市場調查報告書
商品編碼
1507932
虎堅果市場:成長、未來前景、競爭分析,2024-2032年Tiger Nuts Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
虎堅果,也稱為土杏仁或油莎果,不是堅果,而是生長在土壤下的塊莖。它主要從一種名為莎草(Cyperus esculentus)的植物中獲得,該植物被認為是莎草科雜草。由於其營養價值和健康益處,主要種植在西班牙、非洲和中東。它通常以多種形式使用:生、烤、麵粉或以植物奶(稱為horchata)為基礎。由於注重健康的消費者對無麩質和無過敏原植物性食品的需求不斷增加,虎堅果市場正受到越來越多的關注。虎堅果市場的特點是虎堅果在食品和飲料行業的多樣化應用,例如休閒食品、乳製品替代品、烘焙原料甚至護膚品中的化妝品行業。虎堅果富含膳食纖維、維生素和礦物質,其多功能性和營養成分使其越來越受歡迎。考慮到8.1%的年複合成長率,預計市場在預測期內將顯著成長。這種成長是由於人們對飲食健康意識的增強、純素食者和素食主義者的數量不斷增加,以及虎堅果在各種烹飪和工業應用中的使用不斷增加。產品開發方面的技術創新以及日益成長的全球飲食趨勢有利於植物性成分,也為市場擴張提供了支持。
健康意識的提高與對植物性產品的需求
虎堅果市場的主要驅動力之一是全球健康意識的不斷增強以及向植物性飲食的轉變。隨著消費者健康意識的增強,對營養、無過敏原和無麩質食品的需求不斷成長。虎堅果營養豐富,富含纖維、維生素和礦物質,對注重健康的消費者來說是一個有吸引力的選擇。此外,越來越多的素食主義者和素食主義者尋求傳統乳製品和休閒食品的植物性替代品。 虎堅果s 用於不含乳製品的歐洽塔等產品中,為這些飲食偏好提供了合適的選擇。功能性食品的日益普及也是虎堅果需求的主要貢獻者。這是因為它被認為是一種具有多種健康益處的超級食品,包括促進消化和心臟健康。
拓展新市場與產品創新
虎堅果市場的主要機會在於地理和產品線擴張的潛力。目前,虎堅果的使用相對集中在歐洲、非洲等部分地區。然而,在北美和亞洲市場推出這些產品的潛力巨大,這些市場的消費者對獨特和健康食品選擇的興趣與日俱增。食品科技和產品開發的創新催生了新的虎堅果產品,如蛋白粉、能量棒和無麩質烘焙麵粉。這些創新不僅迎合了注重健康的消費者,而且順應了消費便利化的趨勢,使消費者更容易將虎堅果納入他們的飲食中。
生產加工成本高
種植、收穫和加工虎堅果的成本可能是虎堅果市場的主要限制因素。種植虎堅果需要特定的土壤條件和合適的氣候,這限制了虎堅果的有效種植區域。此外,虎堅果的收穫和乾燥過程是勞動密集且耗時的,導致生產成本較高。這些因素導致了虎堅果產品的溢價,這可能會阻止對成本敏感的消費者,特別是在傳統上不消費虎堅果的地區。在控製成本的同時擴大生產規模的挑戰仍然是虎堅果在全球市場廣泛採用的主要障礙。
市場滲透率與消費者意識的挑戰
市場滲透率和消費者認知的變化是虎堅果市場的重要議題。儘管虎堅果對健康有益,但它們並未得到全世界消費者的廣泛認可,特別是在傳統上不使用虎堅果的市場。教育消費者了解虎堅果的好處並消除對其口味和用途的誤解既昂貴又耗時。此外,虎堅果具有獨特的風味和質地,可能無法吸引所有消費者,因此公司投資於行銷策略和產品開發,以增加其吸引力並確保成功的市場滲透,這一點很重要。
依格式:市場區隔
粉末形式由於其在食品工業中的廣泛用途,尤其是在無麩質烘焙、冰沙和其他健康食品中,預計將顯示出最高的年複合成長率。它們的成長是由於其易於融入各種飲食以及作為功能性食品成分的能力。另一方面,整顆虎堅果在獲利能力方面具有優勢。整顆虎堅果主要作為零食食用,由於其天然和營養成分而在傳統和新市場中都很受歡迎。它也用於製作歐洽塔(horchata),這是一種在非傳統市場很受歡迎的植物性乳飲料。由於其維生素E和抗氧化劑含量高,從虎堅果中提取的油也在化妝品行業中得到應用,但其成長率和銷售佔有率小於整油和粉末油。
本質上:市場區隔
市場區隔分為有機種植和常規種植。由於消費者認為有機產品對健康有益且永續發展,因此越來越喜歡有機產品,預計有機細分市場的年複合成長率最高。這一趨勢得到了人們對傳統農業方法對環境影響的認識的提高以及對非基因改造和無農藥產品日益偏好的支持。有機虎堅果在北美和歐洲尤其受歡迎,這些地區的有機、植物性和清潔標籤產品有著強大的市場。儘管有機市場成長率很高,但傳統虎堅果仍佔市場收入的大部分。這是由於虎堅果在農村市場的地位穩固,有機認證對消費者來說不太重要,而且與有機產品相比,傳統產品的價格範圍較低,使得虎堅果對更廣泛的消費者更具吸引力。
區域洞察
市場細分分為北美、歐洲、亞太地區、拉丁美洲和中東、非洲。歐洲目前佔據了最高的銷售佔有率,主要來自西班牙,在那裡虎堅果傳統上用來製作當地流行的飲料horchata。然而,預計2024年至2032年亞太地區的年複合成長率最高。這是由於消費者對健康和保健意識的增強,以及中國和印度等國家可支配收入的增加和對替代植物性飲食選擇的探索。由於無麩質和純素食飲食趨勢,北美市場也出現了顯著成長,其中美國市場特別容易接受創新的植物性食品。
競爭狀況
在競爭格局中,Iyar Biotechnology, Inc.、CHUFAS BOU、Ecoideas、Henry Lamotte Services GmbH 等公司是主要參與者。到2023年,這些公司將致力於擴大其地理影響力並加強其產品供應,包括油、粉末和整顆虎堅果等各種形式,以滿足不同消費者的喜好。例如,Organic Gemini 和 The Chufa Original Company 利用有機產品日益成長的趨勢,在美國市場推廣有機虎堅果方面發揮了關鍵作用。 虎堅果s USA 和 虎堅果s Traders, SL 也幫助在各個地區引進和行銷 虎堅果s。這些公司的主要策略包括產品加工技術創新,以提高虎堅果的品質和營養成分,以及策略聯盟和收購,以加強其市場佔有率。從2024年到2032年,這些公司預計將增加研發投資,開發虎堅果在食品、飲料,甚至化妝品等非食品領域的新用途,可能會促進公司的成長和市場佔有率。此外,預計該公司將重點關注供應鏈效率並擴展到未開發的市場,特別是亞洲和拉丁美洲,這些地區植物性營養補充劑的潛力迅速增加。
本報告回答的主要問題
影響 虎堅果s 市場成長的關鍵微觀和宏觀環境因素有哪些?
在目前和預測期間內,產品領域和地區的主要投資領域是什麼?
2032年之前的預估與市場預測
哪個細分市場在預測期間內年複合成長率最快?
哪個細分市場擁有較大的市場佔有率,為什麼?
低收入和中等收入國家是否投資虎堅果市場?
虎堅果最大的區域市場在哪裡?
亞太地區、拉丁美洲和中東、非洲等新興市場的市場趨勢和動態是什麼?
推動 虎堅果s 市場成長的主要趨勢是什麼?
主要競爭對手是什麼?
Tiger nuts, also known as earth almonds or chufa, are not true nuts but tubers that grow beneath the soil's surface. They are primarily sourced from the plant Cyperus esculentus, which is considered a weed in the family Cyperaceae. Tiger nuts have been cultivated for their nutritive and health benefits, predominantly in Spain, Africa, and the Middle East. They are commonly used in various forms such as raw, roasted, as flour, or as a base for plant milk known as horchata. The tiger nuts market has been gaining traction due to the increasing demand for gluten-free and allergen-free plant-based foods among health-conscious consumers. The market is characterized by the diverse applications of tiger nuts in the food and beverage industry, including their use in snacks, dairy alternatives, baking ingredients, and even in the cosmetic industry for skin care products. The versatility and nutritional profile of tiger nuts, which are rich in fiber, vitamins, and minerals, contribute to their growing popularity. Considering the compound annual growth rate of 8.1%, the market is expected to witness significant growth over the forecast period. This growth can be attributed to rising awareness about dietary health, increasing vegan and vegetarian populations, and the expanding use of tiger nuts in various culinary and industrial applications. The market's expansion is further supported by innovations in product development and the global spread of dietary trends favoring plant-based ingredients.
Growing Health Awareness and Demand for Plant-Based Products
One primary driver of the tiger nuts market is the increasing global awareness of health and wellness, coupled with a shift towards plant-based diets. As consumers become more health-conscious, there is a rising demand for nutritious, allergen-free, and gluten-free food options. Tiger nuts are highly nutritious, offering a rich source of fiber, vitamins, and minerals, making them an appealing option for health-focused consumers. Additionally, the growing vegan and vegetarian populations are seeking plant-based alternatives to traditional dairy and snack products. Tiger nuts, used in products like non-dairy horchata, provide a suitable option that aligns with these dietary preferences. The rising popularity of functional foods also contributes significantly to the demand for tiger nuts, as they are perceived as a superfood with various health benefits, including promoting digestion and improving heart health.
Expansion into New Markets and Product Innovation
A significant opportunity within the tiger nuts market lies in its potential for geographic and product line expansion. Currently, the use of tiger nuts is relatively concentrated in specific regions such as Europe and Africa. However, there is considerable potential to introduce these products into North American and Asian markets, where consumer interest in unique, healthy food options is growing. Innovations in food technology and product development allow for the creation of new tiger nut-based products, such as protein powders, energy bars, and gluten-free baking flours. These innovations not only cater to the health-conscious consumer but also tap into the trend of convenience in consumption, making it easier for consumers to integrate tiger nuts into their diets.
High Costs of Production and Processing
The cost of growing, harvesting, and processing tiger nuts can be a significant restraint in the tiger nuts market. Tiger nuts require specific soil conditions and a suitable climate to grow, which limits the regions where they can be cultivated efficiently. Additionally, the process of harvesting and drying tiger nuts is labor-intensive and time-consuming, leading to higher production costs. These factors contribute to the premium pricing of tiger nut-based products, which may deter cost-sensitive consumers, particularly in regions where tiger nuts are not traditionally consumed. The challenge of scaling production while managing costs remains a critical barrier to the widespread adoption of tiger nuts in the global market.
Challenges in Market Penetration and Consumer Perception
Market penetration and changing consumer perception pose notable challenges in the tiger nuts market. Despite their health benefits, tiger nuts are not widely recognized by consumers globally, especially in markets where they are not traditionally used. Educating consumers about the benefits of tiger nuts and overcoming misconceptions about their taste and usage can be costly and time-consuming. Additionally, tiger nuts have a distinct flavor and texture that may not appeal to all consumers, making it crucial for companies to invest in marketing strategies and product development to enhance their appeal and ensure successful market penetration.
Market Segmentation by Form
The powder form is anticipated to exhibit the highest CAGR due to its versatile use in the food industry, particularly in gluten-free baking, smoothies, and other health-focused food products. Its ease of integration into various dietary regimes and its ability to act as a functional food ingredient drives its growth. Meanwhile, the whole form of tiger nuts dominates in terms of revenue generation. Whole tiger nuts are primarily consumed as snacks, which are popular in both traditional and new markets due to their natural, nutrient-rich profile. They are also used in making horchata, a plant-based milk beverage that is gaining popularity in non-traditional markets. The oil segment, extracted from tiger nuts, is also growing due to its application in the cosmetic industry, leveraging its high vitamin E and antioxidant content, although its growth rate and revenue share are smaller compared to whole and powdered forms.
Market Segmentation by Nature
In terms of nature, the tiger nuts market is segmented into organic and conventional. The organic segment is expected to register the highest CAGR as consumers increasingly prefer organic products due to their perceived health benefits and sustainability. This trend is supported by the rising awareness of the environmental impact of conventional farming practices and a growing preference for non-GMO and pesticide-free products. Organic tiger nuts are particularly popular in North America and Europe, where there is a strong market for organic, plant-based, and clean label products. Despite the higher growth rate of the organic segment, conventional tigernuts still account for the majority of the market's revenue. This is due to their established presence in local markets where organic certification is less critical to consumers, and the lower price point of conventional products compared to their organic counterparts, making them more accessible to a broader consumer base.
Regional Insights
Geographically, the tiger nuts market is segmented across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Europe currently holds the highest revenue share, largely driven by Spain where tiger nuts have been traditionally used to make horchata, a popular local beverage. However, the Asia Pacific region is expected to exhibit the highest CAGR from 2024 to 2032, fueled by increasing consumer awareness of health and wellness, coupled with rising disposable incomes in countries like China and India that are exploring alternative and plant-based dietary options. North America is also showing significant growth due to trends towards gluten-free and vegan diets, with the U.S. market being particularly receptive to innovative plant-based foods.
Competitive landscape
In the competitive landscape, companies such as Iyar Biotechnology, Inc., CHUFAS BOU, Ecoideas, Henry Lamotte Services GmbH, and others are key players. In 2023, these companies focused on expanding their geographical presence and enhancing their product offerings to include a variety of forms such as oils, powders, and whole tiger nuts to cater to diverse consumer preferences. For instance, Organic Gemini and The Chufa Original Company have been pivotal in promoting organic tiger nuts in the U.S. market, capitalizing on the growing trend toward organic products. Tiger Nuts USA and Tigernuts Traders, S.L. have also been instrumental in introducing and marketing tiger nuts across various regions. Key strategies among these companies include innovations in product processing techniques to improve the quality and nutritional profile of tiger nuts, as well as strategic partnerships and acquisitions to strengthen market presence. From 2024 to 2032, it is expected that these companies will increasingly invest in research and development to explore new applications of tiger nuts in food, beverages, and even non-food sectors such as cosmetics, which will likely boost their growth and market share. Additionally, efforts are anticipated to focus on enhancing supply chain efficiency and expanding into untapped markets, particularly in Asia and Latin America, where the potential for plant-based dietary supplements is growing rapidly.
Historical & Forecast Period
This study report represents an analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Tiger Nuts market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Tiger Nuts market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Form
Nature
Distribution Channel
End-Use
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Tiger Nuts market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Tiger Nuts market?
Which is the largest regional market for Tiger Nuts market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Tiger Nuts market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Tiger Nuts market worldwide?
TABLE 5 Global Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 10 North America Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 15 U.S. Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 20 Canada Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 25 Rest of North America Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 30 UK and European Union Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 35 UK Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 40 Germany Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 45 Spain Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 50 Italy Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 55 France Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 60 Rest of Europe Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 65 Asia Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 70 China Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 75 Japan Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 80 India Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 85 Australia Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 90 South Korea Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 95 Latin America Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 100 Brazil Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 105 Mexico Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 110 Rest of Latin America Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 115 Middle East and Africa Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 120 GCC Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 125 Africa Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
TABLE 130 Rest of Middle East and Africa Tiger Nuts Market By End-Use, 2022-2032, USD (Million)
FIG. 11Market Positioning of Key Tiger Nuts Market Players, 2023
FIG. 12Global Tiger Nuts Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032