全球膳食套件市場規模：按產品類型、膳食類型、分銷管道、地區、範圍和預測

膳食套件市場規模及預測

預計餐包市場規模到 2023 年將達到 159 億美元，到 2030 年將達到 523 億美元，2024-2030 年預測期間複合年增長率為 18.7%。餐包市場透過將即食食材和食譜送到消費者家門口，讓在家做飯變得更加方便。這些套件提供多種烹飪和膳食選擇，迎合不同消費者的口味。該市場包括基於訂閱的服務和一次性購買選項，針對尋求方便、省時的膳食解決方案而不影響品質或營養的個人和家庭。

全球膳食套件市場推動因素

餐包市場的市場推動因素受到多種因素的影響。

方便

方便：由於繁忙的日程和忙碌的生活方式，人們正在尋找方便的午餐選擇。膳食套件透過提供預先分配的食材和易於製作的食譜，幫助消費者節省雜貨購物以及膳食計劃和準備的時間。

健康與保健趨勢

人們越來越意識到自己的健康和福祉，增加了對健康、新鮮烹調的餐點的需求。餐包針對注重健康的消費者，強調營養食品、瘦蛋白和新鮮蔬菜。

對烹飪的興趣與日俱增

儘管日程繁忙，但許多人喜歡烹飪和嘗試新菜餚。餐包讓人們有機會嘗試菜餚，而無需購買食材和準備飯菜，使烹飪變得更加容易和愉快。

永續性問題

隨著人們對環境問題的認識不斷增強，客戶正在尋求可持續的食品選擇。含有精心挑選的食材的膳食套件有助於減少食物浪費。為了吸引具有環保意識的消費者，一些公司正在強調環保包裝和採購實踐。

COVID-19 導致消費者態度改變：

自 COVID-19 爆發以來，由於餐廳關閉、社交距離政策和食品安全問題，越來越多的人在家做飯，餐包越來越受歡迎。由於這種行為轉變，對餐包配送服務的需求激增。

個人化與客製化

顧客需要更個人化和客製化的用餐體驗。為了吸引更廣泛的顧客，膳食套件供應商經常提供多種餐點選擇，包括素食、純素食、無麩質和酮類選擇。

都市化與人口變化

都市化趨勢和人口變化（例如單人家庭和小家庭的增加）推動了對餐包等方便、份量限制的飲食解決方案的需求。

技術開發

膳食套件服務變得更方便有效，對顧客更具吸引力。這些發展的例子包括行動應用程式、人工智慧驅動的推薦以及更好的物流和交付系統。

全球餐包市場的阻礙因素

有幾個因素可能會成為餐包市場的限制和挑戰。其中包括：

價格區間較高

與在典型的雜貨店購物或從頭開始烹飪相比，膳食套件通常被認為昂貴。

自訂限制

膳食套件很方便，但它們可能無法提供像從頭開始烹飪一樣多的自由度和客製化。一些顧客可能希望更多地控製成分和份量。

訂閱疲勞

由於許多餐包服務依賴訂閱，因此用戶可能會對服務感到有義務或對經常性費用感到不知所措，從而導致訂閱疲勞。

環境問題

餐盒通常包括包裝，這會產生廢物並引起環境問題，特別是在塑膠的使用和處置方面。

運輸物流面臨許多挑戰，包括錯過交貨、延誤和易腐爛物品損壞，所有這些都會影響交貨時零件的品質和新鮮度。

與雜貨店的競爭

傳統雜貨商和零售商進入餐包市場並提供自己的預包裝食品替代品可能會給專門生產餐包的公司帶來競爭挑戰。

烹飪能力要求

雖然餐包簡化了烹飪過程，但它們需要基本的烹飪設備和技術，這可能會讓那些對自己的烹飪能力沒有信心的顧客望而卻步。

滲透到有限行業

雖然餐包產業正在成長，但與其他食品產業相比，滲透率仍然較低。這表明仍然存在成長機會，並凸顯了獲得更大客戶群的困難。

目錄

第一章簡介

• 市場定義
• 市場區隔
• 調查方法

第 2 章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第三章市場概述

• 市場規模與成長潛力
• 市場趨勢
• 市場推動因素
• 市場阻礙因素
• 市場機會
• 波特五力分析

第 4 章

膳食套件市場：依產品類型劃分

• 自己煮飯套件
• 加熱即食套件
• 即食套件

第 5 章膳食套件市場（依膳食類型）

• 素食套裝
• 非素食套件

第 6 章餐包市場：依通路分割

• 在線
• 雜貨店

第七章區域分析

• 北美
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳大利亞
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東/非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第 8 章市場動態

• 市場推動因素
• 市場阻礙因素
• 市場機會
• 新冠肺炎 (COVID-19) 對市場的影響

第九章競爭態勢

• 主要公司
• 市佔率分析

第十章公司簡介

• Blue Apron
• HelloFresh
• Sun Basket
• Home Chef
• Freshly
• Purple Carrot
• EveryPlate
• Green Chef
• Martha & Marley Spoon
• Gousto

第 11 章市場前景與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第12章附錄

• 縮寫列表
• 來源與參考文獻

Meal Kit Market Size And Forecast

Meal Kit Market size was valued at USD 15.90 Billion in 2023 and is projected to reach USD 52.30 Billion by 2030 , growing at a CAGR of 18.7% during the forecast period 2024-2030. The Meal Kit Market encompasses the provision of pre-portioned ingredients and recipes delivered to consumers' doorsteps, facilitating convenient meal preparation at home. These kits offer a range of cuisines and dietary options, catering to diverse consumer preferences. The market includes subscription-based services, as well as one-time purchase options, targeting individuals and families seeking convenient, time-saving meal solutions without compromising on quality and nutrition.

Global Meal Kit Market Drivers

The market drivers for the Meal Kit Market can be influenced by various factors. These may include:

Convenience

: People are looking for quick lunch options due to their hectic schedules and busy lifestyles. By providing pre-portioned ingredients and simple-to-follow recipes, meal kits help consumers save time on grocery shopping, meal planning, and preparation.

Health and Wellness Trends

: People are becoming more conscious of their health and well-being, which is driving up demand for wholesome, freshly prepared meals. Meal kits target health-conscious consumers by emphasizing nutritious foods, lean proteins, and fresh veggies.

Growing Interest in Cooking

: Despite their hectic schedules, a lot of people like to cook and try out new dishes. Meal kits make cooking more accessible and pleasurable by giving people the chance to experiment with it without having to deal with the stress of food shopping and meal preparation.

Sustainability Concerns

: Customers are looking for sustainable food options as they become more conscious of environmental issues. Meal kits, with their carefully calculated ingredients, can help cut down on food waste, and in an effort to appeal to environmentally concerned consumers, several companies are emphasizing environmentally friendly packaging and sourcing methods.

Change in Consumer Attitude as a result of COVID-19:

Meal kits have been more popular since the COVID-19 epidemic because more individuals are cooking at home as a result of restaurant closures, social distancing policies, and worries about food safety. The demand for meal kit delivery services has surged as a result of this behavioral shift.

Personalization & Customization

: Customers are looking for more individualized and customized dining experiences. In order to appeal to a wider range of customers, meal kit providers frequently provide a number of meal options, such as vegetarian, vegan, gluten-free, and keto-friendly options.

Urbanization and Demographic Shifts

: The need for quick and portion-controlled meal solutions like meal kits is being driven by trends in urbanization and shifting demographics, such as a rise in single-person families and smaller households.

Technological Developments

: The convenience and effectiveness of meal kit services have been improved, making them more appealing to customers. Examples of these developments include mobile apps, AI-driven recommendations, and better logistics and delivery systems..

Global Meal Kit Market Restraints

Several factors can act as restraints or challenges for the Meal Kit Market. These may include:

High Price Point

: Compared to typical grocery shopping or cooking from scratch, meal kits are frequently thought to be more expensive, which may reduce their appeal to consumers on a tight budget.

Limited Customization

: Although meal kits are convenient, they might not provide you as much freedom or personalization as cooking from scratch. Certain customers would rather manage the ingredients and serving sizes more.

Subscription Fatigue

: Since many meal kit services rely on subscriptions, users may experience subscription fatigue as a result of feeling obligated to a service or overwhelmed by recurring costs.

Environmental Concerns

: Since meal kits usually include packaging, there may be waste produced and environmental issues raised, especially with relation to the use and disposal of plastic.

Delivery logistics provide a number of difficulties, including missing deliveries, delays, and damage to perishable goods, all of which can affect the quality and freshness of components when they are delivered.

Competition from Grocery Stores

: The entry of traditional grocery shops and retailers into the Meal Kit Market, along with their own pre-packaged meal alternatives, can be a competitive challenge to companies who specialize in meal kits.

Cooking Ability Requirement

: Although meal kits streamline the cooking process, they still call for basic cooking equipment and skills, which may put off customers who aren't confident in their ability to prepare food.

Limited industry Penetration

: The meal kit industry has grown, but its penetration rates are still low when compared to other food sectors. This suggests that there is still opportunity for growth and highlights the difficulties in reaching larger customer segments..

Global Meal Kit Market Segmentation Analysis

The Global Meal Kit Market is Segmented on the basis of By Offering Type, By Meal Type, By Distribution Channel and Geography.

Meal Kit Market, By Offering Type

• Cook-It-Yourself Kits
• : Meal kits that are intended for self-cooking are the most popular kind. They provide a recipe and all of the pre-portioned ingredients so you can prepare the meal at home.
• Heat-and-Eat Kits
• : These kits contain partially or fully cooked items that simply need to be warmed up before consumption.
• Ready-to-Eat Kits
• : These kits include prepared meals that are ready to eat..

Meal Kit Market, By Meal Type

• Vegetarian Kits
• : Those who eat a vegetarian diet are the target audience for these kits.
• Non-Vegetarian Kits
• : These kits contain fish, poultry, or meat.

Meal Kit Market, By Distribution Channel

• Internet
• : The Meal Kit Market's largest and fastest-growing segment is the internet one. Customers can purchase meal kits from the websites of meal kit providers and have them delivered right to their door.
• Food Stores
• : A few grocery stores have begun to sell meal kits at their establishments..

Meal Kit Market, By Geography

• North America:
• Market conditions and demand in the United States, Canada, and Mexico.
• Europe:
• Analysis of the Meal Kit Market in European countries.
• Asia-Pacific:
• Focusing on countries like China, India, Japan, South Korea, and others.
• Middle East and Africa:
• Examining market dynamics in the Middle East and African regions.
• Latin America:
• Covering market trends and developments in countries across Latin America.

Key Players

• The major players in the Meal Kit Market are:
• Blue Apron
• HelloFresh
• Sun Basket
• Home Chef
• Freshly
• Purple Carrot
• EveryPlate
• Green Chef
• Martha & Marley Spoon
• Gousto

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4.

Meal Kit Market, By Offering Type

• Cook-It-Yourself Kits
• Heat-and-Eat Kits
• Ready-to-Eat Kits

5. Meal Kit Market, By Meal Type

• Vegetarian Kits
• Non-Vegetarian Kits

6. Meal Kit Market, By Distribution Channel

• Online
• Grocery Stores

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Blue Apron
• HelloFresh
• Sun Basket
• Home Chef
• Freshly
• Purple Carrot
• EveryPlate
• Green Chef
• Martha & Marley Spoon
• Gousto

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References