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市場調查報告書
商品編碼
1623012
全球汽車售後市場規模(按服務類型、零件、車輛類型、區域覆蓋範圍和預測)Global Automotive After-Sales Service Market Size By Type of Service, By Components, By Vehicle Type, By Geographic Scope And Forecast |
汽車售後服務市場規模預計在2023年達到10,212億美元,到2030年將達到14,071億美元,2024年至2030年的複合年增長率為5%。
汽車售後服務的全球市場推動因素
汽車售後服務的市場推動因素會受到多種因素的影響。
汽車銷售增加:
全球汽車銷售的成長直接影響售後服務的需求。隨著汽車銷售量的增加,對維護、維修和更換零件的需求也隨之增加。
Autopark 擴充:
道路上車輛的數量不斷增加,支持了汽車服務售後市場的不斷增長。車輛老化加劇了維護、維修和更換零件的需求。
汽車日益複雜:
複雜的系統和尖端技術是現代汽車的標準。這種複雜性的增加加速了對專業售後服務的需求,包括軟體更新、診斷和電子維修。
重視客戶保留
售後服務被視為汽車製造商和服務提供者提高客戶滿意度和忠誠度的關鍵方式。提供優質的維護和維修服務將促進持續業務並提高品牌知名度。
技術進步:
連網汽車和先進的安全措施等汽車技術的進步正在推動對專業服務的需求增加。這包括複雜的零件維護、軟體更新、基於遠端資訊處理的診斷等。
提升您的預防性維護知識:
預防性維修在車隊營運商和消費者中越來越受歡迎。定期維護服務的需求預計會增加,因為及時維修和定期維護可以防止嚴重故障。
淨資產增加:
隨著可支配收入的增加,消費者願意在售後服務和車輛維護上花費更多。這種模式在中產階級不斷擴大的發展中國家尤其明顯。
電子商務對零件銷售的影響:
電子商務平台的興起使得快速取得汽車零件成為可能。客戶和服務提供者可以在線上選擇各種各樣的替換零件,從而促進售後市場的銷售。
綜合排放標準:
低排放的監管要求推動了對排放控制系統、催化轉換器和其他有助於滿足環境標準的零件相關服務的需求。
混合動力車與電動車的興起:
對於售後服務供應商來說,電動和混合動力車的日益普及既帶來了新的機遇,也帶來了新的課題。這包括電池系統、電動傳動系統和相關組件的維護。
不斷擴大的服務網絡:
為了涵蓋更大的消費者群體,汽車製造商和服務提供者正在國際上擴展其服務網路。其中包括建立授權車間、服務中心以及與獨立維修店合作。
限制全球汽車售後市場的因素
有幾個因素可能會對汽車售後服務市場造成限制和課題。
服務費過高:
服務費過高:維修、維修和原廠更換零件等售後服務費用可能很昂貴。這可能會使一些車主不願意使用授權維修店,供應商和製造商可能會損失銷售。
獨立修理店競爭:
官方售後通路面臨來自獨立維修店和社區服務中心的競爭,後者通常提供比授權經銷商更便宜的選擇。
當今汽車的複雜性:
技術的進步為汽車提供了新功能,但也使其更難以修復。技術人員需要專門的設備和培訓,這會為服務提供者和客戶帶來成本。
取得假冒零件:
汽車產業的主要問題之一是存在非標準和假零件。這不僅影響修復質量,而且造成安全隱患。為了維持客戶信任,製造商和服務提供者必須解決這個問題。
技術的快速變化:
汽車業的科技日新月異,很難維持一支熟悉最新診斷和維修方法的服務人員。
全球供應鏈的劇烈變化:
地緣政治衝突、自然災害或國際健康危機都可能導致全球供應鏈中斷,從而影響備件供應並導致售後服務延遲。
延長車輛的使用壽命:
隨著車輛變得更加耐用並且車主擁有汽車的時間更長,他們可能需要的維修頻率就會減少,這可能會影響服務收入。
環境規則:
更嚴格的環境要求可能迫使製造商製造更耐用、使用壽命更長的車輛。客戶將受益,但對售後服務的需求可能會減少。
消費者 DIY 趨勢:
有些客戶不依賴授權服務中心,而是選擇第三方解決方案或自己動手 (DIY) 維修。原始設備製造商 (OEM) 和授權服務提供者的收入來源可能會受到此趨勢的影響。
轉向電動車:
電動車(EV)的日益普及對傳統售後服務提供者提出了課題,因為電動車的活動部件較少,維護和維修需要專業技能。
客戶感知與信任:
價格過高或售後服務品質差等不利因素可能會影響客戶對授權服務提供者的信任。建立和維持客戶信任對於任何售後服務運作的成功至關重要。
Automotive After-Sales Service Market size was valued at USD 1002.12 Billion in 2023 and is projected to reach USD 1407.10 Billion by 2030, growing at a CAGR of 5% during the forecast period 2024-2030. Global Automotive After-Sales Service Market Drivers The market drivers for the Automotive After-Sales Service Market can be influenced by various factors. These may include: Boosting Automobile Sales:
The need for after-sales services is directly impacted by the general increase in car sales worldwide. The demand for upkeep, repairs, and replacement parts increases as more cars are sold.
Expanding Auto Park:
The number of automobiles on the road is rising, which supports a growing aftermarket for automotive services. The need for maintenance, repairs, and replacement parts is fueled by an ageing car fleet.
Increasing Complexity of Vehicles:
Complex systems and cutting-edge technologies are standard on modern cars. The necessity for specialist after-sales services, such as software updates, diagnostics, and repairs for electronic componentry, is fueled by this complexity.
Pay Attention to Customer Retention:
After-sales care is emphasised by automakers and service providers as a way to increase client happiness and loyalty. Providing high-quality upkeep and repair services can encourage recurring business and enhance brand recognition.
Technological Progress:
Professional services are becoming more and more necessary due to advancements in automotive technology, such as linked cars and sophisticated safety measures. This covers maintenance of complex components, software updates, and diagnostics based on telematics.
Raising Knowledge About Preventive Maintenance:
Preventive maintenance is getting more and more popular among fleet operators and consumers. The need for scheduled maintenance services will rise as a result of the ability to prevent significant breakdowns through timely repairs and routine servicing.
Increasing Net Worth:
Consumers are more prepared to spend money on after-sales care and vehicle maintenance as disposable incomes rise. This pattern is especially noteworthy in developing nations where the middle class is expanding.
Effect of E-commerce on Sales of Parts:
The quick access to car parts is made possible by the proliferation of e-commerce platforms. A large selection of replacement parts are available online for customers and service providers, which boosts aftermarket sales.
Extensive Criteria for Emissions:
The need for services pertaining to emission control systems, catalytic converters, and other parts that help satisfy environmental standards is driven by regulatory requirements for lower emissions.
Hybrid and electric car adoption:
For after-sales service providers, the growing popularity of electric and hybrid vehicles brings both new opportunities and difficulties. This covers the upkeep of battery systems, electric drivetrains, and associated parts.
The growth of service networks:
To access a larger consumer base, automakers and service providers are growing their service networks internationally. This entails setting up authorised workshops, service centres, and alliances with independent repair facilities.
Global Automotive After-Sales Service Market Restraints
Several factors can act as restraints or challenges for the Automotive After-Sales Service Market. These may include:
Exorbitant Service Fees:
After-sale services, such as upkeep, repairs, and authentic replacement parts, can be expensive. This may deter some car owners from using authorized repair facilities, which could result in lost sales for suppliers and manufacturers.
Independent Repair Shop Competition:
The official after-sales service channels face competition from independent repair shops and neighborhood service centers, which frequently provide authorized dealerships with less expensive options.
Complexity of Current Automobiles:
Technology improvements provide cars with additional capabilities, but they also make repairs more difficult. Specialized equipment and training are required for technicians, which can be costly for both service providers and clients.
Availability of Fake Components:
One major difficulty in the automotive industry is the existence of substandard or counterfeit parts. It presents safety issues in addition to affecting the quality of repairs. In order to keep customers' trust, manufacturers and service providers must address this issue.
Quick Shifts in Technology:
The car industry's rapid technology improvements could make it difficult to maintain service staff knowledgeable on the most recent diagnostic and repair methods.
Worldwide Supply Chain Upheavals:
Geopolitical conflicts, natural disasters, or international health crises can all cause disruptions in the global supply chain that affect spare part availability and cause delays in after-sales services.
Extended Lifecycles of Vehicles:
The frequency of aftermarket service requirements may decrease as automobiles get more durable and owners use them longer, which could have an effect on service revenue.
Rules Regarding the Environment:
Manufacturers may be forced by strict environmental requirements to create automobiles that are more durable and have longer lifespans. Customers will benefit from this, but it may lessen the need for after-sale support.
DIY Trends for Consumers:
Instead of depending on accredited service centers, some customers choose to use third-party solutions or do-it-yourself (DIY) fixes. The income streams of OEMs and approved service providers may be impacted by this trend.
Making the Switch to Electric Vehicles:
Since electric cars (EVs) have fewer moving parts and may require specialized skill sets for maintenance and repairs, the growing popularity of EVs presents issues for traditional after-sales service providers.
Perception and Trust of Customers:
Customers' trust in authorized service providers may be impacted by unfavorable opinions regarding the excessive prices or poor quality of after-sales services. Establishing and preserving client trust is essential to the success of operations related to after-sales care.
The Global Automotive After-Sales Service Market is Segmented on the basis of Type of Service, Components, Vehicle Type, and Geography.