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市場調查報告書

商品編碼

1513748

全球智慧標牌市場研究報告 - 2024 年至 2032 年行業分析、規模、佔有率、成長、趨勢和預測

Global Smart Signage Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032

出版日期: 2024年06月01日 | 出版商:

Value Market Research | 英文 166 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄圖表

全球智慧標牌市場需求預計將從 2023 年的 23.8 億美元達到 2032 年近 71.4 億美元的市場規模，2024-2032 年研究期間複合年成長率為 12.99%。

智慧標牌是指與物聯網、人工智慧和雲端運算等先進技術整合的數位顯示器，可提供動態和互動式內容。這些系統用於零售、交通、酒店和公共場所，提供即時資訊、廣告和娛樂。它可以根據受眾人口統計、環境條件和使用者互動來調整內容，從而提高參與度和有效性。功能可能包括觸控螢幕、臉部辨識以及與行動裝置的連接。此標牌的適應性和互動性使其成為企業和組織加強與受眾溝通並提升客戶體驗的強大工具。

市場動態

飯店、零售和公共場所擴大採用數位技術，推動了智慧標牌市場的發展。智慧標牌提供動態、互動式和個人化內容的能力增強了客戶參與度和體驗，使其成為企業的寶貴工具。人工智慧、物聯網和雲端運算等先進技術的結合可以實現即時內容更新和數據驅動的洞察，使企業能夠更有效地瞄準受眾。商業環境中對廣告和促銷展示的需求不斷成長也推動了市場的發展，因為這種標牌為行銷活動提供了多功能且具有視覺吸引力的解決方案。

此外，向智慧城市的轉變以及對高效公共資訊系統的需求支持在城市基礎設施中採用智慧標牌。這些標牌系統中擴大使用觸控螢幕、臉部辨識和行動連接，提供了更具互動性和吸引力的使用者體驗。永續發展和能源效率的趨勢進一步推動了市場的發展，因為現代標牌解決方案的設計優先考慮能源效率和環境友善性。然而，高昂的實施成本和持續技術升級的需求可能會阻礙未來幾年的市場成長。

研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外，這些工具也對全球智慧標牌市場的各個細分市場進行了包容性評估。智慧標牌產業的成長和趨勢為本研究提供了整體方法。

市場區隔

智慧標牌市場報告的這一部分提供了國家和地區層面細分市場的詳細資料，從而幫助戰略家確定相應產品或服務的目標人群以及即將到來的機會。

依技術

OLED技術
液晶顯示技術
LED技術
其他

按類型

數位海報
視訊牆
互動資訊亭
透明顯示器

按最終用戶

零售
教育
衛生保健
公司的
體育場館
政府
其他

區域分析

本節涵蓋區域前景，重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲智慧標牌市場當前和未來的需求。此外，該報告重點關注所有主要地區各個應用領域的需求、估計和預測。

該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。智慧標牌市場的主要參與者包括松下公司、三星電子有限公司、NEC公司、LG電子、索尼電子公司、研華科技有限公司、Uniguest。本節包含競爭格局的整體視圖，包括各種策略發展，例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。

如果您有任何客製化要求，請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。

區域展望
介紹
北美銷售分析
- 概覽、歷史與預測資料銷售分析
- 北美按細分市場銷售分析
- 北美按國家銷售分析
- 美國銷售分析
- 加拿大銷售分析
- 墨西哥銷售分析
歐洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 歐洲按細分市場銷售分析
- 歐洲按國家銷售分析
- 英國銷售分析
- 法國銷售分析
- 德國銷售分析
- 義大利銷售分析
- 俄羅斯銷售分析
- 歐洲其他地區銷售分析
亞太地區銷售分析
- 概覽、歷史與預測資料銷售分析
- 亞太地區按細分市場銷售分析
- 亞太地區按國家銷售分析
- 中國銷售分析
- 印度銷售分析
- 日本銷售分析
- 韓國銷售分析
- 澳洲銷售分析
- 東南亞銷售分析
- 亞太地區其他地區銷售分析
拉丁美洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 拉丁美洲按細分市場銷售分析
- 拉丁美洲按國家銷售分析
- 巴西銷售分析
- 阿根廷銷售分析
- 秘魯銷售分析
- 智利銷售分析
- 拉丁美洲其他地區銷售分析
中東和非洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 中東和非洲按細分市場銷售分析
- 中東和非洲按國家銷售分析
- 沙烏地阿拉伯銷售分析
- 阿拉伯聯合大公國銷售分析
- 以色列銷售分析
- 南非銷售分析
- 中東其他地區和非洲銷售分析

第 9 章：智慧標牌公司的競爭格局

智慧標牌市場競爭
夥伴關係/協作/協議
併購
新產品發布
其他發展

第 10 章：公司簡介

頂級公司市佔率分析
市場集中度
Panasonic Corporation

公司簡介
公司收入
產品
最近的發展

Samsung Electronics Co. Ltd.

公司簡介
公司收入
產品
最近的發展

NEC Corporation

公司簡介
公司收入
產品
最近的發展

LG Electronics

公司簡介
公司收入
產品
最近的發展

Sony Electronics Inc.

公司簡介
公司收入
產品
最近的發展

Advantech Co. Ltd.

公司簡介
公司收入
產品
最近的發展

Uniguest

公司簡介
公司收入
產品
最近的發展

註 - 在公司概況中，財務詳細資料和最新進展視情況而定，或對私人公司而言可能不包括在內

簡介目錄圖表

Product Code: VMR112115007

The global demand for Smart Signage Market is presumed to reach the market size of nearly USD 7.14 Billion by 2032 from USD 2.38 Billion in 2023 with a CAGR of 12.99% under the study period 2024-2032.

Smart signage refers to digital displays integrated with advanced technologies like IoT, AI, and cloud computing to deliver dynamic and interactive content. These systems are used in retail, transportation, hospitality, and public spaces to provide real-time information, advertisements, and entertainment. It can adapt content based on audience demographics, environmental conditions, and user interactions, enhancing engagement and effectiveness. Features may include touchscreens, facial recognition, and connectivity with mobile devices. The adaptability and interactivity of this signage transform it into a potent instrument for businesses and organizations to enhance communication with their audiences and elevate customer experiences.

MARKET DYNAMICS

The rising adoption of digital technologies in hospitality, retail, and public spaces propels the smart signage market. The ability of smart signage to deliver dynamic, interactive, and personalized content enhances customer engagement and experience, making it a valuable tool for businesses. The incorporation of advanced technologies such as AI, IoT, and cloud computing enables real-time content updates and data-driven insights, allowing companies to target their audience more effectively. The growing demand for advertising and promotional displays in commercial settings also drives the market, as this signage offers versatile and visually appealing solutions for marketing campaigns.

Additionally, the shift towards smart cities and the need for efficient public information systems support the adoption of smart signage in urban infrastructure. The increasing use of touchscreens, facial recognition, and mobile connectivity in these signage systems provides a more interactive and engaging user experience. The trend towards sustainability and energy efficiency further boosts the market, as modern signage solutions are crafted to prioritize energy efficiency and environmental friendliness. However, high implementation costs and the need for continuous technological upgrades may impede market growth in the coming years.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Smart Signage. The growth and trends of Smart Signage industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Smart Signage market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Technology

OLED Technology
LCD Technology
LED Technology
Others

By Type

Digital Posters
Video Walls
Interactive Kiosks
Transparent Displays

By End-User

Retail
Education
Healthcare
Corporate
Stadiums
Government
Others

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Smart Signage market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Smart Signage market include Panasonic Corporation, Samsung Electronics Co. Ltd., NEC Corporation, LG Electronics, Sony Electronics Inc., Advantech Co. Ltd., Uniguest. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1. PREFACE

1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3. SMART SIGNAGE - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Technology
- 3.7.2 Market Attractiveness Analysis By Type
- 3.7.3 Market Attractiveness Analysis By End-User
- 3.7.4 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend

5. GLOBAL SMART SIGNAGE MARKET ANALYSIS BY TECHNOLOGY

5.1. Overview By Technology
5.2. Historical and Forecast Data Analysis By Technology
5.3. OLED Technology Historic and Forecast Sales By Regions
5.4. LCD Technology Historic and Forecast Sales By Regions
5.5. LED Technology Historic and Forecast Sales By Regions
5.6. Others Historic and Forecast Sales By Regions

6. GLOBAL SMART SIGNAGE MARKET ANALYSIS BY TYPE

6.1. Overview By Type
6.2. Historical and Forecast Data Analysis By Type
6.3. Digital Posters Historic and Forecast Sales By Regions
6.4. Video Walls Historic and Forecast Sales By Regions
6.5. Interactive Kiosks Historic and Forecast Sales By Regions
6.6. Transparent Displays Historic and Forecast Sales By Regions

7. GLOBAL SMART SIGNAGE MARKET ANALYSIS BY END-USER

7.1. Overview By End-User
7.2. Historical and Forecast Data Analysis By End-User
7.3. Retail Historic and Forecast Sales By Regions
7.4. Education Historic and Forecast Sales By Regions
7.5. Healthcare Historic and Forecast Sales By Regions
7.6. Corporate Historic and Forecast Sales By Regions
7.7. Stadiums Historic and Forecast Sales By Regions
7.8. Government Historic and Forecast Sales By Regions
7.9. Others Historic and Forecast Sales By Regions

8. GLOBAL SMART SIGNAGE MARKET ANALYSIS BY GEOGRAPHY

8.1. Regional Outlook
8.2. Introduction
8.3. North America Sales Analysis
- 8.3.1 Overview, Historic and Forecast Data Sales Analysis
- 8.3.2 North America By Segment Sales Analysis
- 8.3.3 North America By Country Sales Analysis
- 8.3.4 United States Sales Analysis
- 8.3.5 Canada Sales Analysis
- 8.3.6 Mexico Sales Analysis
8.4. Europe Sales Analysis
- 8.4.1 Overview, Historic and Forecast Data Sales Analysis
- 8.4.2 Europe By Segment Sales Analysis
- 8.4.3 Europe By Country Sales Analysis
- 8.4.4 United Kingdom Sales Analysis
- 8.4.5 France Sales Analysis
- 8.4.6 Germany Sales Analysis
- 8.4.7 Italy Sales Analysis
- 8.4.8 Russia Sales Analysis
- 8.4.9 Rest Of Europe Sales Analysis
8.5. Asia Pacific Sales Analysis
- 8.5.1 Overview, Historic and Forecast Data Sales Analysis
- 8.5.2 Asia Pacific By Segment Sales Analysis
- 8.5.3 Asia Pacific By Country Sales Analysis
- 8.5.4 China Sales Analysis
- 8.5.5 India Sales Analysis
- 8.5.6 Japan Sales Analysis
- 8.5.7 South Korea Sales Analysis
- 8.5.8 Australia Sales Analysis
- 8.5.9 South East Asia Sales Analysis
- 8.5.10 Rest Of Asia Pacific Sales Analysis
8.6. Latin America Sales Analysis
- 8.6.1 Overview, Historic and Forecast Data Sales Analysis
- 8.6.2 Latin America By Segment Sales Analysis
- 8.6.3 Latin America By Country Sales Analysis
- 8.6.4 Brazil Sales Analysis
- 8.6.5 Argentina Sales Analysis
- 8.6.6 Peru Sales Analysis
- 8.6.7 Chile Sales Analysis
- 8.6.8 Rest of Latin America Sales Analysis
8.7. Middle East & Africa Sales Analysis
- 8.7.1 Overview, Historic and Forecast Data Sales Analysis
- 8.7.2 Middle East & Africa By Segment Sales Analysis
- 8.7.3 Middle East & Africa By Country Sales Analysis
- 8.7.4 Saudi Arabia Sales Analysis
- 8.7.5 UAE Sales Analysis
- 8.7.6 Israel Sales Analysis
- 8.7.7 South Africa Sales Analysis
- 8.7.8 Rest Of Middle East And Africa Sales Analysis

9. COMPETITIVE LANDSCAPE OF THE SMART SIGNAGE COMPANIES

9.1. Smart Signage Market Competition
9.2. Partnership/Collaboration/Agreement
9.3. Merger And Acquisitions
9.4. New Product Launch
9.5. Other Developments

10. COMPANY PROFILES OF SMART SIGNAGE INDUSTRY

10.1. Top Companies Market Share Analysis
10.2. Market Concentration Rate
10.3. Panasonic Corporation
- 10.3.1 Company Overview
- 10.3.2 Company Revenue
- 10.3.3 Products
- 10.3.4 Recent Developments
10.4. Samsung Electronics Co. Ltd.
- 10.4.1 Company Overview
- 10.4.2 Company Revenue
- 10.4.3 Products
- 10.4.4 Recent Developments
10.5. NEC Corporation
- 10.5.1 Company Overview
- 10.5.2 Company Revenue
- 10.5.3 Products
- 10.5.4 Recent Developments
10.6. LG Electronics
- 10.6.1 Company Overview
- 10.6.2 Company Revenue
- 10.6.3 Products
- 10.6.4 Recent Developments
10.7. Sony Electronics Inc.
- 10.7.1 Company Overview
- 10.7.2 Company Revenue
- 10.7.3 Products
- 10.7.4 Recent Developments
10.8. Advantech Co. Ltd.
- 10.8.1 Company Overview
- 10.8.2 Company Revenue
- 10.8.3 Products
- 10.8.4 Recent Developments
10.9. Uniguest
- 10.9.1 Company Overview
- 10.9.2 Company Revenue
- 10.9.3 Products
- 10.9.4 Recent Developments