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全球 BYOD 企業行動市場規模（按產品類型、應用、最終用戶、安全性、地區、範圍和預測）

Global BYOD Enterprise Mobility Market Size By Product Type, By Application, By End-User, By Security, By Geographic Scope And Forecast

出版日期: 2024年09月19日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

BYOD 企業行動市場規模及預測

預計到 2024 年，BYOD 企業行動市場規模將達到 842.2 億美元，到 2031 年將達到 2,487.3 億美元，2024 年至 2031 年的複合年增長率為 15.99%。自帶設備 (BYOD) 和企業行動性正在徹底改變傳統的企業 IT 環境，讓員工可以使用智慧型手機、平板電腦和筆記型電腦等電子設備進行工作。從傳統的 IT 設定轉向更靈活、以使用者為中心的模式，為組織及其員工帶來了顯著的利益。 BYOD 增強了靈活性和便利性，使員工可以在各種地點工作，包括在家中、旅行中或遠端地點，從而增強了他們平衡工作和個人生活的能力。此外，使用員工已經熟悉的設備可以獲得更直覺、更具吸引力的工作體驗。提高員工績效是另一個顯著的好處。透過提供熟悉的設備和應用程序，企業可以提高生產力並減少與新技術相關的學習曲線。企業行動解決方案也促進溝通，提高回應時間和團隊成員之間的協作。

降低成本是採用 BYOD 的關鍵推動因素。透過允許員工使用自己的設備，組織可以減少購買和維護公司自有設備的費用。它還透過最大限度地減少管理和維護設備所需的大量支援需求來降低 IT 開銷。

此外，BYOD 和企業行動解決方案提高了勞動力的連接性。它提供了一種將各種設備整合到組織網路中的有效方法，確保持續存取公司資源和資料。現代 BYOD 政策還採用了強大的安全措施，例如加密和遠端擦除功能，以保護敏感資訊並確保組織安全。

隨著越來越多的企業採用這些做法，他們將獲得營運效率和員工滿意度提升的好處。將個人設備融入工作符合數位轉型和遠距工作的更廣泛趨勢，並提供了一種經濟有效的方法來提高員工參與度、提高生產力和管理技術資源。

全球 BYOD 企業行動市場動態

主要市場驅動因子

提高設備普及率：

智慧型手機、平板電腦和筆記型電腦等消費性電子設備的普及推動了 BYOD 政策的採用。隨著個人設備功能越來越強大、越來越便捷，組織越來越多地將其融入工作環境中。

更靈活：

企業越來越願意採用雲端為基礎的服務，因為雲端解決方案具有可擴展性、成本效益，並提供安全的資料和應用程式管理。這使得從個人設備無縫存取公司資源成為可能，從而使 BYOD 和企業行動性更具吸引力。

增強安全性與管理：

不斷擴大的 MDM 解決方案市場對於管理和保護工作場所使用的各種個人設備至關重要。這些解決方案透過集中管理設備策略、安全設定和資料存取來解決與 BYOD 相關的課題。

現今的工作環境：

隨著業務流程和營運日益數位化，對行動和靈活的工作安排的需求日益增長。企業行動解決方案透過支援遠端工作和從各種設備存取公司資源來支援這種轉變。

經濟高效的解決方案：

越來越多的中小型企業採用 BYOD 和企業行動解決方案，因為它們具有成本效益，並且可以提高生產力，而無需在公司自有設備上進行大量投資。

需要強而有力的安全措施：

個人設備在工作中的使用日益增多，引發了安全擔憂。為了降低風險和保護敏感數據，企業正在投資安全解決方案，例如行動應用程式管理 (MAM)、行動裝置管理 (MDM) 和高級安全協議。

宏觀經濟成長：

經濟成長刺激了對技術和基礎設施的大規模投資，推動了自帶設備（BYOD）和企業行動解決方案的採用。隨著全球經濟的擴張，企業越來越多地投資這些技術以提高靈活性和營運效率。快速的城市化和工業化進一步推動了這一趨勢，對靈活的工作模式和高效的技術解決方案的需求日益增長。

主要問題

增加脆弱性：

員工使用自己的設備工作會帶來各種安全風險。其中包括潛在的惡意軟體感染、資料外洩以及對公司機密資訊的未經授權的存取。確保強有力的安全措施來防範這些威脅是實施 BYOD 政策的企業面臨的主要課題。

複雜的監理要求：

在採用 BYOD 政策時，公司必須應對複雜的資料隱私法和合規標準。在遵守《加州消費者隱私法案》（CCPA）、《健康保險流通與責任法案》（HIPAA）和《一般資料保護規範》（GDPR）等法規的同時，保護企業和個人資料的安全十分困難。平衡資料保護與監管要求需要仔細的規劃和強有力的安全措施。

多樣化的技術格局：

BYOD 環境通常包括各種各樣的裝置、作業系統和軟體版本。這種碎片化使部署應用程式、維護設備和確保跨不同平台相容性等任務變得複雜。 IT 部門面臨著管理和支援企業內各種個人設備的課題。

連線問題：

成功的 BYOD 部署在很大程度上依賴可靠的網路連線。但連線可能不可靠，特別是在遠端或移動環境。網路效能不佳會擾亂工作流程、阻礙生產力並影響 BYOD 計劃的整體有效性。確保個人設備穩定、安全的網路存取是一項重大課題。

管理複雜性：

在企業環境中管理各種個人裝置會為 IT 管理帶來複雜性。企業需要強大的管理解決方案來在不同的裝置和平台上實施一致的策略、設定和軟體更新。這種複雜性使IT資源變得緊張，需要先進的管理工具進行有效的監控和支援。

主要趨勢

加強您的安全態勢：

越來越多的組織採用零信任安全模型來更好地防禦未經授權的存取和資料外洩。這種方法基於 "永不信任，始終驗證" 的原則，這意味著所有存取請求都需要驗證，無論其來源為何。透過持續驗證使用者身份和裝置健康狀況，零信任架構可確保敏感資料受到保護並且僅供授權使用者訪問，從而增強 BYOD 環境的整體安全性。

人工智慧驅動的安全解決方案：

在安全解決方案中實施人工智慧（AI）正在成為一種重要趨勢。人工智慧工具用於即時檢測、分析和應對新出現的威脅。這些解決方案提供先進的威脅防護，利用機器學習演算法來識別模式和異常，以減輕個人設備存取公司網路相關的風險。透過主動解決潛在的安全問題，AI 讓 BYOD 系統更能抵抗進階攻擊。

與物聯網設備整合：

BYOD設備與物聯網（IoT）技術的融合正在興起。這一趨勢有助於各種應用和環境中的自動化和數據收集。例如，您可以使用個人設備與智慧辦公設備互動並從物聯網感測器收集數據，以提高營運效率並獲得有價值的見解。 BYOD 和 IoT 的整合將推動創新並簡化工作場所和遠端環境中的流程。

資料驅動的見解：

AI 越來越多地被用於分析 BYOD 裝置產生的資料。這一趨勢包括使用人工智慧驅動的分析來獲得可操作的見解、優化性能並為策略決策提供資訊。透過處理大量數據並識別趨勢，組織可以就員工生產力、設備使用模式和業務運營做出更明智的決策。透過這種方式，人工智慧分析在提高 BYOD 環境所獲得的價值方面發揮關鍵作用。

改善使用者體驗：

組織正致力於開發用戶友好的介面和應用程序，以提高員工滿意度和生產力。直覺、易於使用的設計可協助員工更有效地瀏覽和使用 BYOD 解決方案，減少摩擦並改善整體使用者體驗。投資此類介面將支援更高的採用率，並允許員工輕鬆地將設備整合到他們的日常工作中。

支援混合工作模式：

混合工作模式的興起大大增加了對促進無縫協作和存取公司資源的 BYOD 解決方案的需求。隨著企業採用遠端和現場相結合的靈活工作安排，BYOD 解決方案可以幫助為員工提供所需的工具，讓他們無論身在何處都能保持聯繫和高效工作。這一趨勢凸顯了可擴展且適應性強以支援多樣化工作環境的 BYOD 系統的重要性。

The BYOD Enterprise Mobility Market size was valued at USD 84.22 Billion in 2024 and is projected to reach USD 248.73 Billion by 2031, growing at a CAGR of 15.99% from 2024 to 2031. Bring Your Device (BYOD) and enterprise mobility are revolutionizing traditional corporate IT environments by allowing employees to use their electronic devices such as smartphones, tablets, and laptops for work-related tasks. This shift from conventional IT setups to a more flexible and user-centric model provides significant benefits to both organizations and employees. Increasing flexibility and convenience of BYOD enables employees to work from diverse locations-whether from home, while traveling, or in remote areas-thereby enhancing their ability to balance work and personal life. Additionally, using devices that employees are already familiar with creates a more intuitive and comfortable work experience. Enhanced employee performance is another notable benefit. By providing access to familiar devices and applications, organizations boost productivity and reduce the learning curve associated with new technology. Faster communication is also facilitated through enterprise mobility solutions, improving response times and collaboration among team members.

Cost reduction is a critical factor driving the adoption of BYOD. Organizations can lower expenses related to purchasing and maintaining company-owned devices by allowing employees to use their devices. This also reduces IT overhead, as the need for extensive support in managing and maintaining devices is minimized.

Moreover, BYOD and enterprise mobility solutions improve workforce connectivity. They offer effective ways to integrate various devices into the organizational network, ensuring continuous access to corporate resources and data. Modern BYOD policies also incorporate robust security measures, such as encryption and remote wipe capabilities, to safeguard sensitive information and maintain organizational security.

As businesses increasingly adopt these practices, they benefit from enhanced operational efficiency and employee satisfaction. The integration of personal devices for work aligns with the broader trend of digital transformation and remote work, leading to greater employee engagement, improved productivity, and a more cost-effective approach to managing technology resources.

Global BYOD Enterprise Mobility Market Dynamics

The key market dynamics that are shaping the global BYOD enterprise mobility market include:

Key Market Drivers

Increasing Device Penetration:

The proliferation of consumer electronics, such as smartphones, tablets, and laptops, is facilitating the adoption of BYOD policies. As personal devices become more powerful and accessible, organizations are more inclined to integrate them into their work environments.

Enhanced Flexibility:

The comfort level of companies with cloud-based services is growing, as cloud solutions offer scalable, cost-effective, and secure ways to manage data and applications. This enables seamless access to corporate resources from personal devices, enhancing the appeal of BYOD and enterprise mobility.

Enhanced Security and Control:

The rising market for MDM solutions is crucial for managing and securing a diverse range of personal devices used in the workplace. These solutions provide centralized control over device policies, security configurations, and data access, addressing the challenges associated with BYOD.

Modern Work Environments:

The ongoing digitalization of business processes and operations is driving the need for mobile and flexible work arrangements. Enterprise mobility solutions support this shift by enabling remote work and access to corporate resources from various devices.

Cost-Effective Solutions:

SMEs are increasingly adopting BYOD and enterprise mobility solutions due to their cost-effectiveness and ability to enhance productivity without significant investments in company-owned devices.

Need for Robust Security Measures:

The growing reliance on personal devices for work raises significant security concerns. Organizations are investing in security solutions, such as mobile application management (MAM), mobile device management (MDM), and advanced security protocols, to mitigate risks and protect sensitive data.

Macroeconomic Growth:

Economic growth is driving significant investment in technology and infrastructure, which in turn supports the adoption of BYOD (Bring Your Device) and enterprise mobility solutions. As the global economy expands, organizations are increasingly investing in these technologies to enhance flexibility and operational efficiency. Rapid urbanization and industrialization further contribute to this trend by creating a heightened demand for adaptable work arrangements and efficient technology solutions.

Key Challenges

Increasing Vulnerabilities:

Allowing employees to use their devices for work introduces a range of security risks. These include potential malware infections, data breaches, and unauthorized access to sensitive corporate information. Ensuring robust security measures to protect against these threats is a major challenge for organizations implementing BYOD policies.

Complex Regulatory Requirements:

Organizations must navigate a complex landscape of data privacy laws and compliance standards when adopting BYOD policies. Ensuring that both business and personal data are protected while complying with regulations such as the California Consumer Privacy Act (CCPA), the Health Insurance Portability and Accountability Act (HIPAA), and the General Data Protection Regulation (GDPR) can be challenging. Balancing data protection with regulatory requirements necessitates careful planning and robust security practices.

Diverse Technology Landscape:

The BYOD environment often includes a wide variety of devices, operating systems, and software versions. This fragmentation complicates the tasks of deploying applications, maintaining devices, and ensuring compatibility across different platforms. IT departments face increased difficulty in managing and supporting a diverse range of personal devices within the enterprise.

Connectivity Issues:

Effective BYOD implementation heavily relies on reliable network connectivity. However, connectivity can be inconsistent, particularly in remote or mobile settings. Poor network performance can disrupt work processes, hinder productivity, and impact the overall efficacy of BYOD programs. Ensuring stable and secure network access for personal devices is a critical challenge.

Increasing Management Complexity:

Managing a wide range of personal devices within an enterprise environment adds complexity to IT administration. Organizations need robust management solutions to enforce consistent policies, configurations, and software updates across various devices and platforms. This complexity can strain IT resources and necessitate advanced management tools to ensure effective oversight and support.

Key Trends

Enhanced Security Posture:

Organizations are increasingly adopting zero-trust security models to bolster their defenses against unauthorized access and data breaches. This approach operates on the principle of "never trust, always verify," meaning that verification is required for every access request, regardless of its origin. By continuously validating user identities and device health, zero-trust architecture ensures that sensitive data is protected and only accessible to authenticated users, enhancing overall security in BYOD environments.

AI-Powered Security Solutions:

The deployment of artificial intelligence (AI) in security solutions is becoming a significant trend. AI-powered tools are used to detect, analyze, and respond to emerging threats in real time. These solutions leverage machine learning algorithms to identify patterns and anomalies, providing advanced threat protection that helps mitigate risks associated with personal devices accessing corporate networks. By proactively addressing potential security issues, AI enhances the resilience of BYOD systems against sophisticated attacks.

Integration with IoT Devices:

The integration of BYOD devices with Internet of Things (IoT) technology is on the rise. This trend facilitates automation and data collection across various applications and environments. For instance, personal devices can be used to interact with smart office equipment or collect data from IoT sensors, enhancing operational efficiency and providing valuable insights. This convergence of BYOD and IoT drives innovation and streamlines processes in both workplace and remote settings.

Data-Driven Insights:

AI is increasingly utilized to analyze data generated from BYOD devices. This trend involves leveraging AI-driven analytics to gain actionable insights, optimize performance, and inform strategic decision-making. By processing large volumes of data and identifying trends, organizations make more informed decisions regarding employee productivity, device usage patterns, and business operations. AI-powered analytics thus play a crucial role in enhancing the value derived from BYOD environments.

Enhanced User Experience:

Organizations are focusing on developing user-friendly interfaces and applications to improve employee satisfaction and productivity. Intuitive and accessible design helps employees navigate and utilize BYOD solutions more effectively, reducing friction and enhancing the overall user experience. Investment in such interfaces supports higher adoption rates and ensures that employees can easily integrate their devices into their work routines.

Support for Hybrid Work Models:

The rise of hybrid work models has significantly increased the demand for BYOD solutions that facilitate seamless collaboration and access to corporate resources. As businesses adopt flexible work arrangements that blend remote and on-site work, BYOD solutions are crucial for providing employees with the tools they need to stay connected and productive, regardless of their location. This trend underscores the importance of scalable and adaptable BYOD systems that support diverse work environments.

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Global BYOD Enterprise Mobility Market Regional Analysis

Here is a more detailed regional analysis of the global BYOD enterprise mobility market:

North America

North America stands out as a leader in the Global BYOD (Bring Your Device) and Enterprise Mobility Market owing to the region's early adoption of emerging technologies.

Enterprises in the region have been quick to embrace innovations such as cloud computing, mobile app development, and Internet of Things (IoT) solutions. This technological advancement has facilitated the widespread use of BYOD devices, as businesses leverage these technologies to enhance flexibility, efficiency, and connectivity within their operations.

The region is also characterized by a strong focus on innovation. North America's vibrant startup ecosystem and culture of technological advancement have led to the development of sophisticated BYOD solutions and services. This environment fosters the creation of cutting-edge tools and platforms that support the diverse needs of modern enterprises, driving further adoption of BYOD practices.

Additionally, the regulatory environment in North America, while evolving, generally supports the adoption of BYOD solutions. There is a concerted focus on data privacy and security, with regulations evolving to address new challenges posed by digital transformation.

This supportive regulatory framework helps facilitate the implementation of BYOD policies while ensuring that businesses adhere to necessary security and privacy standards.

The high penetration of smartphones and tablets in North America has also laid a solid foundation for the adoption of BYOD practices.

With a large proportion of the population already using these devices, businesses can more readily integrate personal devices into their corporate environments, leveraging existing technology to enhance productivity and operational efficiency.

As the threat landscape evolves, North American organizations are placing an increasing emphasis on security measures to protect sensitive data and prevent unauthorized access to corporate resources.

This heightened focus on security is crucial in addressing the risks associated with BYOD and ensuring the integrity of corporate information.

The growing popularity of hybrid work models further drives demand for BYOD solutions in the region. As businesses adopt flexible work arrangements that combine remote and on-site work, there is an increased need for solutions that facilitate seamless collaboration and access to corporate resources from various locations.

BYOD solutions are essential in supporting these hybrid work environments, enabling employees to stay connected and productive regardless of where they are working.

However, organizations in North America also face challenges related to regulatory compliance. They must navigate a complex landscape of data privacy and security regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Ensuring compliance with these regulations can pose challenges for BYOD implementations, requiring careful management of both technology and policy to meet regulatory requirements while maintaining operational efficiency.

Asia Pacific

The Asia-Pacific (APAC) region is set to experience the fastest growth in the Global BYOD (Bring Your Device) And Enterprise Mobility Market during the forecast period driven by the region

The undergoing swift urbanization is resulting in a significant increase in the number of businesses and organizations. As cities grow and the number of enterprises expands, there is a corresponding rise in the demand for BYOD solutions.

These solutions are essential for enhancing productivity and operational efficiency, as they enable employees to use their devices to access corporate resources seamlessly, regardless of their location.

The rising penetration of smartphones and improved internet connectivity across the region has been a key enabler for the growth of BYOD practices. With more widespread access to the internet, employees can easily connect to corporate systems and applications from various locations, whether they are working remotely or on the go.

This enhanced connectivity supports the adoption of BYOD solutions by facilitating easier and more reliable access to essential work tools and resources.

Asia-Pacific boasts a large and youthful population that is highly tech-savvy and accustomed to using personal devices for various purposes. This demographic trend has fostered a work culture where employees are comfortable integrating their devices into their professional lives.

The region's tech-savvy workforce is more inclined to embrace BYOD policies, leveraging their familiarity with technology to enhance their work performance and productivity.

The availability of cost-effective BYOD solutions has made them increasingly attractive to businesses of all sizes within the APAC region. These solutions offer a budget-friendly alternative to traditional IT infrastructure investments, allowing companies to reduce costs associated with purchasing and maintaining company-owned devices.

By adopting cost-effective BYOD solutions, businesses can efficiently manage their technology resources while accommodating the diverse needs of their workforce.

Global BYOD Enterprise Mobility Market: Segmentation Analysis

The Global BYOD Enterprise Mobility Market is segmented based on Product Type, Application, End-User, Security, And Geography.

BYOD Enterprise Mobility Market, By Product Type

On-Premise
Cloud-Based

Based on Product Type, the Global BYOD Enterprise Mobility Market is bifurcated into On-Premise and Cloud-based. The cloud-based segment is dominating the global BYOD (Bring Your Device) enterprise mobility market. Cloud-based solutions provide unparalleled scalability and flexibility, allowing businesses to easily adjust their IT resources to meet evolving needs while optimizing cost-efficiency. These solutions also significantly reduce maintenance costs, as cloud providers manage the underlying infrastructure and handle maintenance, relieving organizations of these burdens. Additionally, cloud-based solutions enable rapid deployment, allowing organizations to implement BYOD programs swiftly and efficiently.

BYOD Enterprise Mobility Market, By Application

Mobile Device Management (MDM)
Mobile Application Management (MAM)
Mobile Content Management (MCM)

Based on the Application, the Global BYOD Enterprise Mobility Market is bifurcated into Mobile Device Management (MDM), Mobile Application Management (MAM), and Mobile Content Management (MCM). The mobile device management (MDM) segment dominates in the global BYOD (Bring Your Device) and enterprise mobility market owing to its critical security and management capabilities. MDM solutions offer essential security features, including remote wipe, device locking, and password policies, which safeguard sensitive data from potential breaches. They also play a crucial role in ensuring compliance with industry regulations and internal policies, reducing the risk of data breaches and associated fines.

BYOD Enterprise Mobility Market, By End-User

Government and Defense
Banking, Financial Services, and Insurance (BFSI)
Healthcare and Life Sciences
Manufacturing
Retail
Education

Based on End-User, the Global BYOD Enterprise Mobility Market is bifurcated into Government and Defense, Banking, Financial Services, and Insurance (BFSI), Healthcare and Life Sciences, Manufacturing, Retail, and Education. The banking, financial services, and insurance (BFSI) segment is a leading segment in the global BYOD (Bring Your Device) and enterprise mobility market owing to its stringent security needs and operational requirements. BFSI organizations handle highly sensitive financial data, necessitating robust security measures to protect this information while facilitating remote access. BYOD solutions are crucial in ensuring the security of sensitive data and supporting compliance with regulations such as GDPR and CCPA, which are critical in this sector. Additionally, many BFSI organizations are embracing a mobile-first approach to enhance customer engagement, enabling employees to deliver seamless service from various locations.

BYOD Enterprise Mobility Market, By Security

Network Security
Device Security

Based on the Security, the Global BYOD Enterprise Mobility Market is bifurcated into Network Security and Device Security. The device security segment significantly dominates in the global BYOD (Bring Your Device) and enterprise mobility market owing to its vital role in safeguarding sensitive corporate data. As BYOD devices often contain critical business information, data loss prevention becomes a top priority. Security measures such as encryption and remote wipe are essential for protecting data from unauthorized access and potential loss. Additionally, with mobile devices becoming increasingly susceptible to malware attacks, robust protection solutions including antivirus software and regular security patches are crucial for maintaining device security.

BYOD Enterprise Mobility Market, By Geography

North America
Europe
Asia Pacific
Rest of the World

Based on Geography, the Global BYOD Enterprise Mobility Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America stands out as a leader in the Global BYOD (Bring Your Device) and enterprise mobility market owing to the region's early adoption of emerging technologies. Enterprises in the region have been quick to embrace innovations such as cloud computing, mobile app development, and Internet of Things (IoT) solutions. This technological advancement has facilitated the widespread use of BYOD devices, as businesses leverage these technologies to enhance flexibility, efficiency, and connectivity within their operations. The region is also characterized by a strong focus on innovation. North America's vibrant startup ecosystem and culture of technological advancement have led to the development of sophisticated BYOD solutions and services. This environment fosters the creation of cutting-edge tools and platforms that support the diverse needs of modern enterprises, driving further adoption of BYOD practices.

Key Players

The "Global BYOD Enterprise Mobility Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
Cisco Systems, Inc., IBM Corporation, Microsoft Corporation, VMware, Inc., Citrix Systems, Inc., BlackBerry Limited\, Infosys Limited, SAP SE, Apple, Inc., and Google LLC.
This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

BYOD Enterprise Mobility Market Key Developments

In November 2019, Lookout, Inc. announced a partnership with Microsoft. Lookout, Inc. will provide an integration of Lookout Mobile Threat Protection with Microsoft's Enterprise Mobility Suite.
In March 2019, AppGuard, a cybersecurity business, announced the launch of TRUSTICA Mobile, a BYOD app featuring face, iris, and fingerprint biometrics. TRUSTICA Mobile secures data by providing encrypted file storage and transfer, text and voice chats, and video sessions to companies and smaller groups.