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市場調查報告書
商品編碼
1673487

2025年全球B2C和B2B電子商務：數位化趨勢與消費者轉變

Global B2C & B2B E-Commerce 2025: Digital Trends and Consumer Shifts
出版日期: | 出版商: yStats.com | 英文 102 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2025年，人工智慧自動化、社交商務和不斷變化的消費者行為將重塑 B2C 和 B2B 電子商務。

人工智慧和社群商務將重塑消費者的購買行為

生成式人工智慧徹底改變 B2C 電子商務，近 50%的行業專家計劃在2028年投資人工智慧驅動的自動化、個人化和供應鏈解決方案。企業使用人工智慧進行個人化推薦和自動化支持，以改善客戶體驗。社群商務也興起，TikTok 和 Instagram 等平台成為主要的銷售管道。這一趨勢由千禧世代引領，預計今年這一代人中 75%的人將在 TikTok 上購物。

數位支付與跨境電子商務的激增

數位支付不斷發展，數位錢包和即時交易越來越受歡迎。雖然信用卡和金融卡仍然佔據主導地位，佔線上支付的40%以上，但數位錢包現在只佔20%多一點。跨境電子商務蓬勃發展，目前全球超過一半的線上購物者從國際零售商購買商品。對價格敏感的消費者推動對來自中國和美國等地商品的需求，但欺詐和安全問題仍然是主要障礙。

B2B電子商務採用數位採購和人工智慧自動化

B2B 電子商務快速成長，預計到2026年銷售額將超過 40 兆美元。線上採購成為主流，人工智慧驅動的自動化透過預測分析、自助服務入口網站和客戶互動提高效率。 B2B 市場也越來越受歡迎，全球 50%的買家更喜歡製造商經營的平台。另一方面，超過30%的B2B交易有訂單錯誤等問題，持續影響滿意度。

本報告調查了全球B2C和B2B電子商務趨勢，並總結了以下內容：全球零售和B2C電子商務市場的概況、電子商務在總零售額中的佔有率、消費者行為和態度、社交媒體的影響、跨境電子商務使用趨勢、B2B電子商務使用趨勢以及人工智慧使用趨勢。

目錄

第1章 管理概要

第2章 全球B2C電子商務市場趨勢

  • 要點
  • 全球零售與 B2C 電子商務市場概覽
    • 零售與電子商務銷售市場概覽
    • 零售電子商務佔有率（佔零售總額的百分比）
    • 零售電子商務銷售，較去年同期變動（%）
    • 零售電子商務佔有率（佔零售總額的百分比）
    • 零售電子商務銷售預測，較去年同期變動（%）
    • 網路零售市場概況
    • 網路零售額佔總零售額的百分比：預測
    • 線上零售：2023年和2028年
  • 全球消費者行為與網路購物趨勢
    • 電子商務購物趨勢
    • 對網路購物不滿意的情況（受訪者百分比）
    • 改善網路購物體驗（受訪者百分比）
    • 對網路購物者的重要好處（受訪者百分比）
    • 建立網路購物帳戶的偏好（受訪者百分比）
    • 放棄線上購物車的原因（受訪者百分比）
    • 快遞公司在網路購物決策中的重要性（依國家和受訪者百分比）
  • 社交商務與數位支付的全球趨勢
    • 數位行動支付與市場成長概述
    • 透過社群商務進行購買的社群媒體使用者百分比
    • 嬰兒潮世代利用社群媒體探索品牌
    • 在 TikTok 上購買商品的千禧世代比例
    • 在社群媒體上購物的頻率（受訪者百分比）
    • 用於網路購物的社群媒體平台（受訪者百分比）
    • 各社群媒體平台上購物最受歡迎的國家
    • 使用線上市場（受訪者百分比）
    • 購物者首選的線上付款方式（受訪者百分比）
  • 全球跨國 B2C 商務趨勢
    • 最熱門的海外購物國家（受訪者百分比）
    • 從其他國家零售商購買商品的線上購物者所佔百分比（佔受訪者的百分比）
    • 使用社群媒體從其他國家零售商購買商品的人數百分比（佔受訪者的百分比）
    • 在國際零售商購物的45歲以下購物者所佔百分比（佔受訪者的百分比）
    • 跨國購物目的地（跨國購物者的百分比）
    • 熱門跨境購物類別（跨境購物者的百分比）
    • 購物者向海外購買商品的原因（佔受訪者的百分比）
    • 不從海外購買的原因（受訪者百分比）

第3章 全球 B2B 電子商務市場趨勢

  • 要點
  • 全球 B2B 電子商務市場：概要與買家行為
    • B2B 電子商務市場趨勢：概述
    • 2022年和2026年 B2B 電子商務 GMV
    • 對於 B2B 買家來說，購買前會在網路上進行研究
    • 傾向於透過供應商網站線上訂購的B2B 買家百分比
    • 表示喜歡重複線上訂購的B2B 買家百分比
    • B2B 買家傾向於線上下複雜、高價值的訂單
  • 全球 B2B 電子商務體驗：關鍵洞見與買家觀點
    • 將自己的B2B 電子商務體驗評為 "優秀" 的B2B 買家百分比
    • 認為簡單、準確的線上網店體驗很重要的B2B 買家百分比
    • B2B 採購的最大障礙（佔企業買家的百分比）
    • 至少有一個原因無法在線上訂購的B2B 買家百分比
    • 網路購物的最大障礙（佔商業買家的百分比）
    • 網路商店出現訂單錯誤的B2B 訂單所佔百分比
    • 透過網店下達的B2B 訂單中，發生訂單錯誤的百分比（依買家細分，佔企業買家的百分比）
    • 報告由於訂單錯誤而放棄的線上訂單的B2B買家百分比
    • 如果其他 B2B 網店提供更好的體驗，則 B2B 買家會更換供應商的百分比
    • 可能轉向其他供應商的B2B 買家百分比（依買家細分的商業買家百分比）
    • 認為糟糕的購買體驗會在一定程度上影響其與供應商的關係的B2B 買家百分比
  • 全球數位採購趨勢與 B2B 市場偏好
    • 計劃在未來 12個月內增加線上採購支出的中小企業百分比
    • 預計明年將增加線上支出的中小企業 B2B 買家百分比（依行業的中小企業企業買家百分比）
    • 增加網路支出的主因（佔企業買家的百分比）
    • 企業買家在網路購買時考慮的最重要因素百分比
    • 估計有一定比例的商業買家喜歡市場平台，而不是傳統的B2C 商務平台
    • 願意在製造商市場購物的B2B 買家百分比與願意在一般 B2B 市場購物的B2B 買家百分比
    • 對在製造商市場和一般 B2B 市場購物無所謂的B2B 買家百分比
  • 影響 B2B 購買決策的全球因素
    • 有百分之幾的企業買家同意在線上訂購時需要供應商提供的資訊/資料
    • 企業買家在網路訂購時需要供應商提供哪些資訊/資料？
    • 表示服務提供者/實施者是其軟體決策過程中考慮因素的B2B 軟體購買者的百分比
    • B2B 軟體買家何時考慮服務提供者（B2B 軟體買家的百分比）
    • 軟體購買擁有最終決策權的人員的細分（依職位/部門）
    • 報告軟體購買選擇始終或經常基於共識的B2B 軟體購買者百分比
    • 擔任財務長且在軟體選擇過程中始終或經常擁有最終決定權的B2B 高階主管所佔百分比
  • 人工智慧在世界上的作用以及未來的軟體購買趨勢
    • 2025年軟體採購支出預計變動的細分
    • 投資報酬率預期（B2B 軟體購買者的百分比）
    • 購買具有 AI 功能的軟體 "非常重要" 的領域（依軟體類型的B2B 軟體購買者百分比）
    • 購買具有 AI 功能的軟體 "很重要" 的領域（依軟體類型的B2B 軟體購買者百分比）
    • 購買具有 AI 功能的軟體 "有點重要" 的領域（依軟體類型的B2B 軟體購買者百分比）
    • 購買具有 AI 功能的軟體 "完全不重要" 的領域（依軟體類型的B2B 軟體購買者百分比）
簡介目錄
Product Code: 1688

B2C and B2B E-Commerce are being reshaped in 2025 driven by AI-driven automation, social commerce, and evolving consumer behaviors.

AI and Social Commerce Reshape Consumer Shopping Behavior

Generative AI is revolutionizing B2C E-Commerce, with almost 50% of industry professionals planning to invest in AI-driven automation, personalization, and supply chain solutions by 2028. Companies are using AI for personalized recommendations and automated support to enhance customer experiences. Social commerce is also on the rise, with platforms like TikTok and Instagram becoming key sales channels in 2024. Millennials are leading the trend, with 75% expected to make purchases on TikTok this year.

Digital Payments and Cross-Border E-Commerce Surge

Digital payments are evolving, with digital wallets and real-time transactions gaining popularity. While credit and debit cards still dominate, accounting for over 40% of online payments, digital wallets now make up more than 20%. Cross-border E-Commerce is booming, with over half of global online shoppers purchasing from international retailers in 2024. Price-sensitive consumers are driving demand for deals from regions like China and the U.S., though fraud and security concerns remain key obstacles.

B2B E-Commerce Embraces Digital Procurement and AI Automation

B2B E-Commerce is undergoing rapid growth, with sales expected to exceed USD 40 trillion by 2026. Online procurement is becoming the norm, with AI-driven automation improving efficiency through predictive analytics, self-service portals, and customer interactions. B2B marketplaces are also growing in popularity, with 50% of global buyers preferring manufacturer-owned platforms. However, challenges such as order errors in over 30% of B2B transactions continue to impact satisfaction rates.

Table of Contents

1. Management Summary

2. Global B2C E-Commerce Market Trends

  • 2.1. Key Takeaways - Global B2C E-Commerce Market
  • 2.2. Global Retail & B2C E-Commerce Market Overview
    • Overview of Retail & E-Commerce Sales Market, January 2025
    • Retail E-Commerce Share, in % of Total Retail Sales, 2021-2027f
    • Retail E-Commerce Sales, in USD trillion, in % Year-on-Year Change, 2021-2027f
    • Retail E-Commerce Share, in % of Total Retail Sales, 2022-2028f
    • Retail E-Commerce Sales, in USD trillion, in % Year-on-Year Change, 2022-2028f
    • Overview of Online Retail Sales Market, January 2025
    • Online Retail Sales as a Share of Total Retail Sales, in %, 2028f
    • Online Retail Sales, in USD trillion, 2023 & 2028f
  • 2.3. Global Consumer Behavior & Online Shopping Trends
    • E-Commerce Shopping Trends, January 2025
    • Online Shopper Frustrations, in % of Respondents, 2024
    • Online Shopper Experience Improvements, in % of Respondents, 2024
    • Important Benefits for Online Shoppers, in % of Respondents, 2024
    • Online Shopper Preferences for Account Creation, in % of Respondents, 2024
    • Reasons for Online Shopping Cart Abandonment, in % of Respondents, 2024
    • Importance of Delivery Providers in Online Shopping Decisions, by Country, in % of Respondents, 2024 (1 of 2)
    • Importance of Delivery Providers in Online Shopping Decisions, by Country, in % of Respondents, 2024 (2 of 2)
  • 2.4. Global Social Commerce & Digital Payment Trends
    • Digital Mobility Payments and Market Growth Overview, January 2025
    • Social Media Users Making A Purchase Through Social Commerce, in %, 2024
    • Baby Boomers Using Social Media For Brand Discovery, in %, 2024
    • Millennials Making Purchases on TikTok, in %, November 2024
    • Social Media Shopping Frequency, in % of Respondents, 2024
    • Social Media Platforms Purchased From, by Online Shoppers, in % of Respondents, 2024
    • Most Popular Countries for Shopping on Each Social Media Platform, February 2023
    • Online Marketplace Usage, in % of Respondents, 2024
    • Online Payment Methods Preferred by Shoppers, in % of Respondents, 2024
  • 2.5. Global Cross-Border B2C E-Commerce Trends
    • Most Popular Countries for Buying Items from Abroad, in % of Respondents, 2024
    • Share of Online Shoppers Buying from Retailers in Other Countries, in % of Respondents, 2024
    • Share of Social Media Shoppers Buying From Retailers In Other Countries, in % of Respondents, 2024
    • Share of Shoppers Under 45 Buying From Retailers In Other Countries, in % of Respondents, 2024
    • Cross-Border Shopping Destinations, in % of Cross-Border Shoppers, 2024
    • Top Categories for Cross-Border Purchases, in % of Cross-Border Shoppers, 2024
    • Shoppers Reasons for Buying from Abroad, in % of Respondents, 2024
    • Shoppers Reasons for Not Buying from Abroad, in % of Respondents, 2024

3. Global B2B E-Commerce Market Trends

  • 3.1. Key Takeaways - Global B2B E-Commerce Market
  • 3.2. Global B2B E-Commerce Market Overview & Buyer Behavior
    • Overview of B2B E-Commerce Market Trends, July 2024 (1 of 2)
    • Overview of B2B E-Commerce Market Trends, July 2024 (2 of 2)
    • B2B E-Commerce GMV, in USD trillion, 2022 & 2026f
    • Share of B2B Buyers Who Conduct Research Online Before Purchasing, in %, 2023e
    • Share of B2B Buyers Who Prefer to Place Orders Online Through Suppliers' Websites, in %, 2023
    • Share of B2B Buyers Who Say That They Prefer to Place Repeat Orders Online, in %, 2023
    • Share of B2B Buyers Who Prefer to Place Complex And High Value Orders Online, in %, 2023
  • 3.3. Global B2B E-Commerce Experience: Key Insights & Buyer Perspectives
    • Share of B2B Buyers Who Grade Their B2B E-Commerce Experience as "Excellent", in %, 2023
    • Share of B2B Buyers Who Believe That an Easy And Accurate Online Web Store Experience Is Important, in %, 2023
    • Top B2B Purchase Obstructions, in % of Business Buyers, 2023e
    • Share of B2B Buyers Who Have at Least One Reason That Prevents Them From Placing Orders Online, in %, 2023
    • Top Hurdles to Online Purchasing, in % of Business Buyers, 2023
    • Share of Web Store B2B Orders Experiencing Order Errors, in %, 2023
    • Share of B2B Orders Placed Via Web Stores Experiencing Order Errors, by Buyer Segments, in % of Business Buyers, 2023
    • Share of B2B Buyers Reporting Being Put Off From Ordering Online Due to Order Errors, in %, 2023
    • Share of B2B Buyers Who Would Switch Suppliers If Another B2B Web Store Offered a Better Experience, in %, 2023
    • Share of B2B Buyers Who Are Likely to Switch to Another Supplier, by Buyer Segments, in % of Business Buyers, 2023
    • Share of B2B Buyers Who Believe That a Bad Buying Experience Impacts Their Relationship With the Supplier to Some Extent, in %, 2023
  • 3.4. Global Digital Procurement Trends & B2B Marketplace Preferences
    • Share of SMBs That Plan to Boost Their Online Procurement Spending in the Coming Year, in %, 2023
    • Share of SMB B2B Buyers Who Expect Their Online Spend to Increase in the Next Year, by Industry, in % of SMB Business Buyers, 2024e
    • Top Reasons to Increase Online Spend, in % of Business Buyers, 2024e
    • Most Important Aspects When Purchasing Online, in % of Business Buyers, 2024e
    • Areas in Which a Marketplace is Preferred Over a Traditional B2C E-Commerce Platform, in % of Business Buyers, 2024e
    • Share of B2B Buyers Who Would Actively Prefer to Shop On Manufacturer's Marketplace vs. General Purpose B2B Marketplace, in %, 2024e
    • Share of B2B Buyers Who Are Indifferent About Shopping On Manufacturer's Marketplace vs. General Purpose B2B Marketplace, in %, 2024e
  • 3.5. Global Factors Shaping B2B Purchasing Decisions
    • Agreed Information/Data Needed From Supplier When Ordering Online, in % of Business Buyers, 2023
    • Information/Data Needed From Supplier When Ordering Online, in % of Business Buyers, 2023
    • Share of B2B Software Buyers Who Say That Service Providers/Implementers Are a Factor in Their Software Decision-Making Process, in %, March 2024
    • Time When B2B Software Buyers Consider Service Providers, in % of B2B Software Buyers, March 2024
    • Breakdown of Who Has Final Software Purchase Decision-Making Power, by Position/Department, in %, March 2024
    • Share of B2B Software Buyers Who Report That The Selection of Software Purchases Is Always or Freq. Consensus-Based, in %, March 2024
    • Share of B2B Executives Being CFOs That Always or Freq. Hold the Final Decision-Making Power in the Software Selection Process, in %, March 2024
  • 3.6. The Global Role of AI & Future Software Purchasing Trends
    • Breakdown of Anticipated Change in Software Purchase Spend by 2025, in %, March 2024
    • ROI Expectations, in % of B2B Software Buyers, March 2024
    • Areas in Which Software Purchases Having AI Functionality Is "Very Important", by Software Type, in % of B2B Software Buyers, March 2024
    • Areas in Which Software Purchases Having AI Functionality Is "Important", by Software Type, in % of B2B Software Buyers, March 2024
    • Areas in Which Software Purchases Having AI Functionality Is "Somewhat Important", by Software Type, in % of B2B Software Buyers, March 2024
    • Areas in Which Software Purchases Having AI Functionality Is "Not At all Important", by Software Type, in % of B2B Software Buyers, March 2024