全球行動 BI 市場規模（按部署類型、應用程式、垂直產業、地區、範圍和預測）

行動 BI 市場規模及預測

預計行動 BI 市場規模在 2023 年將達到 31.8 億美元，到 2030 年將達到 107.2 億美元，在預測期內（2024-2030 年）的複合年增長率為 22.43%。行動商業智慧（BI）市場包括各種各樣的軟體解決方案、應用程式和服務，專門設計用於促進透過智慧型手機和平板電腦等行動裝置無縫存取、分析和利用關鍵業務數據，其中包括平台。這個細分市場透過為企業和組織提供強大的工具和功能來滿足他們不斷變化的需求，使他們能夠即時利用數據驅動的洞察力，而不受地點或設備的限制。

全球行動 BI 市場推動因素

行動 BI 市場的市場推動因素可能受到多種因素的影響。

行動裝置的普及率不斷提高：

隨著智慧型手機和平板電腦的普及，對行動友善 BI 解決方案的需求日益增長。隨著越來越多的人隨時隨地存取商業智能，行動商業智能（行動 BI）市場正在不斷擴大。

擴大遠距工作文化：

隨著世界變得越來越遠端工作，並且員工需要能夠即使離開工作站也能存取公司數據，因此對行動 BI 解決方案的需求也隨之而來。透過行動裝置存取 BI 工具有助於遠端位置的決策和協作。

資料視覺化技術的發展：

行動 BI 應用程式中改進的資料視覺化功能使用戶即使在小螢幕上也能更輕鬆地理解複雜的資料集。互動式和直覺的視覺化將有助於行動 BI 的廣泛應用。

自助式 BI 的重要性日益增加：

自助服務趨勢借助 BI，您可以自行分析資料並建立報告，而無需過度依賴 IT。自助服務功能是行動 BI 應用程式的常見功能，並且越來越有吸引力。

與雲端服務整合：

行動 BI 解決方案通常與基於雲端的系統集成，讓您輕鬆存取儲存在雲端中的資料。雲端整合的可擴展性、靈活性和協作能力正在推動市場不斷成長。

使用者體驗（UX）重點：

為了提高使用者體驗，行動 BI 供應商非常重視直覺的設計和使用者友善的介面。改善使用者體驗可以提高使用者滿意度並鼓勵採用行動 BI 應用程式。

對個人化和可自訂儀表板的需求：

消費者希望儀表板能夠根據他們的要求進行客製化。行動 BI 工具提供的個人化儀表板和報表推動了使用者採用和參與。

大數據分析：

需要先進的分析技術來處理日益增長的大數據量。具有廣泛分析功能的行動 BI 系統滿足了在行動裝置上分析大型複雜資料集的需求。

安全性和合規性問題：

為了解決資料隱私和合規性問題，行動 BI 系統內建了強大的安全措施。改進的安全協議正在幫助企業採用行動 BI。

限制全球行動 BI 市場的因素

有幾個因素可能會對行動 BI 市場造成限制和課題。

安全性問題：

安全性仍然是行動 BI 應用程式的主要關注點，因為關鍵的公司資料是透過行動裝置存取和傳輸的。資料外洩或未經授權的存取的可能性可能會限制採用，特別是在安全法規嚴格的地區。

裝置碎片化：

由於行動裝置和作業系統種類繁多，創建和維護一個可在多個平台上運作良好的行動 BI 應用程式可能是一個課題。可能有相容性問題，影響您的使用者體驗。

有限的螢幕空間：

與桌上型電腦相比，行動裝置上常見的較小螢幕可能會影響 BI 應用程式的使用者介面和資料視覺化功能。為小螢幕創建一個用戶友好且高效的介面可能很困難。

資料整合課題：

將行動商業智慧與各種資料來源和後端系統整合可能很困難。不一致的資料格式、多個資料庫以及即時資料存取的要求可能會阻礙無縫整合。

頻寬限制：

行動 BI 應用程式需要連接到網路才能檢索和更新資料。由於行動網路不穩定而導致的頻寬限制和效能不佳可能會影響 BI 工具的即時功能。

使用者抵抗：

由於擔心學習曲線、工作流程的變化或對傳統基於桌面的 BI 解決方案的偏好，員工和使用者可能不願意使用行動 BI 產品。

法規遵循：

銀行業和醫療保健業等行業有嚴格的合規規定需要遵守。確保您的行動 BI 解決方案符合這些法規，尤其是與資料安全和隱私相關的法規，可能是阻礙因素。

安裝費用：

建立應用程式、修改基礎設施以及對行動 BI 解決方案進行培訓的成本可能很高。如果組織認為成本太高，他們可能會猶豫是否要投資行動 BI。

資料品質問題：

準確、最新的數據對於行動商業智慧應用至關重要。資料品質問題（例如底層資料來源的不一致或錯誤）可能會破壞行動 BI 應用程式產生的洞察的有效性。

客製化問題：

公司可能需要修改其 BI 應用程式以滿足與其業務流程相關的特定需求。提供客製化選項與保持一致的使用者體驗之間的平衡可能很棘手。

缺乏離線功能：

在行動裝置沒有持續網路連線的情況下，行動 BI 應用程式無法離線運作可能會成為一個問題。如果沒有可靠的網路連接，使用者可能會難以存取重要的商業資訊。

IT 阻力：

由於擔心資料治理、安全性以及管理和支援行動裝置所涉及的額外工作量，IT 部門可能不願意採用行動 BI。

目錄

第 1 章簡介

• 市場定義
• 市場區隔
• 研究方法

第 2 章執行摘要

• 主要發現 市場概況
• 市場亮點

第三章 市場概覽

• 市場規模與成長潛力
• 市場趨勢
• 市場推動因素
• 市場限制
• 市場機會
• 波特五力分析

第 4 章：按部署類型劃分的行動 BI 市場

• 基於雲端的行動 BI
• 本地移動 BI

第 5 章 行動 BI 市場（按應用）

• 資料視覺化
• 報告
• 儀表板
• 查詢與報表工具
• 警報和通知

第 6 章 行動 BI 市場（依垂直產業劃分）

• 零售
• 醫療保健
• 金融服務
• 製造業
• 溝通
• 政府機構
• 教育

第 7 章 區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利 亞太地區
• 中國
• 日本
• 印度
• 澳大利亞
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第 8 章 市場動態

• 市場推動因素
• 市場限制
• 市場機會
• COVID-19 市場影響

第 9 章 競爭格局

• 大型公司
• 市佔率分析

第十章 公司簡介

• IBM Corporation
• Microsoft Corporation
• SAP SE
• SAS Institute
• MicroStrategy Incorporated
• Oracle Corporation
• Tableau Software
• Qlik Technologies
• Yellowfin International
• TIBCO Software
• Information Builders
• Looker（Google Cloud）
• Domo
• Sisense
• ThoughtSpot

第 11 章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第 12 章附錄

• 縮寫列表
• 來源與參考文獻

Mobile BI Market Size And Forecast

Mobile BI Market size was valued at USD 3.18 Billion in 2023 and is projected to reach USD 10.72 Billion by 2030, growing at a CAGR of 22.43% during the forecast period 2024-2030. The Mobile Business Intelligence (BI) Market encompasses a diverse range of software solutions, applications, and platforms specifically designed to facilitate the seamless access, analysis, and utilization of critical business data through mobile devices like smartphones and tablets. This market segment caters to the evolving needs of enterprises and organizations, offering them robust tools and capabilities to harness the power of data-driven insights in real-time, regardless of their location or device.

Global Mobile BI Market Drivers

The market drivers for the Mobile BI Market can be influenced by various factors. These may include:

Increasing Adoption of Mobile Devices:

As smartphones and tablets become more commonplace, there is an increasing need for BI solutions that are mobile-friendly. The mobile business intelligence (mobile BI) market is growing as more people access business intelligence while on the go.

Growing Culture of Remote Work:

The need for mobile BI solutions is driven by the rise in remote work worldwide and the requirement for employees to access corporate data when away from their workstations. Access to BI tools on a mobile device facilitates distant decision-making and collaboration.

Developments in Data Visualisation Technologies:

Users may more easily understand complicated data sets on smaller screens thanks to mobile BI applications' improved data visualization features. Visualisations that are interactive and intuitive help make Mobile BI more widely used.

Growing Significance of Self-Service BI:

The self-service trend With the help of BI, people may analyze data and produce reports on their own without significantly depending on IT departments. Self-service features are a common feature of mobile BI applications, which adds to their appeal.

Integration with Cloud Services:

Mobile BI solutions frequently allow for easy access to data stored in the cloud by integrating with cloud-based systems. The market is expanding due to cloud integration's scalability, flexibility, and collaborative features.

Emphasis on User Experience (UX):

In order to improve the user experience, mobile BI vendors are placing a strong emphasis on intuitive design and user-friendly interfaces. Better UX encourages user happiness and uptake of mobile BI apps.

Demand for Personalised and Customisable Dashboards:

Consumers want dashboards that they can customize to meet their own requirements. Personalized dashboards and reports provided by mobile BI tools encourage user adoption and engagement.

Big Data Analytics:

Advanced analytics technologies are needed to handle the increasing amount of big data. The necessity to analyze big and complicated data sets on mobile devices is met by mobile BI systems with extensive analytics features.

Security and Compliance Issues:

To address issues with data privacy and compliance, mobile BI systems are integrating strong security measures. Improved security protocols play a role in the corporate adoption of mobile business intelligence.

Global Mobile BI Market Restraints

Several factors can act as restraints or challenges for the Mobile BI Market. These may include:

Security Issues:

Since critical corporate data is accessed and transmitted via mobile devices, security is still a major issue for mobile BI applications. Adoption may be constrained by the possibility of data breaches and illegal access, particularly in sectors with stringent security regulations.

Device Fragmentation:

Creating and maintaining mobile BI applications that function flawlessly across several platforms can be difficult due to the variety of mobile devices and operating systems. There could be compatibility problems that affect the user experience.

Limited Screen Real Estate:

BI applications' user interface and data visualization capabilities may be impacted by the smaller screens that are common on mobile devices as opposed to desktop computers. It might be difficult to create user-friendly and efficient interfaces for tiny screens.

Data Integration Challenges:

It might be difficult to integrate mobile business intelligence with different data sources and backend systems. Seamless integration may be hampered by inconsistent data formats, multiple databases, and the requirement for real-time data access.

Bandwidth Restrictions:

In order to retrieve and update data, mobile BI applications need to be connected to the network. The real-time functionality of BI tools may be impacted by slower performance caused by limited bandwidth or unstable mobile networks.

User Resistance:

Due to worries about the learning curve, changes in workflow, or a preference for conventional desktop-based BI solutions, employees or users may be reluctant to use mobile BI products.

Regulatory Compliance:

Strict regulations governing compliance must be followed by sectors including banking and healthcare. One limitation may be making sure that mobile BI solutions adhere to these laws, particularly those pertaining to data security and privacy.

Cost of Implementation:

There may be hefty expenses associated with the creation of applications, infrastructure changes, and training for mobile BI solutions. If an organization believes the cost of mobile BI is too high, it might be reluctant to make the investment.

Data Quality Problems:

Accurate and current data is essential to mobile business intelligence apps. Issues with data quality, such as discrepancies or errors in the underlying data sources, can compromise the validity of the insights produced by mobile BI applications.

Customization Challenges:

Companies may need to modify BI applications in order to meet certain needs related to their own business procedures. It might be difficult to strike a balance between offering customization choices and upholding a consistent user experience.

Absence of Offline Functionality:

The inability of mobile BI applications to function offline might be a problem in scenarios where mobile devices do not have constant internet connectivity. Without a dependable internet connection, users could experience difficulties getting access to important business information.

IT Department Resistance:

Because of worries about data governance, security, and the extra labor involved in administering and supporting mobile devices, IT departments may be reluctant to use mobile BI.

Global Mobile BI Market Segmentation Analysis

The Global Mobile BI Market is Segmented on the basis of Deployment Type, Application, Industry Vertical, and Geography.

Mobile BI Market, By Deployment Type

• Cloud-Based Mobile BI:
• Solutions that are hosted in the cloud, providing flexibility, scalability, and accessibility from various devices.
• On-Premises Mobile BI:
• Solutions installed and operated from an organization's in-house servers and computing infrastructure.

Mobile BI Market, By Application

• Data Visualization:
• Mobile BI applications focused on presenting data in graphical and visual formats for easy interpretation.
• Reporting:
• Mobile BI tools emphasizing the generation and delivery of reports for business insights.
• Dashboards:
• Applications that provide interactive dashboards for real-time monitoring and analysis of key performance indicators (KPIs).
• Query and Reporting Tools:
• Tools enabling users to query databases and generate custom reports on the go.
• Alerts and Notifications:
• Mobile BI solutions that deliver alerts and notifications based on predefined thresholds or events.

Mobile BI Market, By Industry Vertical

• Retail:
• Mobile BI applications tailored for retail businesses to analyze sales data, track inventory, and monitor customer trends.
• Healthcare:
• Solutions for healthcare organizations to access and analyze patient data, operational metrics, and clinical outcomes.
• Financial Services:
• Mobile BI tools designed for financial institutions to analyze financial data, monitor market trends, and manage portfolios.
• Manufacturing:
• Applications for analyzing production data, supply chain metrics, and quality control in the manufacturing sector.
• Telecommunications:
• Mobile BI solutions in the telecommunications industry for analyzing network performance, customer usage, and revenue metrics.
• Government:
• Tools for government agencies to monitor and analyze various metrics related to public services, resource allocation, and policy outcomes.
• Education:
• Mobile BI applications for educational institutions to analyze student performance, enrollment trends, and institutional metrics.

Mobile BI Market, By Geography*

• North America:
• Market conditions and demand in the United States, Canada, and Mexico.*
• Europe:
• Analysis of the Mobile BI Market in European countries.*
• Asia-Pacific:
• Focusing on countries like China, India, Japan, South Korea, and others.*
• Middle East and Africa:
• Examining market dynamics in the Middle East and African regions.*
• Latin America:
• Covering market trends and developments in countries across Latin America.

Key Players

• The major players in the Mobile BI Market are:
• IBM Corporation
• Microsoft Corporation
• SAP SE
• SAS Institute
• MicroStrategy Incorporated
• Oracle Corporation
• Tableau Software
• Qlik Technologies
• Yellowfin International
• TIBCO Software
• Information Builders
• Looker (Google Cloud)
• Domo
• Sisense
• ThoughtSpot

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Mobile BI Market, By Deployment Type

• Cloud-Based Mobile BI
• On-Premises Mobile BI

5. Mobile BI Market, By Application

• Data Visualization
• Reporting
• Dashboards
• Query and Reporting Tools
• Alerts and Notifications

6. Mobile BI Market, By Industry Vertical

• Retail
• Healthcare
• Financial Services
• Manufacturing
• Telecommunications
• Government
• Education

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• IBM Corporation
• Microsoft Corporation
• SAP SE
• SAS Institute
• MicroStrategy Incorporated
• Oracle Corporation
• Tableau Software
• Qlik Technologies
• Yellowfin International
• TIBCO Software
• Information Builders
• Looker (Google Cloud)
• Domo
• Sisense
• ThoughtSpot

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References