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市場調查報告書

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1620249

豪華露營市場：依產品類型、年齡層、規模、應用、地區劃分，2024-2031

Glamping Market By Product Type (Cabins, Yurts, Tents), By Age Group (18-32 Years, Above 65 Years), By Size (2 Person, 4 Person), By Application (Kids, Teenagers), And Region For 2024-2031

出版日期: 2024年08月22日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024-2031 年豪華露營市場評估

近年來，隨著豪華露營市場的成長，旅客正在尋求將舒適與冒險融為一體的獨特體驗。豪華露營擁有豪華的設施和令人驚嘆的自然環境，是遠離日常生活喧囂的完美場所。 2023年市場規模將超過33,870.4億美元，2031年將達9,34,113萬美元。

隨著對永續旅遊業的重視，對豪華露營的需求不斷增加。許多豪華露營酒店優先考慮環保活動，例如使用再生能源和減少對環境的影響，吸引具有環保意識的遊客。社群媒體的出現極大地促進了豪華露營的流行。當旅行者在網路上分享他們的經歷和令人驚嘆的圖像時，其他旅行者也受到啟發嘗試這一趨勢。由於對經濟高效的豪華露營的需求不斷增長，2024年至2031年市場將以13.52%的複合年增長率成長。

豪華露營市場定義/概述

Glamping是 "迷人露營" 的複合詞，是一種將自然之美與豪華住宿便利性相結合的奢華戶外體驗。它們通常由漂亮的帳篷、蒙古包、樹屋或狩獵風格的小屋組成，配有豪華床上用品、電力和私人衛生間等便利設施。這種趨勢在尋求獨特體驗而又不犧牲舒適度的遊客中越來越受歡迎，使其成為家庭、情侶和冒險家的有吸引力的選擇。豪華露營場地通常擁有華麗的環境，讓您可以在享受家的奢華的同時享受徒步旅行、觀賞野生動物和觀星等戶外活動。

在對永續旅行選擇和沈浸式體驗不斷增長的需求的推動下，豪華露營似乎是一種前景光明的趨勢。隨著生態旅遊的發展，越來越多的豪華露營經營者正在採用永續的方法，包括使用環保材料和再生能源。社群媒體和體驗式旅行的興起使得對非傳統住宿的需求激增，並使豪華露營的可能性變得多樣化。隨著科技的進步，我們希望新的設計和更智慧的設備能改善豪華露營體驗，讓更多的人能夠享受。這種不斷變化的格局為酒店和旅遊業的新公司和合作夥伴開闢了前景。

推動豪華露營市場需求的因素有哪些？

隨著旅行者環保意識的增強，豪華露營市場預計將大幅成長。有消息稱，81% 的全球客戶更喜歡永續旅行，50% 的客戶將做出環保決策以應對氣候變化，因此對環保飯店的需求肯定會不斷增加。作為常規住宿的可持續替代方案，豪華露營提供獨特的體驗，讓您在享受大自然的同時又不失舒適度。這種與環保價值觀的結合使得豪華露營對越來越多尋求難忘和負責任的旅行體驗的有意識的消費者更具吸引力。

由於全球事件，國內旅遊業預計將增加，並推動豪華露營市場的發展。 COVID-19 大流行已將旅客的偏好轉向國內和自然活動，許多人選擇安全的戶外住宿。預計 2023 年美國國內休閒旅遊支出將達到 1.5 兆美元，超過疫情前的水平，顯示人們對獨特且安全的旅行選擇的強烈渴望。豪華露營順應了這一趨勢，提供舒適與冒險的結合，使其成為那些想要探索戶外活動同時保持安全和樂趣的人們的有吸引力的選擇。

影響豪華露營市場成長的因素有哪些？

天氣和天災會對豪華露營市場的成長產生重大影響。暴風雨和野火等極端天氣事件可能會讓客人無法進行戶外探險，從而促使預訂量減少。自然災害可能會損壞露營地、擾亂營運並增加保險費。另一方面，如果天氣好，豪華露營的吸引力就會增加，更多的人可能會想要享受戶外活動。豪華露營市場的擴大與環境條件和當地氣候的穩定性密切相關。

監理課題阻礙了豪華露營市場的擴張。當地的分區法律、健康和安全標準以及土地使用限制都可能給豪華露營經營者帶來課題並限制場地建設。遵守這些標準通常需要大量投資，並且可能會阻礙發展。不同地區的不同法律可能會讓投資者和企業感到困惑，難以駕馭市場。監管複雜性的增加可能會限制我們豪華露營業務的成長和獲利能力。

The glamping market's recent growth, travelers are looking for one-of-a-kind and immersive experiences that combine comfort and adventure. Glamping, with its lavish facilities and breathtaking natural settings, offers the perfect escape from the rush and bustle of everyday life. The market size surpass USD 3387.04 Million valued in 2023 to reach a valuation of aroundUSD 9341.13 Million by 2031.

The increased emphasis on sustainable tourism has boosted the demand for glamping. Many glamping locations prioritize eco-friendly activities, such as using renewable energy and reducing their environmental impact, which appeals to environmentally aware visitors. The emergence of social media has contributed significantly to the popularity of glamping, as travelers share their experiences and breathtaking images online, pushing others to try this trend. The rising demand for cost-effective and efficient glamping is enabling the market grow at aCAGR of 13.52% from 2024 to 2031.

Glamping Market: Definition/ Overview

Glamping, a portmanteau of "glamorous camping," is a lavish outdoor experience that mixes the beauty of nature with the conveniences of high-end lodging. It usually consists of beautiful tents, yurts, treehouses, or safari-style lodges outfitted with amenities like plush bedding, electricity, and private toilets. This trend has grown in favor among tourists seeking unique experiences without sacrificing comfort, making it an enticing choice for families, couples, and adventurers alike. Glamping venues frequently include gorgeous surroundings, allowing guests to engage in outdoor activities like hiking, wildlife observation, and stargazing while enjoying the luxurious amenities of home.

Glamping appears to be a promising trend, fueled by the increased demand for sustainable travel options and immersive experiences. As eco-tourism grows, more glamping providers are adopting sustainable methods, such as employing eco-friendly materials and renewable energy. The rise of social media and experiential travel has led to a surge in demand for unconventional accommodations, resulting in more diverse glamping possibilities. As technology progresses, we should expect novel designs and smarter facilities that will improve the glamping experience and make it more accessible to a wider audience. This changing landscape opens up prospects for new enterprises and partnerships in the hotel and tourist industries.

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What are the Factors Driving the Demand for the Glamping Market?

The glamping market is predicted to grow dramatically as travelers become more environmentally concerned. With 81% of global customers favoring sustainable travel and 50% being affected by climate change news to make eco-friendly decisions, there is a definite need for ecologically responsible hotels. As a sustainable alternative to regular housing, glamping provides one-of-a-kind experiences that allow guests to enjoy nature without sacrificing comfort. This congruence with eco-friendly values makes glamping more appealing to a rising sector of aware consumers looking for memorable and responsible travel experiences.

Domestic tourism is expected to increase as a result of global events, driving the glamping market. The COVID-19 epidemic has moved traveler tastes toward domestic and nature-based activities, with many people selecting safe outdoor accommodations. Domestic leisure travel spending in the United States is expected to reach USD 1.05 Trillion in 2023, surpassing pre-pandemic levels, indicating a strong desire for distinctive and secure travel options. Glamping responds to this trend by providing a combination of comfort and adventure, making it an enticing option for individuals want to explore the outdoors while remaining secure and enjoyable.

What are the Factors Affecting the Growth of the Glamping Market?

Weather and natural disasters can have a big impact on the growth of the glamping market. Extreme weather events, like as storms or wildfires, might deter guests from outdoor adventures, resulting in a decrease in reservations. Natural catastrophes can damage glamping sites, disrupt operations, and raise insurance costs. On the other hand, great weather conditions might increase the attraction of glamping, attracting more people looking for outdoor excursions. The glamping market's expansion is closely linked to environmental conditions and regional climate stability.

Regulatory challenges impede the expansion of the glamping market. Local zoning laws, health and safety standards, and land-use limitations can all pose challenges for glamping operators, potentially limiting their ability to build sites. Compliance with these standards frequently necessitates significant investment and might hold down development. Different legislation between areas can cause confusion for investors and businesses, making it more difficult to navigate the market. Regulatory complications may limit the growth and profitability of glamping operations.

Category-Wise Acumens

Which Factors Enhance the Use of the Glamping Market?

Cabins is emerging as a dominant segment in the glamping market. The adaptation of cabins to different places and climates would benefit the cabins component of the glamping market. Cabins can be made to endure a variety of weather conditions, from icy highlands to seaside locations, making them adaptable to a wide range of settings. This adaptability enables glamping operators to cater to a wide range of customer preferences and seasonal trends, increasing their appeal. Cabins can provide a distinct blend of rustic charm and modern amenities, attracting travelers seeking both comfort and immersion in nature, thereby driving demand in the glamping market.

The appeal of cabins to travelers wanting a conventional camping experience with extra conveniences will propel the cabin section of the glamping market. Many people appreciate the nostalgic parts of camping, such as connecting with nature and participating in outdoor activities, but prefer cabins for their added comfort and facilities. This mix allows visitors to experience the essence of camping-such as warmth, isolation, and convenience-while also enjoying modern amenities such as power and private restrooms.

Which Factors Boost the Use of the Glamping Market?

The adult segment is emerging as the fastest-growing in the glamping market. The fact that adults are frequently the major decision-makers for family holidays will propel the adult section of the glamping market. When it comes to vacation planning, adults often emphasize comfort, safety, and unique experiences, so glamping is an appealing alternative that blends outdoor adventure with opulent facilities. This group looks for hotels that cater to both their interests and those of their families, allowing for unforgettable shared experiences. As more adults discover the benefits of glamping, such as the chance to interact with nature while enjoying modern amenities, they are more likely to choose it for family vacations, increasing market demand.

The desire for relaxation and rejuvenation will fuel the adult glamping market. Many adults want respite from hectic, stressful lifestyles, and glamping provides the ideal combination of nature, comfort, and serenity. Glamping, with amenities such as luxury bedding, spa facilities, and gorgeous, serene settings, is a great atmosphere for adults to relax and recharge. This emphasis on well-being and relaxation makes glamping an enticing alternative for people seeking tranquil, restorative trips, which drives market demand.

Country/Region-wise Acumens

Will the Developed Tourism Infrastructure in North America Region Boost Expansion of the Glamping Market?

North America has long been a dominant region in the glamping market. North America's developed tourism infrastructure is propelling the glamping market forward. With a well-established network of national and state parks, as well as private investments in luxury outdoor accommodations, the region is a great setting for glamping. In 2022, 312 million people visited US national parks, indicating a growing interest in outdoor leisure, while 36% of campers tried glamping for the first time. This, together with planned domestic travel spending of USD 1.13 Trillion in 2023 and increased investments in glamping facilities, contributes to the market's predicted CAGR of 14.1% between 2023 and 2028.

The expansion of established companies in North America is greatly fueling the glamping market. Brands such as Kampgrounds of America (KOA) and Under Canvas are driving innovation and market demand, with KOA estimating a 33% revenue gain from deluxe cabins and Under Canvas seeing a 50% increase in reservations by 2022. Furthermore, the outdoor recreation economy in the United States is worth $862 billion, and glamping searches on Airbnb are expected to increase by 113% by 2023, demonstrating how established businesses are speeding market expansion through infrastructure and consumer attractiveness.

Will the Growing Tourism in the Asian Pacific Region Lead for the Glamping Market?

The Asia-Pacific region is experiencing rapid growth in the glamping market. Growing tourism in Asia-Pacific is propelling the glamping market. Glamping has grown in popularity as domestic and international travel has increased, as has the demand for distinctive outdoor experiences. The UNWTO estimated a 230% year-on-year growth in international arrivals in the region during the first nine months of 2022, with estimates approaching pre-pandemic levels by 2023. Furthermore, nations such as China, Japan, and Australia are experiencing increases in domestic tourism, with glamping-related reservations up 240% in China and 17% in Australia. These reasons are driving the growth of the region's glamping market.

Cultural diversity in the Asia-Pacific region is driving the glamping market by providing guests with unique, immersive experiences that combine luxury lodgings with local traditions, cuisine, and landscapes. Cultural tourism in the region is growing at a 9% yearly rate, with 72% of international visitors prioritizing local cultures. Glamping reservations are increasing in countries such as Japan, Thailand, Indonesia, and Australia, as these experiences frequently include traditional ceremonies, gourmet events, and Indigenous-led activities, transforming the region into a hub for culturally rich glamping vacations.

Competitive Landscape

The glamping market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the glamping market include:

AutoCamp, Collective Retreats, Under Canvas, Geodesic Domes, Yurts, Hobbit Houses, Luxury Tents, Treehouses, Tiny Houses, Camping Pods, Bell Tents, Bubble Hotels, Retro Trailers, Conestoga Wagons, Shepherd's Huts, Tipis, Glamping Pods, Safari Tents.

Latest Developments

In March 2024, SaffronStays inaugurated SaffronStays Big Dipper making it India's highest all-weather glamping destination. This property, nestled among the breathtaking mountains of Bir and Barot Valley, stands proudly at an amazing elevation of 9,000 feet above sea level.
In March 2024, Hilton partnered with AutoCamp, a glamping brand, to offer luxurious outdoor accommodations near the United States National Parks. Over the next months, Hilton guests will be able to reserve AutoCamp rooms directly through Hilton's platforms.
In January 2024, GlampingHub and KAYAK teamed up to make glamping experiences more accessible to everyone. GlampingHub's offerings are now available on KAYAK.com and its affiliated companies, which include Momondo, Cheapflights, and Hotels combined.

1 INTRODUCTION OF GLOBAL GLAMPING MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL GLAMPING MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL GLAMPING MARKET, BY PRODUCT TYPE

5.1 Overview
5.2 Cabins
5.3 Yurts
5.4 Tents
5.5 Treehouses

6 GLOBAL GLAMPING MARKET, BY AGE GROUP

6.1 Overview
6.2 18-32 Years
6.3 33-50 Years
6.4 51-65 Years
6.5 Above 65 Years

7 GLOBAL GLAMPING MARKET, BY SIZE

7.1 Overview
7.2 2 Person
7.3 4 Person

8 GLOBAL GLAMPING MARKET, BY APPLICATION

8.1 Overview
8.2 Kids
8.3 Teenagers
8.4 Adults

9 GLOBAL GLAMPING MARKET, BY GEOGRAPHY

9.1 Overview
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 U.K.
- 9.3.3 France
- 9.3.4 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Rest of Asia Pacific
9.5 Rest of the World
- 9.5.1 Latin America
- 9.5.2 Middle East & Africa

10 GLOBAL GLAMPING MARKET COMPETITIVE LANDSCAPE

10.1 Overview
10.2 Company Market Ranking
10.3 Key Development Strategies

11 COMPANY PROFILES

11.1 AutoCamp
- 11.1.1 Overview
- 11.1.2 Financial Performance
- 11.1.3 Product Outlook
- 11.1.4 Key Developments
11.2 Collective Retreats
- 11.2.1 Overview
- 11.2.2 Financial Performance
- 11.2.3 Product Outlook
- 11.2.4 Key Developments
11.3 Under Canvas
- 11.3.1 Overview
- 11.3.2 Financial Performance
- 11.3.3 Product Outlook
- 11.3.4 Key Developments
11.4 Geodesic Domes
- 11.4.1 Overview
- 11.4.2 Financial Performance
- 11.4.3 Product Outlook
- 11.4.4 Key Developments
11.5 Yurts
- 11.5.1 Overview
- 11.5.2 Financial Performance
- 11.5.3 Product Outlook
- 11.5.4 Key Developments
11.6 Hobbit Houses
- 11.6.1 Overview
- 11.6.2 Financial Performance
- 11.6.3 Product Outlook
- 11.6.4 Key Developments
11.7 Luxury Tents
- 11.7.1 Overview
- 11.7.2 Financial Performance
- 11.7.3 Product Outlook
- 11.7.4 Key Developments
11.8 Treehouses
- 11.8.1 Overview
- 11.8.2 Financial Performance
- 11.8.3 Product Outlook
- 11.8.4 Key Developments
11.9 Tiny Houses
- 11.9.1 Overview
- 11.9.2 Financial Performance
- 11.9.3 Product Outlook
- 11.9.4 Key Developments