歐洲區塊鍊和加密貨幣市場：2023 年

據 yStats.com 報導，截至 2022 年 3 月，英國聲稱擁有加密貨幣的受訪者比例較低，並且在加密貨幣所有權方面存在很大的性別差異。

本報告探討了歐洲區塊鍊和加密貨幣市場，包括歐洲和主要國家/地區的加密貨幣所有權趨勢、所有權偏好、使用障礙、銀行舉措和全球市場趨勢。我正在整理。

內容

第一章管理總結

第二章全球市場

• 加密貨幣市場概況和趨勢
• % 的機構投資者投資於數字資產
• 對數字資產持正面看法的機構投資者所佔百分比
• 注意到交易所交易信託比特幣吸引力的機構投資者比例：按地區
• 首次加密貨幣持有者與之前加密貨幣持有者的細分
• 對加密貨幣感興趣的受訪者的性別細分
• 購買加密貨幣的主要障礙百分比：按地區
• 加密貨幣的採用和所有權：按國家/地區分類
• 購買和持有加密貨幣以獲得長期投資潛力的加密貨幣持有者的百分比
• 加密貨幣交易價值趨勢
• 加密貨幣持有者總數
• 以太坊持有者總數
• 比特幣持有者總數
• 按地區劃分的加密貨幣持有者總數
• 接受加密貨幣作為支付方式的商家百分比
• 計劃在未來 12 個月內採用更多加密貨幣創新的商家百分比
• 在未來 12 個月內計劃與接受加密貨幣相關的創新的商家百分比
• 計劃與接受加密貨幣相關的創新的業務細分
• 認為由於比特幣的高波動性，持有比特幣存在財務風險的財務主管所佔百分比
• 加密貨幣貶值：按類型
• 提供僅限購買服務的加密貨幣 ATM 和提供購買和銷售服務的加密貨幣 ATM 的細分
• 支持各種加密貨幣的 ATM 總數
• 加密 ATM 製造商的份額細分

第 3 章銀行活動和趨勢

• 加密貨幣和區塊鏈市場中的銀行活動概覽

第四章歐洲市場

• 區域市場
  • 加密貨幣市場概覽
  • 關於加密貨幣的常識百分比：按國家/地區分類
  • 投資加密貨幣的受訪者百分比：按渠道
  • 可能擁有加密貨幣的家庭百分比
  • 認為加密貨幣是貨幣未來的消費者百分比
  • 細分可能在未來 12 個月內改變其加密資產組合的加密所有者
  • 可能在未來 12 個月內改變其加密貨幣投資組合的加密貨幣所有者的百分比：按年齡
  • 加密資產所有者的活動計劃細目
  • 擁有最多的加密貨幣份額
  • 目前未持有加密貨幣的受訪者所佔百分比
  • 受訪者不持有加密貨幣的原因
• 英國
• 德國
• 法國
• 奧地利
• 瑞士
• 土耳其人

"Europe witnesses gradual adoption of digital assets amidst the fall of the crypto market": new yStats.com report

Digital asset use and adoption is gradually increasing throughout Europe

In the UK a low percentage of surveyed respondents claimed to own cryptocurrency as of March 2022, while also revealing a large gender gap in terms of crypto ownership, as reported in the yStats.com report. Among those who owned cryptocurrency, most of them preferred to own Bitcoin, followed by Bitcoin cash. The share of crypto owners in Germany was only a few percentage points higher compared to the share of crypto curious respondents who planned to invest in crypto in the future as of 2021. Moreover, among the share of respondents who had already invested or traded in crypto, close to half intended to increase their investments in the next 6 months. Germany witnessed a low gender gap when it came to crypto curious respondents, with more than half of women respondents being crypto curious compared to men. While a small percentage of respondents in France had already invested in NFTs or cryptocurrency, Bitcoin remained the popular currency among those who had already invested and those who intended to invest in the future, as mentioned in the new yStats.com report. Furthermore, compared to 2021, the share of adults in France who became aware of cryptocurrency increased tremendously in 2022. With Bitcoin being the preferred cryptocurrency in Switzerland as of April 2022, more than half of crypto investors were interested in buying and holding crypto.

Europe saw acceleration in the introduction of tighter regulations relating to crypto

The adoption of cryptocurrency worldwide is increasing gradually, and Europe is no exception to this trend. In H1 2022, more than half of surveyed crypto owners indicated plans to increase their current crypto holdings over the next 12 months, with the population within the age range 18-39 years estimated to be more interested in doing so as compared to older generations. In H1 2022, Bitcoin and Ethereum were among the most favored cryptocurrencies, as spelled out in the new yStats.com report. However, the decline in value of the cryptocurrency market worldwide beginning in the spring of 2022 led to loss of investor enthusiasm and negative asset price movement across Europe as well. With the fall of FTX and the bankruptcy of BlockFi, law makers in Europe came to the consensus to establish licensing and supervision rules as of 2024, as mentioned in the new yStats.com report. Authorities in the EU were of the view that the new crypto rule book in Europe will enable consumer protection; maintain market integrity as well as financial stability. Although, the crypto crash impacted the cryptocurrency growth worldwide, Europe did not face severe consequences in the aftermath of the fall. In Europe, countries such as Cyprus were most affected by the fall of FTX, while countries such as Germany, Netherlands and France saw limited impact due to the national regulations that saved them from experiencing severe loss.

Table of Contents

1. Management Summary

2. Global

• Cryptocurrency Market Overview and Trends, October 2022 (1 of 4)
• Cryptocurrency Market Overview and Trends, October 2022 (2 of 4)
• Cryptocurrency Market Overview and Trends, October 2022 (3 of 4)
• Cryptocurrency Market Overview and Trends, October 2022 (4 of 4)
• Share Of Institutional Investors Who Invested in Digital Assets, in %, June 2022
• Share of Institutional Investors Having a Positive Perception of Digital Assets, in %, 2021 vs June 2022
• Share of Institutional Investors Who Found the Concept of Exchange-Traded Fund Bitcoin Appealing, by Regions, in %, June 2022
• Breakdown of Crypto-Owners Who Bought Cryptocurrency for the First Time in 2021 vs Who Bought it Earlier, in %, February 2022
• Breakdown of Respondents Who Are Crypto-Curious, by Gender, in %, February 2022
• Share of Top Barriers That Hinder the Purchase of Cryptocurrency, by Regions, in % of Respondents, February 2022
• Cryptocurrency Adoption and Ownership, by Country, in % of Crypto Owners, 2021 (1 of 3)
• Cryptocurrency Adoption and Ownership, by Country, in % of Crypto Owners, 2021 (2 of 3)
• Cryptocurrency Adoption and Ownership, by Country, in % of Crypto Owners, 2021 (3 of 3)
• Share Of Cryptocurrency Owners Who Buy and Hold Cryptocurrency for It's Long-Term Investment Potential, in %, February 2022
• Cryptocurrency Transaction Value, in USD billion, 2018-2023f
• Total Number of Cryptocurrency Owners, in millions, January 2022 - December 2022
• Total Number of Ethereum Owners, in millions, January 2022 - December 2022
• Total Number of Bitcoin Owners, in millions, January 2022 - December 2022
• Total Number of Cryptocurrency Owners, by Regions, in millions, 2023e
• Share of Merchants Who Currently Accept Cryptocurrency As a Form Of Payment, in %, March 2022
• Share of Merchants Who Plan To Adopt More Crypto Innovations in the Next 12 Months, in %, March 2022
• Share of Merchants Who Plan To Make Innovations Related To Accepting Cryptocurrency in the Next 12 Months, in %, March 2022
• Breakdown of Businesses With Plans for Making Innovations Related to Accepting Cryptocurrency, by Current Acceptance Status, in %, March 2022
• Share of Finance Executives Who Believe Holding Bitcoin is a Financial Risk Due to Its Volatility, in %, 2021
• Fall in the Value of Cryptocurrencies, by Type, in %, October 2021
• Breakdown of Crypto ATMs That Offer Buy Only Services vs That Offer Both Buy and Sell Services, in %, September 2022
• Total Number of ATMs Supporting Different Cryptocurrencies, September 2022
• Breakdown of Crypto ATM Manufacturer Share, in %, September 2022

3. Banking Activity and Trends

• Overview of the Banks' Activity in the Crypto and Blockchain Market, October 2022

4. Europe

• 4.1. Regional
  • Cryptocurrency Market Overview, incl. "Crypto Winter", December 2022
  • Share of General Knowledge About Cryptocurrency, by Country, in % of Respondents, June 2022
  • Share of Respondents Who Made a Crypto Investment, by Channels Used for Making an Investment, in %, June 2022
  • Share of Households Who Might Own Cryptocurrency, in %, 2021
  • Share of Consumers Who Believe Cryptocurrency is the Future of Money, in %, February 2022
  • Breakdown of Crypto Asset Owners Who Are Likely to Change Their Crypto Asset Portfolio Over the Next 12 Months, in %, H1 2022
  • Share of Crypto Asset Owners Who Are Likely to Change Their Crypto Asset Portfolio Over the Next 12 Months, by Age, in %, H1 2022
  • Breakdown of Planned Activities With Crypto Asset Holdings, in % of Crypto asset owners, H1 2022
  • Share of Most Owned Cryptocurrencies, in % of Crypto-owners, April 2022
  • Share of Respondents Who Currently Do Not Hold Cryptocurrency, in %, H1 2022
  • Top Reasons for Not Owning Cryptocurrency, in % of Respondents without Crypto Holdings, H1 2022
• 4.2. UK
  • Share of Respondents Who Currently Own Cryptocurrency, in %, March 2022
  • Share of Respondents Who Have a Greater Interest in Buying Cryptocurrency for the First Time in the Future, by Age, in %, February 2021
  • Breakdown of Respondents Who Currently Own Cryptocurrency, by Gender, in %, February 2021
  • Top Reasons For People To Invest in Cryptocurrency, in % of Respondents, February 2021
  • Share of Top Cryptocurrencies That Are Popular Among Crypto-owners, in % of Crypto-owners, February 2021
  • Breakdown of Adults Who Are Aware About Cryptocurrency, in %, 2020 vs 2021
  • Breakdown of Crypto-Owners Who Use Cryptocurrency for Investments vs Those Who Use Crypto for Purchase of Goods And Services, in %, 2020 vs 2021
• 4.3. Germany
  • Breakdown of Population Who Find Likely vs Those Who Find it Unlikely That Crypto Will Replace National Currency As a Means of Transaction in the Future, in %, June 2022
  • Share of Population Who Owned or Traded Cryptocurrency in the Last 6 Months vs Those Who Are Crypto-curious, in %, November 2021
  • Share of Crypto Investors Who Intend to Increase Their Crypto Investment Over the Coming 6 Months, in %, November 2021
  • Share of Crypto-curious Respondents Who Are Interested to Invest in the Next 6 Months, in %, November 2021
  • Breakdown of Population Who Owned or Traded Cryptocurrency in the Last 6 Months vs Those Who Are Crypto-curious, by Gender, in %, November 2021
  • Breakdown of Population Who Owned or Traded Cryptocurrency in the Last 6 Months vs Share of Population Who Are Crypto-curious, by Age, in %, November 2021
  • Top Reasons For Investing in Cryptocurrency, in % of Crypto Investors, November 2021
  • Top Crypto Investment Forms Popular Among Crypto Investors, in % of Trading Volume, November 2021
  • Share of Crypto-Curious Consumers Who Are Still Hesitant to Invest in Cryptocurrency And Have Just Began Researching About It, in %, November 2021
  • Top Reasons Why Crypto-Curious Consumers Did Not Invest in Cryptocurrency, in %, November 2021
  • Breakdown of Adults Who Are Aware About Cryptocurrency, in %, 2021
• 4.4. France
  • Share of Adults Who Have Already Invested in Cryptocurrency or NFTs, in %, December 2021
  • Top Cryptocurrencies Favored by Crypto Investors, in % of Crypto Investors, December 2021
  • Top Cryptocurrencies Favored by Investors Who Have Not Yet Invested But Consider Investing in Cryptocurrency, in % of Investors, December 2021
  • Breakdown of Adults Who Are Investors of Cryptocurrency vs Those Who Are Considering to Invest, by Gender, in %, December 2021
  • Top Reasons For Investing in Cryptocurrency, in % Crypto Investors
  • Top Reasons For Not Investing in Cryptocurrency, in % of Respondents, December 2021
  • Breakdown of Adults Who Are Aware About Cryptocurrency, in %, 2021 vs 2022
  • Breakdown of Population Who Find Likely vs Those Who Find it Unlikely That Crypto Will Replace National Currency As a Means of Transaction in the Future, in %, June 2022
• 4.5. Austria
  • Breakdown of Population Who Find Likely vs Those Who Find it Unlikely That Crypto Will Replace National Currency As a Means of Transaction in the Future, in %, June 2022
• 4.6. Switzerland
  • Breakdown of Population Who Find Likely vs Those Who Find it Unlikely That Crypto Will Replace National Currency As a Means of Transaction in the Future, in %, June 2022
  • Most Preferred Cryptocurrencies Among Crypto Investors, in %, April 2022
  • Top Investment Strategies Used By Crypto Investors, in % of Crypto Investors, April 2022
  • Top 5 Most Used Crypto Offerings From Trading Platforms , in % of Crypto Investors, April 2022
  • Share of Crypto Investors Who Have Planned to Change Their Crypto Asset Portfolio, in %, April 2022
• 4.7. Turkey
  • Share of Respondents Who Have Not Invested in Cryptocurrency, in %, March 2022
  • Breakdown of Top Reasons for Investing in Cryptocurrency, in % of Respondents, March 2022
  • Share of Crypto Traders Who Find the Cryptocurrency Market Risk-free, in %, 2022e
  • Share of Traders Who Prefer Bitcoin Over Other Cryptocurrencies, in %, 2022e