狗用服飾&配件市場:現狀分析與預測(2024-2032年)

預計預測期內（2024-2032 年），狗服裝和配件市場將以 6.23% 的顯著複合年增長率增長。人們對飼養寵物的偏好日益增長以及消費者意識的增強導致對狗服裝和配件的需求增加。核心家庭、孤立和工作壓力也推動了這個市場的發展。隨著對服裝和配件的需求不斷增加，許多公司紛紛向我們尋求合作。

例如，2023 年 5 月 4 日，米莉·鮑比·布朗 (Millie Bobby Brown) 的 Florence by Mills 宣布已與 Kanine Group 的子公司 Kanine Pets World Limited 簽署了一份寵物服裝和配飾的長期協議，該協議由米莉的全球授權合作夥伴 IMG 談判達成。

市場依類型分為服裝和配件。 2023年，服裝業將佔據全球市場的很大佔有率。襯衫以及夾克、外套、上衣、洋裝、毛衣和連帽衫的擴張正在推動這個市場的發展。生產的產品可持續且穿著舒適。此外，這些產品採用一流的最新技術以及柔軟的紗線和線製成。此外，領先的公司正在向市場推出新產品，推動市場成長。例如，2025 年 1 月 8 日，Authentic Brands Group 旗下的 Izod 與寵物時尚公司 K9 Wear 合作推出了寵物系列。該系列包括 Izod 品牌的狗和貓裝備，如時尚實用的狗背帶、彩色頭巾、防風雨旅行雨衣、碗以及耐用的項圈和皮帶。

根據材料，市場分為聚酯、尼龍、棉、羊毛、氯丁橡膠和其他。 2023年，棉質材料類型將佔據市場的很大佔有率。隨著人們越來越關注季節性時尚，現在的服裝設計都是為了適應特定的天氣和氣候。在寒冷的氣候下，人們更喜歡穿羊毛洋裝。衣服和配件是為了保護你免受惡劣天氣的傷害而製作的。熱帶國家和夏季對棉質產品的需求很大。因此，隨著時尚潮流的不斷發展，狗服裝和配件市場越來越受到消費者的歡迎。

根據分銷管道，市場分為線上和線下。預計預測期內（2024-2032 年）線上市場將以顯著的複合年增長率成長。隨著網上購物趨勢的日益增長，企業現在可以建立網站並使其產品輕鬆地在電子商務網站上銷售。行動數據使用量的增加和網站提供的豐厚優惠必將促進市場發展，因為消費者傾向於並接受這些優惠。 Flipkart、亞馬遜、沃爾瑪等許多電子商務網站都樂於提供這些服務，擴大了狗服裝和配件市場。

根據目標族群，市場分為 Z 世代、千禧世代和 X 世代。千禧世代佔人口的很大一部分。根據美國寵物產品協會 (APPA) 的數據，到 2023 年，千禧世代將占美國寵物主人的 35%。千禧世代的職業更加穩定，因此有能力在狗身上花更多的錢。他們對狗更加友好，並且更願意為他們的狗尋求專業的獸醫建議。

為了更了解狗服裝和配件市場的介紹，我們根據北美（美國、加拿大和北美其他地區）、歐洲（德國、法國、英國、西班牙、義大利和歐洲其他地區）、亞太地區（中國、日本、印度和亞太地區其他地區）和世界其他地區的全球影響力對其進行了分析。 2023 年，北美將佔據大部分市場佔有率。人們對狗服裝和配件的興趣日益濃厚。此外，隨著收入的增加以及消費者從寵物主人轉變為寵物父母，他們對做事的興趣也發生了轉變。據美國寵物產品協會稱，到 2023 年，消費者在寵物上的花費將達到 1,480 億美元。根據美國獸醫協會（AVMC）統計，到2024年，大約45.5%的美國家庭將擁有狗，家庭總數將達到5,980萬戶。

市場的主要參與者包括 Petmate、Bitch New York、Moshiqa、Canada Pooch、PetRageous Designs、Milk&Pepper、Ruffwear、Hurtta、BedHead PJS 和 Canine Styles。

目錄

第1章 市場簡介

• 市場定義
• 主要目的
• 相關利益者
• 限制事項

第2章 調查手法或前提條件

• 調查流程
• 調查手法
• 受訪者簡介

第3章 摘要整理

• 產業摘要
• 各市場區隔預測
  • 市場成長的強度
• 地區展望

第4章 市場動態

• 促進因素
• 機會
• 阻礙因素
• 趨勢
• PESTEL分析
• 需求面分析
• 供給面分析
  • 合併和收購
  • 投資情勢
  • 產業考察:大Start-Ups企業與其獨自的策略

第5章 價格分析

• 各地區價格分析
• 價格的影響因素

第6章 全球狗用服飾&配件市場收益 , 2022-2032年

第7章 市場洞察:各類型

• 服裝
• 配件

第8章 市場洞察:不同材料

• 聚酯
• 尼龍
• 棉花
• 羊毛
• 氯丁橡膠
• 其他

第9章 市場洞察:各流通管道

• 線上
• 離線

第10章 市場洞察:各目標族群

• Z世代
• 千禧新生代
• X世代

第11章 市場洞察:各地區

• 北美
  • 美國
  • 加拿大
  • 其他北美地區
• 歐洲
  • 德國
  • 法國
  • 英國
  • 西班牙
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 全球其他地區

第12章 價值鏈分析

• 限制分析
• 市場參與企業一覽

第13章 競爭情形

• 競爭儀表板
• 競爭市場定位分析
• 波特的五力分析

第14章 企業簡介

• Petmate
  • Company Overview
  • Key Financials
  • SWOT Analysis
  • Product Portfolio
  • Recent Developments
• Bitch New York
• Moshiqa
• Canada Pooch
• PetRageous Designs
• Milk&Pepper
• Ruffwear
• Hurtta
• BedHead PJS
• Canine Style

第15章 縮寫與前提條件

第16章 附錄

Dog Clothing & Accessories is a market that includes clothing and accessories. Its apparel includes clothes such as outerwear, jackets, coats, neckwear, jerseys, shirts, footwear, socks, hats, and others. These apparel are made up of different fabrics such as cotton, woolen, nylon, polyester, and neoprene. Adding to this, accessories include collars, bowls, bedding, toys, leashes, harnesses, poop bags, jewelry, etc. Now dog clothing and accessories are coming in the latest designs with new fashion trends coupled with the increasing trend of humanizing pets.

The Dog Clothing & Accessories Market is expected to grow with a significant CAGR of 6.23% during the forecast period (2024-2032). With the preference for keeping pets and growing consumer awareness, people are now more demanding of dog clothing and accessories. The rise in the nuclear family, isolation, and work pressure is also igniting this market. Due to the increased demand for clothing and accessories, many companies have come forward for partnerships.

For instance, on May 04, 2023, Millie Bobby Brown's Florence by Mills announced a long-term pet apparel and accessories agreement with Kanine Group subsidiary, Kanine Pets World Limited, in a deal negotiated by Millie's global licensing partner IMG.

Based on the type, the market is segmented into apparel and accessories. The apparel segment held a significant share of the global market in 2023. The market expansion for shirts along with jackets, coats, tops, dresses, sweaters, and hoodies together drives this market. The products made are sustainable and comfortable to wear. Moreover, they are made by using top-notch and latest technologies using soft yarns and threads. Further, major companies are launching new products in the market that drive the growth of the market. For instance, on January 8, 2025, Izod, part of Authentic Brands Group, launched a pet collection in partnership with pet fashion company K9 Wear. The collection will feature Izod-branded dog and cat products, including stylish yet functional dog harnesses, colorful bandanas, weatherproof travel raincoats, bowls, and durable collars and leashes.

Based on the material, the market is segmented into polyester, nylon, cotton, wool, neoprene, and others. Cotton material type held a significant market share in 2023. The rising attention towards seasonal fashion, dresses are being designed for particular weather and climate. Cold climatic countries prefer woolen dresses. Apparel and accessories are coming for the shield from rain and wind also. Cotton material products are in demand in Tropical countries and for the summer season. Accordingly, the dog clothing & accessories market has gained adoption among its consumers due to advancements in the fashion trend.

Based on the distribution Channel, the market has been divided into online and offline. The online sector is expected to grow with a significant CAGR in the forecast period (2024-2032). With the increasing trend of online shopping, companies have their website or their products are easily available on e-commerce websites. The increase in mobile data usage and lucrative offers by the websites will certainly fuel the market since consumers get inclined and alleviated with these offers. Many e-commerce websites such as Flipkart, Amazon, and Walmart readily offer these types of services increasing the dog clothing & accessories market.

Based on the target audiences, the market has been divided into Gen-Z, Millennials, and Gen-X. Millennials held a significant share. According to the American Pet Products Association, (APPA), millennials held 35% of pet ownership in the United States in the year 2023. Millennials are occupationally stable due to which they can spend more on their dogs. They are more friendly to the dogs and prefer to take professional veterinary expert advice for their dogs.

For a better understanding of the market adoption of dog clothing & accessories it is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held a significant share of the market in 2023. The increasing interest in clothing and accessories of dogs. Moreover, the increased income and consumers' shift towards their keen interest in doing things for passion, as they have become pet parents rather than pet owners. According to the American Pet Products Association, consumers spent 148 USD billion on pets in 2023. According to the American Veterinary Medical Association (AVMC), in 2024, approximately 45.5 percent of U.S. households owned and a total number of U.S. households owning 59.8 million dogs.

Some of the major players operating in the market include Petmate; Bitch New York; Moshiqa; Canada Pooch; PetRageous Designs; Milk&Pepper; Ruffwear; Hurtta; BedHead PJS; Canine Styles.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Dog Clothing & Accessories Market
• 2.2. Research Methodology of the Dog Clothing & Accessories Market
• 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

• 3.1. Industry Synopsis
• 3.2. Segmental Outlook
  • 3.2.1. Market Growth Intensity
• 3.3. Regional Outlook

4.MARKET DYNAMICS

• 4.1. Drivers
• 4.2. Opportunity
• 4.3. Restraints
• 4.4. Trends
• 4.5. PESTEL Analysis
• 4.6. Demand Side Analysis
• 4.7. Supply Side Analysis
  • 4.7.1. Merger & Acquisition
  • 4.7.2. Investment Scenario
  • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

• 5.1. Regional Pricing Analysis
• 5.2. Price Influencing Factors

6.GLOBAL DOG CLOTHING & ACCESSORIES MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY TYPE

• 7.1. Apparel
• 7.2. Accessories

8.MARKET INSIGHTS BY MATERIAL

• 8.1. Polyester
• 8.2. Nylon
• 8.3. Cotton
• 8.4. Wool
• 8.5. Neoprene
• 8.6. Others

9.MARKET INSIGHTS BY DISTRIBUTION CHANNEL

• 9.1. Online
• 9.2. Offline

10.MARKET INSIGHTS BY TARGET AUDIENCE

• 10.1. Gen-Z
• 10.2. Millennials
• 10.3. Gen-X

11.MARKET INSIGHTS BY REGION

• 11.1. North America
  • 11.1.1. U.S.
  • 11.1.2. Canada
  • 11.1.3. Rest of North America
• 11.2. Europe
  • 11.2.1. Germany
  • 11.2.2. France
  • 11.2.3. UK
  • 11.2.4. Spain
  • 11.2.5. Italy
  • 11.2.6. Rest of Europe
• 11.3. Asia-Pacific
  • 11.3.1. China
  • 11.3.2. Japan
  • 11.3.3. India
  • 11.3.4. Rest of APAC
• 11.4. Rest of the World

12.VALUE CHAIN ANALYSIS

• 12.1. Marginal Analysis
• 12.2. List of Market Participants

13.COMPETITIVE LANDSCAPE

• 13.1. Competition Dashboard
• 13.2. Competitor Market Positioning Analysis
• 13.3. Porter Five Forces Analysis

14.COMPANY PROFILES

• 14.1. Petmate
  • 14.1.1. Company Overview
  • 14.1.2. Key Financials
  • 14.1.3. SWOT Analysis
  • 14.1.4. Product Portfolio
  • 14.1.5. Recent Developments
• 14.2. Bitch New York
• 14.3. Moshiqa
• 14.4. Canada Pooch
• 14.5. PetRageous Designs
• 14.6. Milk&Pepper
• 14.7. Ruffwear
• 14.8. Hurtta
• 14.9. BedHead PJS
• 14.10. Canine Style

15.ACRONYMS & ASSUMPTION

16.ANNEXURE