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家電健康美容口腔衛生

市場調查報告書

商品編碼

1622512

全球電動牙刷市場規模：依產品類型、最終用戶、通路、地區、範圍及預測

Global Electric Toothbrush Market Size By Product Type, By End-User, By Distribution Channel, By Geographic Scope And Forecast

出版日期: 2024年08月19日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

電動牙刷市場規模及預測

2023年電動牙刷市場規模為26.1億美元，預計2024年至2031年複合年增長率為5.30%，2031年達到39.4億美元。電動牙刷是一種牙齒衛生設備，它使用動力刷牙機構來促進牙齒清潔，通常由可充電或可更換電池供電。與手動牙刷不同，電動牙刷通常具有高速振動或打圈旋轉的刷毛，可以更有效地去除牙菌斑並刺激牙齦。許多電動牙刷具有多種刷牙模式，包括日常清潔、敏感牙齒、牙齦護理和美白，讓您可以根據口腔衛生需求客製化刷牙體驗。

電動牙刷通常有一個內建定時器，讓使用者可以按照建議的 2 分鐘刷牙，保持刷牙時間恆定，以優化口腔衛生。

一些先進的電動牙刷配備了壓力感應器，如果您在刷牙時用力過猛，它會向您發出警報，從而有助於防止對牙齦和琺瑯質造成潛在的損害。

大多數電動牙刷都具有可更換刷頭，使用戶可以輕鬆更換磨損的刷毛或切換到根據特定口腔護理要求定制的專用刷頭。

世界電動牙刷市場動態

塑造全球電動牙刷市場的主要市場動態

主要市場驅動因子

越來越重視口腔衛生：

隨著口腔衛生的重要性得到越來越廣泛的認識，人們在有效的牙齒衛生習慣方面投入了更多資金。電動牙刷比手動牙刷具有更好的清潔能力，使其成為注重健康的人的熱門選擇。

技術創新：

電動牙刷技術的進步提高了其有效性和用途。聲波振動、壓力感測器和智慧刷牙模式改善了刷牙體驗，吸引了更廣泛的消費者。

可支配所得增加：

隨著全球可支配收入的增加，消費者越來越傾向於投資電動牙刷等優質個人護理用品，從而刺激了市場擴張。

注重美觀效果：

隨著人們對美學的日益重視，對具有美白、拋光、牙齦按摩功能的電動牙刷的需求越來越大，以實現明亮健康的笑容。

便利性與時間效率：

電動牙刷提供了比手動刷牙更方便、更省時的完整牙齒清潔方法。這種便利性對於生活忙碌的個人和家庭尤其有吸引力。

旅遊零售市場的擴張：

蓬勃發展的旅遊零售業使世界各地的消費者更容易獲得電動牙刷。這樣的機會向新人們介紹電動牙刷的好處並推動市場成長。

行銷與促銷活動：

主要電動牙刷製造商增加的行銷和促銷活動將提高客戶意識並做出有利於電動牙刷的購買決策。

專注於永續發展：

製造商正在使用可回收材料和可充電電池製造環保電動牙刷，以吸引具有環保意識的消費者並擴大市場。

主要挑戰：

與手動牙刷相比成本更高：

由於電動牙刷和手動牙刷的價格差異較大，精打細算的消費者可能不會選擇電動牙刷，造成市場滲透障礙。

電池壽命的限制：

儘管充電電池技術取得了進步，但客戶仍然對定期充電的需求表示擔憂。此外，廢棄電池的處置也會帶來環境風險。

更換刷頭：

電動牙刷使用者必須支付定期更換刷頭的費用，這會增加整體擁有成本，並可能會嚇退一些顧客。

新興國家缺乏知識：

口腔保健知識和可支配收入較少的地區可能會限制電動牙刷的使用並阻礙市場成長。

與高級手動牙刷的比賽：

手動牙刷製造商正在透過舌頭清潔和人體工學設計等先進功能來改善其設備，從而加劇電動牙刷的競爭。

擔心過度刷牙和損壞牙齦：

電動牙刷使用不當會導致牙齦發炎、萎縮。為了降低這些風險，教育消費者正確的刷牙方法非常重要。

智慧牙刷的資料隱私問題：

智慧型電動牙刷會記錄使用者的刷牙數據，引發部分顧客的隱私疑慮。為了解決這些問題，您需要確保強而有力的資料安全保障。

主要趨勢：

具有先進功能的智慧牙刷越來越受歡迎：

具有先進功能的智慧型牙刷越來越受歡迎，尤其是那些連接到智慧型手機應用程式的牙刷。這些設備包括即時刷牙回饋、指導程序、個人化刷牙模式、防止過度刷牙的壓力感測器等，適合尋求更個人化、數據驅動的牙齒衛生體驗的精通技術的客戶，這使其對消費者俱有吸引力。

專注於與口腔衛生應用程式的協作和整合：

電動牙刷越來越多地與行動應用程式集成，使用戶能夠監控刷牙模式、設定口腔衛生目標並獲得個人化建議。此次合作促進了全面的口腔健康管理系統的發展，提高了使用者的參與度和對牙科治療方案的依從性。

更換刷頭訂閱機型：

更換刷頭訂閱服務越來越受歡迎，顧客可以定期收到新的刷頭。此類服務通常會向用戶提供折扣和捆綁套餐，以方便並節省成本。

技術進步帶來更好的清潔性能：

刷頭設計、馬達技術和振動模式的不斷創新提高了電動牙刷的清潔性能。強調更好地去除牙菌斑和牙齦健康將增加消費者的興趣並推動市場擴張。

越來越多地關注兒童友善電動牙刷：

專為兒童設計的電動牙刷越來越受歡迎。這些電動牙刷以其色彩繽紛的設計、互動的側面和柔軟的刷牙模式吸引了父母和照護人員，這些模式可以鼓勵孩子從小養成健康的刷牙習慣。

Electric Toothbrush Market size was valued at USD 2.61 Billion in 2023 and is projected to reach USD 3.94 Billion by 2031 , growing at a CAGR of 5.30% from 2024 to 2031. An electric toothbrush is a dental hygiene device that uses a powered brushing mechanism, typically driven by a rechargeable battery or replaceable batteries, to facilitate tooth cleaning. Unlike manual toothbrushes, electric toothbrushes often feature bristles that either vibrate rapidly or rotate in a circular motion, providing more effective plaque removal and gum stimulation. Many electric toothbrush models offer multiple brushing modes, such as daily cleaning, sensitive teeth, gum care, and whitening, allowing users to customize their brushing experience based on their oral health needs.

Electric toothbrushes commonly incorporate built-in timers to ensure users brush their teeth for the recommended two minutes, helping to maintain consistent brushing duration for optimal oral hygiene.

Some advanced electric toothbrushes are equipped with pressure sensors that alert users when they are applying too much pressure while brushing, preventing potential damage to the gums and enamel.

Most electric toothbrushes feature replaceable brush heads, allowing users to easily replace worn-out bristles or switch to specialized brush heads tailored to their specific oral care requirements.

Global Electric Toothbrush Market Dynamics

The key market dynamics that are shaping the global Electric Toothbrush Market include:

Key Market Drivers

Increasing emphasis on Oral Hygiene:

As the importance of oral health becomes more widely recognized, people are investing more in effective dental hygiene practices. Electric toothbrushes, with their greater cleaning capabilities over manual brushes, are becoming a popular choice among health-conscious individuals.

Technological Innovations:

Advancements in electric toothbrush technology are improving its effectiveness and use. Sonic vibrations, pressure sensors, and smart brushing modes improve the brushing experience, making it more appealing to a wider range of consumers.

Rising Disposable Incomes:

As global disposable incomes rise, customers are more likely to invest in high-end personal care items such as electric toothbrushes, fueling market expansion.

Focus on Aesthetic Benefits:

There is a rising emphasis on aesthetics, which is driving demand for electric toothbrushes with whitening, polishing, and gum massage features that help you achieve a brighter and healthier smile.

Convenience and Time Efficiency:

Electric toothbrushes provide a more convenient and time-saving method for complete dental cleaning than manual brushing. This convenience is especially appealing to individuals and families who live hectic lives.

Expansion of Travel Retail Market:

The burgeoning travel retail industry makes electric toothbrushes more accessible to consumers traveling worldwide. This exposure introduces new populations to the benefits of electric toothbrushes, which drives market growth.

Marketing and Promotional Campaigns:

Leading electric toothbrush manufacturers' increased marketing and promotional efforts are raising customer awareness and influencing purchasing decisions in favor of electric toothbrushes.

Focus on Sustainability:

Manufacturers are producing eco-friendly electric toothbrushes with recyclable materials and rechargeable batteries to appeal to environmentally aware consumers while also expanding the market.

Key Challenges:

Higher Cost Compared to Manual Toothbrushes:

The large price difference between electric and manual toothbrushes may prevent budget-conscious consumers from choosing electric toothbrushes, creating a barrier to market penetration.

Battery Life Limitations:

Despite advancements in rechargeable battery technology, customers continue to express concern about the necessity for regular charging. Furthermore, the disposal of spent batteries poses environmental risks.

Replacement Brush Heads:

Electric toothbrush users must pay for replacement brush heads on a regular basis, which increases the overall cost of ownership and may deter some customers.

Lack of knowledge in Developing Countries:

In areas with lesser levels of oral healthcare knowledge and disposable finances, the use of electric toothbrushes may be limited, impeding market growth.

Competition from Advanced Manual Toothbrushes:

Manual toothbrush manufacturers are improving their devices with advanced features like tongue cleaning and ergonomic designs, increasing competition with electric toothbrushes.

Concerns with Overbrushing and Gum Damage:

Improper use of electric toothbrushes can cause gum inflammation and recession. Educating consumers on proper brushing practices is critical to reducing these dangers.

Data Privacy Issues with Smart Toothbrushes:

Smart electric toothbrushes record user brushing data, which raises privacy issues among some customers. Addressing these concerns requires ensuring strong data security safeguards.

Key Trends:

Rising Popularity of Smart Toothbrushes with Advanced Features:

Smart toothbrushes with advanced features are becoming more popular, particularly those that connect to smartphone apps. These devices include real-time brushing feedback, coaching programs, personalized brushing modes, and pressure sensors to avoid overbrushing, making them appealing to tech-savvy consumers looking for a more personalized and data-driven dental hygiene experience.

Focus on Connectivity and Integration with Oral Health Apps:

Electric toothbrushes are becoming more linked with mobile apps, allowing users to monitor brushing patterns, set oral hygiene goals, and receive individualized advice. This connectedness promotes a comprehensive oral health management system, which increases user engagement and adherence to dental care regimens.

Subscription Models for Replacement Brush Heads:

Subscription services for replacement brush heads are gaining popularity, ensuring that customers receive new brush heads on a regular basis. These services frequently provide discounts or bundled packages to users, resulting in convenience and cost savings.

Technological Advances for Better Cleaning Performance:

Continuous innovation in brush head design, motor technology, and vibration patterns improves the cleaning performance of electric toothbrushes. This emphasis on better plaque removal and gum health piques consumer interest and encourages market expansion.

Growing Focus on Child-Friendly Electric Toothbrushes:

Electric toothbrushes created exclusively for children are becoming increasingly popular. These brushes have colorful designs, interactive aspects, and soft brushing modes to foster healthy brushing habits at a young age, which will appeal to parents and caregivers.

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Global Electric Toothbrush Market Regional Analysis

Here is a more detailed regional analysis of the global Electric Toothbrush Market:

North America

North America is significantly dominating the Electric Toothbrush Market and is expected to continue its growth throughout the forecast period, owing to several variables.

North Americans are highly aware of oral hygiene, which drives demand for innovative dental care goods such as electric toothbrushes.

The Electric Toothbrush Market in North America has a high penetration rate due to an established brand presence and wide distribution networks.

Consumers in North America are eager to adopt new technology, such as smart and connected electric toothbrushes that work with mobile apps to provide better oral care.

Higher disposable income levels in North America allow consumers to invest in premium personal care goods such as electric toothbrushes.

Leading brands use intense marketing and promotional activities to boost product visibility and consumer interest.

Comprehensive dental insurance policies frequently promote regular dental care, which includes the use of sophisticated dental hygiene items such as electric toothbrushes.

With well-developed retail and e-commerce channels, electric toothbrushes are easily accessible to consumers.

Supportive rules and standards ensure that high-quality, safe electric toothbrush goods are available on the market.

Asia Pacific

Asia Pacific is anticipated to be the fastest-growing region in Electric Toothbrush Market. Rising disposable incomes in nations such as China and India allow more people to afford electric toothbrushes.

As people become more aware and educated about the importance of oral hygiene, demand for improved dental care products grows.

Urbanization: Rapid urbanization in the Asia Pacific area is causing lifestyle changes, including a higher emphasis on personal hygiene and grooming.

The increasing middle class in Asia-Pacific countries is driving up demand for premium and innovative personal care products.

Local producers are using new technology to develop low-cost electric toothbrushes in response to rising market demand.

The growing emphasis on health and wellness is encouraging consumers to practice improved oral hygiene, including the usage of electric toothbrushes.

The thriving e-commerce sector in Asia Pacific makes it easier for consumers to find and buy electric toothbrushes.

Manufacturers are adapting products to match the individual demands and tastes of regional consumers, hence boosting market growth.

Global Electric Toothbrush Market: Segmentation Analysis

The Global Electric Toothbrush Market is segmented on the basis of Product Type, End-User, Distribution Channel, And Geography.

Electric Toothbrush Market, By Product Type

Rechargeable
Battery-Powered

Based on Product Type, the market is bifurcated into Rechargeable and Battery-Powered. Rechargeable electric toothbrushes are the global market leader due to their long-term cost-effectiveness and innovative features like several brushing modes and pressure sensors. They are favored because they are environmentally friendly, avoiding the need for regular battery replacements. Leading brands prioritize rechargeable models, resulting in increased availability and market penetration. The ease of built-in charging stations and travel cases adds to their appeal. Furthermore, the large range of rechargeable alternatives meets a variety of consumer needs, cementing their market domination.

Electric Toothbrush Market, By End-User

Adults
Children

Based on End-User, the market is bifurcated into Adults and Children. Adults lead the worldwide Electric Toothbrush Market because they are more aware of and prioritize advanced oral hygiene routines. Adults are more likely to purchase high-end personal care products, such as electric toothbrushes with advanced capabilities. The market provides a diverse choice of models geared to adult needs, including those for sensitive teeth and gum health. Furthermore, adults have more purchasing power, resulting in increased sales in this sector. Enhanced marketing efforts and dental suggestions help adults adopt electric toothbrushes.

Electric Toothbrush Market, By Distribution Channel

Supermarkets And Hypermarkets
Pharmacies And Drug Stores
Internet Retailers

Based on Distribution Channel, the market is bifurcated into Supermarkets and hypermarkets, Pharmacies and drug stores, and Internet Retailers. Internet merchants dominate the global electric toothbrush industry due to their widespread reach and ease. They provide a large range of products at affordable rates, as well as thorough product information and customer reviews to help consumers make decisions. Many shoppers are drawn to the convenience of home delivery as well as regular online discounts and promotions. Furthermore, the ability to readily compare numerous brands and models makes internet shopping a popular method for acquiring electric toothbrushes. Improved digital marketing and targeted advertising also result in increased sales for internet retailers.

Key Players

The "Global Electric Toothbrush Market" study report will provide valuable insight emphasizing the global market. The major players in the market are
Colgate-Palmolive, Koninklijke Philips (Sonicare), Procter & Gamble (Oral-B), Panasonic, FOREO, Church & Dwight (Oral-B), Xiaomi, Waterpik, Shenzhen Risun, Lion Corporation.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Key Developments

In May 2024 Colgate-Palmolive announced the launch of a new eco-friendly electric toothbrush with a bamboo handle and recyclable packaging.
In April 2024 Koninklijke Philips (Sonicare) unveils its latest Sonicare toothbrush model with improved pressure sensor technology and a personalized coaching app.
In March 2024, Panasonic showcased its innovative sonic toothbrush with advanced gum care features and a travel case with UV sanitation.