快照：歐洲車載支付市場與各種趨勢（2024）

“歐洲汽車製造商正在與支付公司和非傳統實體合作，將車載支付整合到駕駛體驗中。”

歐洲汽車工業正進入一個重大變革時期。

隨著車主越來越多地採用車載支付來獲取各種服務，歐洲汽車產業正在經歷重大轉型。製造商正在整合語音助理技術，以便更輕鬆地訂購和支付得來速和其他服務。通行費支付隨著歐洲電子通行費服務(European Electronic Toll Service)的發展而不斷發展，非接觸式停車支付服務也透過 Apcoa 在 13 個歐洲國家提供的措施而變得流行。

歐洲汽車製造商正在與支付公司和停車場和加油站等非傳統實體合作，無縫整合車內支付。Mercedes Benz Group和 Visa 推出了 MercedesPay，可在 14 個歐洲國家的 80,000 個停車位實現車內支付。在德國，一些用戶正在採用生物辨識身分驗證以增加便利性。

德國對使用車載顯示器進行車載支付表現出濃厚的興趣，尤其是停車和加油方面。

德國最近進行的一項研究表明，人們對使用車載顯示器進行車內支付非常感興趣，尤其是在停車（74%）和加油（72%）方面。然而，受訪者對支付安全和資料隱私表示擔憂。儘管有這些擔憂，汽車製造商仍致力於提供安全且使用者友好的解決方案，以徹底改變駕駛體驗和移動性。

本報告審視了歐洲車載支付市場，總結了歐洲和主要國家的全球趨勢、駕駛員偏好、想法、需求、擔憂以及相關立法。

目錄

第一章 管理概要

第2章 世界

• 車載支付解決方案概述及趨勢
• 連網汽車用例創造的總價值
• 營運中的連網汽車數量
• 未來兩年投資或計劃投資連網汽車服務的 OEM 百分比
• 各國連網汽車普及率
• 重視綜合車載停車服務以及將車載支付作為解決停車資訊不準確問題的解決方案的駕駛比例
• 重視集中式車內支付並希望跨提供者進行單一登入存取的受訪者百分比
• 受訪者希望在機上付費的熱門活動
• 將車內啟動和充電付費視為重要獨立功能的電動車駕駛員的百分比以及更喜歡具有停車和充電功能的車輛的電動車駕駛員的百分比
• 的人表示車內支付是連網汽車的重要特徵
• 認為車載支付是製造商關鍵競爭優勢的潛在用戶的百分比

第3章歐洲

• 按地區
  • 車載支付解決方案概述及趨勢
  • 車載支付監管環境概覽
• 英國
  • 連網汽車的好處（受訪者的百分比）
• 德國
  • 受訪者對連網汽車的主要好處和擔憂（佔受訪者的百分比）
  • 能夠想像直接透過車內顯示器購物付款的駕駛人百分比
  • 最喜歡使用車載支付支付的汽車相關服務（%）
  • 拒絕車載商務的受訪者的主要擔憂（佔受訪者的百分比）
  • 消費者對關鍵連網汽車功能的興趣程度（佔受訪者的百分比）

“European car manufacturers are partnering with payment firms and non-traditional players to embed in-car payments into the driving experience:” new yStats.com report.

Europe's automotive industry is undergoing a significant transformation as car owners increasingly adopt in-car payments for services

Europe's automotive industry is undergoing a significant transformation as car owners increasingly adopt in-car payments for services. Manufacturers are integrating voice assistant technology to facilitate ordering and payment for drive-through and other services. Toll payments are evolving with the European Electronic Toll Service, while contactless parking payment services are becoming widespread through initiatives like Apcoa's offerings in 13 European countries.

European car manufacturers are teaming up with payment firms and unconventional entities like parking lots and gas stations to integrate in-car payments seamlessly. Mercedes Benz Group and Visa launched MercedesPay, enabling in-car parking payments across 14 European countries and 80,000 lots. In Germany, some users are even employing biometric authentication for added convenience.

Germany shows high interest in using car displays for in-car payments, especially for parking and refueling

A recent survey in Germany indicates strong interest in utilizing car displays for in-car payments, particularly for parking (74%) and refueling (72%). However, respondents express concerns about payment security and data privacy. Despite these worries, car manufacturers are dedicated to offering secure and user-friendly solutions, revolutionizing the driving experience and mobility.

Table of Contents

1. Management Summary

2. Global

• Overview of In-Car Payment Solutions and Trends, June 2023 (1 of 4)
• Overview of In-Car Payment Solutions and Trends, June 2023 (2 of 4)
• Overview of In-Car Payment Solutions and Trends, June 2023 (3 of 4)
• Overview of In-Car Payment Solutions and Trends, June 2023 (4 of 4)
• Total Value Created By Connected Car Use Cases, in USD billion, 2020 & 2030f
• Number of Connected Cars in Service, in millions, 2023e & 2027f
• Share of OEMs Investing or Planning to Invest in Connected Car Services in the Next 2 Years, in %, May 2022
• Connected Car Penetration Rate, by Countries, in %, Q4 2022
• Connected Car Penetration Rate, in %, Q4 2022
• Share of Motorists Who Value In-Car Integrated Parking Services & Those Who Cite In-Car Payments as a Solution to Inaccurate Parking Information, in %, May 2023
• Share of Respondents Who Value Vehicle Centric In-Car Payments vs Those Who Want Single Sign-on Access Across Providers, in %, May 2023
• Top Activities For Which Respondents Lean Towards In-Car Payments, in % of Respondents, May 2023
• Share of EV Drivers Who Regarded In-Car Activations and Payments for Charging as Important Standalone Features & Share of EV Respondents Preferring Vehicles With Park and Charge Enabling Them to Locate and Pay From the Car in %, May 2023
• Share of Respondents For Whom In-Car Payments is an Important Feature of Connected Cars, in %, Q4 2022
• Share of Potential Users Who Believe In-Car Payment to Be Key Competitive Advantage of Manufacturers, by Selected Countries, in %, February 202

3. Europe

• 3.1. Regional
  • Overview of In-Car Payment Solutions and Trends, May 2023 (1 of 3)
  • Overview of In-Car Payment Solutions and Trends, May 2023 (2 of 3)
  • Overview of In-Car Payment Solutions and Trends, May 2023 (3 of 3)
  • Overview of In-Car Payment Regulatory Environment, July 2023
• 3.2. UK
  • Benefits of Connected Cars, in % of Respondents, March 2022
• 3.3. Germany
  • Top Benefits and Concerns of Connected Cars Among Respondents, in % of Respondents, March 2022
  • Share of Drivers Who Can Imagine Shopping and Paying Directly via Display in the Vehicle, in %, September 2022
  • Preferred Car Related Services For Which Drivers Are Willing to Pay Using In-Car Payments, in %, September 2022
  • Top Concerns That Respondents Who Rejected In-Car Commerce Have, in % of Respondents, September 2022
  • Level of Consumer Interest in Select Connected Car Features, in % of Respondents, 2022