深度偽造 AI 市場:現狀分析與預測(2024年～2032年)

Deepfake AI Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年10月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 149 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計在預測期內（2024-2032 年），深度偽造 AI 市場將以 40.5% 的顯著複合年增長率成長。這主要歸功於行銷的個人化、人工智慧產業的成熟以及經濟實惠的內容創作方法。此外，媒體、通訊、電子商務和虛擬聯繫的使用不斷增加也促進了市場的成長。在這個產業中，deepfake AI已成為開發內容創作、廣告方式以及培訓應用程式以提升使用者體驗的新平台。此外，對濫用和隱私的道德和監管擔憂是負責任使用的驅動力，決定了未來的市場格局。

例如，2024 年 8 月 7 日，全球主要銀行桑坦德銀行宣布了一項新舉措，以打擊日益增長的 AI 深度偽造詐欺威脅。該活動強調了先進的生成人工智慧技術所帶來的日益增加的風險，並旨在教育人們如何識別和保護自己免受這些複雜的詐欺計劃的侵害。

市場區隔為軟體和服務。 2023年，軟體將佔據市場的很大佔有率。軟體產業也透過提供易於使用的工具，能夠在最短的時間內創建良好的虛假數據，在普及和適應深度偽造人工智慧市場方面發揮重要作用。此外，許多軟體解決方案現在都包含打擊深度偽造的工具，防止此類技術的可疑使用並增強客戶信任。此外，軟體功能和有效性的最新變化有助於降低生產成本，這意味著更多組織將採用深度偽造技術。 2024 年 7 月，旨在透過對話軟體對人工智慧的能力和危險有具體了解的非營利組織 CivAI 宣布推出 CivAI 的 Deepfake Sandbox。 CivAI 的 Deepfake Sandbox 採用公開軟體構建，讓任何人都有機會嘗試高品質的深度偽造，並進一步了解生成式人工智慧對民主、媒體、網路犯罪等構成的風險。

根據技術，市場細分為生成對抗網路 (GAN)、轉換模型、循環神經網路 (RNN)、自動編碼器、自然語言處理 (NLP) 等。 2023 年，生成對抗網路 (GAN) 將佔據市場的大部分佔有率。 GAN 推動深度偽造 AI 發展的主要原因在於其用於產生合成媒體的底層技術。 GAN 結合生成器和鑑別器網絡，以提高深度偽造結果的品質和真實感，並降低區分假媒體和真實媒體的能力。由於 GAN 提供高效的媒體生成，這項技術對於想要為每個客戶開發獨特內容的公司來說變得更加容易。隨著時間的推移，GAN 為小型企業和內容創作者打開了大門，他們將在深度偽造的使用中發揮重要作用。此外，GAN 不僅在虛擬實境中必不可少，而且在行銷和電子商務中也必不可少，從而推動了市場需求。

根據應用，市場分為娛樂、廣告、安全和監控、遊戲、教育和培訓等。 2023 年，娛樂將佔據相當大的市場。這是因為業界擁有大量deepfake AI的用戶，他們參與故事敘述、特效製作和人物重建。此外，製作公司也正在使用 deepfake AI 來降低 CGI 和其他標準技術的成本，同時仍能製作出高品質的內容。此外，深度偽造技術也被用於開發社交媒體上的互動式過濾器、頭像和個人化媒體，以吸引更年輕的觀眾並增加社交網路上的用戶參與度。 2024 年 10 月，創新 AI 新創公司 Mind Over Media 宣布與深度偽造檢測領域的領導者 DeepTrust 建立策略合作夥伴關係，以保護創意智慧財產權和品牌完整性。娛樂業現在在打擊深度偽造方面擁有了強大的新武器。

為了更了解 Deepfake AI 的市場採用情況，我們根據其在北美（美國、加拿大和北美其他地區）、歐洲（德國、法國、英國、西班牙、義大利和歐洲其他地區）、亞太地區（中國、日本、印度和亞太地區其他地區）和世界其他地區的全球影響力對市場進行了分析。由於技術先進的結構和對人工智慧的巨額投資，北美在 2023 年的深度偽造人工智慧市場中佔據主導地位。例如，2024年10月22日，埃森哲透過埃森哲創投公司對專門從事深度偽造檢測並榮獲RSA創新獎的網路安全公司Reality Defender進行了策略投資。埃森哲和 Reality Defender 將攜手為金融服務、媒體和科技領域的客戶提供快速識別、偵測、應對和防止深度偽造詐欺的能力。該地區擁有強大且不斷發展的娛樂和媒體產業，廣泛採用了深度偽造技術，使觀眾的互動更加個人化。市場需求也十分強勁，該地區知名的科技公司和新創公司都在投資並持續開發深度偽造解決方案。 Deepfake AI 在廣告、教育和虛擬實境領域的應用正在各推動個市場對其的需求。此外，道德規範在深度偽造生產中的應用，以及對深度偽造道德使用的認識和監管措施的提高，正在定義市場輪廓，以促進更安全的使用並培養消費者信任。

市場的主要參與者包括 Pinscreen、Veritone, Inc.、Hour One、D-ID AI Video、Deepgram、Faceswapper AI、Synthesia、Limited、Sensity BV、Reface 和 DeepSwap。

Deepfake AI involves the application of deep learning, especially GAN that is used to generate synthesized media by either replacing the real content or by producing a fake identity of a person. It is used extensively in entertainment, advertisements, and generating personalized content but has obvious ethical issues for its usage.

The Deepfake AI Market is expected to grow with a significant CAGR of 40.5% during the forecast period (2024-2032). This is mainly due to personalization in marketing, sophistication in the AI industry, and affordable ways to produce content. The rising usage of media and communications, e-business, and virtual contact also contribute to market growth. In the industry, deepfake AI is a new platform to create content and develop advertising techniques, and training applications to improve user experience. Moreover, due to ethical and regulatory concerns about misuse and privacy, there are forces for responsible use that define future market conditions.

For instance, on August 7, 2024, Santander, a leading global bank, announced a new initiative to combat the growing threat of AI deepfake scams. The campaign highlights the increasing risk posed by advanced generative AI technologies and aims to educate the public on recognizing and protecting themselves from these sophisticated fraud tactics.

Based on the offering, the market is segmented into software and services. The software held a significant share of the market in 2023. The software segment has also a remarkable role in the promotion and adaptation of the deepfake AI market through the availability of simple-to-use tools to create superior fake data in the least time. In addition, many software solutions contain inbuilt tools for the fight against deepfakes that prevent the questionable usage of such technology and increase confidence among customers. Also, more recent changes in software capabilities and effectiveness help to bring the cost of production down, which means more organizations turn to deepfake technologies. In July 2024, CivAI, a nonprofit that builds concrete understanding of AI capabilities and dangers through interactive software, announced the launch of CivAI's Deepfake Sandbox - a free, public tool that allows anyone to create an image deepfake of themselves and learn more about generative AI in under 30 seconds. Created with publicly available software, CivAI's Deepfake Sandbox offers everyone the opportunity to experiment with high-quality deepfakes and learn more about the risks generative AI poses for democracy, media, cybercrime, and more.

Based on technology, the market is segmented into Generative Adversarial Networks (GANs), Transformative Models, Recurrent Neural Networks (RNNs), Auto encoders, Natural Language Processing (NLP), and others. Generative Adversarial Networks (GANs) held a significant share of the market in 2023. GANs propel the development of deepfake AI predominantly because of the use of the underlying technology that is GAN for producing synthetic media. The GANs incorporate the networks of generator and discriminator to enhance the quality and realism of deepfake results and reduce the ability to distinguish fake media from real ones. This technology has made it easier for firms that want to develop content that is unique for each client because GANs provide efficient media generation. With time, GAN opens up for small businesses and content producers playing a major role in the use of deepfake. Further, GANs are indispensable in marketing and e-commerce as well as virtual reality, boosting market demand.

Based on the application, the market is segmented into entertainment, advertising, security and surveillance, gaming, education and training, and others. Entertainment held a considerable share of the market in 2023. This industry is mostly used because of many users of deepfake AI that participate in storytelling, special effects, or reconstructing the characters. Adding to this, deepfake AI has also been used by production companies to cut the cost of CGI and other standard techniques for making quality content. Moreover, it is also the use of deepfake technology to develop social media interactive filters, avatars, and personalized media to attract more of the young audience as well as enhance user engagement to social networks. In October 2024, Mind Over Media, an innovative AI startup, announced a strategic partnership with DeepTrust, a leader in deepfake detection, to safeguard creative intellectual property and brand integrity. The entertainment industry now has a powerful new weapon in the fight against deepfakes.

For a better understanding of the market adoption of Deepfake AI, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held a dominant share of the deepfake AI market in 2023 owing to the technologically advanced structure and huge investments in artificial intelligence. For example, on October 22, 2024, Accenture made a strategic investment, through Accenture Ventures, in Reality Defender, an RSA Innovation award-winning cybersecurity company specializing in deepfake detection. Together, Accenture and Reality Defender will equip clients in the financial services, media, and high-tech industries with the ability to rapidly identify, detect, respond to, and prevent deepfake fraud. The entertainment and media sectors are strongly developed in the region, and they widely adopt deepfake technology for generating interactions for the viewers to become more personal. Also, the market has strong aspirations because famous tech-science companies as well as startups located in this region are investing and constantly developing deepfake solutions. This application of deepfake AI in advertising, education, and virtual reality widens the demand for deepfake AI in every market. Also, the application of ethics into deepfake production as well as increasing awareness and regulatory steps concerning the ethical use of deepfakes define the market contour that promotes safer use and fosters consumer confidence.

Some of the major players operating in the market include Pinscreen, Veritone, Inc., Hour One, D-ID AI Video, Deepgram, Faceswapper AI, Synthesia, Limited, Sensity B.V., Reface, DeepSwap.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Deepfake AI Market
2.2. Research Methodology of the Deepfake AI Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL DEEPFAKE AI MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY OFFERING

7.1. Software
7.2. Services

8.MARKET INSIGHTS BY TECHNOLOGY

8.1. Generative Adversarial Networks (GANs)
8.2. Transformative Models
8.3. Recurrent Neural Networks (RNNs)
8.4. Auto encoders
8.5. Natural Language Processing (NLP)
8.6. Others

9.MARKET INSIGHTS BY APPLICATION

9.1. Entertainment
9.2. Advertising
9.3. Security and Surveillance
9.4. Gaming
9.5. Education and Training
9.6. Others

10.MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2. Europe
- 10.2.1. Germany
- 10.2.2. France
- 10.2.3. UK
- 10.2.4. Spain
- 10.2.5. Italy
- 10.2.6. Rest of Europe
10.3. Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of APAC
10.4. Rest of the World

11.VALUE CHAIN ANALYSIS

11.1. List of Market Participants

12.COMPETITIVE LANDSCAPE

12.1. Competition Dashboard
12.2. Competitor Market Positioning Analysis
12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

13.1. Pinscreen
- 13.1.1. Company Overview
- 13.1.2. Key Financials
- 13.1.3. SWOT Analysis
- 13.1.4. Product Portfolio
- 13.1.5. Recent Developments
13.2. Veritone, Inc.
13.3. Hour One
13.4. D-ID AI Video
13.5. Deepgram
13.6. Faceswapper AI
13.7. Synthesia Limited
13.8. Sensity B.V.
13.9. Reface
13.10. DeepSwap