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虛擬實境

市場調查報告書

商品編碼

1621997

擴增實境頭戴式耳機(頭戴裝置)的全球市場規模:各產品，各用途，各地區，範圍及預測

Global Augmented Reality Headsets Market Size By Product (Standalone, Tethered), By Application (Enterprise, Consumer), By Geographic Scope And Forecast

出版日期: 2024年10月18日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

擴增實境頭戴裝置市場規模及預測

擴增實境耳機市場規模在過去幾年中一直以適度的速度增長，增長率相當可觀，預計該市場將在市場估計和預測期間（即2020年至2027年）顯著增長。

大型技術組織、創投公司和 VR 營運商增加了對擴增實境新創公司的資金和投資，正在積極引導市場的成長。全球擴增實境耳機市場報告提供了對市場的整體評估。它對關鍵細分市場、趨勢、市場推動因素、競爭格局以及在市場中發揮關鍵作用的因素進行了全面分析。

全球擴增實境耳機市場的定義

虛擬實境行銷涉及品牌使用虛擬實境和擴增實境技術來宣傳自己及其產品。這種技術創造了一個虛假但真實的環境。 VR 行銷可以是視覺行銷，也可以是多感官行銷，這取決於裝置。雖然完整的虛擬實境耳機提供了完全身臨其境的體驗，但 VR Instagram 濾鏡只是將物體或照片疊加到相機視圖上。 AR行銷是最常見的虛擬實境行銷類型。對許多公司來說，它比創造耳機體驗更可行、更便宜。擴增實境也更容易被消費者接受，因為它只需要手機或桌面應用程式。

擴增實境耳機的全球市場概況

產業對擴增實境技術的投資增加預計將推動成長。此外，企業越來越多地使用增強型圖形物件來改善消費者體驗，進一步推動了成長。改善消費者體驗的沉浸式技術的興起也有利於市場發展。由於人們對增強技術的認識不斷增強，智慧穿戴裝置和頭戴式顯示器的使用越來越多。根據各種研究，對公司的投資顯著增加，由於意識的提高，AR 耳機的銷量顯著增加。

AR技術也為新舊企業提供了豐富的機會。協作和遠端支援應用程式預計將在短期內推動該產品的採用。大型技術組織、創投公司和 VR 營運商增加對擴增實境 (AR) 新創公司的資金和投資，正在積極引導市場成長。隨著人們對智慧型穿戴裝置和頭戴式顯示器在 AR 技術中應用的認識不斷增強，擴增實境變得越來越重要。企業越來越多地投資於邊緣運算框架，以改善行銷、廣告和培訓的業務運作。因此，企業對 AR 耳機優勢的認識不斷提高，促使 AR 耳機出貨量大幅增加。

AR 耳機技術為新企業和現有企業提供了充足的機會。遠端協助和協作應用程式預計將在未來幾年推動產品的採用。該耳機允許用戶使用 3D 模型與跨地理位置的其他用戶協作和互動。空間房間可以使用 Holo Lens 改進眼動追蹤、手部追蹤和雙向通訊。因此，預計它將呈現與遠端用戶進行虛擬通訊的新趨勢，並成為擴增實境耳機市場的驅動力。

The rise in funding and investments by large technological organizations, venture capitalists, and VR businesses in augmented reality startups are steering positive market growth. The Global Augmented Reality Headsets Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Augmented Reality Headsets Market Definition

Virtual reality marketing involves brands promoting themselves and their products using virtual and augmented reality technology. The technology creates a fake but realistic environment. Sometimes VR marketing is visual, and sometimes it's multi-sensory, depending on the device. A full virtual reality headset offers a completely immersive experience, while a VR Instagram filters simply overlays objects or pictures onto the camera view. AR marketing is the most common type of virtual reality marketing. It is more feasible & less expensive for many companies to use than creating a headset experience. Since augmented reality only requires a phone or desktop app, it's also more accessible for consumers.

Global Augmented Reality Headsets Market Overview

Increase in investments in augmented reality technology by the industries is anticipated to drive the growth. Moreover, the increasing usage of enhanced graphical objects to improve consumer experience among the enterprises further enhances the growth. Also, the increase in immersive technology for improving consumer experience favors the development of the market. A increase in the use of smart wearables and head-mounted displays is due to the rising awareness of augmented technology. According to various studies, enterprise investments increased significantly and as a result of this increased awareness, the number of AR headsets sold has grown considerably.

AR technology also offers abundant opportunities to both new and old businesses. Its application in collaboration and remote assistance is expected to drive the adoption of this product in the foreseeable future. The rise in funding and investments by large technological organizations, venture capitalists, and VR businesses in augmented reality startups are steering positive market growth. The importance of augmented reality is growing with the increasing awareness about the applications of smart wearables and Head-mounted Displays in the AR technology. The enterprises are increasingly investing in the edge computing frameworks to improve their marketing and advertising and training business operations. The resulting increase in awareness regarding the advantages of AR headsets among the enterprises led to a considerable increase in the shipments of AR headsets.

The AR headset technology also presents ample opportunities to the new and existing businesses. The application in remote assistance and collaboration is anticipated to drive the product adoption in the forthcoming years. The headset enables the user to collaborate and interact with other users present in a disparate geographical location using 3D models. The spatial room would enable improved eye tracking, hand tracking, and interactive communication using the Holo Lens. Thus, presents an emerging trend towards virtual communication with the remote users and anticipates driving the Augmented Reality Headsets Market.

Global Augmented Reality Headsets Market Segmentation Analysis

The Global Augmented Reality Headsets Market Segmented On The Basis Of Type, Application, And Geography.

Augmented Reality Headsets Market, By Type

Standalone
Tethered

Based on Type, the market is segmented into Standalone and Tethered. The tethered headsets were the foremost or introductory devices in the industry. The product demand is primarily attributed to the enterprises that use high performance AR applications and immersive objects. For instance, Seiko Epson Corporation helped Volkswagen AG's training department to improve its training functions with the help of Moverio BT-200 smart glasses. The glasses were used to overlay complex illustrations into real life scenarios enabling easy understanding for the employees.

Augmented Reality Headsets Market, By Application

Enterprise
Consumer

Based on Application, the market is bifurcated into Enterprise, Consumer. The growth is attributed to the increasing usage of these devices to improve advertisement, product assortment, catalogue management, research, and information visibility led to the adoption of AR headsets among enterprises. Moreover, application for remote monitoring and machine visioning among construction and automobile industry is contributing to the growth.

Augmented Reality Headsets Market, By Geography

North America
Europe
Asia Pacific
Rest of The World

Based on Regional Analysis, the Global Augmented Reality Headsets Market is classified into North America, Europe, Asia Pacific, and Rest of the world. Asia Pacific is anticipated to expand at the fastest CAGR over the forecasted period. The growth can be attributed to the rise in AR spending, increasing AR headset shipments, and the increase in the availability of AR apps. China is expected to lead the regional market over the forecast period. The rise in R&D efforts along with increasing investments in China is expected to drive the growth.

Key Players

The "Global Augmented Reality Headsets Market" study report will provide a valuable insight with an emphasis on the global market. The major players in the market are
Google LLC, Magic Leap, Microsoft, VUZIX, Seiko Epson Corporation, Osterhout Design Group, Kopin Corporation, and Sony.
The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

1 INTRODUCTION OF GLOBAL AUGMENTED REALITY HEADSETS MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL AUGMENTED REALITY HEADSETS MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL AUGMENTED REALITY HEADSETS MARKET, BY TYPE

5.1 Overview
5.2 Standalone
5.3 Tethered

6 GLOBAL AUGMENTED REALITY HEADSETS MARKET, BY APPLICATION

6.1 Overview
6.2 Enterprise
6.3 Consumer

7 GLOBAL AUGMENTED REALITY HEADSETS MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East & Africa

8 GLOBAL AUGMENTED REALITY HEADSETS MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Google LLC
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Magic Leap
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Microsoft
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 VUZIX
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 Seiko Epson Corporation
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 Osterhout Design Group
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 Kopin Corporation
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 Sony
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments