-commerce market is flourishing, driven by rising consumer demand for trendy clothes and strategic company expansions. For instance, in May 2023, Indian fashion e-commerce company Myntra introduced 'My Stylist'-an Artificial Intelligence (AI) powered end-to-end automated personal style guide for its customers. The concept is aimed to revolutionize shopping for fashion and lifestyle at large, with the digital style assistant recommending the right outfits and suggesting a complete look to the users. As a higher percentage of people are being influenced by social media, this segment will likely expand in the coming years. Thus, the clothes segment held a significant market share in the year 2023 among the applications.

For a better understanding of the market adoption of 3D E-commerce, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America dominated the market in the current scenario of 2023 due to the rising company expansions and changes in consumer preferences for online shopping and innovative online feature upgradation by the companies. For instance, in September 2023, U.S.-based La-Z-Boy, an iconic furniture industry leader, launched next-gen 3D product configuration and WebAR OnDemand technology, available on the la-z-boy.com website. Powered by 3D Cloud by Marxent, the innovative tech initiative is part of La-Z-Boy's Century Vision strategic plan. Other factors, such as the improving accessibility of the products on E-commerce platforms, propel the region's market growth. Thus, amongst areas, North America held a significant share of the market in 2023.

Some of the major players operating in the market include Myntra Designs Private Limited; Blippar Group Limited; Zappar Ltd.; 3D Cloud; FF Poplar Limited; Magic Leap, Inc.; Cappasity Inc.; Wikitude, a Qualcomm company; Niantic; VNTANA.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the 3D E-commerce Market
2.2. Research Methodology of the 3D E-commerce Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL 3D E-COMMERCE MARKET REVENUE (USD BN), 2022-2032F

7.MARKET SEGMENT BY PRODUCT MODELS

7.1. 3D Scanning
7.2. Photogrammetry
7.3. 3D Design
7.4. 3D Rendering
7.5. Others

8.MARKET INSIGHTS BY APPLICATION

8.1. Clothes
8.2. Automobile
8.3. Furniture
8.4. Others

9.MARKET INSIGHTS BY REGION

9.1. North America
- 9.1.1. U.S.
- 9.1.2. Canada
- 9.1.3. Rest of North America
9.2. Europe
- 9.2.1. Germany
- 9.2.2. U.K.
- 9.2.3. France
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6. Rest of Europe
9.3. Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. India
- 9.3.4. Rest of Asia-Pacific
9.4. Rest of World

10.VALUE CHAIN ANALYSIS

10.1. Key Component Analysis
10.2. List of Market Participants

11.COMPETITIVE LANDSCAPE

11.1. Competition Dashboard
11.2. Competitor Market Positioning Analysis
11.3. Porter Five Forces Analysis

12.COMPANY PROFILES

12.1. Myntra Designs Private Limited
- 12.1.1. Company Overview
- 12.1.2. Key Financials
- 12.1.3. SWOT Analysis
- 12.1.4. Product Portfolio
- 12.1.5. Recent Developments
12.2. Blippar Group Limited
12.3. Zappar Ltd.
12.4. 3D Cloud
12.5. FF Poplar Limited
12.6. Magic Leap, Inc.
12.7. Cappasity Inc.
12.8. Wikitude, a Qualcomm company
12.9. Niantic
12.10. VNTANA