市場調查報告書
商品編碼
1542491
全球穀物棒市場研究報告 - 2024 年至 2032 年產業分析、規模、佔有率、成長、趨勢和預測Global Cereal Bar Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球穀物棒市場需求預計將從 2023 年的 89.3 億美元達到 2032 年近 148.9 億美元的市場規模,2024-2032 年研究期間複合年成長率為 5.85%。
穀物棒是由穀類、穀物和其他成分(如堅果、水果和甜味劑)製成的方便零食。它們通常被烘烤或壓製成棒,並且通常添加維生素和礦物質。這些零食棒為外出用餐提供了方便攜帶且營養豐富的選擇,吸引了尋求快速、健康零食的忙碌消費者。它們有各種口味和配方,包括高蛋白、低糖和無麩質選項,可滿足不同的飲食偏好和需求。
由於消費者對方便攜帶的零食選擇的日益偏好,穀物棒市場正在經歷顯著成長。忙碌的生活方式和日益增強的健康意識導致對無縫融入日常生活的營養、攜帶式零食的需求不斷成長。健康與保健趨勢在塑造市場方面發揮著不可或缺的作用。消費者擴大尋求具有功能性益處的零食,例如高蛋白、低糖以及添加維生素和礦物質。迎合這些以健康為導向的偏好的穀物棒,包括滿足特定飲食需求的選擇,如無麩質或純素食,特別受歡迎。
食品加工和配方方面的技術進步有助於創造市場機會。成分和生產技術的創新使得能夠創造出新的和改進的巧克力棒品種,從而提高口味、質地和營養價值。這些進步也支持開發滿足新興消費趨勢和飲食需求的專用產品。零售通路和線上平台的擴張增強了市場的可及性和成長。雜貨店、便利商店和電子商務平台的激增讓消費者可以輕鬆獲得各種穀物棒選擇。此外,基於訂閱的模式和直接面對消費者的銷售策略的興起為品牌提供了進入利基市場和建立客戶忠誠度的機會。然而,高生產成本和來自其他零食類別的競爭可能會抑制市場成長。
研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外,這些工具還對全球穀物棒市場的每個細分市場進行了包容性評估。穀物棒產業的成長和趨勢為本研究提供了整體方法。
穀物棒市場報告的這一部分提供了有關國家和地區級別細分市場的詳細資料,從而幫助策略師確定相應產品或服務的目標人口統計數據以及即將到來的機會。
本節涵蓋區域前景,重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲穀物棒市場當前和未來的需求。此外,該報告重點關注所有主要地區各個應用領域的需求、估計和預測。
該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。穀物棒市場的主要參與者包括 General Mills Inc.、Naturell India Pvt.。有限公司、瑪氏公司及其附屬公司、Bellring Brands INC.、雀巢公司、家樂氏公司、阿特金斯營養品、麥基食品、百事可樂公司、Cliff Bar & Company。本節包含競爭格局的整體視圖,包括各種策略發展,例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。
如果您有任何客製化要求,請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。
The global demand for Cereal Bar Market is presumed to reach the market size of nearly USD 14.89 Billion by 2032 from USD 8.93 Billion in 2023 with a CAGR of 5.85% under the study period 2024-2032.
Cereal bars are convenient snack foods made from cereals, grains, and other ingredients, such as nuts, fruits, and sweeteners. They are typically baked or pressed into bars and are often fortified with vitamins and minerals. These bars offer a portable and nutritious option for on-the-go eating, appealing to busy consumers seeking quick, health-conscious snacks. They come in various flavors and formulations, including high-protein, low-sugar, and gluten-free options, catering to diverse dietary preferences and needs.
The cereal bar market is experiencing significant growth driven by the rising consumer preference for convenient and on-the-go snack options. Busy lifestyles and increasing health consciousness contribute to the growing demand for nutritious, portable snacks that fit seamlessly into daily routines. Health & wellness trends play an integral role in shaping the market. Consumers increasingly seek snacks with functional benefits, such as high protein, low sugar, and added vitamins and minerals. Cereal bars that cater to these health-oriented preferences, including options for specific dietary needs like gluten-free or vegan, are particularly well-received.
Technological advancements in food processing and formulation contribute to market opportunities. Innovations in ingredients and production techniques enable the creation of new and improved bar varieties, enhancing taste, texture, and nutritional value. These advancements also support the development of specialized products that address emerging consumer trends and dietary needs. The expansion of retail channels and online platforms enhances market accessibility and growth. The proliferation of grocery stores, convenience stores, and e-commerce platforms offers consumers easy access to various cereal bar options. Additionally, the rise of subscription-based models and direct-to-consumer sales strategies offers opportunities for brands to reach niche markets and build customer loyalty. However, high production costs and competition from other snack categories may restrain market growth.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Cereal Bar. The growth and trends of Cereal Bar industry provide a holistic approach to this study.
This section of the Cereal Bar market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Cereal Bar market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Cereal Bar market include General Mills Inc., Naturell India Pvt. Ltd., Mars Incorporated And Its Affiliates, Bellring Brands INC., Nestle S.A., The Kellogg Company, Atkins Nutritional, McKee Foods, PepsiCo Inc., Cliff Bar & Company. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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