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市場調查報告書
商品編碼
1621996

擴增實境遊戲的全球市場規模:各產品，各用途，各地區，範圍及預測

Global Augmented Reality Gaming Market Size By Product (Head Mounted Display, Handheld Display, Spatial Display), By Application (Commercial Use, Home Use), By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

擴增實境遊戲市場規模及預測

2024 年擴增實境遊戲市場規模為 88.4 億美元，預計 2024 年至 2031 年複合年增長率為 21.98%，到 2031 年將達到 433.4 億美元。擴增實境遊戲的可負擔性和可用性的提高是預計推動全球擴增實境遊戲市場的關鍵因素。世界的擴增實境

擴增實境遊戲

這份研究報告提供了對市場的整體評估。它對關鍵細分市場、趨勢、市場推動因素、競爭格局以及在市場中發揮關鍵作用的因素進行了全面分析。

全球擴增實境遊戲市場的定義

擴增實境遊戲是指將遊戲的音訊和視訊內容與使用者的環境即時同步。擴增實境遊戲旨在將虛擬世界與現實世界連接起來，利用現有環境創建一個與該環境相符的遊戲環境。擴增實境遊戲適用於智慧型手機、平板電腦、筆記型電腦和手持遊戲機等裝置。在擴增實境遊戲中，預先創建的環境疊加到現實生活環境中。

在擴增實境遊戲中，遊戲體驗有四個面向的特徵：社交、情緒、心理和身體。娛樂產業利用擴增實境的趨勢日益增長。與傳統遊戲相比，娛樂產業的AR提供了更具互動性的遊戲方式。 Earthquake是一款著名的AR遊戲，用戶會戴上頭戴式顯示器來玩遊戲。由於擴增實境遊戲在教育領域提供增強學習技巧的好處，預計全球擴增實境遊戲市場將在預測期內以持續的速度成長。

擴增實境遊戲的世界市場概況

擴增實境遊戲的可承受性和可用性的提高是預計推動全球擴增實境遊戲市場的主要因素。領先的開發人員正在投資將擴增實境遊戲技術融入智慧型手機和平板電腦等行動裝置中，改善和增強遊戲體驗，並促使擴增實境遊戲技術開發人員的擴張。提供創新遊戲解決方案的設備製造商和技術供應商之間不斷加強的合作預計將進一步增加對擴增實境遊戲設備的需求，從而在預測期內推動全球擴增實境遊戲市場。

在預測期內，隱私問題可能會阻礙全球擴增實境遊戲市場的擴張。擴增實境遊戲的用戶經常洩露個人訊息，這對隱私構成了威脅。然而，一些用戶以匿名遊戲玩家的身份進行遊戲，這防止了擴增實境遊戲用戶的任何個人資訊的暴露。推動這一市場發展的是手機和其他穿戴式裝置中 AR 和 VR 技術的日益採用和整合。

AR 和 VR 被認為可以在當今生活中無縫地提供地球上最令人興奮的新技術。預計到 2025 年，使用 AR 和 VR 技術的產業估值將超過 1 兆美元。無論哪種方式，AR 在蓬勃發展的行動遊戲世界中都佔有特殊的地位。由於內建相機的手機成為擴增實境 (AR) 遊戲的主要來源，全球遊戲市場約 50% 的應用程式並未顯示出成長勢頭。行動遊戲以及更大的遊戲世界對 AR 的需求不斷增長，可能會推動市場成長。

目錄

第1章 全球擴增實境遊戲市場:簡介

  • 市場概要
  • 調查範圍
  • 前提條件

第2章 摘要整理

第3章 VERIFIED MARKET RESEARCH的調查手法

  • 資料探勘
  • 驗證
  • 一次採訪
  • 資料來源一覽

第4章 擴增實境遊戲的全球市場展望

  • 概要
  • 市場動態
    • 促進因素
    • 阻礙因素
    • 機會
  • 波特的五力分析
  • 價值鏈分析

第5章 擴增實境遊戲的全球市場:各產品

  • 概要
  • 頭戴式顯示器
  • 手持顯示器
  • 空間顯示器

第6章 擴增實境遊戲的全球市場:各用途

  • 概要
  • 商業
  • 家庭

第7章 擴增實境遊戲的全球市場:各地區

  • 概要
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 其他歐洲
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太地區
  • 全球其他地區
    • 南美
    • 中東·非洲

第8章 全球擴增實境遊戲市場競爭情形

  • 概要
  • 企業的市場排行榜
  • 主要的發展策略

第9章 企業簡介

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Infinity Augmented Reality
  • Metaio
  • Qualcomm
  • Total Immersion
  • VividWorks
  • Wikitude

第10章 附錄

  • 相關調查
簡介目錄
Product Code: 14557

Augmented Reality Gaming Market Size And Forecast

Augmented Reality Gaming Market size was valued at USD 8.84 Billion in 2024 and is projected to reach USD 43.34 Billion by 2031 , growing at a CAGR of 21.98% from 2024 to 2031. Rising affordability of Augmented Reality games coupled with increasing availability is key factors that are anticipated to drive the global Augmented Reality Gaming Market. The Global Augmented Reality Gaming Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Augmented Reality Gaming Market Definition

Augmented reality gaming, or Augmented Reality Gaming, refers to the synchronization of the audio and visual content of a game with the user's environment in real-time. Augmented reality gaming aims at connecting the virtual world with the real world and utilizes the existing environment to create a playing field with it. Augmented Reality Gaming operates in devices such as smartphones, tablets, laptops, and portable gaming systems. A pre-created environment is superimposed on a real-life environment in Augmented Reality Gaming.

In Augmented Reality Gaming, the experience of gaming is characterized into four aspects, viz., social, emotional, mental, and physical. There is a rising trend of using augmented reality in the entertainment industry. AR in the entertainment industry provides a much more interactive style of gameplay compared to traditional gameplay. earthquake is a well-known AR game in which the user has to wear a head-mounted display to play the game. The global Augmented Reality Gaming Market is estimated to expand at a consistent growth rate during the forecast period due to the benefits of Augmented Reality Gaming in education, which provides enhanced learning techniques.

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Global Augmented Reality Gaming Market Overview

The rising affordability of AR games coupled with increasing availability is key factors that are anticipated to drive the global Augmented Reality Gaming Market. Leading organizations have been investing in incorporating Augmented Reality Gaming techniques in mobile devices, such as smartphones and tablets, which provide improved and enhanced gaming experience, and lead to expansion of the developers of Augmented Reality Gaming techniques. The rising collaboration of technology providers with manufacturers of devices who offer innovative gaming solutions is further projected to increase the demand for Augmented Reality Gaming devices, and thereby drive the global Augmented Reality Gaming Market during the forecast period.

Concerns regarding privacy are likely to hamper the expansion of the global Augmented Reality Gaming Market during the forecast period. Augmented Reality Gaming users often reveal their personal information, which creates a threat to their privacy. However, some users play as anonymous gamers that prevent the revelation of any kind of personal information of the Augmented Reality Gaming user. The market is driven by the increasing popularity and integration of AR and VR technologies in mobile phones and other wearable devices.

AR and VR are considered to seamlessly offer the most exciting emerging technologies on the planet for today's life. The industries using AR and VR technologies are forecasted to achieve the targeted valuation of over a Trillion dollars by 2025. Howsoever, AR has occupied a special place in the burgeoning mobile gaming world. About 50% of global game market apps displays no sign to lift up as the handset that comes incorporated with the built-in camera serves as a great source of Augmented Reality gaming. The increasing demand for AR in mobile gaming, as well as the larger world of gaming, will drive market growth.

Global Augmented Reality Gaming Market Segmentation Analysis

The Global Augmented Reality Gaming Market is Segmented on the basis of Product, Application, and Geography.

Augmented Reality Gaming Market, By Product

  • Head Mounted Display
  • Handheld Display
  • Spatial Display

Based on Product, the market is segmented into Head Mounted Display, Handheld Display, and Spatial Display. The completely immersive AR experience is delivered with the help of HMDs, whereas partial experience delivery is subject to AR support device usage. The market is anticipated to witness a critical transformation as the technology initiates integration with multiple media devices and adjacent arcades.

Augmented Reality Gaming Market, By Application

  • Commercial Use
  • Home Use

Based on Application, the market is bifurcated into Commercial Use, Home Use. The global Augmented Reality Gaming Market can be segmented into consumer electronics, education, entertainment, healthcare, and others. The entertainment application segment is estimated to hold a significant share of the global Augmented Reality Gaming Market, followed by the education sector, during the forecast period.

Augmented Reality Gaming Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Based on Geography, the Global Augmented Reality Gaming Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is anticipated to emerge as a leading global augmented reality gaming market in the overall gaming business. This growth has been spurred by growth in consumers' disposable income and constant technological innovation. However, South Korea and China in Asia Pacific region are poised to remain as lucrative growth regions throughout the forecast period. From the global standpoint, factors such as technological breakthroughs are foreseen to drive market growth, whereas the upgrade cost of augmented reality devices and high maintenance is expected to curtail growth to some extent.

Key Players

  • The "Global Augmented Reality Gaming Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
  • Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude, and Zappar.
  • The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

  • Partnerships, Collaboration and Agreements
  • In March 2021, Nitro Games has signed with PlaySide to offer game development services for a new unannounced game by PlaySide.
  • In February 2021, Nonvoice Agency has added mobile AR combat game Reality Clash to its 5G apps portfolio after entering a global partnership with publisher Reality Gaming Group.
  • Acquisition & Mergers
  • In February 2020, Facebook Has Acquired VR Game Developer Sanzaru Games, Sanzaru Games is behind one of the well-received games on the Oculus Rift.
  • In January 2021, Pokemon GO creator Niantic has acquired a small SF gaming startup building a league and tournament organization platform to help gamers create their own communities around popular titles
  • Product launch and Product Expansion
  • In April 2021, Security First International Holdings Inc, announced the launch of ViRiZ Go, a location-based mobile game, to the WAZE community. ViRiZ Go is an augmented reality mobile game that utilizes GPS data to place virtual 3D objects at desired locations for discovery by users through ViRiZ virtual camera technology.
  • In December 2020, Krikey an augmented reality mobile gaming company has launched the augmented reality-based game 'Yaatra' with Jio

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL AUGMENTED REALITY GAMING MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL AUGMENTED REALITY GAMING MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL AUGMENTED REALITY GAMING MARKET, BY PRODUCT

  • 5.1 Overview
  • 5.2 Head Mounted Display
  • 5.3 Handheld Display
  • 5.4 Spatial Display

6 GLOBAL AUGMENTED REALITY GAMING MARKET, BY APPLICATION

  • 6.1 Overview
  • 6.2 Commercial Use
  • 6.3 Home Use

7 GLOBAL AUGMENTED REALITY GAMING MARKET, BY GEOGRAPHY

  • 7.1 Overview
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 U.K.
    • 7.3.3 France
    • 7.3.4 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 Japan
    • 7.4.3 India
    • 7.4.4 Rest of Asia Pacific
  • 7.5 Rest of the World
    • 7.5.1 Latin America
    • 7.5.2 Middle East & Africa

8 GLOBAL AUGMENTED REALITY GAMING MARKET COMPETITIVE LANDSCAPE

  • 8.1 Overview
  • 8.2 Company Market Ranking
  • 8.3 Key Development Strategies

9 COMPANY PROFILES

  • 9.1 Augmented Pixels
    • 9.1.1 Overview
    • 9.1.2 Financial Performance
    • 9.1.3 Product Outlook
    • 9.1.4 Key Developments
  • 9.2 Aurasma
    • 9.2.1 Overview
    • 9.2.2 Financial Performance
    • 9.2.3 Product Outlook
    • 9.2.4 Key Developments
  • 9.3 Blippar
    • 9.3.1 Overview
    • 9.3.2 Financial Performance
    • 9.3.3 Product Outlook
    • 9.3.4 Key Developments
  • 9.4 Catchoom
    • 9.4.1 Overview
    • 9.4.2 Financial Performance
    • 9.4.3 Product Outlook
    • 9.4.4 Key Developments
  • 9.5 Infinity Augmented Reality
    • 9.5.1 Overview
    • 9.5.2 Financial Performance
    • 9.5.3 Product Outlook
    • 9.5.4 Key Developments
  • 9.6 Metaio
    • 9.6.1 Overview
    • 9.6.2 Financial Performance
    • 9.6.3 Product Outlook
    • 9.6.4 Key Developments
  • 9.7 Qualcomm
    • 9.7.1 Overview
    • 9.7.2 Financial Performance
    • 9.7.3 Product Outlook
    • 9.7.4 Key Developments
  • 9.8 Total Immersion
    • 9.8.1 Overview
    • 9.8.2 Financial Performance
    • 9.8.3 Product Outlook
    • 9.8.4 Key Developments
  • 9.9 VividWorks
    • 9.9.1 Overview
    • 9.9.2 Financial Performance
    • 9.9.3 Product Outlook
    • 9.9.4 Key Developments
  • 9.10 Wikitude
    • 9.10.1 Overview
    • 9.10.2 Financial Performance
    • 9.10.3 Product Outlook
    • 9.10.4 Key Developments

10 Appendix

  • 10.1 Related Research