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市場調查報告書
商品編碼
1645221
全球手袋市場:成長、未來展望與競爭分析(2025-2033)Handbag Market - Growth, Future Prospects and Competitive Analysis, 2025 - 2033 |
手袋市場體現了時尚、功能和地位的本質。手提包被定義為一種便攜的時尚包袋,主要供女性攜帶錢財、化妝品和日常用品等個人物品,現已從單純的實用物品轉變為風格和地位的象徵。市面上有各種類型和款式,如手提包、手拿包、挎包和單肩包。預計 2025 年至 2033 年期間手袋市場的複合年增長率為 6.6%。
推動手袋市場成長的主要因素之一是可支配收入的增加和生活方式的改變,尤其是在新興國家。隨著都市化進程的推進,城市成為經濟活動的中心,消費者行為也發生了明顯的改變。隨著人們,特別是女性,步入職場,他們的消費能力也飆升。隨著人們經濟越來越獨立,對高品質、奢華名牌包的需求也隨之飆漲。只要看看任何奢侈品牌的年度報告,就可以證實這項說法。例如,Louis Vuitton、Gucci等知名品牌的年度銷售報告經常強調手袋銷售的成長,尤其是在亞太地區,這些地區收入水準不斷提高,中產階級不斷擴大。
機會:
在識別機會時,數位環境尤為突出。電子商務平台和數位支付解決方案的興起徹底改變了消費者的購物方式。由於能夠在購買之前瀏覽多種選擇、比較價格和閱讀用戶評論,網上購物變得非常受歡迎。此外,社群媒體影響者和名人在 Instagram 和 Twitter 等平台上代言某些手袋品牌的影響力也提高了消費者的品牌知名度。快速瀏覽任何名人代言手袋貼文下面的評論部分,就會發現數百名潛在買家正在詢問該產品,這反映了網路行銷和銷售的巨大影響力和機會。
限制:
但每個市場都存在著阻礙因素。在手袋市場,假貨的盛行是一大課題。世界各地的市場充斥著模仿奢侈手袋品牌設計和標誌的假冒產品。這些仿冒品的價格僅為正品的一小部分,不僅降低了正品的銷售量,也削弱了其品牌價值。這個問題已經變得如此普遍,以至於各大品牌都在設立專門團隊來解決這個問題。當局在曼谷和伊斯坦堡等城市的市場進行多次突擊檢查,查獲了數千個假手袋,這表明了問題的規模。
任務:
消費者偏好轉向永續和環保產品,這一市場也面臨重大課題。現今的消費者,尤其是年輕一代,具有強烈的環保意識,會仔細考慮所購買產品對環境的影響。因此,由於皮革產業對環境的影響,人們不再使用由皮革等材料製成的手提包。隨著提供純素和永續手袋的品牌的崛起,這項課題顯而易見。標榜 "無殘忍" 和 "環保" 的品牌越來越受到消費者的歡迎。
原料洞察
以原料分析 2024 年的手袋市場,皮革因其耐用性、奢華性和與真皮產品相關的優質感而創下了最高銷量。普拉達 (Prada)、路易威登 (Louis Vuitton) 和古馳 (Gucci) 等品牌主要專注於皮革製品,佔據了手袋市場的主導地位。然而,預計在 2025 年至 2033 年的預測期內,織物手袋的複合年增長率最高。這項預測源自於人們日益轉向永續和環保的選擇。此外,布藝手袋的多樣設計和實惠的價格吸引了廣泛的人群,尤其是年輕一代,他們總是在尋求時尚與功能性的結合。同時,包括合成皮革、黃麻和 PVC 等材料的 "其他" 類別正在穩步增長,尤其是在以素食主義和可持續性為消費者偏好核心的地區。
產品洞察
依產品劃分,手提袋是 2024 年最暢銷的商品。它們將功能性與時尚性融為一體,成為工作、購物和休閒外出的熱門選擇。Michael Kors、Coach等品牌都擁有大量手提包系列,展現了其銷售潛力。然而,手拿包預計將在 2025 年至 2033 年期間實現最高的複合年增長率。晚會和正式活動的增加以及簡約主義的流行趨勢推動了對小巧而優雅的手袋的需求。挎包融合了傳統與現代風格,預計將保持穩定成長,尤其是在復古風格經常捲土重來的歐洲市場。 "其他" 部分包括背包、斜背包等,面向小眾但重要的細分市場,特別是更年輕、更具冒險精神的群體。
區域洞察
按地區劃分,北美憑藉其較高的購買力和品牌知名度,在 2024 年引領了銷售。紐約和洛杉磯等城市作為時尚之都,是這種主導地位的主要貢獻者。然而,亞太地區預計在 2025 年至 2033 年期間的複合年增長率最高,主要受中國、印度和東南亞國家等新興經濟體的推動。不斷壯大的中產階級、不斷提高的可支配收入以及西方時尚潮流的影響力日漸增強,使得該地區成為手袋品牌的商機溫床。歐洲是巴黎、米蘭和倫敦等奢侈時裝公司的所在地,仍將是一個主要參與者,但與快速成長的亞洲市場相比,成長預計會較慢。
競爭趨勢
從競爭趨勢來看,到 2024 年,Louis Vuitton、Hermes International SA、Michael Kors、Fossil Group, Inc、Guccio Gucci SpA、Prada SpA、Burberry Group Plc、Tapestry, Inc、Chanel 和 Compagnie Financiere Richemont SA 等主要品牌將主導奢華手袋領域。他們的策略主要圍繞著品牌獨家性、限量版系列和影響力合作。Michael Kors 和 Kate Spade 等品牌專注於中端消費者,強調品質、實惠和廣泛的可用性。在 2025-2033 年的預測期內,品牌預計將大力投資電子商務平台、擴增實境購物體驗和消費者個人化選擇。永續性是一項關鍵策略,我們將看到更多品牌推出環保系列並支持回收和升級再造措施。
The handbag market captures the essence of fashion, function, and status. Defined as portable, often fashionable bags used by individuals, primarily women, to carry personal items such as money, cosmetics, and daily essentials, handbags have transcended from being just utility items to symbols of style and status. The market encompasses various types and styles, from totes and clutches to satchels and shoulder bags. The handbag market is estimated to grow at a CAGR of 6.6% from 2025 to 2033.
One of the primary drivers propelling the growth of the handbag market is the rising disposable income and changing lifestyles, especially in emerging economies. As urbanization paces up and cities become hubs of economic activities, there's a discernible shift in consumer behavior. People, especially women, are increasingly participating in workforce activities, leading to a spike in their spending power. With increased financial independence, the demand for high-quality, branded, and luxury handbags has surged. This claim can be substantiated by observing the annual reports of luxury brands. For instance, the annual sales reports from renowned brands like Louis Vuitton or Gucci often highlight the growth in handbag sales, especially in regions like Asia-Pacific where there's an expanding middle-class population with rising income levels.
Opportunity:
Identifying the opportunities, the digital landscape stands out. The proliferation of e-commerce platforms and digital payment solutions has revolutionized the way consumers shop. The convenience of browsing a plethora of options, comparing prices, and reading user reviews before making a purchase has made online shopping immensely popular. Furthermore, the influence of social media influencers and celebrities endorsing specific handbag brands on platforms like Instagram or Twitter has made consumers more brand-conscious. A quick glance at the comments section under a celebrity's post endorsing a handbag will reveal hundreds of potential buyers inquiring about the product details, reflecting the immense influence and opportunity that lies in online marketing and sales.
Restraint:
However, every market has its restraints. In the case of the handbag market, the proliferation of counterfeit products poses a significant challenge. Markets in various parts of the world are flooded with imitation products that replicate the design and logo of luxury handbag brands. These counterfeit products, available at a fraction of the original's price, not only dent the sales of authentic brands but also dilute the brand value. The problem is so rampant that major brands have set up dedicated teams to combat this issue. An evidence of this challenge is seen in the numerous raids carried out in markets of cities like Bangkok or Istanbul, where authorities often seize thousands of fake handbags, indicating the scale of this problem.
Challenge:
The market also faces a significant challenge in the form of changing consumer preferences towards sustainable and eco-friendly products. The modern consumer, especially the younger generation, is environmentally conscious and often scrutinizes the environmental footprint of the products they purchase. This has made them wary of handbags made from materials like leather, given the environmental impact of the leather industry. An illustration of this challenge is evident in the rise of brands offering vegan or sustainable handbags. Brands advertising their products as "cruelty-free" or "eco-friendly" are increasingly finding favor with consumers.
Raw Material Insights
Analyzing the handbag market by Raw Material, in 2024, leather held the highest revenue due to its durability, premium feel, and the luxury status associated with genuine leather products. Brands like Prada, Louis Vuitton, and Gucci primarily focus on leather products, making it a dominating material in the handbag market. However, from the forecast period of 2025 to 2033, fabric-based handbags are expected to witness the highest CAGR. This projected rise can be attributed to an increasing shift towards sustainable and eco-friendly options. Moreover, fabric handbags, with their versatility in design and affordability, appeal to a broader audience, especially the younger generation that's constantly seeking a blend of fashion and functionality. On the other hand, the 'Others' category, encompassing materials like synthetic leather, jute, or PVC, has been seeing steady growth, particularly in regions where veganism and sustainability are core consumer preferences.
Product Insights
For product segmentation, tote bags reigned supreme in 2024 in terms of revenue. Their functionality, coupled with fashion, has made them a preferred choice for work, shopping, or casual outings. Brands like Michael Kors and Coach have a vast collection dedicated to tote bags, indicating their sales potential. However, from 2025 to 2033, clutches are expected to register the highest CAGR. The rise in evening parties, formal events, and the increasing trend of minimalism is pushing the demand for compact yet elegant handbags. Satchels, with their blend of tradition and modernity, are expected to maintain steady growth, especially in European markets where vintage styles are often revived. The 'Others' segment, comprising backpacks, sling bags, and more, caters to a niche yet significant market segment, particularly the younger and adventure-prone demographic.
Regional Insights
On the Geographic front, North America, with its high purchasing power and brand consciousness, led the revenue charts in 2024. Cities like New York and Los Angeles, being fashion capitals, contributed significantly to this dominance. However, Asia-Pacific is forecasted to showcase the highest CAGR from 2025 to 2033, driven primarily by emerging economies like China, India, and Southeast Asian countries. The expanding middle class, rising disposable incomes, and increasing influence of Western fashion trends make this region a goldmine of opportunities for handbag brands. Europe, with its luxury fashion houses in Paris, Milan, and London, remains a significant player, but growth is expected to be moderate compared to the booming Asian markets.
Competitive Trends
In terms of competitive trends, 2024 saw major brands like Louis Vuitton, Hermes International S.A., Michael Kors, Fossil Group, Inc., Guccio Gucci S.p.A., Prada S.p.A., Burberry Group Plc, Tapestry, Inc., Chanel, Compagnie Financiere Richemont SA dominate the luxury handbag space. Their strategies primarily revolved around brand exclusivity, limited edition collections, and influencer collaborations. Brands such as Michael Kors and Kate Spade focused on mid-range consumers, emphasizing quality, affordability, and widespread availability. In the forecasted period of 2025 to 2033, brands are expected to heavily invest in e-commerce platforms, augmented reality shopping experiences, and personalization options for consumers. Sustainability will be a significant strategy, with more brands likely to launch eco-friendly collections or champion recycling and upcycling initiatives.
Historical & Forecast Period
This study report represents an analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Handbag market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Handbag market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.