市場調查報告書
商品編碼
1615248
大型顯示器的全球市場:成長,未來展望,競爭分析 (2024年~2032年)Large Format Display Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
大尺寸顯示器 (LFD) 市場是指為需要更大視野的應用而設計的螢幕和顯示器。 LFD 的特點是即使在長觀看距離下也能提供清晰的視覺效果,廣泛應用於廣告、廣播、數位看板等領域。預計2024年至2032年大型顯示器市場複合年增長率為7.6%。
促進因素:跨多個產業的 DX(數位轉型)
始於 20 世紀下半葉的數位革命近年來比以往任何時候都加速了。從零售到運輸,每個行業都越來越多地利用數位平台來改善客戶體驗。 LFD 在這個 DX 矩陣中發揮著重要作用。動態、大規模視覺效果的吸引力不僅僅是美觀。企業正在利用 LFD 的有效性來吸引註意力、傳達訊息和提高用戶參與度。例如,世界各地的機場大量使用 LFD 來提供航班資訊、廣告和重要公告。此外,零售業也提供了 LFD 影響力的具體證據。一項研究表明,使用 LFD 的數位看板可以將品牌知名度提高 47.7%,並將平均購買價格提高近 30%。這不僅證明了顯示器的視覺功能,也證明了其推動有形業務成果的潛力。
機會:智慧城市計畫
隨著都市化進程的不斷推進, "智慧城市" 的概念不再是遙不可及的烏托邦,而是迫在眉睫的現實。智慧城市利用數位工具和科技的力量來優化城市生活。其中,LFD成為極為重要的要素。例如,公共交通終端可以使用LFD來取得即時路線資訊。在市政方面,市政當局可以部署 LFD 來發佈公告、緊急警報或社區活動。在東京智慧城市計畫試點階段,LFD 在資訊傳播方面發揮了關鍵作用,將社區參與度提高了 60%。
抑制因子:初期投資成本高
雖然 LFD 的好處是多方面的,但它們並非沒有成本。高品質 LFD 所需的初始投資可能相當大。這不僅限於螢幕;安裝、維護、內容創建和軟體整合等因素也會增加成本。中小型企業(SME)尤其發現這項投資具有挑戰性。柏林中小企業集群進行的一項內部調查發現,雖然超過 75% 的人認識到 LFD 的潛在好處,但只有約 20% 的人猶豫不決,主要是出於成本考慮。
挑戰:科技快速進步
科技世界不斷在改變。今天具有革命性的東西明天可能就過時了。儘管 LFD 目前很流行,但它們面臨著跟上快速技術進步的迫在眉睫的挑戰。擴增實境 (AR)、虛擬實境 (VR) 和全像顯示器的整合有可能顛覆 LFD 市場。其中一個例子是在 CES 等技術會議上展示的結合了數位和實體領域的 "混合實境" 顯示器。儘管這些技術仍處於發展的早期階段,但它們的發展可能對傳統 LFD 在維持相關性方面構成重大挑戰。
按應用細分市場
在充滿活力的大尺寸顯示器 (LFD) 市場中,按不同細分市場進行細分揭示了成長、機會和挑戰。按應用劃分室內 LFD 和室外 LFD 時,前者被認為是 2023 年收入最高的細分市場。室內 LFD 大量安裝在商場、企業走廊、教育機構和交通樞紐,充當資訊傳輸器、數位廣告看板和互動螢幕。高解析度顯示器的吸引力,加上免受外部環境因素影響的安全性,增加了室內 LFD 的吸引力。然而,儘管在銷售方面佔據主導地位,戶外 LFD 細分市場的複合年增長率最高。戶外 LFD 正在戶外音樂會、購物場所外牆和繁忙的城市廣場上嶄露頭角,展示了 2024 年至 2032 年該細分市場日益增長的品味和潛力。
依最終用途細分市場
從最終用途細分來看,媒體和娛樂領域在 2023 年的銷售額中佔據了中心地位。隨著娛樂數位化,LFD 現在被用來宣傳電影發行、音樂會和戲劇表演。閃爍預告片和片段的數位廣告看板已成為城市景觀中的常見景象。然而,就複合年增長率而言,商業領域受到關注。 LFD 的商業用途激增,從零售商採用 LFD 來提供更身臨其境的客戶體驗,到企業利用 LFD 進行演示和互動會議。從 2024 年到 2032 年,該行業預計將進一步挖掘 LFD 的潛力,這表明主要最終用戶可能會發生轉變。
區域分析
按地區劃分,亞洲,尤其是中國、韓國和日本等高科技強國,在 2023 年的收入排行榜上處於領先地位。快速的技術整合和消費者基礎發揮了關鍵作用。北美因其基礎設施的實力和快速適應技術的能力而緊隨其後。然而,就複合年增長率而言,非洲大陸出現了令人驚訝的一攬子計劃,以尼日利亞和南非等國家為首。儘管起點很小,但它們的城市化景觀和不斷增長的基礎設施項目展示了它們的潛力。預計這一趨勢將在 2024 年至 2032 年的十年中持續下去,亞洲可能會保持其收入王冠,而非洲和南美洲部分地區正在以驚人的速度擴大其 LFD 足跡。
競爭狀況
從競爭角度來看,2023年將是三星、LG、索尼、松下等市場領導者的必爭之地。這些大公司旨在透過將技術先進的設計、以用戶為中心的功能和積極的營銷相結合的策略來超越彼此。與人工智慧和物聯網公司的合作特別受歡迎,反映了使 LFD 更聰明、更具互動性的趨勢。展望 2024 年至 2032 年間,這些領導者以及新興挑戰者預計將專注於 AR 和 VR 的整合。此外,隨著全球對話轉向永續發展,確保能源效率和最小化碳足跡的設計將成為策略藍圖的前沿。
本報告回答的主要問題
影響大型顯示器市場成長的關鍵微觀和宏觀環境因素有哪些?
在目前和預測期間內,產品領域和地區的主要投資領域是什麼?
估計/預測/市場預測(直到 2032 年)
哪個細分市場在預測期間內複合年增長率最快?
哪個細分市場擁有較大的市場佔有率,為什麼?
中低收入國家是否正在投資大型顯示器市場?
大型顯示器市場最大的區域市場是哪一個?
亞太、拉丁美洲、中東/非洲等新興市場的市場趨勢與趨勢如何?
推動大型顯示器市場成長的主要趨勢是什麼?
主要競爭對手有哪些,以及他們提高在全球大型顯示器市場佔有率的關鍵策略是什麼?
The large format display (LFD) market refers to the landscape marked by screens and displays designed for uses that require larger viewing environments. LFDs, primarily distinguished by their ability to provide crisp visuals at extended viewing distances, find extensive usage in advertising, broadcasting, digital signage, and more. large format display market is estimated to grow at a CAGR of 7.6% from 2024 to 2032.
Driver: Digital Transformation Across Multiple Industries
The digital revolution, which began in the late 20th century, has accelerated to unparalleled levels in recent years. Industries across the board, from retail to transportation, are increasingly leveraging digital platforms for enhanced customer experiences. Within this matrix of digital transformation, LFDs have become instrumental. The allure of dynamic, large-scale visuals is not merely aesthetic. Businesses have tapped into the efficacy of LFDs in grabbing attention, conveying information, and enhancing user engagement. For instance, airports worldwide now lean heavily on LFDs for flight information, adverts, and crucial announcements. Moreover, the retail sector provides tangible evidence of LFD's impact. A study suggests that digital signage, often powered by LFDs, can increase brand awareness by 47.7% and boost average purchase amounts by nearly 30%. This isn't just a testament to the display's visual prowess but indicates its potential to drive tangible business outcomes.
Opportunity: Smart City Initiatives
As urbanization intensifies, the idea of 'smart cities' is no longer a distant utopia but an imminent reality. Smart cities harness the power of digital tools and technologies to optimize urban living. LFDs, in this context, emerge as pivotal components. Public transportation depots, for instance, can use LFDs for real-time route information, which enhances commuter experience and reduces transit-related anxieties. On the civic front, municipal bodies can deploy LFDs for public announcements, emergency alerts, or even community events. An example to note is Tokyo's smart city project, which during its pilot phase, saw a 60% increase in community engagement, with LFDs playing a critical role in information dissemination.
Restraint: High Initial Investment Costs
While the advantages of LFDs are manifold, they don't come without costs. The initial investment required for quality LFDs can be substantial. This isn't just about the screen; factors like installation, maintenance, content creation, and software integration amplify expenses. Small and medium enterprises (SMEs), in particular, find this investment challenging. An internal survey from a cluster of SMEs in Berlin indicated that while over 75% acknowledged the potential benefits of LFDs, only about 20% had made the leap, primarily deterred by costs.
Challenge: Rapid Technological Advancements
The world of technology is in a state of relentless flux. What's revolutionary today might become obsolete tomorrow. LFDs, while currently in vogue, face the looming challenge of keeping up with rapid technological advancements. The integration of augmented reality (AR), virtual reality (VR), and the promise of holographic displays could potentially disrupt the LFD market. A case in point is the 'mixed reality' displays showcased in tech conferences like CES, which merge digital and physical realms. While these technologies are in nascent stages, their evolution could pose significant challenges for traditional LFDs in terms of staying relevant.
Market Segmentation by Application
In the vibrant world of the large format display (LFD) market, delineation through various segments unveils a picture of growth, potential, and challenges. For the application-based division between Indoor and Outdoor LFDs, 2023 spotlighted the former as the segment amassing the highest revenue. Malls, corporate corridors, educational institutions, and transit hubs were replete with indoor LFDs, serving as information disseminators, digital signboards, or interactive screens. The allure of high-resolution displays coupled with the safety from external environmental factors enhanced the appeal of indoor LFDs. However, despite this dominance in revenue, it was the Outdoor LFD segment that showcased the highest CAGR. Open-air concerts, exterior walls of shopping arenas, or bustling city squares, the outdoor LFDs marked their presence robustly, indicating a growing preference and the potential of this segment in the years 2024 to 2032.
Market Segmentation by End-Use
Drifting towards end-use segmentation, the Media and Entertainment sector emerged as the star in terms of revenue in 2023. With entertainment going digital, LFDs became the go-to for promoting cinematic releases, music concerts, or theater shows. Digital billboards flashing trailers or snippets became common sights in urban landscapes. However, in terms of CAGR, the Commercial sector stole the limelight. From retail outlets embracing LFDs for a more immersive customer experience to corporations utilizing them for presentations and interactive sessions, the commercial utilization of LFDs surged. Between 2024 and 2032, this sector is expected to further harness the potential of LFDs, suggesting a potential shift in dominant end-users.
Regional Analysis
Geographically, 2023 saw Asia, particularly tech-havens like China, South Korea, and Japan, leading the revenue charts. Their fast-paced tech integration and consumer base played pivotal roles. North America trailed closely, thanks to its infrastructural prowess and quick tech adaptability. But in terms of CAGR, the African continent, powered by nations such as Nigeria and South Africa, emerged as a surprise package. Though starting from a smaller base, their urbanizing landscapes and growing infrastructural projects showcased their potential. The decade from 2024 to 2032 is anticipated to see this trend continue, with Asia potentially maintaining its revenue crown but Africa and pockets of South America expanding their LFD footprints at an impressive rate.
Competitive Landscape
On the competitive front, 2023 was a battleground for market leaders like Samsung, LG, Sony, and Panasonic. With a strategy amalgamation of tech-forward designs, user-centric functionalities, and aggressive marketing, these giants aimed to outdo each other. Partnerships, especially with AI and IoT firms, were rampant, reflecting the trend of making LFDs smarter and more interactive. Peeking into the crystal ball for 2024 to 2032, these leaders, along with emerging challengers, are expected to focus on AR and VR integrations. Additionally, with global conversations veering towards sustainability, designs ensuring energy efficiency and minimal carbon footprints will be at the forefront of their strategic blueprints.
Historical & Forecast Period
This study report represents an analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Large Format Display market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Large Format Display market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Display Type
Display Size
Technology
Resolution
Application
End-Use
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Large Format Display market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Large Format Display market?
Which is the largest regional market for Large Format Display market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Large Format Display market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Large Format Display market worldwide?
TABLE 8 North America Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 15 U.S. Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 22 Canada Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 29 Rest of North America Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 36 UK and European Union Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 43 UK Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 50 Germany Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 57 Spain Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 64 Italy Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 71 France Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 78 Rest of Europe Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 85 Asia Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 92 China Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 99 Japan Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 106 India Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 113 Australia Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 120 South Korea Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 127 Latin America Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 134 Brazil Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 141 Mexico Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 148 Rest of Latin America Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 155 Middle East and Africa Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 162 GCC Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 169 Africa Large Format Display Market By Display Type, 2022-2032, USD (Million)
TABLE 176 Rest of Middle East and Africa Large Format Display Market By Display Type, 2022-2032, USD (Million)
FIG. 13Market Positioning of Key Large Format Display Market Players, 2023
FIG. 14Global Large Format Display Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032