北美數位遊戲市場：2023 年

數位遊戲市場預計在未來幾年將快速增長，其中北美地區的收入份額僅次於亞太地區。 隨著元界和區塊鏈遊戲的出現，北美數位遊戲行業正在經歷繁榮。

這份報告考察了北美數位遊戲市場，並提出了對全球、北美地區和主要國家遊戲相關收入的預測、各個細分市場的細分、遊戲玩家數量的變化、首選設備、一系列遊戲玩家的活動、偏好等。

內容

第一章管理總結

第二章世界

• 數位遊戲市場趨勢：概述
• 遊戲市場收益的結果和預測
• 按細分市場劃分的視頻遊戲總收入
• 遊戲市場收入：按細分
• 遊戲收入明細：按細分
• 遊戲市場收入：按地區
• 按地區細分的博彩收入/佔博彩總收入的百分比
• 移動遊戲收入所佔百分比：按國家/地區分類
• 遊戲玩家總數
• 按地區細分的遊戲玩家總數
• 遊戲玩家總數：按細分
• 遊戲玩家最喜歡玩視頻遊戲的設備
• 最受歡迎的遊戲平台：按代
• 移動遊戲收入百分比：按渠道
• iOS 手機遊戲年收入變化
• Google Play 手機遊戲的年收入變化
• 預測應用內視頻遊戲的廣告總收入
• 遊戲玩家最想參與的 5 個與遊戲相關的維度：按代
• 願意花錢購買遊戲內商品的遊戲玩家百分比：按代數
• 遊戲玩家進行的最多遊戲內購買：按代
• 在 Metaverse 上購買的 3 大理由
• 前 10 名最暢銷的在線遊戲
• Apple App Store 上最暢銷的 10 款在線遊戲
• Google Play 商店中最暢銷的 10 款在線遊戲

第三章北美

• 地區
  • 數位遊戲市場趨勢：概述
• 美國
  • 遊戲總支出：按細分
  • 預計的數位遊戲玩家數量：按設備
  • 消費者在視頻遊戲產品上的支出/導致消費者支出下降的因素
  • 視頻遊戲玩家細分
  • 首選的遊戲設備
  • 訪問免費遊戲的玩家百分比
  • 通過訂閱訪問遊戲的玩家百分比
  • 在遊戲中比在現實生活中更能表達的 Z 世代遊戲玩家所佔百分比
  • 每周平均遊戲時間
  • 影響遊戲購買決策的關鍵因素
  • 在現場遊戲活動中購買的遊戲玩家細分
  • 每年至少進行數次遊戲內購買的玩家所佔百分比
  • 相信 Metaverse 將改變遊戲行業的遊戲玩家百分比
  • Z 世代遊戲玩家計劃在元宇宙中進行的主要活動
  • Z 世代遊戲玩家期望品牌在 Metaverse 中提供的熱門活動
  • 遊戲玩家想到的頂級元宇宙相關公司
  • 在視頻遊戲和元宇宙中主要關注數據隱私的遊戲玩家百分比：按代數
• 加拿大
  • 首選的遊戲設備

The digital gaming market is forecast to surge in the coming years, with North America representing the highest revenue share, second to Asia-Pacific:" new yStats.com report.

The digital gaming industry in North America is experiencing a boom amidst the emergence of the Metaverse and blockchain gaming

Technological advancements and emerging trends are driving the global gaming industry, with trends like advanced technology in gaming, socializing, cloud gaming, and gaming in the Metaverse gaining traction. Gamers and brands are embracing these trends, transforming the gaming market beyond just playing games to encompass viewing, attending events, and creating content. Brands like Minecraft and Fortnite are incorporating Metaverse elements, such as virtual worlds for in-game socialization. Globally, gaming in the Metaverse is on the rise, with over half of surveyed Gen Z gamers in the U.S. intending to make money in the Metaverse as of February 2022. Consumer expectations are changing, with Gen Z gamers expecting virtual stores in the Metaverse for browsing and purchasing products. Blockchain gaming is also gaining momentum, allowing NFTs and blockchain technology for in-game character sales and virtual goods trading.

The U.S. has witnessed declining consumer spending on video game products, despite a surge in the number of players

The global video gaming industry is growing gradually in the backdrop of changing consumer expectations, advanced technology, and new monetization models, and North America is no exception to this trend. Following the pandemic, there was a surge in digital and online gaming, leading to new trends such as gaming in the Metaverse, among others. Gaming companies are introducing new business models, such as subscriptions, in-game purchases, multiplayer games, and virtual goods within games. North America is a leader in gaming revenue, second only to Asia-Pacific, with revenue reaching billions of euros as of 2022, as per the new yStats.com report. Additionally, the total spending on gaming in the U.S. reached billions of euros, with the highest spending coming from content spending during the same period. Although the gaming market in the U.S. is forecast to see an increase in the number of digital gamers by 2026, consumer spending on video game products reduced as of 2022. The pandemic-fueled growth that led to a peak in consumer spending as of 2021 calmed down in 2022, resulting in a decline in spending on video game products. Moreover, the rise in the cost of necessary everyday products worldwide led to a shift away from purchasing video game products.

Gaming companies such as Sony and Microsoft, among others, also registered a decline in the sale of gaming consoles, indicating reduced expenditure on video game products. Lastly, the market saw a limited supply of new technologically advanced console hardware amidst the slow release of new gaming titles, further plummeting.

Table of Contents

1. Management Summary

2. Global

• Overview of Digital Gaming Market Trends, April 2023 (1 of 2)
• Overview of Digital Gaming Market Trends, April 2023 (2 of 2)
• Gaming Market Revenue, in USD billion, 2020-2022 & 2025f
• Total Video Game Revenue, by Segment, in USD billion, 2022e-2026f
• Gaming Market Revenue, by Segment, in USD billion, 2022e
• Breakdown of Gaming Revenues, by Segment, in %, 2022e
• Gaming Market Revenue, by Region, in USD billion, 2022e
• Breakdown of Gaming Revenue, by Regions, in % of Total Gaming Revenue, 2022e
• Share of Mobile Game Revenue, by Countries, in %, 2022
• Total Number of Gaming Players, in billions, 2020-2022e & 2025f
• Breakdown of Total Number of Players, by Regions, in % of Total Gaming Players, 2022e
• Total Number of Gaming Players, by Segment, in billions, 2022e
• Most Preferred Devices Used Among Gamers to Play Video Games, in % of Gamers, 2022
• Top Preferred Gaming Platforms, by Generation, in % of Gamers, 2022
• Share of Mobile Game Revenue, by Channel, in %, 2022
• Annual iOS Mobile Game Revenue, in USD billion, 2020-2022
• Annual Google Play Mobile Game Revenue, in USD billion, 2020-2022
• Total In-App Video Game Advertising Revenue, in USD billion, 2022e-2026f
• Top 5 Most Preferred Activities in an Immersive World Compared to Traditional Alternatives, in % of Respondents, April 2022
• Top Gaming-Related Dimensions That Gamers Are Willing to Engage in, by Generation, in % of Gamers, 2022
• Share of Gamers Who Prefer to Spend Money on In-Game Purchases, by Generation, in %, 2022
• Top In-Game Purchases That Gamers Make, by Generation, in % of Gamers, 2022
• Top 3 Reasons for Making Purchases in the Metaverse, in % of Respondents, April 2022
• Top 10 Grossing Online Games, by Revenue, in USD billion, 2022
• Top 10 Grossing Online Games on Apple App Store, by Revenue, in USD million, 2022
• Top 10 Grossing Online Games on Google Play Store, by Revenue, in USD million, 2022

3. North America

• 3.1. Regional
  • Overview of Digital Gaming Market Trends, April 2023
• 3.2. USA
  • Total Spending on Gaming, by Segment, in USD billion, 2022
  • Number of Digital Gamers, by Device, in millions, 2022-2026f
  • Consumer Spending on Video Game Products, in USD billions, & Factors Leading to the Decline in Consumer Spending, 2020-2022e
  • Breakdown of Video Game Players, by Age, in %, February 2022
  • Preferred Devices Used for Gaming, in % of Players, February 2022
  • Share of Players Accessing Free-to-Play Games in the Last Year, in %, February 2022
  • Share of Players Accessing Games via Subscriptions, in %, February 2022
  • Share of Gen Z Gamers Who Are Able to Express More in a Game Than in Real Life, in %, February 2022
  • Average Time Spent Playing Games Each Week, in % of Players, February 2022
  • Top Factors Influencing Purchase Decision of Games, in % of Players, February 2022
  • Breakdown of Gamers Making Purchases in a Live In-Game Event, in %, March 2022
  • Share of Players Making In-Game Purchases at least Few Times a Year, in %, February 2022
  • Share of Gamers Who Believe the Metaverse Will Change the Gaming Industry, in %, May 2022
  • Top Activities Gen Z Gamers Plan to Do in the Metaverse, in % of Gamers, February 2022
  • Top Activities That Gen Z Gamers Are Expecting Brands to Offer in the Metaverse, in % of Gamers, February 2022
  • Top Companies Associated with the Metaverse According to Gamers, in % of Gamers, May 2022
  • Share of Gamers Whose Main Concern in Video Games and the Metaverse is Data Privacy, by Generation, in %, February 2022
• 3.3. Canada
  • Preferred Devices Used for Gaming, in % of Adults, May 2022