全球線上聲譽管理軟體市場研究報告 - 2024 年至 2032 年行業分析、規模、佔有率、成長、趨勢和預測

全球線上聲譽管理軟體市場需求預計將從 2023 年的 1.9583 億美元增至 2032 年的近 8.233 億美元，2024-2032 年研究期間CAGR為 17.3%。

線上聲譽管理 (ORM) 軟體可協助企業監控、分析和影響其線上聲譽。它追蹤提及、評論和社交媒體情緒，使公司能夠回應回饋、管理品牌認知並及時解決問題。該軟體保持了積極的線上形象，與客戶建立了信任並確保了良好的數位形象。

市場動態

線上聲譽管理 (ORM) 軟體市場受到網路評論影響力日益增強、品牌認知度的重要性以及企業保持正面數位形象的需求等因素的推動。由於消費者依賴線上資訊做出購買決策，企業認知到管理和提高其線上聲譽的重要性。 ORM 軟體使公司能夠監控和回應線上評論、社交媒體提及以及其他影響其品牌形象的數位內容。電子商務、社群媒體平台和互聯數位環境的興起進一步加劇了對有效 ORM 解決方案的需求。此外，客戶回饋對搜尋引擎排名的影響以及潛在的聲譽危機促使企業投資 ORM 軟體。隨著數位通訊繼續塑造消費者的觀念，這個市場對於各行業尋求保持良好線上形象的企業來說仍然至關重要。

該報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外，這些工具也對全球線上聲譽管理軟體市場的各個細分市場進行了包容性評估。線上聲譽管理軟體產業的成長和趨勢為本研究提供了整體方法。

市場區隔

線上聲譽管理軟體市場報告的這一部分透過在國家和地區層面進行分析來提供有關細分市場的詳細資料，從而幫助策略師確定相應產品或服務的目標人口統計數據以及即將到來的機會。

依部署類型

• 本地部署
• 雲

按企業規模

• 大型企業
• 中小企業

區域分析

本節涵蓋區域前景，重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲線上聲譽管理軟體市場當前和未來的需求。此外，該報告重點關注所有主要地區各個應用領域的需求、估計和預測。

該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。線上聲譽管理軟體市場的主要參與者包括 Qualtrics、Birdeye Inc.、BrightLocal Limited、Brandyourself.com Inc.、Yext Inc.、Hootsuite Inc.、Reputation.com Inc.、Vendasta、Chatmeter、LocalClarity、Broadly、Yotpo、 ReviewTrackers 、Trustpilot、MomentFeed、Oktopost、Circus Social、WebPunch 等。本節包含競爭格局的整體視圖，包括各種策略發展，例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。

如果您有任何客製化要求，請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。

目錄

第1章：前言

• 報告說明
  • 客觀的
  • 目標受眾
  • 獨特的銷售主張 (USP) 和產品
• 研究範圍
• 研究方法論
  • 市場研究過程
  • 市場研究方法論

第 2 章：執行摘要

• 市場亮點
• 全球市場概況

第 3 章：線上聲譽管理軟體 - 產業分析

• 簡介 - 市場動態
• 市場促進因素
• 市場限制
• 機會
• 產業動態
• 波特五力分析
• 市場吸引力分析
  • 按部署類型分類的市場吸引力分析
  • 按企業規模分類的市場吸引力分析
  • 市場吸引力分析：按地區

第 4 章：價值鏈分析

• 價值鏈分析
• 原料分析
  • 原料清單
  • 原料廠商清單
  • 主要原物料價格走勢
• 潛在買家名單
• 行銷管道
  • 直效行銷
  • 間接行銷
  • 行銷通路發展趨勢

第 5 章：全球線上聲譽管理軟體市場分析：按部署類型

• 按部署類型分類的概述
• 歷史和預測數據
• 按部署類型分析
• 本地部署
• 雲

第 6 章：全球線上聲譽管理軟體市場分析：依企業規模

• 按企業規模分類的概覽
• 歷史和預測數據
• 按企業規模分析
• 大型企業
• 中小企業

第 7 章：全球線上聲譽管理軟體市場分析：依地理位置

• 區域展望
• 介紹
• 北美銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 北美按細分市場銷售分析
  • 北美按國家銷售分析
  • 美國銷售分析
  • 加拿大銷售分析
  • 墨西哥銷售分析
• 歐洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 歐洲按細分市場銷售分析
  • 歐洲按國家銷售分析
  • 英國銷售分析
  • 法國銷售分析
  • 德國銷售分析
  • 義大利銷售分析
  • 俄羅斯銷售分析
  • 歐洲其他地區銷售分析
• 亞太地區銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 亞太地區按細分市場銷售分析
  • 亞太地區國家/地區銷售分析
  • 中國銷售分析
  • 印度銷售分析
  • 日本銷售分析
  • 韓國銷售分析
  • 澳洲銷售分析
  • 東南亞銷售分析
  • 亞太地區其他地區銷售分析
• 拉丁美洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 拉丁美洲按細分市場銷售分析
  • 拉丁美洲按國家銷售分析
  • 巴西銷售分析
  • 阿根廷銷售分析
  • 秘魯銷售分析
  • 智利銷售分析
  • 拉丁美洲其他地區銷售分析
• 中東和非洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 中東和非洲按細分市場銷售分析
  • 中東和非洲國家銷售分析
  • 沙烏地阿拉伯銷售分析
  • 阿拉伯聯合大公國銷售分析
  • 以色列銷售分析
  • 南非銷售分析
  • 中東其他地區和非洲銷售分析

第 8 章：線上聲譽管理軟體公司的競爭格局

• 網路聲譽管理軟體市場競爭
• 夥伴關係/協作/協議
• 併購
• 新產品發布
• 其他發展

第 9 章：公司簡介

• 頂級公司市佔率分析
• 市場集中度
• Qualtrics
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Birdeye Inc.
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• BrightLocal Limited
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Brandyourself.com Inc.
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Yext Inc.
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Hootsuite Inc.
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Reputation.com Inc.
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Vendasta
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Chatmeter
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• LocalClarity
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Broadly
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Yotpo
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• ReviewTrackers
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Trustpilot
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• MomentFeed
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Oktopost
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• Circus Social
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• WebPunch
• 公司簡介
• 公司收入
• 產品
• 最近的發展
• 其他
  • 公司簡介
  • 公司收入
  • 產品
  • 最近的發展

注意 - 在公司概況中，財務詳細資訊和近期發展視情況而定，或者如果是私人公司，則可能不包括在內

The global demand for Online Reputation Management Software Market is presumed to reach the market size of nearly USD 823.3 Million by 2032 from USD 195.83 Million in 2023 with a CAGR of 17.3% under the study period 2024 - 2032.

Online Reputation Management (ORM) software helps businesses monitor, analyze, and influence their online reputation. It tracks mentions, reviews, and social media sentiment, allowing companies to respond to feedback, manage brand perception, and address issues promptly. The software maintains a positive online image, building trust with customers and ensuring a favorable digital presence.

MARKET DYNAMICS

The online reputation management (ORM) software market is driven by factors such as the increasing influence of online reviews, the importance of brand perception, and the need for businesses to maintain a positive digital presence. With consumers relying on online information for purchasing decisions, businesses recognize the significance of managing and enhancing their online reputation. ORM software enables companies to monitor and respond to online reviews, social media mentions, and other digital content affecting their brand image. The rise of e-commerce, social media platforms, and the interconnected digital landscape further intensifies the demand for effective ORM solutions. Additionally, the impact of customer feedback on search engine rankings and the potential for reputational crises drive businesses to invest in ORM software. As digital communication continues to shape consumer perceptions, this market remains essential for businesses across various industries seeking to maintain a favorable online image.

The report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of online reputation management software. The growth and trends of Online Reputation Management Software Industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the online reputation management software market report provides detailed data on the segments by analyzing them at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Deployment Type

• On-Premise
• Cloud

By Enterprise Size

• Large Enterprises
• SME

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Online Reputation Management Software market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the online reputation management software market include Qualtrics, Birdeye Inc., BrightLocal Limited, Brandyourself.com Inc., Yext Inc., Hootsuite Inc., Reputation.com Inc., Vendasta, Chatmeter, LocalClarity, Broadly, Yotpo, ReviewTrackers, Trustpilot, MomentFeed, Oktopost, Circus Social, WebPunch., and others. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1 . PREFACE

• 1.1. Report Description
  • 1.1.1. Objective
  • 1.1.2. Target Audience
  • 1.1.3. Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1. Market Research Process
  • 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3 . ONLINE REPUTATION MANAGEMENT SOFTWARE - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Deployment Type
  • 3.7.2 Market Attractiveness Analysis By Enterprise Size
  • 3.7.3 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1. List of Raw Materials
  • 4.2.2. Raw Material Manufactures List
  • 4.2.3. Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1. Direct Marketing
  • 4.4.2. Indirect Marketing
  • 4.4.3. Marketing Channel Development Trend

5 . GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET ANALYSIS BY DEPLOYMENT TYPE

• 5.1 Overview by Deployment Type
• 5.2 Historical and Forecast Data
• 5.3 Analysis by Deployment Type
• 5.4 On-Premise Historic and Forecast Sales by Regions
• 5.5 Cloud Historic and Forecast Sales by Regions

6 . GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET ANALYSIS BY ENTERPRISE SIZE

• 6.1 Overview by Enterprise Size
• 6.2 Historical and Forecast Data
• 6.3 Analysis by Enterprise Size
• 6.4 Large Enterprises Historic and Forecast Sales by Regions
• 6.5 SME Historic and Forecast Sales by Regions

7 . GLOBAL ONLINE REPUTATION MANAGEMENT SOFTWARE MARKET ANALYSIS BY GEOGRAPHY

• 7.1. Regional Outlook
• 7.2. Introduction
• 7.3. North America Sales Analysis
  • 7.3.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.3.2. North America By Segment Sales Analysis
  • 7.3.3. North America By Country Sales Analysis
  • 7.3.4. United State Sales Analysis
  • 7.3.5. Canada Sales Analysis
  • 7.3.6. Mexico Sales Analysis
• 7.4. Europe Sales Analysis
  • 7.4.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.4.2. Europe by Segment Sales Analysis
  • 7.4.3. Europe by Country Sales Analysis
  • 7.4.4. United Kingdom Sales Analysis
  • 7.4.5. France Sales Analysis
  • 7.4.6. Germany Sales Analysis
  • 7.4.7. Italy Sales Analysis
  • 7.4.8. Russia Sales Analysis
  • 7.4.9. Rest Of Europe Sales Analysis
• 7.5. Asia Pacific Sales Analysis
  • 7.5.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.5.2. Asia Pacific by Segment Sales Analysis
  • 7.5.3. Asia Pacific by Country Sales Analysis
  • 7.5.4. China Sales Analysis
  • 7.5.5. India Sales Analysis
  • 7.5.6. Japan Sales Analysis
  • 7.5.7. South Korea Sales Analysis
  • 7.5.8. Australia Sales Analysis
  • 7.5.9. South East Asia Sales Analysis
  • 7.5.10. Rest Of Asia Pacific Sales Analysis
• 7.6. Latin America Sales Analysis
  • 7.6.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.6.2. Latin America by Segment Sales Analysis
  • 7.6.3. Latin America by Country Sales Analysis
  • 7.6.4. Brazil Sales Analysis
  • 7.6.5. Argentina Sales Analysis
  • 7.6.6. Peru Sales Analysis
  • 7.6.7. Chile Sales Analysis
  • 7.6.8. Rest of Latin America Sales Analysis
• 7.7. Middle East & Africa Sales Analysis
  • 7.7.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.7.2. Middle East & Africa by Segment Sales Analysis
  • 7.7.3. Middle East & Africa by Country Sales Analysis
  • 7.7.4. Saudi Arabia Sales Analysis
  • 7.7.5. UAE Sales Analysis
  • 7.7.6. Israel Sales Analysis
  • 7.7.7. South Africa Sales Analysis
  • 7.7.8. Rest Of Middle East And Africa Sales Analysis

8 . COMPETITIVE LANDSCAPE OF THE ONLINE REPUTATION MANAGEMENT SOFTWARE COMPANIES

• 8.1. Online Reputation Management Software Market Competition
• 8.2. Partnership/Collaboration/Agreement
• 8.3. Merger And Acquisitions
• 8.4. New Product Launch
• 8.5. Other Developments

9 . COMPANY PROFILES OF ONLINE REPUTATION MANAGEMENT SOFTWARE INDUSTRY

• 9.1. Top Companies Market Share Analysis
• 9.2. Market Concentration Rate
• 9.3. Qualtrics
  • 9.3.1. Company Overview
  • 9.3.2. Company Revenue
  • 9.3.3. Products
  • 9.3.4. Recent Developments
• 9.4. Birdeye Inc.
  • 9.4.1. Company Overview
  • 9.4.2. Company Revenue
  • 9.4.3. Products
  • 9.4.4. Recent Developments
• 9.5. BrightLocal Limited
  • 9.5.1. Company Overview
  • 9.5.2. Company Revenue
  • 9.5.3. Products
  • 9.5.4. Recent Developments
• 9.6. Brandyourself.com Inc.
  • 9.6.1. Company Overview
  • 9.6.2. Company Revenue
  • 9.6.3. Products
  • 9.6.4. Recent Developments
• 9.7. Yext Inc.
  • 9.7.1. Company Overview
  • 9.7.2. Company Revenue
  • 9.7.3. Products
  • 9.7.4. Recent Developments
• 9.8. Hootsuite Inc.
  • 9.8.1. Company Overview
  • 9.8.2. Company Revenue
  • 9.8.3. Products
  • 9.8.4. Recent Developments
• 9.9. Reputation.com Inc.
  • 9.9.1. Company Overview
  • 9.9.2. Company Revenue
  • 9.9.3. Products
  • 9.9.4. Recent Developments
• 9.10. Vendasta
  • 9.10.1. Company Overview
  • 9.10.2. Company Revenue
  • 9.10.3. Products
  • 9.10.4. Recent Developments
• 9.11. Chatmeter
  • 9.11.1. Company Overview
  • 9.11.2. Company Revenue
  • 9.11.3. Products
  • 9.11.4. Recent Developments
• 9.12. LocalClarity
  • 9.12.1. Company Overview
  • 9.12.2. Company Revenue
  • 9.12.3. Products
  • 9.12.4. Recent Developments
• 9.13. Broadly
  • 9.13.1. Company Overview
  • 9.13.2. Company Revenue
  • 9.13.3. Products
  • 9.13.4. Recent Developments
• 9.14. Yotpo
  • 9.14.1. Company Overview
  • 9.14.2. Company Revenue
  • 9.14.3. Products
  • 9.14.4. Recent Developments
• 9.15. ReviewTrackers
  • 9.15.1. Company Overview
  • 9.15.2. Company Revenue
  • 9.15.3. Products
  • 9.15.4. Recent Developments
• 9.16. Trustpilot
  • 9.16.1. Company Overview
  • 9.16.2. Company Revenue
  • 9.16.3. Products
  • 9.16.4. Recent Developments
• 9.17. MomentFeed
  • 9.17.1. Company Overview
  • 9.17.2. Company Revenue
  • 9.17.3. Products
  • 9.17.4. Recent Developments
• 9.18. Oktopost
  • 9.18.1. Company Overview
  • 9.18.2. Company Revenue
  • 9.18.3. Products
  • 9.18.4. Recent Developments
• 9.19. Circus Social
  • 9.19.1. Company Overview
  • 9.19.2. Company Revenue
  • 9.19.3. Products
  • 9.19.4. Recent Developments
• 9.20. WebPunch
  • 9.20.1. Company Overview
  • 9.20.2. Company Revenue
  • 9.20.3. Products
  • 9.20.4. Recent Developments
• 9.21. Others
  • 9.21.1. Company Overview
  • 9.21.2. Company Revenue
  • 9.21.3. Products
  • 9.21.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

LIST OF TABLES

• Market Snapshot
• Drivers : Impact Analysis
• Restraints : Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• List of Potential Buyers
• Analysis by Deployment Type (USD MN)
• On-Premise Market Sales by Geography (USD MN)
• Cloud Market Sales by Geography (USD MN)
• Analysis Market by Enterprise Size (USD MN)
• Large Enterprises Market Sales by Geography (USD MN)
• SME Market Sales by Geography (USD MN)
• Global Online Reputation Management Software Market Sales by Geography (USD MN)
• North America Market Analysis (USD MN)
• United State Market Analysis (USD MN)
• Canada Market Analysis (USD MN)
• Mexico Market Analysis (USD MN)
• Europe Market Analysis (USD MN)
• Europe Market Estimate by Country (USD MN)
• United Kingdom Market Analysis (USD MN)
• France Market Analysis (USD MN)
• Germany Market Analysis (USD MN)
• Italy Market Analysis (USD MN)
• Russia Market Analysis (USD MN)
• Spain Market Analysis (USD MN)
• Rest of Europe Market Analysis (USD MN)
• Asia Pacific Market Analysis (USD MN)
• China Market Analysis (USD MN)
• Japan Market Analysis (USD MN)
• India Market Analysis (USD MN)
• South Korea Market Analysis (USD MN)
• Australia Market Analysis (USD MN)
• South East Asia Market Analysis (USD MN)
• Rest of Asia Pacific Market Analysis (USD MN)
• Latin America Market Analysis (USD MN)
• Brazil Market Analysis (USD MN)
• Argentina Market Analysis (USD MN)
• Peru Market Analysis (USD MN)
• Chile Market Analysis (USD MN)
• Rest of Latin America Market Analysis (USD MN)
• Middle East & Africa Market Analysis (USD MN)
• Saudi Arabia Market Analysis (USD MN)
• UAE Market Analysis (USD MN)
• Israel Market Analysis (USD MN)
• South Africa Market Analysis (USD MN)
• Rest of Middle East and Africa Market Analysis (USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisition

LIST OF FIGURES

• Research Scope of Online Reputation Management Software Report
• Market Research Process
• Market Research Methodology
• Global Online Reputation Management Software Market Size, by Region (USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis by Deployment Type
• Market Attractiveness Analysis by Enterprise Size
• Market Attractiveness Analysis by Region
• Value Chain Analysis
• Global Market Analysis by Deployment Type (USD MN)
• On-Premise Market Sales by Geography (USD MN)
• Cloud Market Sales by Geography (USD MN)
• Global Market Analysis by Enterprise Size (USD MN)
• Large Enterprises Market Sales by Geography (USD MN)
• SME Market Sales by Geography (USD MN)
• Global Market Sales (USD MN)
• North America Market Sales (USD MN)
• Europe Market Sales (USD MN)
• Asia Pacific Market Sales (USD MN)
• Latin America Market Sales (USD MN)
• Middle East & Africa Market Sales (USD MN)
• Recent Development in Industry
• Top Companies Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.