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全球數位地圖市場規模：地區、範圍和預測

Global Digital Maps Market Size By Type, By Component, By Purpose, By Application, By Geographic Scope And Forecast

出版日期: 2024年08月31日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

數位地圖市場規模及預測

數位地圖市場規模預計到2024年將達到259.5億美元，到2031年將達到1009億美元，2024年至2031年複合年增長率為18.50%。數位地圖是地理位置的電子錶示形式，可以使用各種數位設備（包括智慧型手機、平板電腦和筆記型電腦）存取和導航。它使用地理資訊系統 (GIS) 和衛星圖像等技術來提供有關位置、路線和地理特徵的詳細、互動式和最新資訊。數位地圖有多種應用，包括導航、物流、城市規劃和環境監測。數位地圖支援即時交通更新、路線優化、地點服務和區域分析等功能，使其成為個人和專業用途的重要工具。

在開發技術和用戶需求變化的支持下，數位地圖即將實現巨大飛躍。人工智慧 (AI)、機器學習和擴增實境 (AR) 技術預計將提高數位地圖的準確性、互動性和上下文相關性。與智慧型設備和物聯網（IoT）的整合將擴展其應用，包括無人駕駛汽車、智慧城市和個人化定位服務。

此外，衛星技術和數據分析的發展正在實現更詳細和動態的地圖解決方案，使從災害管理到零售等廣泛的企業受益。隨著這些技術的進步，數位地圖可能會繼續影響我們與周圍環境互動和瞭解周圍環境的方式。

全球數位地圖市場動態

塑造全球數位地圖市場的主要市場動態

主要市場驅動因子

智慧型手機普及率提高：

智慧型手機的普及正在推動數位地圖市場的成長。根據GSMA的《2023年行動經濟》研究，預計全球智慧型手機普及率將在2022年達到78%，2030年達到84%。智慧型手機使用量的成長與數位地圖服務不斷增長的需求成正比，因為消費者依賴智慧型手機提供導航和定位服務。

智慧城市措施：

全球對智慧城市發展的推動增加了對數位地圖技術的需求。根據聯合國預測，到 2050 年，預計全球 68% 的人口將居住在城市。這些城市化趨勢正在推動對智慧城市計畫的投資，這些計畫嚴重依賴數位地圖來促進城市規劃和管理。根據國際數據公司 (IDC) 的數據，到 2023 年，全球智慧城市支出將達到 1,895 億美元，其中大部分用於定位和地圖技術。

自動駕駛汽車技術的進步：

自動駕駛汽車技術的進步正在促進高清數位地圖的創建。根據美國交通部國家公路交通安全管理局（NHTSA）預測，到 2023 年，將有 1,752 輛自動駕駛和其他先進駕駛輔助系統車輛進入測試和商業使用。越來越多的自動駕駛汽車需要極其精確的數位地圖。

主要挑戰

資料準確性與可靠性：

提供準確可靠的數據是數位地圖市場的主要挑戰。不準確或過時的資訊會導致導航問題和不正確的空間分析，從而降低使用者的信心和應用程式的有效性。快速的空間變化（例如新建築和道路變化）加劇了這個問題，這需要不斷更新和驗證。物流、城市規劃和緊急應變等應用需要準確的數據，因此數據準確性對於市場成功至關重要。

地理資料碎片：

地理資料來源分散，因此很難建立全面且一致的地圖。不同的提供者有不同的格式、標準和程序，這會造成差異並使資料整合變得困難。這種分散性降低了數位地圖的品質和可用性，並阻礙了提供一致的使用者體驗的努力。資料格式的標準化和改進的互通性對於解決這個問題至關重要。

監理合規性：

遵守因地區而異的各種法規非常困難且成本高昂。管理地理資料和地圖服務使用的法規因國家/地區而異，並影響資料的收集、儲存和共享方式。遵守這些法規需要不斷的改變和法律專業知識，從而降低營運效率並增加成本。不合規可能會導致法律挑戰和製裁，從而破壞市場穩定和成長。

使用者適應與訓練：

數位地圖的用處取決於使用者能否理解和使用其功能。使用者對技術的熟練程度的差異可能會增加採用障礙並限制市場潛力。提供足夠的培訓和使用者支援對於獲得數位地圖的優勢至關重要，但會增加營運費用和複雜性。提供使用者友善的介面和全面的支援可以幫助緩解這些問題並提高市場滲透率。

主要趨勢：

人工智慧 (AI) 整合：

人工智慧 (AI) 正逐漸融入數位地圖中，以改善即時交通資訊、預測導航和個人化推薦等功能。人工智慧演算法分析大量數據以提高準確性和效率，使數位地圖能夠更好地響應用戶需求。這一趨勢正在推動導航和基於位置的服務的發展，為客戶提供更個人化和動態的體驗。人工智慧也將改善模式檢測和決策，提高整體市場價值和競爭力。

5G技術的出現：

5G技術的引入預計將透過實現更快、更可靠的數據傳輸對數位地圖市場產生重大影響。 5G網路實現即時更新和流暢連接，提高數位地圖和地點服務的便利性。 5G更高的速度和更低的延遲將有助於開發無人駕駛汽車和智慧城市等更先進的應用，推動產業成長和創新。

增強的衛星和無人機影像：

衛星和無人機技術的進步正在提高數位地圖中使用的地理數據的品質和解析度。高解析度攝影以及無人機和衛星的定期更新使地圖更加準確和詳細。此舉將提高數位地圖在城市規劃、農業和災害管理等領域的潛力。透過提供消費者更準確、最新的資訊、更好的影像，有助於擴大市場。

智慧城市的發展：

智慧城市的興起對先進的數位地圖系統產生了需求，以支持城市管理和基礎設施發展。智慧城市使用數位地圖來實現交通控制、能源優化和公共安全等目的。對智慧城市計畫的日益重視正在為數位地圖技術創造新的可能性，以幫助改善城市規劃和城市服務，並推動市場擴張。

Digital Maps Market size was valued at USD 25.95 Billion in 2024 and is projected to reach USD 100.9 Billion by 2031 , growing at a CAGR of 18.50% from 2024 to 2031. Digital maps are electronic representations of geographic places that can be accessed and navigated using a variety of digital devices, such as smartphones, tablets, and laptops. They use technology like Geographic Information Systems (GIS) and satellite photography to deliver detailed, interactive, and current information on locations, routes, and geographic features. Digital maps are utilized in a variety of applications, including navigation, logistics, urban planning, and environmental monitoring. They support features such as real-time traffic updates, route optimization, location-based services, and geographical analysis, making them important tools for both personal and professional use.

Digital maps are poised for considerable breakthroughs, driven by developing technologies and changing user demands. Artificial intelligence (AI), machine learning, and augmented reality (AR) technologies are projected to improve digital maps' accuracy, interactivity, and contextual relevance. Integration with smart devices and the Internet of Things (IoT) will broaden their uses, including driverless vehicles, smart cities, and personalized location-based services.

Furthermore, developments in satellite technology and data analytics will allow for more detailed and dynamic mapping solutions, benefiting a wide range of businesses from disaster management to retail. As these technologies advance, digital maps will continue to shape how we interact with and comprehend our surroundings.

Global Digital Maps Market Dynamics

The key market dynamics that are shaping the global digital maps market include:

Key Market Drivers:

Increase in Smartphone Penetration:

Smartphone adoption is driving growth in the digital maps market. According to the GSMA's "The Mobile Economy 2023" research, global smartphone adoption hit 78% in 2022 and is expected to reach 84% by 2030. This increase in smartphone usage is directly proportional to the rising demand for digital mapping services, as consumers rely on their smartphones for navigation and location-based services.

Smart City Initiatives:

The global push for smart city development is increasing the demand for digital mapping technologies. According to the United Nations, 68% of the world's population is expected to reside in cities by 2050. This urbanization trend is driving investment in smart city projects, which rely largely on digital mapping to facilitate urban planning and management. According to the International Data Corporation (IDC), global smart city spending will reach USD 189.5 Billion by 2023, with a large chunk going toward location information and mapping technologies.

Advancements in Autonomous Vehicle Technology:

Advancements in autonomous vehicle technology are driving the creation of high-definition digital maps. According to the National Highway Traffic Safety Administration (NHTSA) of the United States Department of Transportation, there were 1,752 automated driving systems and other advanced driver support systems vehicles in testing and commercial usage in 2023. The expanding number of self-driving vehicles necessitates incredibly precise and accurate digital maps.

Key Challenges:

Data Accuracy and Reliability:

Providing accurate and reliable data is a big difficulty in the digital maps market. Inaccurate or out-of-date information can cause navigation problems and erroneous spatial analysis, reducing user confidence and application efficacy. This problem is worsened by the rapid pace of spatial changes, such as new building or road alterations, which necessitate ongoing updates and validation. Accurate data is required for applications such as logistics, urban planning, and emergency response, making data accuracy important to market success.

Geographic Data Fragmentation:

Geographic data sources are fragmented, making it difficult to create comprehensive and consistent maps. Different providers may utilize different formats, standards, and procedures, resulting in discrepancies and difficulty in data integration. This dispersion can degrade the quality and usability of digital maps, hindering efforts to provide a consistent user experience. Standardizing data formats and increasing interoperability are essential for tackling this issue.

Regulatory Compliance:

Adhering to various regulatory regulations in different regions can be difficult and expensive. Regulations governing the use of geographic data and mapping services differ by country, influencing data collection, storage, and sharing. Compliance with these regulations necessitates constant changes and legal expertise, which reduces operating efficiency and raises expenses. Noncompliance can result in legal challenges and sanctions, compromising market stability and growth.

User Adaptation and Training:

The usefulness of digital maps is dependent on the users' ability to understand and use their features. Variations in user familiarity with technology might create hurdles to adoption, limiting the market's potential. Providing proper training and user support is critical for reaping the benefits of digital maps, but it increases operational expenses and complexity. Providing user-friendly interfaces and thorough assistance can help to mitigate these issues and increase market adoption.

Key Trends:

Integration of Artificial Intelligence (AI):

Artificial intelligence (AI) is gradually being integrated into digital maps to improve features like real-time traffic updates, predictive navigation, and personalized recommendations. AI algorithms analyze massive volumes of data to increase accuracy and efficiency, making digital maps more responsive to user requirements. This trend is pushing developments in navigation and location-based services, providing customers with more personalized and dynamic experiences. AI also improves pattern detection and decision-making, increasing overall market value and competitiveness.

Emergence of 5G Technology:

The introduction of 5G technology is projected to have a substantial impact on the digital maps market by allowing for quicker and more reliable data transfer. 5G networks enable real-time updates and smooth connectivity, hence improving the usefulness of digital maps and location-based services. 5G's improved speed and lower latency will help to develop more advanced applications like driverless vehicles and smart cities, hence promoting industry growth and innovation.

Enhanced Satellite and Drone Imagery:

Advances in satellite and drone technology are raising the quality and resolution of geographic data used in digital maps. High-resolution photography and regular updates from drones and satellites allow for more accurate and detailed maps. This movement improves the possibilities of digital maps in fields such as urban planning, agriculture, and disaster management. The availability of better imaging is propelling market expansion by providing consumers with more precise and current information.

Growth of Smart Cities:

The rise of smart cities is generating demand for advanced digital mapping systems to aid in urban management and infrastructure development. Smart cities use digital maps for purposes including traffic control, energy optimization, and public safety. The growing emphasis on smart city efforts is driving market expansion by opening up new potential for digital mapping technology to help with urban planning and city service enhancement.

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Global Digital Maps Market Regional Analysis

Here is a more detailed regional analysis of the global digital maps market:

North America:

North America, continues to be the dominant region in the digital maps market for a variety of reasons. Major technology companies, a booming car industry, and the widespread use of location-based services all contribute to this supremacy. The region's leadership is strengthened by ongoing technology breakthroughs and the growing integration of digital mapping across multiple sectors.

According to the United States Bureau of Labor Statistics, employment in cartography and photogrammetry is expected to increase by 4% between 2022 and 2032, showing a growing demand for competent digital mapping experts. The U.S. Department of Transportation's 2023 Intelligent Transportation Systems (ITS) Strategic Plan also emphasizes a significant push for advanced mapping technologies, with over 80% of major U.S. cities expected to incorporate real-time digital mapping into traffic management systems by 2026. This expansion is fueled by the region's strong infrastructure and dedication to innovation.

The growth of autonomous vehicle technologies is driving the North American digital maps market. The U.S. Government Accountability Office predicts that up to 15% of new car sales will be fully autonomous by 2030, creating a high demand for precise and frequently updated digital maps. Furthermore, widespread smartphone adoption, with 84.4% of US households having a smartphone subscription by 2022, has resulted in greater use of map-based applications.

The Google Maps Platform has approximately 1 billion monthly active users globally, with a sizable chunk coming from North America. The e-commerce growth, with US sales expected to exceed USD 1.09 Trillion by 2023, is also driving demand for enhanced mapping systems for logistics and delivery. These considerations highlight North America's crucial role in fostering digital mapping innovation and acceptance.

Asia Pacific:

The Asia Pacific region is experiencing the fastest growth in the digital maps market, driven by rapid urbanization, technological advancements, and expanding key industries. Countries such as China, India, Japan, and South Korea are driving this digital transition, with digital mapping technologies becoming increasingly important in industries such as transportation, e-commerce, and urban development. According to the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), the region's urban population is projected to grow from 2.3 billion in 2020 to 3.5 billion by 2050. This boom in urbanization is driving demand for advanced digital mapping technologies to help with city planning, traffic control, and public services.

The automobile industry and e-commerce growth are other key drivers of Asia Pacific's digital maps market. In 2022, China and India will generate approximately 27 million and 5.4 million automobiles, respectively, increasing the demand for in-vehicle navigation systems and high-definition maps for advanced driver assistance systems (ADAS).

Furthermore, the amount of e-commerce transactions in China is expected to exceed USD 6.3 Trillion by 2022, increasing the need for digital mapping solutions to optimize logistics and last-mile deliveries. The region's smart cities initiatives, such as India's Smart Cities Mission, which aspires to build 100 smart cities and has completed a number of projects, highlight the growing demand for advanced digital mapping technologies.

Global Digital Maps Market: Segmentation Analysis

The Global Digital Maps Market is Segmented on the basis of Type, Component, Purpose, Application, And Geography.

Digital Maps Market, By Type

Outdoor Maps
Indoor Maps

3D and 4D Metaverse

Based on Type, the market is fragmented into Outdoor Maps, Indoor Maps, and 3D and 4D Metaverse. Outdoor Maps currently dominate the digital maps market as a result of their broad use in navigation, transit, and location-based applications. Their wide applications in fields like as road mapping, real-time traffic updates, and outdoor leisure help them maintain their leadership position. In contrast, 3D and 4D Metaverse maps are the fastest expanding area, thanks to advances in augmented reality (AR), virtual reality (VR), and immersive digital experiences. The growing need to create comprehensive virtual landscapes for gaming, urban planning, and remote collaboration is rapidly expanding the demand for these sophisticated mapping technologies.

Digital Maps Market, By Component

Solution
Service

Based on Component, the market is segmented into Solution and Service. Solutions now dominate the digital maps market due to their comprehensive nature, which includes a wide range of applications such as navigation, GIS, and location-based services. These solutions offer end-to-end capability and integration for a variety of industries, including automotive and logistics. Services are the fastest-growing segment, driven by rising demand for personalized and real-time map updates, analytics, and consultancy. The advent of cloud-based mapping services and on-demand data access is fueling this rapid expansion, as organizations seek bespoke solutions and ongoing support to suit changing needs.

Digital Maps Market, By Purpose

Navigation Maps
Thematic Maps
Satellite Imagery

Based on Purpose, the market is segmented into Navigation Maps, Thematic Maps, and Satellite Imagery. Navigation Maps currently leads the digital maps market due to its crucial role in driving instructions, route planning, and real-time traffic updates, all of which are required for both consumer and commercial applications. Satellite Imagery is the fastest-growing area, thanks to advances in satellite technology and rising demand for high-resolution photos for use in agriculture, urban planning, and environmental monitoring. The capacity to collect precise, wide-area data and give quick updates is driving tremendous growth in this industry.

Digital Maps Market, By Application

Automotive
Telecommunications
Logistics and Transportation
Government
Retail
Real Estate

Based on Application, the market is segmented into Automotive, Telecommunications, Logistics and Transportation, Government, Retail, and Real Estate. The Automotive category is currently leading the digital maps market due to its critical role in allowing enhanced navigation systems, driver support technologies, and self-driving automobiles. Automotive manufacturers and technology businesses are making significant investments in high-precision maps to improve driver safety and experience. Logistics & Transportation, on the other hand, is the fastest-growing segment, owing to the increased demand for optimum routing, real-time traffic information, and effective supply chain management. The expansion of e-commerce and the desire for effective last-mile delivery solutions are driving growth in this industry.

Digital Maps Market, By Geography

North America
Europe
Asia Pacific
Rest of the World
On the basis of Geography, the Global Digital Maps Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is currently leading the digital maps market, owing to its superior technological infrastructure, widespread adoption of location-based services, and considerable investments in automobile navigation and smart city programs. The region's significant market presence is fueled by big technology companies and the extensive use of digital maps in numerous industries. The Asia Pacific region is the fastest-growing, driven by rapid urbanization, rising smartphone penetration, and technological developments in nations such as China, India, and Japan. The region's rapid growth in the automotive and logistics sectors, as well as smart city projects, is driving demand for digital mapping solutions.

Key Players

The "Global Digital Maps Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
TomTom NV, HERE Technologies, Apple, Inc., Alibaba Group, Navinfo Co., Ltd, INRIX, Inc., Baidu, Inc., MapBox, Inc., Environmental Systems Research Institute (ESRI), and Alphabet, Inc.
The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Digital Maps Market Recent Developments
In April 2022, Mapbox will equip Toyota and Lexus automobiles with next-generation navigation.
In November 2022, Tencent Cloud and NavInfo Europe formed a partnership to provide safe and compliant cloud and cybersecurity solutions to the automotive industry.