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家電生活家電智能家電

市場調查報告書

商品編碼

1620255

消費性電子市場：依產品、通路和地區劃分，2024-2031 年

Home Appliances Market By Product, By Distribution Channel, & Region for 2024-2031

出版日期: 2024年10月26日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024-2031年家用電器市場評估

對智慧、節能家用電器不斷增長的需求正在吸引尋求便利性和永續性的消費者。 2023年家用電器需求將超過1,786.3億美元，2031年將達2,257.6億美元。

此外，強調家庭舒適度和自動化的消費者生活方式的改變進一步推動了對改善生活環境的家用電器的需求。政府促進能源效率和永續發展的激勵措施也鼓勵消費者升級家用電器。由於這些因素，家用電器在各行業的使用正在增加，預計2024年至2031年複合年增長率為2.97%。

家電市場定義/概述

家用電器是旨在協助完成家務並提高日常生活便利性和效率的電氣或機械設備。常見應用包括烹飪（烤箱、微波爐）、清潔（洗衣機、吸塵器）和空調（空調、加熱器），可透過節省時間和精力來顯著提高生活品質。隨著消費者偏好轉向智慧、節能的解決方案，消費性電子產品的未來將專注於物聯網 (IoT) 連接、自動化和永續發展等先進技術。諸如整合家用電器以實現無縫操作的智慧家庭系統和最大限度地減少能源消耗的環保設計等創新將主導市場，推動成長並改善用戶體驗，我認為未來幾年這種情況將會有所改善。

可支配所得的增加會推動消費性電子市場嗎？

可支配收入的增加是家用電器市場的主要驅動力，因為消費者越來越願意投資於現代高效的家用電器。隨著家庭收入的增加，特別是在亞太地區等發展中地區，消費者有更大的財務靈活性來購買更高品質和技術先進的家用電器。例如，根據世界銀行的報告，預計到2030年，全球中產階級人數將達到53億，其中亞洲佔其中很大一部分，而亞洲的可支配收入正在飆升。在印度，國家統計局報告稱，2023年人均收入將成長約6.8%，使更多家庭能夠升級家用電器。

此外，政府為促進經濟成長和消費者支出所做的努力也進一步支持了這一趨勢。專注於基礎設施發展、創造就業和改善信貸管道的計劃使消費者能夠投資於家庭用品。例如，中國國家統計局指出，2023年城鎮居民可支配收入將成長7.5%，刺激對冰箱、洗衣機、空調等生活必需品的需求。這一趨勢凸顯了可支配收入增加與消費性電子市場擴張之間的相關性，支持未來幾年的持續成長。

激烈的競爭會阻礙消費性電子市場的成長嗎？

競爭加劇可能會產生價格壓力，導致製造商利潤率下降並阻礙消費性電子市場的成長。當公司努力獲得市場佔有率時，他們可能會實施激進的定價策略和頻繁的促銷活動，這會降低獲利能力。這種競爭格局迫使公司投入大量資源進行行銷和廣告，以使其產品脫穎而出，從而可能轉移創新所需的研發資金。

此外，對價格競爭的關注可能會導致逐底競爭，隨著製造商削減成本以保持競爭力，品質和服務會惡化。因此，從長遠來看，客戶滿意度和品牌忠誠度可能會受到影響。為了維持成長，企業必須在有競爭力的價格和維持產品品質之間找到平衡，同時適應不斷變化的消費者偏好，例如智慧技術和能源效率，我們也必須投資創新。如果未能因應這些趨勢，可能會損害市場的長期成長前景。

Additionally, changing consumer lifestyles, with a greater emphasis on home comfort and automation, further drive demand for appliances that enhance living conditions. Government incentives promoting energy efficiency and sustainability also encourage consumers to upgrade their appliances. These factors contribute to the increasing use of Home Appliances in a variety of industries is expected to grow at aCAGR of 2.97% about from 2024 to 2031.

Home Appliances Market: Definition/ Overview

Home appliances are electrical or mechanical devices designed to assist in household tasks, enhancing convenience and efficiency in daily life. Common applications include cooking (ovens, microwaves), cleaning (washing machines, vacuum cleaners), and climate control (air conditioners, heaters), significantly improving the quality of living by saving time and effort. As consumer preferences shift towards smart and energy-efficient solutions, the future of home appliances is set to focus on advanced technologies such as Internet of Things (IoT) connectivity, automation, and sustainability. Innovations like smart home systems that integrate appliances for seamless operation and eco-friendly designs that minimize energy consumption will dominate the market, driving growth and enhancing user experience in the coming years.

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Will Rising Disposable Income is Propelling the Home Appliances Market?

Rising disposable income is significantly propelling the Home Appliances Market as consumers are increasingly willing to invest in modern and efficient appliances. As household incomes grow, particularly in developing regions such as Asia-Pacific, consumers have more financial flexibility to purchase higher-quality and technologically advanced appliances. For instance, a report from the World Bank indicates that the global middle class is expected to reach 5.3 billion by 2030, with a substantial portion in Asia, where disposable incomes are rising sharply. In India, the National Statistical Office reported that the per capita income increased by approximately 6.8% in 2023, allowing more families to upgrade their home appliances.

Additionally, government initiatives aimed at boosting economic growth and consumer spending further support this trend. Programs that focus on infrastructure development, job creation, and increased access to credit are enabling consumers to invest in household goods. For example, China's National Bureau of Statistics noted that urban disposable income rose by 7.5% in 2023, fueling demand for essential home appliances such as refrigerators, washing machines, and air conditioners. This trend highlights the correlation between rising disposable incomes and the expanding Home Appliances Market, driving sustained growth in the coming years.

Will Intense Competition Hamper the Growth of the Home Appliances Market?

Intense competition can indeed hamper the growth of the Home Appliances Market by creating price pressures that lead to reduced profit margins for manufacturers. As companies strive to gain market share, they may resort to aggressive pricing strategies and frequent promotions, which can erode profitability. This competitive landscape may compel businesses to allocate significant resources to marketing and advertising to differentiate their products, diverting funds from research and development, which is crucial for innovation.

Moreover, the focus on price competition can result in a race to the bottom, where quality and service may suffer as manufacturers cut costs to remain competitive. This could lead to a decline in customer satisfaction and brand loyalty over time. To sustain growth, companies must find a balance between competitive pricing and maintaining product quality while also investing in innovation to meet changing consumer preferences, such as smart technology and energy efficiency. Failure to adapt to these trends could hinder long-term growth prospects in the market.

Category-Wise Acumens

Will Increasing Presence of Supermarkets and Hypermarkets Boost the Home Appliances Market?

The increasing presence of supermarkets and hypermarkets is expected to boost the Home Appliances Market significantly. These retail formats provide consumers with a one-stop shopping experience, offering a wide variety of appliances alongside other household products. This convenience attracts more customers, encouraging them to make larger purchases. Additionally, supermarkets and hypermarkets often engage in promotional activities and discounts, making it easier for consumers to buy essential appliances at competitive prices.

Moreover, the strategic placement of these large retail stores in urban areas enhances accessibility for consumers. With rising disposable incomes and urbanization, more people are likely to visit these stores to upgrade their home appliances.

E-Commerce is the fastest-growing segment, driven by the convenience of online shopping and the increasing adoption of digital platforms.

Will Widespread Adoption of Refrigerator Fuel the Home Appliances Market?

The widespread adoption of refrigerators is expected to significantly fuel the Home Appliances Market. Refrigerators are essential in households across both developed and emerging economies, and rising urbanization, along with increasing disposable incomes, is driving demand for modern, energy-efficient models. In regions like Asia-Pacific, where the middle-class population is rapidly expanding, the demand for refrigerators is particularly strong.

Additionally, technological advancements in smart and eco-friendly refrigerators are boosting market growth. Energy efficiency standards and government initiatives, such as the U.S. Energy Star program and similar policies in Europe and Asia, encourage consumers to replace older models with new, environmentally friendly ones. The global refrigerator market is projected to grow steadily, contributing to the overall expansion of the home appliances sector, as consumers prioritize convenience, efficiency, and sustainability in their appliance choices.

The Entertainment & Information Appliances segment, which includes smart TVs and home entertainment systems, is the fastest-growing segment, fueled by technological advancements and increasing consumer interest in smart and connected devices.

Country/Region-wise

Will the Technological Advancement in North America Drive the Expansion of The Home Appliances Market?

Technological advancements in North America are significantly driving the expansion of the Home Appliances Market. The region is at the forefront of innovations in smart and energy-efficient appliances, fueled by increasing consumer demand for connected devices. According to the U.S. Energy Information Administration, nearly 25% of households in the U.S. now use at least one smart appliance, a figure expected to rise steadily. Additionally, the U.S. Department of Energy's Energy Star program has led to widespread adoption of energy-efficient refrigerators, washing machines, and air conditioners, contributing to market growth.

In 2023, the North American Home Appliances Market was valued at over USD 90 billion, with a projected annual growth rate of 6.5% through 2028. Government initiatives, such as the American Innovation and Manufacturing Act, which encourages the production of environmentally friendly home appliances, further support this expansion. The combination of IoT-enabled devices and strong regulatory frameworks has propelled North America to remain the dominant player in the global Home Appliances Market.

Will Rising Middle-Class Population in Asia Pacific Propel the Home Appliances Market?

The rising middle-class population in Asia-Pacific is significantly propelling the Home Appliances Market. As more people move into higher income brackets, their purchasing power increases, leading to higher demand for household appliances like refrigerators, washing machines, and air conditioners. According to data from China's National Bureau of Statistics, China's middle-class population exceeded 400 million in 2023, contributing to the strong demand for modern appliances. Similarly, India's middle-class is projected to reach 583 million by 2025, as per a report by India's Ministry of Statistics, further driving market growth.

Government initiatives are also supporting this trend. In India, schemes such as the Production Linked Incentive (PLI) program aim to boost domestic manufacturing, making appliances more affordable and accessible. In China, government policies like subsidies for energy-efficient appliances and large-scale shopping events like the "Double 11" festival have driven higher sales. The Asia-Pacific Home Appliances Market, valued at USD 140 billion in 2023, is expected to grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2029, reflecting the strong influence of the expanding middle class.

Competitive Landscape

The competitive landscape of the Home Appliances Market is characterized by a mix of established players and emerging startups, each focusing on innovative features such as real-time tracking, integration with IoT devices, and user-friendly interfaces. Companies are increasingly investing in research and development to enhance product offerings and improve customer service, creating a dynamic and rapidly evolving market environment.

Some of the prominent players operating in the Home Appliances Market include:

Haier Electronics, Whirlpool Corporation, LG Electronics, Godrej Group, Panasonic Corporation, Samsung Electronics, Electrolux AB, Amica Wronki S.A.

Latest Developments

In August 2024 LG Electronics introduced a new line of AI-powered washing machines and dryers, incorporating enhanced automation for optimized washing cycles based on fabric types and load sizes. The launch aligns with the company's focus on smart home technology and improving energy conservation in household appliances.

In July 2024 Whirlpool announced the expansion of its energy-efficient appliance portfolio, focusing on eco-friendly refrigerators and washing machines. The move is part of Whirlpool's commitment to sustainability, aiming to reduce carbon emissions and cater to the growing consumer preference for green appliances.

In June 2024 Haier announced partnerships with several smart home platforms to integrate its appliances with leading IoT ecosystems. This collaboration allows consumers to control Haier's refrigerators, air conditioners, and washing machines through popular smart home systems, enhancing user convenience and appliance connectivity.

1. INTRODUCTION OF GLOBAL HOME APPLIANCES MARKET

1.1. Overview of the Market
1.2. Scope of Report
1.3. Assumptions

2. EXECUTIVE SUMMARY

3. RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1. Data Mining
3.2. Validation
3.3. Primary Interviews
3.4. List of Data Sources

4. GLOBAL HOME APPLIANCES MARKET OUTLOOK

4.1. Overview
4.2. Market Dynamics
- 4.2.1. Drivers
- 4.2.2. Restraints
- 4.2.3. Opportunities
4.3. Porters Five Force Model
4.4. Value Chain Analysis

5. GLOBAL HOME APPLIANCES MARKET, BY PRODUCT

5.1 Refrigerator
5.2 Air Conditioner and Heater
5.3 Entertainment and Information Appliances
5.4 Washing Machine
5.5 Cleaning Appliance
5.6 Cooktop
5.7 Cooking Range
5.8 Microwave and Oven

6. GLOBAL HOME APPLIANCES MARKET, BY DISTRIBUTION CHANNEL

6.1. Overview
6.2.Supermarket and Hypermarket
6.3 Specialty Store
6.4 E-Commerce

7. GLOBAL HOME APPLIANCES MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East and Africa

8. GLOBAL HOME APPLIANCES MARKET COMPETITIVE LANDSCAPE

8.1. Overview
8.2. Company Market Ranking
8.3. Key Development Strategies

9. COMPANY PROFILES

9.1. Haier Electronics
- 9.1.1. Overview
- 9.1.2. Financial Performance
- 9.1.3. Product Outlook
- 9.1.4. Key Developments
9.2. Whirlpool Corporation
- 9.2.1. Overview
- 9.2.2. Financial Performance
- 9.2.3. Product Outlook
- 9.2.4. Key Developments
9.3. LG Electronics
- 9.3.1. Overview
- 9.3.2. Financial Performance
- 9.3.3. Product Outlook
- 9.3.4. Key Developments
9.4. Godrej Group
- 9.4.1. Overview
- 9.4.2. Financial Performance
- 9.4.3. Product Outlook
- 9.4.4. Key Developments
9.5. Panasonic Corporation
- 9.5.1. Overview
- 9.5.2. Financial Performance
- 9.5.3. Product Outlook
- 9.5.4. Key Developments
9.6. Samsung Electronics
- 9.6.1. Overview
- 9.6.2. Financial Performance
- 9.6.3. Product Outlook
- 9.6.4. Key Developments
9.7. Electrolux AB
- 9.7.1. Overview
- 9.7.2. Financial Performance
- 9.7.3. Product Outlook
- 9.7.4. Key Developments
9.8. Amica Wronki S.A.
- 9.8.1. Overview
- 9.8.2. Financial Performance
- 9.8.3. Product Outlook
- 9.8.4. Key Developments
9.9. Gorenje Group
- 9.9.1. Overview
- 9.9.2. Financial Performance
- 9.9.3. Product Outlook
- 9.9.4. Key Developments