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1547469

全球客戶通訊管理市場研究報告 - 2024 年至 2032 年產業分析、規模、佔有率、成長、趨勢和預測

Global Customer Communications Management Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032

出版日期: 2024年07月01日 | 出版商:

Value Market Research | 英文 222 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄圖表

全球客戶通訊管理市場需求預計將從 2023 年的 23.4 億美元達到 2032 年近 62.3 億美元的市場規模，2024-2032 年研究期間複合年成長率為 11.48%。

客戶溝通管理可以定義為幫助公司管理各種媒體上的客戶溝通的軟體或策略。它是一個改進出站和互動式通訊的創建、傳遞、儲存和檢索的過程，包括新產品發布、續訂通知、與帳單和付款相關的通知等。的應用程式與其客戶、監管機構、合作夥伴和分銷商等合作，該過程涉及利用離線或線上收集的大量資料。客戶溝通管理也稱為智慧客戶溝通管理系統。

市場動態

對客戶通訊管理解決方案的需求不斷增加，因為它們透過內容創建過程的自動化來提供與客戶的個人化和互動式通訊，這是客戶通訊管理市場成長的原始市場驅動力。客戶溝通管理解決方案也有助於降低文件製作成本，從而創造更多中小型企業的需求。此外，它還有助於保護客戶隱私，是推動客戶通訊管理市場成長的關鍵因素。智慧型手機的日益普及和社交媒體的成長預計也將刺激客戶通訊管理市場的成長。對技術產業和策略框架的高投資也是客戶通訊管理市場成長的主要市場驅動力。

研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外，這些工具也對全球客戶溝通管理市場的每個細分市場進行了包容性評估。客戶溝通管理產業的成長和趨勢為本研究提供了整體方法。

市場區隔

客戶通訊管理市場報告的這一部分提供了有關國家和地區級別細分市場的詳細資料，從而幫助策略師確定相應產品或服務的目標人口統計數據以及即將到來的機會。

按組件

解決方案
服務

按頻道

社群媒體
簡訊
電子郵件
即時聊天
電話
其他

按部署模型

本地
雲

按組織規模

大型組織
中小企業

按最終用戶

BFSI
資訊科技與電信
零售與電子商務
衛生保健
觀光與旅館業
其他

區域分析

本節涵蓋區域展望，重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲客戶通訊管理市場當前和未來的需求。此外，該報告重點關注所有主要地區各個應用領域的需求、估計和預測。

該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。客戶通訊管理市場的主要參與者包括 Adobe Inc.、Cincom Systems、Messagepoint、Newgen Software Technologies Ltd.、OpenText Corporation、Oracle Corporation、Quadient、Sefas Innovation、Smart Communications Inc.、Xerox Corporation。本節包含競爭格局的整體視圖，包括各種策略發展，例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。

如果您有任何客製化要求，請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。

簡介 - 市場動態
市場促進因素
市場限制
機會
產業動態
波特五力分析
市場吸引力分析
- 按組件分類的市場吸引力分析
- 按通路分類的市場吸引力分析
- 按部署模型進行市場吸引力分析
- 按組織規模進行的市場吸引力分析
- 最終用戶的市場吸引力分析
- 市場吸引力分析：按地區

第 4 章：價值鏈分析

價值鏈分析
原料分析
- 原料清單
- 原料廠商清單
- 主要原物料價格走勢
潛在買家名單
行銷管道
- 直效行銷
- 間接行銷
- 行銷通路發展趨勢

第 5 章：全球客戶通訊管理市場分析：按組成部分

按組件概述
按組成部分的歷史和預測資料分析
解決方案
服務

第 6 章：全球客戶通訊管理市場分析：按管道

按頻道概覽
按管道的歷史和預測數據分析
社群媒體
簡訊
電子郵件
即時聊天
電話
其他

第 7 章：全球客戶通訊管理市場分析：按部署模型

按部署模型概述
按部署模型進行歷史和預測資料分析
本地
雲

第 8 章：全球客戶通訊管理市場分析：依組織規模

按組織規模分類的概述
按組織規模進行歷史與預測資料分析
大型組織
中小企業

第 9 章：全球客戶通訊管理市場分析：按最終用戶

最終用戶概述
最終用戶的歷史和預測數據分析
BFSI
資訊科技與電信
零售與電子商務
衛生保健
觀光與旅館業
其他

第 10 章：全球客戶通訊管理市場分析：依地理位置

區域展望
介紹
北美銷售分析
- 概覽、歷史與預測資料銷售分析
- 北美按細分市場銷售分析
- 北美按國家銷售分析
- 美國銷售分析
- 加拿大銷售分析
- 墨西哥銷售分析
歐洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 歐洲按細分市場銷售分析
- 歐洲按國家銷售分析
- 英國銷售分析
- 法國銷售分析
- 德國銷售分析
- 義大利銷售分析
- 俄羅斯銷售分析
- 歐洲其他地區銷售分析
亞太地區銷售分析
- 概覽、歷史與預測資料銷售分析
- 亞太地區按細分市場銷售分析
- 亞太地區按國家銷售分析
- 中國銷售分析
- 印度銷售分析
- 日本銷售分析
- 韓國銷售分析
- 澳洲銷售分析
- 東南亞銷售分析
- 亞太地區其他地區銷售分析
拉丁美洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 拉丁美洲按細分市場銷售分析
- 拉丁美洲按國家銷售分析
- 巴西銷售分析
- 阿根廷銷售分析
- 秘魯銷售分析
- 智利銷售分析
- 拉丁美洲其他地區銷售分析
中東和非洲銷售分析
- 概覽、歷史與預測資料銷售分析
- 中東和非洲按細分市場銷售分析
- 中東和非洲按國家銷售分析
- 沙烏地阿拉伯銷售分析
- 阿拉伯聯合大公國銷售分析
- 以色列銷售分析
- 南非銷售分析
- 中東其他地區和非洲銷售分析

第 11 章：客戶通訊管理公司的競爭格局

客戶溝通管理市場競爭
夥伴關係/協作/協議
併購
新產品發布
其他發展

第 12 章：公司簡介

頂級公司市佔率分析
市場集中度
Adobe Inc.

公司概況
公司收入
產品
最新動態

Cincom Systems

公司概況
公司收入
產品
最新動態

Messagepoint

公司概況
公司收入
產品
最新動態

Newgen Software Technologies Ltd.

公司概況
公司收入
產品
最新動態

OpenText Corporation

公司概況
公司收入
產品
最新動態

Oracle Corporation

公司概況
公司收入
產品
最新動態

Quadient

公司概況
公司收入
產品
最新動態

Sefas Innovation

公司概況
公司收入
產品
最新動態

Smart Communications Inc.

公司概況
公司收入
產品
最新動態

Xerox Corporation

公司概況
公司收入
產品
最新動態

註 - 在公司概況中，財務詳細資訊和最新發展視情況而定，或對私人公司而言可能不包括在內

簡介目錄圖表

Product Code: VMR11215204

The global demand for Customer Communications Management Market is presumed to reach the market size of nearly USD 6.23 Billion by 2032 from USD 2.34 Billion in 2023 with a CAGR of 11.48% under the study period 2024-2032.

Customer communications management may be defined as the software or strategy that helps companies in the management of customer communications across a wide range of media. It is a process to improve the creation, delivery, storage, and retrieval of outbound and interactive communications including new product launches, renewal notifications, notifications related to bill and payment, etc. Customer communications management solutions provide an application to companies to improve the communication with their clients, regulatory bodies, partners, and distributors, etc. the process involves the utilization of a large volume of data collected offline or online. Customer communications management is also known as intelligent customer communications management systems.

MARKET DYNAMICS

Increasing demand for customer communications management solutions as they provide personalized and interactive communications with the customers by automation of the process of content creation is the primitive market driver for the growth of the customer communications management market. Customer communications management solutions also help with the cost reduction of document production hence, creating more demand from small and medium enterprises. Furthermore, it also helps customer privacy and is a key factor responsible for the market growth of the customer communications management market. Increasing adoption of smartphones and social media growth is also expected to spur the market growth of customer communications management. The high investment in the technological industry and strategic framework is also a major market driver for the market growth of customer communications management.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Customer Communications Management. The growth and trends of Customer Communications Management industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Customer Communications Management market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Component

Solution
Services

By Channel

Social Media
SMS
Email
Live Chat
Phone
Others

By Deployment Model

On-premises
Cloud

By Organization Size

Large Organization
SMEs

By End-User

BFSI
IT& Telecom
Retail & E-commerce
Healthcare
Travel & Hospitality
Others

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Customer Communications Management market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Customer Communications Management market include Adobe Inc., Cincom Systems, Messagepoint, Newgen Software Technologies Ltd., OpenText Corporation, Oracle Corporation, Quadient, Sefas Innovation, Smart Communications Inc., Xerox Corporation. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1. PREFACE

1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3. CUSTOMER COMMUNICATIONS MANAGEMENT - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Component
- 3.7.2 Market Attractiveness Analysis By Channel
- 3.7.3 Market Attractiveness Analysis By Deployment Model
- 3.7.4 Market Attractiveness Analysis By Organization Size
- 3.7.5 Market Attractiveness Analysis By End-User
- 3.7.6 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend

5. GLOBAL CUSTOMER COMMUNICATIONS MANAGEMENT MARKET ANALYSIS BY COMPONENT

5.1. Overview By Component
5.2. Historical and Forecast Data Analysis By Component
5.3. Solution Historic and Forecast Sales By Regions
5.4. Services Historic and Forecast Sales By Regions

6. GLOBAL CUSTOMER COMMUNICATIONS MANAGEMENT MARKET ANALYSIS BY CHANNEL

6.1. Overview By Channel
6.2. Historical and Forecast Data Analysis By Channel
6.3. Social Media Historic and Forecast Sales By Regions
6.4. SMS Historic and Forecast Sales By Regions
6.5. Email Historic and Forecast Sales By Regions
6.6. Live Chat Historic and Forecast Sales By Regions
6.7. Phone Historic and Forecast Sales By Regions
6.8. Others Historic and Forecast Sales By Regions

7. GLOBAL CUSTOMER COMMUNICATIONS MANAGEMENT MARKET ANALYSIS BY DEPLOYMENT MODEL

7.1. Overview By Deployment Model
7.2. Historical and Forecast Data Analysis By Deployment Model
7.3. On-premises Historic and Forecast Sales By Regions
7.4. Cloud Historic and Forecast Sales By Regions

8. GLOBAL CUSTOMER COMMUNICATIONS MANAGEMENT MARKET ANALYSIS BY ORGANIZATION SIZE

8.1. Overview By Organization Size
8.2. Historical and Forecast Data Analysis By Organization Size
8.3. Large Organization Historic and Forecast Sales By Regions
8.4. SMEs Historic and Forecast Sales By Regions

9. GLOBAL CUSTOMER COMMUNICATIONS MANAGEMENT MARKET ANALYSIS BY END-USER

9.1. Overview By End-User
9.2. Historical and Forecast Data Analysis By End-User
9.3. BFSI Historic and Forecast Sales By Regions
9.4. IT& Telecom Historic and Forecast Sales By Regions
9.5. Retail & E-commerce Historic and Forecast Sales By Regions
9.6. Healthcare Historic and Forecast Sales By Regions
9.7. Travel & Hospitality Historic and Forecast Sales By Regions
9.8. Others Historic and Forecast Sales By Regions

10. GLOBAL CUSTOMER COMMUNICATIONS MANAGEMENT MARKET ANALYSIS BY GEOGRAPHY

10.1. Regional Outlook
10.2. Introduction
10.3. North America Sales Analysis
- 10.3.1 Overview, Historic and Forecast Data Sales Analysis
- 10.3.2 North America By Segment Sales Analysis
- 10.3.3 North America By Country Sales Analysis
- 10.3.4 United States Sales Analysis
- 10.3.5 Canada Sales Analysis
- 10.3.6 Mexico Sales Analysis
10.4. Europe Sales Analysis
- 10.4.1 Overview, Historic and Forecast Data Sales Analysis
- 10.4.2 Europe By Segment Sales Analysis
- 10.4.3 Europe By Country Sales Analysis
- 10.4.4 United Kingdom Sales Analysis
- 10.4.5 France Sales Analysis
- 10.4.6 Germany Sales Analysis
- 10.4.7 Italy Sales Analysis
- 10.4.8 Russia Sales Analysis
- 10.4.9 Rest Of Europe Sales Analysis
10.5. Asia Pacific Sales Analysis
- 10.5.1 Overview, Historic and Forecast Data Sales Analysis
- 10.5.2 Asia Pacific By Segment Sales Analysis
- 10.5.3 Asia Pacific By Country Sales Analysis
- 10.5.4 China Sales Analysis
- 10.5.5 India Sales Analysis
- 10.5.6 Japan Sales Analysis
- 10.5.7 South Korea Sales Analysis
- 10.5.8 Australia Sales Analysis
- 10.5.9 South East Asia Sales Analysis
- 10.5.10 Rest Of Asia Pacific Sales Analysis
10.6. Latin America Sales Analysis
- 10.6.1 Overview, Historic and Forecast Data Sales Analysis
- 10.6.2 Latin America By Segment Sales Analysis
- 10.6.3 Latin America By Country Sales Analysis
- 10.6.4 Brazil Sales Analysis
- 10.6.5 Argentina Sales Analysis
- 10.6.6 Peru Sales Analysis
- 10.6.7 Chile Sales Analysis
- 10.6.8 Rest of Latin America Sales Analysis
10.7. Middle East & Africa Sales Analysis
- 10.7.1 Overview, Historic and Forecast Data Sales Analysis
- 10.7.2 Middle East & Africa By Segment Sales Analysis
- 10.7.3 Middle East & Africa By Country Sales Analysis
- 10.7.4 Saudi Arabia Sales Analysis
- 10.7.5 UAE Sales Analysis
- 10.7.6 Israel Sales Analysis
- 10.7.7 South Africa Sales Analysis
- 10.7.8 Rest Of Middle East And Africa Sales Analysis

11. COMPETITIVE LANDSCAPE OF THE CUSTOMER COMMUNICATIONS MANAGEMENT COMPANIES

11.1. Customer Communications Management Market Competition
11.2. Partnership/Collaboration/Agreement
11.3. Merger And Acquisitions
11.4. New Product Launch
11.5. Other Developments

12. COMPANY PROFILES OF CUSTOMER COMMUNICATIONS MANAGEMENT INDUSTRY

12.1. Top Companies Market Share Analysis
12.2. Market Concentration Rate
12.3. Adobe Inc.
- 12.3.1 Company Overview
- 12.3.2 Company Revenue
- 12.3.3 Products
- 12.3.4 Recent Developments
12.4. Cincom Systems
- 12.4.1 Company Overview
- 12.4.2 Company Revenue
- 12.4.3 Products
- 12.4.4 Recent Developments
12.5. Messagepoint
- 12.5.1 Company Overview
- 12.5.2 Company Revenue
- 12.5.3 Products
- 12.5.4 Recent Developments
12.6. Newgen Software Technologies Ltd.
- 12.6.1 Company Overview
- 12.6.2 Company Revenue
- 12.6.3 Products
- 12.6.4 Recent Developments
12.7. OpenText Corporation
- 12.7.1 Company Overview
- 12.7.2 Company Revenue
- 12.7.3 Products
- 12.7.4 Recent Developments
12.8. Oracle Corporation
- 12.8.1 Company Overview
- 12.8.2 Company Revenue
- 12.8.3 Products
- 12.8.4 Recent Developments
12.9. Quadient
- 12.9.1 Company Overview
- 12.9.2 Company Revenue
- 12.9.3 Products
- 12.9.4 Recent Developments
12.10. Sefas Innovation
- 12.10.1 Company Overview
- 12.10.2 Company Revenue
- 12.10.3 Products
- 12.10.4 Recent Developments
12.11. Smart Communications Inc.
- 12.11.1 Company Overview
- 12.11.2 Company Revenue
- 12.11.3 Products
- 12.11.4 Recent Developments
12.12. Xerox Corporation
- 12.12.1 Company Overview
- 12.12.2 Company Revenue
- 12.12.3 Products
- 12.12.4 Recent Developments