線上外送市場:傳輸模式，菜色，定購金額，各地區預測，2024年～2031年

2024-2031 年線上外送市場評估

對便利性和快速採用數位技術的需求不斷增加智慧型手機的使用和互聯網的普及使消費者更容易在線購買食品，從而促使市場活動增加，到 2024 年將超過 2121 億美元，並達到2031 年為4660.1 億美元。

此外，隨著人們尋求更安全、更方便的用餐選擇，COVID-19 的爆發加速了非接觸式送貨和線上訂購的趨勢。即時追蹤、個人化推薦以及與數位支付系統的連接將改善消費者體驗，從而提高參與度和重複使用率，預計 2024 年至 2031 年複合年增長率約為 10.34%。

線上外送市場：定義/概述

線上外送餐是一種服務，客戶使用數位平台（例如網站或行動應用程式）從餐廳或食品供應商購買食品並將其運送到他們的位置。該服務因其便利性以及人們對按需、非接觸式購買的日益青睞而非常受歡迎。該應用程式包括多種食品選擇，從快餐到美味晚餐，配送到您的家中、辦公室或其他地點，以滿足客戶的不同需求。該服務還包括購物送貨和餐包。隨著人工智慧和機器學習等個人化推薦的技術突破以及消費者對便利性需求的不斷增加，線上外送的未來看起來充滿希望。

智慧型手機使用和網路普及的需求會推動網路外送市場嗎？

不斷成長的智慧型手機使用率和網路普及率是網路外送食品配送產業的關鍵成長因素。隨著智慧型手機變得越來越普遍以及全球網路存取的擴展，人們越來越多地轉向行動應用程式和線上平台來輕鬆訂購和交付食物。根據國際電信聯盟（ITU）2024年6月發布的報告，全球網路普及率已達65%，行動寬頻用戶數已超過85億人。這種廣泛的連結為線上送餐服務的蓬勃發展創造了理想的環境。 2024 年4 月發表在《商業研究雜誌》上的一項研究發現，智慧型手機用戶使用線上送餐服務的可能性是非智慧型手機用戶的3.5 倍，並且設備擁有量和市場增長之間存在著很強的相關性。

2024年1月，美國政府投資開發5G網絡，以進一步提高線上外送餐業務的速度和可靠性。這種增強的連接性使這些平台能夠為以前被忽視的地點提供服務，從而進一步擴大該領域。

高昂的營運成本會阻礙網路外送市場的成長嗎？

雖然營運成本上升無疑會阻礙網路外送產業的成長，但不太可能完全阻礙其進步。送貨人員成本、增加的燃料和車輛維護成本以及維護應用程式和網站等技術基礎設施所需的投資都是重要的成本因素。此外，物流、最後一哩交付和訂單履行等領域的營運效率低下可能會促使成本更高。隨著您的業務成長，這些成本可能會上升並降低您的利潤率，特別是對於較小或新市場中的競爭對手。雖然較大、較成熟的組織可能由於規模經濟而能夠承受這些成本，但較小或區域性的參與者可能會受到影響。

儘管存在這些成本壓力，但對便利性的需求和線上送餐平台的快速採用預計將超過營運挑戰。許多公司正在尋找應對這些高成本的方法，包括使用人工智慧和自動化來簡化營運、利用動態定價模型以及與餐廳簽訂成本分攤協議。此外，無人機和自動送貨等即將推出的技術有可能大幅降低未來的送貨成本。儘管高營運成本是一個問題，但隨著公司創新以保持盈利能力，該行業預計將擴大。

目錄

第1章 簡介

• 市場定義
• 市場區隔
• 調查手法

第2章 摘要整理

• 主要調查結果
• 市場概要
• 市場亮點

第3章 市場概要

• 市場規模與成長的可能性
• 市場趨勢
• 推動市場要素
• 阻礙市場要素
• 市場機會
• 波特的五力分析

第4章 線上外送市場:各傳輸模式

• 整合商型
• 餐廳直接經營輸送
• 混合模式

第5章 線上外送市場:飯菜各類型

• 速食
• 中華料理
• 印度菜
• 義大利菜
• 墨西哥菜
• 其他

第6章 線上外送市場:定購各金額

• 低額順序
• 中額順序
• 高額順序

第7章 各地區分析

• 北美
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 南美
• 巴西
• 阿根廷
• 智利
• 中東·非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第8章 市場動態

• 推動市場要素
• 阻礙市場要素
• 市場機會
• COVID-19對市場的影響

第9章 競爭情形

• 主要企業
• 市場佔有率分析

第10章 企業簡介

• DoorDash
• Uber Eats
• Grubhub
• Meituan Dianping(China)
• Swiggy(India)
• Delivery Hero(Europe)
• Just Eat Takeaway.com(Europe)
• Ele.me(China)
• Zomato(India)
• Rappi(Latin America)

第11章 市場展望和機會

• 新興技術
• 今後的市場趨勢
• 投資機會

第12章 附錄

• 簡稱清單
• 出處和參考文獻

Online Takeaway Food Delivery Market Valuation - 2024-2031

The growing need for ease and the quick adoption of digital technologies. The rise of smartphone usage and internet penetration has made it easier for consumers to purchase food online, resulting in an increase in market activity is surpassing USD 212.1 Billion in 2024 and reachingUSD 466.01 Billion by 2031.

Furthermore, the COVID-19 pandemic has expedited the trend to contactless delivery and online ordering as individuals seek safer, more convenient dining options. Real-time tracking, personalized recommendations, and connection with digital payment systems improve the consumer experience, resulting in increased engagement and repeat usage is expected to grow at aCAGR of about 10.34% from 2024 to 2031.

Online Takeaway Food Delivery Market: Definition/ Overview

Online takeaway food delivery is a service that allows clients to purchase meals from restaurants or food vendors using digital platforms like websites or mobile applications and have it delivered to their location. This service is extremely popular due to its convenience and the growing preference for on-demand, contactless purchases. Applications include a wide range of food options delivered to homes, offices, and other sites to meet a variety of client needs, ranging from fast food to gourmet dinners. The service also includes shopping deliveries and meal kits. The future of online takeaway food delivery seems promising, thanks to technical breakthroughs such as AI and machine learning for personalized recommendations, as well as rising consumer demand for convenience.

What's inside a VMR industry report?

Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.

Will Rising Demand for Smartphone Usage and Internet Penetration Drive the Online Takeaway Food Delivery Market?

Rising smartphone usage and internet penetration are important growth factors for the online takeaway food delivery sector. As smartphones become more common and worldwide internet access grows, people are increasingly turning to mobile apps and online platforms for easy food ordering and delivery. In June 2024, According to a report published by the International Telecommunication Union (ITU), global internet penetration has reached 65%, with mobile broadband subscribers exceeding 8.5 billion. This extensive connectivity has created an ideal environment for online meal delivery services to flourish. A study published in the Journal of Business Research in April 2024 discovered that smartphone users are 3.5 times more likely to use online meal delivery services than non-smartphone users highlighting the strong correlation between device ownership and market growth.

In January 2024, The US government's investment in developing 5G networks improved the speed and dependability of online food delivery businesses even more. This expanded connection has enabled these platforms to provide services in previously neglected locations, resulting in further expansion in the sector.

Will High Operational Costs Hinder the Growth of the Online Takeaway Food Delivery Market?

High operational costs definitely present an obstacle to the growth of the online takeaway food delivery sector, but they are unlikely to completely stymie its progress. Labor prices for delivery people, increased fuel and vehicle maintenance costs, and investments required to maintain technology infrastructure such as apps and websites are all significant cost drivers. Furthermore, operational inefficiencies in areas such as logistics, last-mile delivery, and order fulfillment can increase costs even higher. As businesses grow, these costs can rise, reducing profit margins, particularly for smaller or newer market competitors. Larger, more established organizations may be able to withstand these costs due to economies of scale, whereas smaller or regional players may suffer.

Despite these cost pressures, the need for convenience and the fast adoption of online meal delivery platforms are expected to exceed the operational difficulties. Many businesses are implementing ways to counteract these high expenses, such as using AI and automation to simplify operations, using dynamic pricing models, and pursuing cost-sharing agreements with eateries. Furthermore, upcoming technology such as drones or autonomous deliveries have the potential to dramatically lower future delivery costs. While high operational costs are a worry, the industry is projected to expand as companies innovate to remain profitable.

Category-Wise Acumens

Will Rising Demand for Whole Bean Drive the Online Takeaway Food Delivery Market?

The growing demand for whole bean coffee has a significant impact on the online takeaway food delivery sector. Whole bean coffee has grown in popularity as consumers want fresher, higher-quality coffee. Companies are adjusting by increasing their online offers to include whole bean goods. For instance, in May 2024, Peet's Coffee introduced a new online service that allows users to order whole beans directly from their app, which is connected with major delivery companies such as DoorDash. This move caters to the rising market of coffee connoisseurs who value the freshness and flavor that whole beans give, indicating a shift in consumer preferences toward premium and artisanal coffee experiences.

Furthermore, in July 2024, the United States Department of Agriculture announced funding to assist coffee growers that prioritize high-quality beans, which is expected to improve the supply of premium whole beans available through online platforms. These examples demonstrate how market participants and policymakers are driving the expansion of whole bean coffee in the online takeaway food delivery business.

However, the Hybrid Model, which includes elements of both aggregator-based and restaurant-owned delivery models, is the fastest-growing market. In this strategy, restaurants use third-party platforms to place orders but manage the delivery themselves. This method allows for greater control over delivery operations and customer experience while retaining the reach of aggregator platforms. The hybrid model is gaining traction, particularly as more restaurants seek to lessen their reliance on third-party platforms while maintaining better margins.

Will Rising Demand of Fast Food Drive the Online Takeaway Food Delivery Market?

The growing demand for fast food is a significant driver of the online takeaway food delivery sector. Fast food is a popular choice among consumers due to its convenience, low cost, and widespread availability, particularly in metropolitan areas where time is limited. In September 2024, Uber Eats announced a new agreement with McDonald's to streamline the delivery process and improve the user experience through faster delivery times and additional menu options. This indicates fast food restaurants' increased reliance on internet platforms to reach a larger audience and participate in the burgeoning on-demand economy.

Similarly, in June 2024, the Indian government advocated for infrastructure improvements to facilitate digital services, allowing for the spread of online food delivery in tier 2 and tier 3 cities, where fast food demand is increasing. These developments indicate that both private-sector innovation and favorable government legislation are increasing the online meal delivery market, with fast food playing a prominent role.

However, Asian cuisines, particularly Chinese and Indian, are the fastest expanding segment. These cuisines are growing in popularity due to their rich flavors, variety, and availability in a wide range of regions. These cuisines are undergoing tremendous growth, particularly in markets such as North America and Europe, as online food delivery platforms expand and people have more exposure to global culinary experiences.

Country/Region-wise

Will Rising Advanced Technology Infrastructure in North America Propel the Online Takeaway Food Delivery Market?

The growing advanced technological infrastructure in North America is expected to greatly boost the online takeaway meal delivery sector. The region's rich digital environment, which includes high-speed internet connectivity, extensive 5G adoption, and modern logistics networks, serves as a great foundation for the expansion and innovation of food delivery platforms. According to a report released by the Federal Communications Commission (FCC) in May 2024, 95% of North American households now have access to broadband internet speeds of at least 100 Mbps, up 15% from 2022. This increased connectivity allows for faster, more consistent app performance and real-time order tracking. Furthermore, in March 2024, a research article in the Journal of Marketing Technology, published, indicated that places with advanced technology infrastructure experienced a 40% greater adoption rate of online food delivery services compared to areas with less developed digital infrastructure.

Furthermore, in September 2024, the Canadian government set aside funds for technology upgrades in major cities to assist new delivery methods and e-commerce expansion. These investments are intended to strengthen the infrastructure required for efficient online takeaway food delivery, boosting market growth in North America.

Will Growing Preference for Online Food Ordering among Tech-Savvy Populations in Asia Pacific Drive the Online Takeaway Food Delivery Market?

The growing desire for online meal ordering among tech-savvy people in Asia Pacific is propelling the online takeaway food delivery business. In this region, rapid digital technology adoption and strong smartphone penetration are driving up demand for online food services. Companies are actively developing their digital products to appeal to this technologically aware group. For instance, in July 2024, Zomato launched a big platform overhaul, introducing AI-powered tailored suggestions and seamless payment alternatives to improve the user experience for tech-savvy customers. This move is consistent with the growing trend of using digital platforms for meal ordering, reflecting the preference of younger, technologically savvy populations in Asia Pacific.

Furthermore, in April 2024, the Chinese government issued new regulations to streamline e-commerce operations and assure secure online transactions, hence supporting the expansion of online meal delivery services. These government-backed initiatives are intended to build a vibrant digital ecosystem, hence driving the growth of online food ordering in Asia Pacific.

Competitive Landscape

The competitive landscape of the online takeaway food delivery market is characterized by a diverse array of players beyond the key market leaders. It includes a mix of regional and local companies that offer specialized services or cater to niche markets. Many competitors focus on differentiating themselves through unique features like exclusive restaurant partnerships, personalized user experiences, and advanced technology such as AI-driven recommendations. Additionally, there is significant competition from emerging startups leveraging innovative delivery models, such as hyper-local couriers or subscription-based services, aiming to capture specific market segments and enhance customer loyalty.

Some of the prominent players operating in the online takeaway food delivery market include:

DoorDash

Uber Eats

Grubhub

Meituan Dianping

Swiggy

Just Eat Takeaway.com

me

Zomato

Latest Developments

In April 2024 Swiggy launched a new effort in India that focuses on hyper-local delivery, leveraging technology to increase delivery route efficiency and service in highly populated areas.

In March 2024, Postmates launched a new eco-friendly delivery option that uses electric bikes and scooters to cut carbon emissions, in line with rising consumer demand for sustainable food delivery techniques.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Online Takeaway Food Delivery Market, By Delivery Model

• Aggregator-Based Model
• Restaurant-Owned Delivery
• Hybrid Model

5. Online Takeaway Food Delivery Market, By Type of Cuisine

• Fast Food
• Chinese
• Indian
• Italian
• Mexican
• Others

6. Online Takeaway Food Delivery Market, By Order Value

• Low-value orders
• Medium-value orders
• High-value orders

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• DoorDash
• Uber Eats
• Grubhub
• Meituan Dianping (China)
• Swiggy (India)
• Delivery Hero (Europe)
• Just Eat Takeaway.com (Europe)
• Ele.me (China)
• Zomato (India)
• Rappi (Latin America)

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References