孕婦/哺乳胸罩市場：現況分析與預測（2024-2032）

Maternity and Nursing Bras Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年09月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 145 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

由於公司擴張，孕婦/哺乳胸罩市場預計將以 12.1%左右的速度穩定成長。例如，2022年11月，維多利亞的秘密以4億美元收購內衣品牌Adore Me。此外，人們對乳房健康和管理的認識不斷提高，以及女性預防乳房下垂的願望導致市場成長。

依產品類型，市場分為鋼絲胸罩和無鋼絲胸罩。鋼絲胸罩細分市場預計將在預測期內出現顯著成長，因為它是一種專門的胸罩，採用結構更結構化的罩杯來滿足懷孕和哺乳期間的要求。這些胸罩具有可彎曲的鋼圈，可以適應女性乳房尺寸的波動，結合堅硬的鋼絲胸罩與在哺乳時的便利性。它們通常採用柔軟、可拉伸的材料製成，並且還具有一些可調節零件，以避免造成夾傷等不適。一些哺乳胸罩具有易於緊固或拆卸的哺乳緊固件或面板。

依材質劃分，市場分為棉、人造絲、氨綸等。到2023年，棉花市場佔據大部分市場佔有率，因為適合身體不斷變化的孕婦和哺乳期婦女。這些胸罩由柔軟且有彈性的棉質材料製成，是適合較大胸圍的最佳胸罩之一，因為其靈活性可增加胸圍尺寸，同時仍提供必要的胸部支撐。棉花具有捕捉空氣和吸走身體表面水分的能力，使其成為調節體溫的理想選擇，這在懷孕期間和分娩後非常重要。成長期用棉質胸罩不僅美觀，而且功能實用。成長期用棉質胸罩由天然纖維製成，對皮膚溫和，同時為母親提供所需的支撐。因此，就2023年的市場佔有率而言，以材質來看，棉花將佔據大部分。

依使用情況，市場分為孕婦和哺乳期婦女。預計哺乳期女性市場將在預測期內出現顯著成長，因為這些胸罩透過提供支撐和靈活性來滿足哺乳期女性的需求。這些胸罩目的是適應母乳哺育期間發生的胸圍尺寸和柔軟度的變化。例如，它們由可更換的零件製成，例如肩帶、帶子和罩杯尺寸，以確保隨著身體變化而更佳貼合。還有一些方便哺乳的選擇，例如下拉式罩杯和側開式罩杯。該類別的胸罩將這些功能性與柔軟輕量的材料相結合，為哺乳期的母親提供必要的支撐和舒適感。因此，在應用中，哺乳期婦女細分市場預計在預測期內將呈現顯著成長。

為了更了解孕婦/哺乳胸罩的市場導入，市場根據北美 (美國、加拿大、北美其他地區) 、歐洲 (德國、法國、英國、西班牙、義大利、歐洲其他地區) 、亞太地區 (中國、日本、印度、亞太其他地區) 和世界其他國家的全球布局進行分析。隨著越來越多的女性意識到孕產護理，越來越多的女性優先考慮懷孕和哺乳期間的舒適性和實用性，到2023年，北美將佔據大部分市場佔有率。推動的趨勢包括奢華孕婦裝的增加、創新的胸罩設計以及尺寸多樣性的增加。此外，由於疫情和電子商務的蓬勃發展，這些類型的胸罩比以往任何時候都更便宜，社交媒體和影響者行銷有助於提高消費者的意識以及對胸罩的渴望。例如，2021年 4月，美國多策略私募股權公司 TZP Group 宣布 TZP Small Cap Partners II, LP 收購了領先的孕婦/哺乳基本服裝供應商 Akerson Enterprises LLC。這樣一來，2023年北美將在所有地區中佔據較大的市場佔有率。

市場上營運的一些主要公司包括 Bravado Designs、Motherhood、Triumph India、La Leche League International、Anita Dr. Helbig GmbH、Medela、Cake Maternity、Leading Lady Inc.、MEEMEE.IN、Zivame 等。

Specialized lingerie products such as maternity and nursing bras are created to help expectant and new mothers cover the changes and needs that they expect during pregnancy and while breastfeeding. Maternity bras are likely to have stretchable bands and cups that expand with the increasing size of the bust line while nursing bras come with some clasp or flap to aid easy feeding of the baby. Maternity and nursing wear focus on softness, and breathability together with flexibility and this helps women to remain comfortable and easily accessible throughout their maternity nursing period. They also have a range of bras that are available in different sizes and types depending on the shape and preference of the girl during this awkward stage of growth and development while giving her support and comfort through their bras.

The Maternity and Nursing Bras Market is expected to grow at a steady rate of around 12.1% owing to the rising company expansions. For instance, in November 2022, Victoria's Secret acquired lingerie brand Adore Me for a price tag of USD 400 million, looking to its tech prowess and Gen Z customer base to help an ongoing rebrand. Moreover, the increasing awareness regarding breast health and management and significant consciousness among women to prevent breast sagging are leading to the growth of the market.

Based on the product type, the market is bifurcated into underwire bras and wireless bras. The underwire bras segment is expected to grow at a significant rate in the forecast period as they are specially made to incorporate more structured cups to meet the requirements during pregnancy and breastfeeding. These bras employ bendable underwires that can adjust to the fluctuating size of a woman's breasts making them a combination of the rigid underwire bras and the convenience preferred during breastfeeding. They are usually manufactured using soft and stretchable material and also have some adjustable parts in order not to cause any discomfort such as pinching. Some of the nursing bras feature nursing clasps or panels that are easy to fasten or remove, these bras take into account that nursing women have dynamic breasts that require support and functionality at the same time.

Based on material type, the market is segmented into cotton, rayon, spandex, and others. The cotton segment held the majority share of the market in the year 2023 as they are uniquely suitable for pregnant and breastfeeding women whose bodies are constantly changing. These are some of the best bras for large breasts because they are made from soft, stretchable cotton material that can expand to accommodate the growing bust size while still offering breasts the support they need since they are flexible. Cotton's ability to allow air in and pull moisture away from the body's surface is ideal for regulating temperature in the skin which is crucial during pregnancy and after birth. They have straps that can be adjusted and pads that can be removed; growth cotton bras are therefore not only aesthetic but functional and practical because they provide the necessary support for a mother while at the same time making use of natural fiber that is soft on the skin. Thus, the cotton segment held a majority share of the market in the year 2023 among the material types.

Based on the application, the market is bifurcated into pregnant women and lactating women. The lactating women segment is expected to experience significant growth in the forecast period as these bras cater to the needs of the women during the lactating period by offering support as well as flexibility. These bras are designed to adapt to the changes in the size and tenderness of the bust that takes place during breastfeeding. They are mostly built with components that can be altered, for instance, straps, bands, and cup sizes to fit the body when it is changing. Also, there are such useful nursing options as drop-down cups or side openings so that the mother can easily and unnoticeably breastfeed the baby. With an integration of these functional aspects in conjunction with soft and light fabrics, bras in this segment provide lactating mothers with the necessary support and comfort. Thus, the lactating women segment is expected to grow at a significant rate in the forecast period among the applications.

For a better understanding of the market adoption of maternity and nursing bras, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held the majority share of the market in the year 2023 due to more women becoming attuned to maternal care and a growing number of females prioritizing comfort and practicality when pregnant and breastfeeding. Some of the trends that are driving this are an increase in luxurious maternity outfits, innovative bra designs, and improvements in size diversity among others. Moreover, due to the pandemic and the boom of e-commerce, these kinds of bras are within easier reach compared to before, and social media and influencer marketing have helped increase the awareness as well as the desire of consumers for them. For instance, in April 2021, U.S.-based TZP Group, a multi-strategy private equity firm, announced that TZP Small Cap Partners II, L.P. has acquired a majority stake in Akerson Enterprises LLC d/b/a Kindred Bravely, a leading provider of maternity and nursing basics apparel. Thus, amongst areas, North America held a significant share of the market in the year 2023.

Some of the major players operating in the market include Bravado Designs; Motherhood; Triumph India; La Leche League International; Anita Dr. Helbig GmbH; Medela; Cake Maternity; Leading Lady Inc.; MEEMEE.IN; Zivame.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Maternity and Nursing Bras Market
2.2. Research Methodology of the Maternity and Nursing Bras Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL MATERNITY AND NURSING BRAS MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY PRODUCT TYPE

7.1. Underwire Bras
7.2. Wireless Bras

8.MARKET INSIGHTS BY MATERIAL TYPE

8.1. Cotton
8.2. Rayon
8.3. Spandex
8.4. Others

9.MARKET INSIGHTS BY APPLICATION

9.1. Pregnant Women
9.2. Lactating Women

10.MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2. Europe
- 10.2.1. Germany
- 10.2.2. U.K.
- 10.2.3. France
- 10.2.4. Italy
- 10.2.5. Spain
- 10.2.6. Rest of Europe
10.3. Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of Asia-Pacific
10.4. Rest of World

11.VALUE CHAIN ANALYSIS

11.1. List of Market Participants

12.COMPETITIVE LANDSCAPE

12.1. Competition Dashboard
12.2. Competitor Market Positioning Analysis
12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

13.1. Bravado Designs
- 13.1.1. Company Overview
- 13.1.2. Key Financials
- 13.1.3. SWOT Analysis
- 13.1.4. Product Portfolio
- 13.1.5. Recent Developments
13.2. Motherhood
13.3. Triumph India
13.4. La Leche League International
13.5. Anita Dr. Helbig GmbH
13.6. Medela
13.7. Cake Maternity
13.8. Leading Lady Inc.
13.9. MEEMEE.IN
13.10. Zivame