手袋市場規模、佔有率和成長分析（按產品類型、材料類型、分銷管道、最終用戶和地區）- 2025-2032 年行業預測

2023 年全球手袋市場規模價值 634 億美元，預計將從 2024 年的 667.6 億美元成長到 2032 年的 1,009.1 億美元，預測期內（2025-2032 年）的複合年成長率為 5.3%。

全球手袋市場人氣飆升，成為最受追捧的個人配件之一。推動這一趨勢的是用於製作手袋的材料的多樣性，包括皮革、帆布和純素材料，以滿足各種日常需求。例如，購物時首選帆布包，專業經常選擇皮革款式，而晚間活動時則首選手拿包。新興市場可支配收入的提高刺激了對高檔奢侈手袋的需求，越來越多的消費者轉向高階品牌。一個值得注意的趨勢是標誌設計的復興，它提高了品牌知名度並推動了銷售。預計這一成長將在美國、俄羅斯和亞太國家等主要市場體現出來，這些市場可望增加高品質皮革產品的供應。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析

手袋市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 托特包
• 手拿包和錢包
• 單肩包
• 包袋和馬鞍

手袋市場規模（按材料類型和複合年成長率） (2025-2032)

• 市場概況
• 皮革
• 織物
• 橡皮
• 其他

手提包市場規模（依分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場和大賣場
• 百貨公司
• 專賣店
• 折扣店
• 網路商店
• 其他

手提包市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 男性
• 女士

手袋市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Kate Spade（USA）
• Coach（USA）
• What Goes Around Comes Around（USA）
• Dagne Dover（USA）
• Tory Burch（USA）
• Marc Jacobs（USA）
• The Sak（USA）
• Betsy Johnson（USA）
• HOBO（USA）
• Longchamp（France）
• Lancel（France）
• Vera Bradley（USA）
• Hermes（France）
• Louis Vuitton（France）
• Gucci（Italy）
• Prada（Italy）
• Chanel（France）
• Fendi（Italy）
• Michael Kors（USA）
• Mulberry（UK）

結論和建議

Global Handbag Market size was valued at USD 63.4 billion in 2023 and is poised to grow from USD 66.76 billion in 2024 to USD 100.91 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The global handbag market is experiencing a surge in popularity, becoming one of the most sought-after personal accessories. This trend is fueled by the diverse materials used in handbags, including leather, canvas, and vegan options, catering to various daily needs. For example, canvas bags are favored for shopping, while professionals often opt for leather styles, and clutches are preferred for evening events. The rise in disposable income in emerging markets is spurring demand for premium and luxury handbags, with consumers increasingly gravitating towards high-end brands. A notable trend is the resurgence of logo designs, enhancing brand recognition and driving sales. This growth is evident in key markets such as the U.S., Russia, and several APAC countries, with an anticipated increase in the availability of quality leather products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Handbag market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Handbag Market Segments Analysis

Global Handbag Market is segmented by Product Type, Material Type, Distribution Channel, End-User and region. Based on Product Type, the market is segmented into Totes, Clutches and wallets, Shoulder bags and Satchels and saddles. Based on Material Type, the market is segmented into Leather, Fabric, Rubber and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, Discount Stores, Online Stores and Others. Based on End-User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Handbag Market

The global handbag market is experiencing significant growth due to the expansion of both retail and online distribution channels. Shoppers are increasingly shifting their purchasing habits from conventional brick-and-mortar stores to digital platforms. In India, the growth of online handbag sales is particularly notable, fueled by improving Internet connectivity and a surge in smartphone usage. This transition not only reflects changing consumer preferences but also highlights the evolving landscape of retail, where convenience and accessibility drive demand for handbags through web-based shopping experiences. The robust growth of the online handbag marketplace is a key factor influencing the overall global market trajectory.

Restraints in the Global Handbag Market

The global handbag market is encountering challenges primarily due to the prevalence of counterfeit products. The rise of fake handbags, fueled by unethical practices among industry players, leads to an inequitable competitive landscape, resulting in loss of market share and disruption of price consistency. Additionally, the growth of e-commerce platforms has further facilitated the sales of counterfeit items, attracting consumers to these imitations. Consequently, these factors are expected to hinder the overall growth of the global handbag market, as brands struggle to maintain their integrity and profitability in the face of increasing competition from fraudulent merchandise.

Market Trends of the Global Handbag Market

The global handbag market is experiencing significant growth, primarily driven by the expanding fashion sector where handbags are increasingly considered essential fashion statements. The influence of social media platforms, particularly Instagram and Twitter, plays a crucial role in shaping consumer behavior and preferences, particularly among young adults who dominate these platforms. This demographic's inclination toward unique and trendy accessories prompts handbag manufacturers to tailor their product lines to meet their aesthetic desires and lifestyle needs. As sustainability and ethical production gain prominence, brands are also innovating to incorporate eco-friendly materials, further enhancing the market's appeal and driving its upward trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Handbag Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Totes
• Clutches and wallets
• Shoulder bags
• Satchels and saddles

Global Handbag Market Size by Material Type & CAGR (2025-2032)

• Market Overview
• Leather
• Fabric
• Rubber
• Others

Global Handbag Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Departmental Stores
• Specialty Stores
• Discount Stores
• Online Stores
• Others

Global Handbag Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Handbag Market Size & CAGR (2025-2032)

• North America (Product Type, Material Type, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Product Type, Material Type, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material Type, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material Type, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material Type, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kate Spade (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coach (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• What Goes Around Comes Around (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dagne Dover (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tory Burch (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marc Jacobs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Sak (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsy Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HOBO (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Longchamp (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lancel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vera Bradley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hermes (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gucci (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prada (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fendi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michael Kors (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mulberry (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations